Audience
Videomore.ru Presentation - CTC media
Videomore.ru Presentation - CTC media
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<strong>Audience</strong>Sex and age70% OF AUDIENCE – YOUNG ACTIVE PEOPLE FROM 18 TO 44 YEARS OLD25-3435-4412%9%45-548%7%12-1714%18-2418-2412-176%3%13%14%14%25-3445-5435-44Source: TNS Russia. Web index. December 2011
<strong>Audience</strong>Marital Status57% OF AUDIENCE ARE MARRIED, 53% OF FAMILIES HAVE CHILDREN43%57%married53% offamilieshavechildrensingleSource: TNS Russia. Web index. December 2011
expertsstudentsworkersemployeesleadershousewivesother<strong>Audience</strong>Income level and employmentVM AUDIENCE – WORKING PEOPLE WITH AVERAGE AND ABOVE AVERAGE INCOME27191714146572%workingpeople90%audience –people withaverage andabove averageincomeSource: TNS Russia. Web index. December 2011
<strong>Audience</strong>GeographyPEOPLE FROM ALL RUSSIAN CITIES VISIT VIDEOMORE.RUSt. Petersburg7%Moscow18%Rostov-on-Don2%Krasnodar3%Voronezh2%Saratov2%Samara2%Nizhny Novgorod3%Kazan2%Perm1%Chelyabinsk2%Yekaterinburg4%Omsk2%Novosibirsk2%Other cities46%Krasnoyarsk2%Source: TNS Russia. Web index. December 2011
Indicators201113 150 218Last month coverage : 6 191 161 unique users per monthDay coverage : 300 096 unique users per day15 minutes – average time on the site5 – number of pages per visitVideo views : 8 115 0006 191 161 5 519 2523 018 791 2 994 794Growth forecast for 2012:daily traffic: +70%coverage: +100%2 073 319 1 775 7591 185 439Source: TNS Russia. Web index. December 2011
Amazing growth of visitors and views20119 000 0008 000 000посетители visitorsвидеопросмотрыviews7 159 0008 115 0007 000 0006 416 0006 000 0005 000 0004 295 0005 603 000 5 508 0004 602 0005 561 0005 796 1956 191 1614 000 0003 000 0002 000 0002 993 0002 907 288 2 876 4712 523 477 2 516 862 2 623 1023 206 8594 578 4801 000 0000апр.11 май.11 июн.11 июл.11 авг.11 сен.11 окт.11 ноя.11 дек.11Apr,11 May,11 Jun,11 Jul,11 Aug,11 Sep,11 Oct,11 Nov,11 Dec,11Source: TNS Russia. Web index
MAJOR ADVERTISERS CHOOSE
Examples of on-air announcementOVERACTIVE PROMOTION ON TELEVISION
NewsNEW PROJECTSNEW CATCH-UPS
Opportunities for advertisers:EFFECTIVE VIDEO ADVERTISINGPRE-ROLLadvertising clickable video, before the video(from 5 to 15 sec.)MULTI-ROLL COVERadvertising clickable video, before the video, afterit and during the advertisementCTR = 10%MULTI-ROLL IMPACTadvertising clickable video, before the video, afterit, during the advertisement and during the replay
Opportunities for advertisersPAGE ADVERTISINGStandard formats:banners 990*90Custom sizes:FullscreenExpandableSideKickБрендирование
Conclusions:EFFECTIVE ADVERTISINGEXCLUSIVE OPPORTUNITY OF CATCH-UPCONCENTRATION OF ACTIVE YOUNG AUDIENCEThe wide availability:• Version for Connected TV• Mobile applications for iPad, iPhone and AndroidALL TV STARS IN SPECIAL PROJECTS ON VIDEOMORE• Star’s profile• Possibility to add as friend
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