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Attitudes and Perceptions of Oklahoma Broadcast Educatorsand Radio ProfessionalQuantitative- Survey MethodTo better understand if the national attitudes and perceptions negatively affect theeducators and broadcasters of Oklahoma an attitude survey was administered.Research QuestionsThe five research questions posed for this pilot study were:RQ1: (EDUCATORS) How significant is radio education in your mass communication(broadcasting, journalism, etc) curriculum?RQ1: (BROADCASTERS) How significant should radio education be in a masscommunication curriculum (broadcasting, journalism, etc)?RQ2: (BOTH) How important is it to have a college degree for a career in radiobroadcasting (news, on-air personality, producing, programming, etc.)?RQ3: (EDUCATORS) How well is your school doing in preparing students for acareer in radio broadcasting (news, on-air personality, producing, programming, etc,)?RQ3: (BROADCASTERS) How is higher education doing in preparing students fora career in radio broadcasting (news, on-air personality, producing, programming, etc,)?RQ4: (EDUCATORS) Overall, how important is your relationship with the radiobroadcast industry professionals?RQ4: (BROADCASTERS) Overall, how important is your relationship with thebroadcast faculty at your community’s colleges and universities?ResultsResearch Question 1The results indicated 80 percent of the educators believe radio education should be avery important part of the curriculum. The majority of the broadcasters, or 75 percent,believe radio should be a very important part of the curriculum, while the remaining 25percent of broadcasters believed radio should be somewhat important. (fig. 1).Research Question 2In response to whether a degree is important for a radio career, 85 percent of educatorsbelieve it is very important to obtain a college degree. The radio professionalsresponded differently to the survey with only 5 percent saying a college degree is veryimportant for a career in radio and 95 percent responding it was somewhat important(fig. 2).Research Question 3As to whether schools and universities were doing a good job of preparing studentsfor a career in radio, 85 percent of educators believe they were doing very well. Seventyfivepercent of radio broadcasters agreed the broadcast programs were doing very well inpreparing students for a career in radio (fig.3).8<strong>Feedback</strong> January 2009 (Vol. 50, No. 1)
Research Question 4The relationship between broadcast educators and radio broadcasters appears to be ingood standing with 95 percent of the educators indicating they believe their relationshipwith broadcasters is very important and 75 percent of the broadcasters saying their relationshipwith the educators is very important (fig .4).Figure 1ATTITUDES REGARDING RADIO EDUCATION’S ROLE IN TODAY’SMASS COMMUNICATION CURRICULUMEducatorsBroadcastersVery Important 80 percent 75 percentSomewhat Important 20 percent 25 percent100 percent 100 percentFigure 2ATTITUDES REGARDING HOW COLLEGES ARE DOING IN PREPARINGSTUDENTS FOR A CAREER IN RADIOEducatorsBroadcastersVery Well 85 percent 75 percentWell 15 percent 25 percent100 percent 100 percentFigure 3ATTITUDES REGARDING WHETHER A COLLEGE DEGREE ISIMPORTANT FOR A CAREER IN RADIOEducatorsBroadcastersVery Important 85 percent 5 percentSomewhat Important 15 percent 95 percent100 percent 100 percentBEA—Educating tomorrow’s electronic media professionals 9
Page 1: VOLUME 50 • NUMBER 1 • JANUARY
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Indiana UniversityInternational Col
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2008-09 BEA OFFICERSPresidentMark T
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