AutoPilot Service Marketing

“I was looking for a solution that tied the front of the house to the back – AutoPilot does that forus! We can monitor service customers in any CRM situation. By monitoring customers’ dailyactivity and transactions, we know exactly when to communicate with them. AutoPilot focuseson our retention campaigns such as reminders, follow-up and recovery of lost customers, andgives us an ROI that we can actually measure. Some of our dealerships are getting anywherefrom 12 to 25 percent return on their money.”-Bob MurrayGeneral ManagerMercedes-Benz of Tampa BayLearn MoreFor a live demo, call 888-434-8525 oremail sales@eleadcrm.comwww.elead-crm.com© Copyright 2012 Data Software Services, L.L.C.www.elead-crm.com | 888-434-8525

Leading automotive CRM and marketing provider, ELEAD One, delivers the most comprehensive cross-mediaservice marketing system in the industry - AutoPilot! The Nation's largest and most experienced automotive-only VirtualBDC blends live calls seamlessly with email, text messaging, direct mail and online scheduling to provide the mostcomplete and integrated service marketing solution available in the market today.Increase customer retention, loyalty and CSITargeted reminder, recovery and follow-up campaigns customized to dealer specificationsAll marketing campaigns include live, FTC compliant callsDetailed, comprehensive ROI reporting and dashboards put you in controlExperienced marketing professionals guide you to success using strategies proven to maximize resultsEasy-to-use software requires minimal trainingPre-determined Triggers Send Service Customers the Right Message,at the Right Time Using the Right Media…Automatically!LIVECALLIncrease CustomerRetention, Loyality and CSIDIRECTMAILSOLD CUSTOMERSDEFECTOR PREVENTIONLOST CUSTOMER RECOVERYRETENTIONREMINDERSFOLLOW UPMaximize Service ProfitsEMAILMESSAGEIVRCALLSTEXTMESSAGEVirtual BDC - Highly skilled, live call specialists contactcustomers utilizing scripts proven to generate appointments,obtain valuable information and maximize profitability. Wealways keep you compliant with FTC regulations.Direct Mail - Tailored mailers and coupons are customized todealer specifications and designed to meet specificguidelines for co-op reimbursement!Email Messages - Templates are designed to coordinate andcompliment direct mail message and coupon offers. Emailappending is available – add emails to dealer data andincrease free marketing opportunities.IVR Calls - Pre-recorded calls are available when complaintwith FTC regulations.Text Messages - Used primarily for appointmentconfirmation and special order part notification.Cookies - Freshly baked, gourmet chocolate chip cookies aresent directly to customers, thanking them for their business.Custom tins available.AUTOMATED CAMPAIGN TRIGGERSSERVICE CAMPAIGNS(custom campaigns available upon request basedon any DMS event)SALES FOLLOW-UPSales Thank You - 1st Service Appointment - SSIMissed Appointment Follow-UpSERVICE FOLLOW-UPSpecial Order Parts NotificationService Thank You - CSIDeclined Service NotificationSERVICE REMINDERSAppointment Confirmation1st Service ReminderMajor Service Reminder (Per OEM Specs)Scheduled Maintenance (Per OEM Specs)Warranty ExpirationHappy BirthdayLOST SERVICE CUSTOMERSLost Customer from sales 1st intervalLost Customer from sales 2nd intervalLost Customer from service 2nd intervalLost Customer from service 1st intervalService ClinicCUSTOM SERVICE CAMPAIGNSState InspectionsRecall CampaignsExtended Service Contract NotificationsQuarterly Seasonal Service SpecialsOP Code MarketingDEFECTOR PREVENTION LIVE CALLSLIVE CALL*IVR CALLSIncrease retention – Live operators identify defecting customers and schedule their first service appointmentbased on driving patternsImprove customer show rate on scheduled appointments with emails and call remindersIncrease CSI with service follow-up emails and callsObtain email addresses to increase marketing opportunitiesFollow-up and reschedule missed appointmentsAUTOPILOT OFFERS ONLINE SCHEDULINGE-MAILDIRECTMAIL*TEXT*Additional costs associated with these media typesAutoPilot delivers a revolutionary appointment scheduling system that allows customers to schedule serviceappointments online and during live call campaigns to maximize shop utilization. This is the online source forcustomers to book service appointments, review vehicle service history and receive required maintenancenotifications.Provide the ease and convenience of scheduling a confirmed service appointment 24/7Eliminate follow up to email appointment requestsSeamlessly transfer appointments into the dealership DMSLoad balance of service bays© Copyright 2012 Data Software Services, L.L.C. | www.elead-crm.com | 888-434-8525 © Copyright 2012 Data Software Services, L.L.C. | www.elead-crm.com | 888-434-8525