sewing

d i s p l a y a d v e r t i s i n g s c h e d u l e s a n d r a t e sCreative Crafts Groupsewing2010 Media Brochure• and •Rate Card• Sew News Creative Machine Embroidery •sewing | Creative Crafts Group | P 1

s e w n e w s o v e r v i e ws e w n e w s o v e r v i e wWhat does this mean to you?Sew News readers are very vocal and have a rare sense of ownership to thetitle. They promptly participate in contests, special advertising promotionsand charity sewing. Don’t miss this opportunity to reach these enthusiasticreaders with your advertising message through print and Web formats.In every Sew News issue you’ll find unique columns and articlesthat address important sewing-related topics:From You: Feedback and “show and tell” from reader e-mail and letters.Top 10 in 2010: A list of 10 timely and inspiring ideas, quick projects or clever sewing fixes,and exciting sources/web sites for fabric, etc. Will also include easy project/decorating ideas.Nifty Thrifty: Appearing 3 times a year to accompany “Sew Your Support,” thiscolumn will show a thrift store find transformed into a new garment, accessoryor home decor item. “Nifty Thrifty” will include information and instructionson the notions, patterns, etc. required to make the transformation.Web Toss: Get excited over the special online features andcontests currently featured on the Web site.Reader Tips: “Reader Tips” will be a compilation of great tips and advice submitted bySew News readers. Each reader whose tip is chosen wins a gift from Sew News.Sew Your Support! Operation Orphan Education: Appearing 3 times a year, thiscolumn will center on the American Friends of Cecily’s Fund for 2010. “Sew YourSupport” will be a series of columns that will introduce the charity to readers andgive details on how Sew News and its readers can get involved. Updates will beprovided to readers on donations made, response rates, and what is needed to reachthe Sew News goal. The last column of the series will provide overall results.Cool Tools: This column will feature the latest and greatestsewing notions, fabrics, books and machines.With 30 years under its belt, Sew News is the experienced and wise go-to guide thatreaders can trust to provide the most current and relevant information the sewingword has to offer. By presenting refreshing interpretations of timeless techniquesand clear, concise project instructions in print and online, Sew News instills thereader with the confidence to take her sewing ability to the next level.Footwork: “Footwork” features a different specialty machine foot each issue.A photo of the foot (or several photos to showcase more than one brand) willbe included. Practical and decorative functions of the foot will be discussed,and stitch samples as visuals for sewing applications will be provided.On the Clock: A quick-and-easy project that can be made in one hour or less.Check with your advertising representative to find out about ourspecial advertising sections offered throughout the year.P 2 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 3

s e w n e w s i n t h e m a r k e t p l a c es e w n e w s d e m o g r a p h i c ss e w n e w s i n t h e m a r k e t p l a c eSew News leads the way in publishing ideas in garment sewing, homedecorating, embroidery, soft-sewn crafts and quilting. And our enthusiasticreadership makes your advertising decision a simple one!You know that you will reach a passionate, active group of readers. Consider these facts:Magazine frequency: 6 issues per yearTypes of projects featured: how-to articles with concise, step-bystepinstructions and photos focusing on project details.Editorial approach: Projects are designed to inspire and enhance the readers’ love for sewing.Current Sew News readership: 150,000Dedicated readers: The average reader spends 2.5 hours with each issueand will keep issues as reference and idea books for the next 3 years.Responsive to advertising: 55% of our readers take action as adirect result of reading an advertisement in Sew News.Brand Loyalty: 77% of our readers say they purchase brands theyare familiar with rather than shop for the best price.Sewing activity: Our readers complete an average of 25home-décor and garment projects per year.Spending habits: On the average, readers have spent $719 on sewingsupplies during the last 12 months (not including sewing machines).Planned purchases: The average amount planned by readers for the purchase oftheir next sewing machine is $2,638; for their next embroidery machine, $3,174.Total spending power: The total amount spent by Sew News readerson sewing and embroidery machines was $59,355,000.Active Shoppers: Visits favorite retail outlet every other week or 25 times a yearNow that’s a dedicated audience!s e w n e w s d e m o g r a p h i c sCreative Crafts Group publications, web sites and events lead the way in targeted consumerand enthusiast multimedia. Each title has a clearly defined audience eager to read about theirhobby. These dedicated readers make our titles the industry leaders in sewing and machineembroidery and ensure success of Creative Crafts Group integrated marketing solutions.We invite you to get to know the Sew News audience. Here’s a summary of who reads ourmagazine and what motivates them in pursuit of their hobby interests.Average Age............................................................................................................ 58.9 yearsGender..………………………………………………………………………………....................... 97.8% FemaleMarried..………………………………………………………………………………...................... 74.7%Attended College..……………………………………………….……………………................. 61.4%Average Household Income..………………………………..………………....................... $69,900Average years sewing..……………………………………………….…………....................... 41Average number of sewing machines owned.…………………………....................... 2.8Frequency of purchasing new sewing machine..……………………………................ Every 5.8 yearsNumber of garments constructed in the last year..……………………..……............ 16.8Number of home-décor projects completed in the last year..……..................... 8.1Type of home-décor projects:Pillows..………………………………………………………………………………....... 61.2%Place Mats/Napkins..…………………………..…………………………............. 38.4%Curtains/Drapes..…………………………………………………………............... 49.3%Involved in quilting activity..…………………………………………………........................ 50.7%Interested in starting a home embroidery business..………………..……............... 6.3%Owns a PC..………………………………………………………………………………................. 80.5%Accessed Internet in last 30 days..…………………………………………....................... 77.2%Visited a sewing related site in the last 30 days.…………………………................... 70.6%Average number of Web visits per week..………………………………........................ 10.8Visited a business Web site for more informationafter viewing an ad..………………………………………...........…………………….............. 45%As you’ll find when advertising with Sew News, you are reaching thesewing enthusiasts who are most likely to respond to and consideradvertising information as they consider future purchases.P 4 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 5

s e w n e w s 2010 e d i t o r i a l c a l e n d a rs e w n e w s 2010 e d i t o r i a l c a l e n d a rs e w n e w s 2010 e d i t o r i a l c a l e n d a r2010 marks the 30 th anniversary of Sew News. To commemorate the event, Sew News willundergo a redesign in content, look and feel. Beginning with the February issue, Sew News willlaunch its biggest contest ever, “Sewing Idol” which will span the entire year. In December,one lucky winner will win 30 fabulous prizes to outfit the sewing room of her dreams.Contact your advertising representative to learn more about this sponsorship opportunity.s p e c i a l c o l l e c t o r ’ s ed i t i o ni s s u e: f e b r u a r y o n s a le: 1/19/10c o l u m n sBasicsFitQ&AGiving BackFootworkStyle FitOn the Clocks p r i n g s e w i n gf e at u r e sFleece Sewing SimplifiedReplicating Handwork by Machinei s s u e: a p r il o n s a le: 3/16/10c o l u m n sBasicsFitQ&ANifty ThriftyFootworkStyle FitOn the Clocks u m m e r s e w i n gf e at u r e sNylon Sewing SecretsMother/Daughter Sewing Challengei s s u e: j u n e o n s ale: 5/18/10f a l l s e w i n gi s s u e: a u g u s t o n s ale: 7/20/10c o l u m n sBasicsFitQ&ANifty ThriftyFootworkStyle FitOn the Clockw i n t e r s e w i n gc o l u m n sBasicsFitQ&AGiving BackFootworkStyle FitOn the Clockf e at u r e sAnatomy of a JacketZipper Embellishmentsi s s u e: o c tober o n s ale: 9/14/10h o l i d a y s e w i n gf e at u r e sSewing with Fat Quarters & FlannelsBenefits of Bastingi s s u e: december o n s ale: 11/16/10c o l u m n sBasicsFitQ&ANifty ThriftyFootworkStyle FitOn the Clockf e at u r e sFaux Fur sewing fixesHoliday Decorating & Entertainingc o l u m n sBasicsFitQ&AGiving BackFootworkStyle FitOn the ClockP 6 | Creative Crafts Group | sewingf e at u r e sSewing Slinky KnitUsing Built-In Decorative StitchesIn 2010, Sew News is partnering with the American Friends of Cecily’s Fund, a non-profitorganization dedicated to sending Zambian children orphaned by AIDS to school. Together,Sew News and Cecily’s Fund will present a year-long charity sewing effort: “Sew Your Support:Operation Orphan Education.” The column will appear three times in 2010 (February, June andOctober) to promote the effort and encourage readers to participate by sewing a grocery tote tobe sold at Cecily’s Fund fundraising events throughout the year. The free grocery tote pattern isavailable at sewnews.com, along with simple instructions for hand or machine sewing. Readerswill send the completed totes to American Friends of Cecily’s Fund, 120 Boston Post Road, Rye,NY, 10580, where the totes will be sold and the funds donated to the cause. Learn more aboutthe organization at cecilysfund.org.sewing | Creative Crafts Group | P 7

s e w n e w s a d v e r t i s i n g s c h e d u l e s a n d r a t e ss e w n e w s a d v e r t i s i n g s c h e d u l e s a n d r a t e sr o p a d s (3-c o l u m n f o r m a t )d i s p l a y a d v e r t i s i n g r at e s (p e r i s s u e ) s e w n e w s – 20101 page...........7” x 9 1/2” deep2/3 page.......(3 column) 4 3/8” x 9 1/2” deep1/2 page.......(3 column) 6 3/4” x 4 5/8” deep1/2 page.......(1-1/2 column) 3 1/4” x 9 1/2” deep1/3 page.......(3 column) 6 3/4” x 3” deep1/3 page.......(2 column) 4 3/8” x 4 5/8” deep1/3 page.......(1 column) 2 1/8” x 9 1/2” deep1/4 page.......(1-1/2 column) 3 1/4” x 4 5/8” deep1/6 page.......(2 column) 4 3/8” x 2 3/16” deep1/6 page.......(1 column) 2 1/8” x 4 5/8” deeps h o p p e r a d s (4-c o l u m n f o r m a t )1/4 page.......(1 column) 3 3/8” x 4 7/8”1/6 page.......(2 column) 4 5/8” x 2 3/8”1/6 page.......(1 column) 2” x 4 7/8”1/12 page.....2” x 2 3/8”1/24 page.....2” x 1 1/8”Magazine trim size: 8” wide x 10 1/2” deepDimensions for bleed background: 8 1/4” wide x 103/4” deep. (Bleeds 3 sides and gutter.) To calculate anybleed size, add 1/8” over magazine trim size to each sidewhere bleed occurs. Keep all vital advertising material atleast 1/2” from final trim edges.Regular Issue Schedule (Effective with the February 2010 issue)Issue Closing Mat. Due Ship Date On-SaleFeb 2010 11/19/09 11/25/09 12/22/09 01/19/10Apr 2010 01/14/10 01/21/10 02/24/10 03/16/10Jun 2010 03/18/10 03/25/10 04/28/10 05/18/10Aug 2010 05/20/10 05/27/10 06/30/10 07/20/10Oct 2010 07/15/10 07/22/10 08/25/10 09/14/10Dec 2010 09/16/10 09/23/10 10/27/10 11/16/10Special Issue ScheduleIssue Closing Mat Due Ship Date On-SaleSew It All Vol. 1 10/15/09 10/22/09 N/A 12/15/09Black and WhiteSizes 1x 3x 6x1 Page $5845 $5540 $49102/3 Page 4930 4685 42151/2 Page 3800 3620 32551/3 Page 2735 2595 23451/4 Page 2200 2095 23451/6 Page 1365 1295 1240Add Second Color (Process colors only) for anadditional $175m a i l - o r d e r r at e s 2010Black and WhiteSizes 1x 3x 6x1 Page $4,890 $4,655 $4,2102/3 Page 4135 3940 35551/2 Page 3200 3040 27801/3 Page 2290 2185 19701/4 Page 1855 1755 15901/6 Page 1150 1090 990Add Second Color (Process colors only) for anadditional $175s h o p p e r ’ s ma r k e t r at e s 2010Black and WhiteSizes 1x 3x 6x1/4 Page $1,215 $1,160 $1,0801/6 Page 840 810 7501/12 Page 515 795 4501/24 Page 315 300 270Add Second Color (Process colors only) for anadditional $75.Four-ColorSizes 1x 3x 6x1 Page $8890 $8555 $76602/3 Page 7665 7380 66151/2 Page 6510 6260 56101/3 Page 5135 4935 44301/4 Page 4505 4355 38951/6 Page 2690 2555 2300Four-ColorSizes 1x 3x 6x1 Page $7,460 $7,080 $6,4102/3 Page 6450 6125 55401/2 Page 5465 5180 46951/3 Page 4310 4100 36951/4 Page 3790 3605 32551/6 Page 2260 2150 1940Four-ColorSizes 1x 3x 6x1/4 Page $1,925 $1,795 $1,4951/6 Page 1290 1235 11401/12 Page 835 800 7301/24 Page 555 535 490“I must tell you that I anxiously await each and every issueof Sew News magazine. It is great! Thank you!- Jan Borchardt, Colgate, WIP 8 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 9

c r e a t i v e m a c h i n e e m b r o i d e r y o v e r v i e wc r e a t i v e m a c h i n e e m b r o i d e r y o v e r v i e wEach issue of Creative Machine Embroidery features a mix of techniques,fashion, home décor, quilting and gift ideas. Clear, easy-to-understandinstructions and beautiful photography make CME the number one magazinefor teaching embroidery enthusiasts how to get more out of their hobby.Ideas, Inspiration, TechniquesWhat does this mean to you?CME has the most targeted audience of any embroidery publicationavailable. Don’t miss the opportunity to reach this well-educated group withyour advertising message through both print and Web formats.In every CME issue you’ll find unique columns and articles thataddress important embroidery-related topics:Fashion Forecast: We bring the reader current runway trends andexplain how to achieve the look using machine embroidery.Basic Training: This column offers beginner lessons on embroideryfrom stabilizers to underlay stitches to tools and more.Fast Forward: The reader can create a quick project in ten steps or less –all illustrated with color photographs to ensure desired results.Tech Support: A different machine embroidery expert for each issueoffers answers to commonly asked reader questions.Stabilizer Wise: A monthly tutorial featuring a different stabilizer.Material World: Resident expert Ruth Cox focuses on a different fabric in each 2010 issueand teaches proper stabilizing, thread and needle choice, and hooping techniques.Penny Wise: Pennywise projects under $30Must Haves: We connect readers with the latest goods and services in the embroidery industry.Check with your advertising representative to find out about ourspecial advertising sections offered throughout the year.P 10 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 11

c r e a t i v e m a c h i n e e m b r o i d e r y o v e r v i e wc r e a t i v e m a c h i n e e m b r o i d e r y d e m o g r a p h i c sc r e a t i v e m a c h i n ee m b r o i d e r y o v e r v i e wCreative Machine Embroidery is the top resource for ideas in machine-based embroidery.Our focused readership is a well-defined target for your advertising: you knowthat you’ll reach a passionate, active group of readers. Consider these facts:Magazine frequency:6 subscription issues per yearTypes of projects featured:How-to articles with concise, step-by-step instructions and photos focusing on project detailsEditorial approach:Projects are designed to inspire readers to make the most oftheir embroidery machines and explore new ideasCurrent Creative Machine Embroidery readership:70,000Sewing activity:Our readers complete an average of 27.5 home décor and garment projects a yearPotential professionals:26% of readers are interested in starting a home embroidery businessPlanned purchases:The average amount planned by readers for the purchase oftheir next sewing/embroidery machine is $4,844As you’ll find when advertising with Creative Machine Embroidery, youare reaching a dedicated audience of embroidery enthusiastsc r e a t i v e m a c h i n ee m b r o i d e r y d e m o g r a p h i c sWe invite you to get to know the Creative Machine Embroidery audience. Here’s a summary ofwho reads our magazine and what motivates them in pursuit of their interests.Average Age ………………………………………………………….............…………………….. 60.5Married ……………………………………………………………………………….............………. 81.2%Attended college ………………………………………………………………………….............. 55.1%Average household income …………………………………………..……………................ $75,300Average years sewing ………………………………………………………………................... 43.1Skill Level:Beginners …………………………………………………………………..…….......... 6%Intermediate ………………………………………………………………….............. 27.3%Advanced …………………………………………..………………………….............. 59.4%Professional ……………………………………………..……………….…............… 12.1%Number of garments constructed in the last year ……..……………...................... 16.6Number of home décor projects completed in the last year ……....................... 10.9Type of home décor projects:Pillows ………………………………………………………………………….............. 70.9%Place Mats/Napkins ……………………………………………………….............. 57.6%Curtains/Drapes …………………………………………………………….............. 51.5%Involved in quilting activity ……………………………………………………….................. 68.5%Interested in starting a home embroidery business …………………..................... 26.1%Plain to buy an embroidery machine next year ………………………....................... 12.1%Average price range of machine ……………………………………………….................... $5,075Number of sewing machines currently owned …………………………..................... 3.2Average price of next sewing machine purchase ……………………….................... $4,844Owns a PC ………………………………………………………………………………...............… 90.9%Accessed Internet in last 30 days ……………………………………………….................. 90.9%P 12 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 13

c r e a t i v e m a c h i n e e m b r o i d e r y e d i t o r i a l c a l e n d a rc r e a t i v e m a c h i n e e m b r o i d e r y e d i t o r i a l c a l e n d a rc r e a t i v e m a c h i n e e m b r o i d e r y2010 e d i t o r i a l c a l e n d a rCreative Machine Embroidery imparts machine embroidery enthusiasts of every age and skilllevel with the tolls they need and the inspiration they crave to further their craft.j a n u a r y 2010 o n s a l e : 12/15/09j u l y 2010 o n s a l e : 6/16/10c o l u m n sf e at u r e sc o l u m n sf e at u r e sTech Support (expert advice)Material World (fabric fun): PaperBasic Training (beginner lessons): TemplatesStable Wise (stabilizer tutorial): Heat-Soluble StabilizerFleece Sewing SimplifiedReplicating Handworkby MachineTech Support (expert advice)Material World (fabric fun)Basic Training (beginner lessons): Layering DesignsStable Wise (stabilizer tutorial): Tear-Away StabilizerIncorporating Inks IntoOutline DesignsEmbroidering onSleeping BagsFoiling & Embroiderym a r c h 2010 o n s a l e : 2/16/10s e p t e m b e r 2010 o n s a l e : 8/17/10c o l u m n sf e at u r e sc o l u m n sf e at u r e sTech Support (expert advice)Material World (fabric fun)Basic Training (beginner lessons):Conserving SuppliesStable Wise (stabilizer tutorial): Mesh StabilizerCutwork EmbroideryTransformingReady-to-WearGarmentsHeirloom TechniquesTech Support (expert advice)Material World (fabric fun)Basic Training (beginner lessons): MonogramsStable Wise (stabilizer tutorial):Adhesive-Backed StabilizerMock Trapunto TechniqueEmbellishing BackpacksFree-Motion Stitchingm a y 2010 o n s a l e : 4/20/10n o v e m b e r 2010 o n s a l e : 10/19/10c o l u m n sf e at u r e sc o l u m n sf e at u r e sTech Support (expert advice)Material World (fabric fun)Basic Training (beginner lessons):Appliqué Embroidery DesignsStable Wise (stabilizer tutorial): Cut-Away StabilizerFreestandingEmbellishmentsLayered AppliquéTechniquesEndless Quilting DesignsTech Support (expert advice)Material World (fabric fun)Basic Training (beginner lessons): Free-Standing LaceStable Wise (stabilizer tutorial):Water-Soluble StabilizerCross-StitchEmbroidery on PaperThread Velvet TechniquesQuick-and-EasyHoliday GiftsP 14 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 15

c r e a t i v e m a c h i n e e m b r o i d e r ya d v e r t i s i n g s c h e d u l e s a n d r a t e sc r e a t i v e m a c h i n e e m b r o i d e r ya d v e r t i s i n g s c h e d u l e s a n d r a t e sMagazine trim size.............8” w x 10 1/2” hLive area.............................7” w x 10” hBleed Background..............8 1/4” w x 10 3/4” h(bleeds on 3 sides and gutter)To calculate any bleed size, add 1/8 over magazinetrim size to each side where bleed occurs. CME issaddle-stitched bound magazine.A d Si z e sFull Page.................... 7” w x 9 1/2” h2/3 Page..................... (2 col.) 4 3/8” w x 9 1/2” h1/2 page horizontal... (3 col.) 6 7/8” w x 4 5/8 h1/2 page vertical........ 3 3/8” w x 9 1/2” h1/3 page horizontal... 6 7/8” w x 3” h1/3 page square......... 4 1/2” w x 4 7/8” h1/3 page vertical........ 2 1/8” w x 9 1/2” h1/4 page horizontal... 6 7/8” w x 2 1/4” h1/4 page vertical........ 3 3/8” w x 4 5/8” h1/6 page horizontal... 4 1/2” w x 2 1/8” h1/6 page vertical........ 2 1/8” w x 4 1/2” hd i s p l a y a d v e r t i s i n g r at e s (p e r i s s u e ) c r e at i v e m a c h i n e e m b r o i d e r y – 2010Black and WhiteSize 1x 3x 6xFull Page $2,285 $2,175 $2,0602/3 Page 1605 1515 14451/2 Page 1315 1195 11851/3 Page 950 905 8551/4 Page 755 720 6801/6 Page 555 530 4954/ColorSize 1x 3x 6xFull Page $3,530 $3,350 $3,1752/3 Page 2575 2470 23201/2 Page 2190 2085 19751/3 Page 1615 1540 14551/4 Page 1170 1125 10601/6 Page 845 795 760Coversr e g u l a r i s s u e s c h e d u l e (e f f e c t i v e w i t h t h e j a n u a r y 2010 i s s u e )Issue Closing Mat Due. Ship Date On-SaleJan 2010 10/14/09 10/21/09 11/24/09 12/15/09Mar 2010 12/17/09 12/24/09 01/27/10 02/16/10May 2010 02/18/10 02/25/10 03/31/10 04/20/10Jul 2010 04/15/10 04/22/10 05/26/10 06/16/10Sept 2010 06/17/10 06/24/10 07/28/10 08/17/10Nov 2010 08/19/10 08/26/10 09/29/10 10/19/10Size 1x 3x 6x2 or 3 $4,060 $3,860 $3,6504 4415 4195 3975I enjoy all the informative articles you have in CME. Keep up the good work! Thanks!- Laura Fritz, Evansville, INP 16 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 17

p r i n t a d v e r t i s i n g d i g i ta l s p e c sf i l e s u b m i s s i o n sAdvertising TermsAgency commission: 15% of gross billing allowed to recognized advertisingAgencies on space, color, bleed, and position, provided invoice is paid within 30days from date of billing. Classified ads are non-commissionable. Agency and cashdiscounts do not apply to advertising production charges. Agency commissionwill be allowed on preferred or acceptable printing materials only.The publisher reserves the right to determine the eligibility of the advertisement.Specifications & RequirementsThe following are instructions for sending digital ads. If you have any questions, pleasecontact our Production Coordinator:Justin LaRosa-Sommers617-758-0228 • jlarosa@newtrackmedia.comRecommended File FormatsPDF Files:Adobe PDF: Must be saved at 300 dpi with no image compression, embed all fonts andsave as four-color process, CMYK. JPEG image files cannot be embedded in PDF files.Macintosh:Application Files: InDesign, Adobe IllustratorImage Files: TIFF, EPS (For producing image files, we recommend AdobePhotoshop or Illustrator) - Please note that in most cases Creative Crafts Groupcannot edit these image files. JPEG image files are not recommended.PC Compatible:Application Files: NoneImage Files: TIFF, EPS (Adobe Photoshop and Illustrator can produce image files) —Please note that in most cases Creative Crafts Group cannot edit these image files.FontsUse Open Type or PostScript Type 1or 2 fonts only for postcript and type. If you useTrueType fonts, we will substitute a match and send you a proof — please note thatthere is a charge associated with this service (see Services & Production Charges).Do not use localized styling (i.e., Italic or Bold styles applied to Regular, Roman, orBook fonts). Choose font weights and styles directly from the font family. (Example: UseHelvetica Italic rather than Helvetica and selecting the localized styling “Italic.”)ProofsIt is your choice to send a hard-copy proof with your emailed file (Matchprint, KodakApproval, Iris accepted for color break and color guidance on press. Color lasers/inkjetsaccepted for color-break indications only). Black & White proofs may be faxed or mailed.Proofs are due on or before the published materials deadline for the specified issue.Creative Crafts Group is not responsible for the content and appearance (includingcolor variations) of published ads if an accurate hard-copy proof is not supplied.FTP Upload, E-mail Attachment, DVD, CDFiles submitted through the FTP site or as an e-mail attachment should be named with theadvertiser’s name and the earliest title and issue the ad is scheduled for (i.e., AcmeInc_CME_Jan10.PDF). Native application files should be compressed into either a .zip or .sit archive toinsure all components transfer successfully.Please label physical media with your company name, the application name version, andinformation about whom we can contact if we experience problems — along with telephonenumber, extension, and e-mail address.Send materials to:New Track MediaJustin LaRosa-Sommers90 Sherman StreetCambridge, MA 02140617-758-0228E-mail to: jlarosa@newtrackmedia.comService & Production ChargesAny costs exceeding normal production will be billed to the advertiser. Additional work includesthe stripping in of type and photos, the resizing of ad material, reformatting electronic files, andcorrecting other errors. If such work is required, additional charges will be incurred; wheneverpossible, we will contact you before work is done.* Advertiser may not use an ad produced byus in any other media without written permission from Creative Crafts Group.We have developed the following list of charges for these eventualities for your reference.Service — Charge*Minor Type or Design Revisions (up to 10 words, no font changes or text reflows) — $28.00Major Type or Design Revisions — $84.00* Note: These charges are those that we are charged by service bureaus. If charges exceed thoselisted, rates will be based on an hourly fee of $95. While we will do our best to inform you of suchcharges prior to having these tasks performed, please be aware that, depending on the nature of theproblem and timing constraints due to our press deadlines, we may not be able to do this in everyinstance.Note: Converting RGB files to CMYK sometimes results in an unavoidable color shift.P 18 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 19

o n l i n e r a t e s a n d d e t a i l so n l i n e r a t e s a n d d e t a i l sONLINE ADVERTISING RATESThe Creative Crafts Group Sewing & Embroidery site houses all of our magazineproperties, as well as a destination portal, SewingDistrict.com and is the leadinghome for the sewing and embroidery online community. Create meaningfulinteractivity, build online sewing & embroidery education, and get immediate responsewith online advertising. Reach over 65,000 average monthly page views!BANNER ADSRectangle (300 x 250) • $14.50 CPMThis unique position is placed within the actual articles with editorialcontent wrapping around your creative unit. The generous ad space allowsfor a commanding presence and interactive message. Your message staysjuxtapose with the content as the user scrolls through each article.Skyscraper (160 x 600) • $13.50 CPMSkyscraper real estate is a dynamic, highly visible, and targeted way to place ads adjacentto editorial content. A unique advantage of skyscrapers is that your message stays withthe reader as they scroll down the page. The large ad format allows you to place multiplelinks, fully utilize rich media, and achieve your marketing objectives effectively.Leader Board (728 x 90) • $12.50 CPMPlacement front and center, top of page! More real estate for your message! Theleader board gives you more vertical room to capture the reader’s attention.Tile (125 x 125) • $8.00 CPMThe tile is a cost effective means for keeping your name infront of our audience on a more frequent basis.RICH MEDIA ADSPeel Back • $45.00 CPMFlash based ad-unit attracting top of the page attention on select pages ofthe Creative Crafts Group network. As visitors come to the site, the animatedbutton draws attention to the Peel Back ad unit – when a visitor rolls over thebutton, the page “Peels Back” displaying the full 400x350 ad unit.CUSTOM OPPORTUNITIESCATEGORY SPONSORSHIPS • $16.00 CPMAs a sponsor, your company’s logo with link will appear within the selected category:• Blogs - Align your products or services with sewing and embroideryauthorities and celebrities, such as Ellen March and many more!• Gallery - Join the excitement of the sewing & embroidery online communitywhere users post images of their projects to share with other quilters.• Community - Your company will be front-of-mind for a community ofwomen who are connected by their passion for sewing & embroidery.VIDEOS / CONTESTS / SWEEPSTAKES – Build your customer base! Drive trafficto a dealer or your website, launch a new product or create brand excitement with acustomized video, contest or sweepstake. Contact your ad rep for more information.EMAIL NE WSLE T TER ADSYour digital ad (same unit sizes as our onsite BANNER ADS) in ourhighly popular eNewsletter, will directly reach opt-in email consumerswho heavily invest their time and money in their passion.Sew News Circulation: 38,200Creative Machine Embroidery Circulation: 39,800Net Unit Pricing:Rectangle (300 x 250) $1000Skyscraper (160 x 600) $950Leader board (728 x90) w/60 text characters $850Tile (125 x 125) $400DEDICATED CUSTOM EMAIL BLASTS • $100 CPMLooking for a more personal and exclusive, but far-reaching opportunity to connectwith our online users? Try a Dedicated Custom Email Blast to over 39,800 sewing andembroidery enthusiasts. This dedicated, opt-in audience is fast growing and lookingfor all of the latest sewing & embroidery information including sales promotions,new products and favorite sewing & embroidery supplies and events.P 20 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 21

o n l i n e r a t e s a n d d e t a i l so n l i n e a d v e r t i s i n g s p e c sSend all ad files and technical inquires to:Creative Crafts Group, Name of Website (i.e SewingDistrict.com)Ad Coordinator: Andrea AbrahamsonAddress: 741 Corporate Circle, Suite A, Golden, CO 80401Ph. (303) 215-5686 · Fax (303) 215-5601 · email aabrahamson@creativecraftsgroup.coml e a d e r b o a r d (s a m p l e )O n l i n e Ad Si z e sPeel Back Ad Technical Specifications• 100 pixels wide x 80 pixels tall AND • 400 pixels wide x 350 pixels tall• Maximum initial load file size: 20KB • Maximum initial load file size: 50KB• GIF or rich media accepted (see Rich Media Guidelines for details)• Target URL• Creative should be triangular (only the top right corner of a page is shown in a peel down).Banner Ad Technical Specifications (Based on IAB standards)• Maximum initial load file size: 25KB • Lead Time 2 weeks• File types: .gif, .jpeg, .swf, HTML (in.txt format with absolute image & linkreferences) or rich media accepted see Rich Media Guidelines for details)• Target URL• Animation: Looping/flashing can continue upon load for a period of 15 seconds maximum.• Audio: Audio must be initiated by User Click. Audio must endeither simultaneously or before the ad finishes playing.Email Newsletter Ad Technical Specifications• Maximum initial load file size: 25KB • File types: .gif or .jpeg• No animation on any email ad units • Lead Time: 2 weeksr e c t a n g l e( s a m p l e )Rich Media GuidelinesCreative Crafts Group uses the DoubleClicks’s DART ad serving system thatsupports most rich media. We support most IAB Rich Media Guidelinespublished at http://www.iab.net/standards/richmedia.asp.s k y s c r a p e r (s a m p l e )t i l e a d( s a m p l e )t i l e a d( s a m p l e )Rich media formats supported include:Bluestreak • www.bluestreak.com | Enliven • www.enliven.comEyeblaster • www.eyeblaster.com | Flash • www.flash.comPointroll • www.pointroll.com | VideoBanner • www.videobanner.comViewpoint • www.viewpoint.com | Superstitions • www.superstitial.comHTML/Javascript | Pop-under interstitialFor more information on Rich Media technology, specifications,and solutions, visit http://richmedia.doubleclick.net.Creative Crafts Group accepts:• Ads that overlay content (User must initiate the overlay by clicking somewhere on the ad)• Audio-enhanced ads (User must initiate the audio playing by clicking somewhere on the ad)• Animation and video (video may start immediately, but audio must be user-initiated)• $5 CPM surcharge added to all Eyeblaster and Pointroll ads.For more information on Rich Media technology, specifications,and solutions, visit http://richmedia.doubleclick.net.P 22 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 23

m c c a l l s q u i lt i n gN e e d m o r e i n f o r m a t i o n a b o u t a d v e r t i s i n g ?P l e a s e c o n t a c t y o u r a d v e r t i s i n g r e p r e s e n t a t i v e :A d v e r t i s i n g a n d / o r Ge n e r a l In q u i r i e s:Wendy ThompsonAssociate Publisherwthomspon@creativecraftsgroup.com910-791-3832C l a s s i f i e d Ad v e r t i s i n g :Alissa NortonClassified Ad Manageranorton@creativecraftsgroup.com303-215-5640Fax: 303-215-5601W h o l e s a l e In q u i r i e s:Nicole MartinCirculation Directornmartin@creativecraftsgroup.com303-215-5637• Sew News Creative Machine Embroidery •P 24 | Creative Crafts Group | sewing