JD Sweid Foods - Doug Campbell, ONGiving is part of the corporate cultureWhen a small company is bought out by alarger company, it is easy for the cultureof one to be consumed by the other. Butwhen JD Sweid Foods purchased Elmira Poultry ofWaterloo in 2005, the larger Vancouver-based meatand poultry company not only kept Elmira’s traditionof supporting <strong>JDRF</strong>, they built on it.Elmira Poultry’s relationship with <strong>JDRF</strong> began about11 years ago, whenthe Foundation waschosen as the company’spreferred charity becauseseveral employeeshad type 1 diabetes.For many years, thecompany supported ateam in the Walk to Cure Diabetes. In the past,staff changes caused fundraising activities to waneslightly. However, when a new plant manager, DougCampbell, arrived in Waterloo, he took on the jobof re-energizing the charitable campaign.The funds we raise go towards improving thelives of kids with diabetes and their families.<strong>JDRF</strong> is a great charity because there is a lotof opportunity to find a cure.“Supporting charity is part of the culture of ourbusiness,” says Doug. “It is important that, as ateam, we are involved with organizations like <strong>JDRF</strong>.We need to feel like we are contributing and givingback to our community.”The TELUS Walk to Cure Diabetes is now thecentrepiece of JD Sweid’s fundraising activities inOntario. In addition to entering a team, the companychallenges other local businesses to form their ownteams and support the Walk with in-kind donations.The Gold Sneaker campaign – where the companychallenges its vendors to purchase $250 GoldSneaker Banners to post at the Walk – has alwaysbeen a major success. In <strong>2010</strong>, JD Sweid soldmore than 25 Gold Sneaker Banners. After theWalk, vendors are also invited to a thank you lunch,a great awareness opportunity that has resultedin several new sponsorships for <strong>JDRF</strong>. Since thecompany’s involvementbegan 11 years ago, theyhave raised more than$130,000 for <strong>JDRF</strong>.“We’ve had very consistentsupport for the Walk fromour staff. It has become astaple in our annual calendar,” says Doug.Now, JD Sweid’s head office in Vancouver isgetting on the bandwagon. In <strong>2010</strong>, their nationalsales manager arranged to purchase tables at<strong>JDRF</strong>’s Vancouver Gala. Doug hopes to increasefundraising coordination between the Ontario andWest Coast divisions.“Charitable work is a great morale booster. It is anopportunity to do something that isn’t about gettingsomething, it’s about giving back,” says Doug.Working with an organization like <strong>JDRF</strong> adds tothe pleasure they get from the giving. “The fundswe raise go towardsimproving the lives of kidswith diabetes and theirfamilies. <strong>JDRF</strong> is a greatcharity because thereis a lot of opportunityto find a cure.” •
Len Kerekanich, ABGiving thanks for what you don’t haveLen Kerekanich’s son does not have type 1diabetes, but he could develop the diseaseone day. Len remembers this fact every timehe hears a <strong>JDRF</strong> Youth Ambassador talk aboutwhat it is like to live with diabetes.“We still don’t know what triggers a child’sautoimmune system to turn against itselfand shut down theirpancreas’ ability toproduce insulin. It canhit anyone, anytime. Asthe father of a youngson, I look at donatingto <strong>JDRF</strong> as a proactivestep,” Len says.Len first became involved with the Foundation adecade ago, when a business colleague askedhis company, Rotating Right, to donate to a <strong>JDRF</strong>fundraising event. Attending a corporate breakfastfor the Walk to Cure Diabetes, Len was movedby the various speakers, and especially by thechildren. “The more I listened to their stories andlearned about <strong>JDRF</strong>, the more I thought this wouldbe a good cause to support,” he remembers.Participating in that first Walk in 2001, Len carriedhis son on his shoulders. Tyrel is now 14 years oldand taller than his dad, but they still walk side-bysideeach year to raise funds for <strong>JDRF</strong>. Most ofIt can hit anyone, anytime. As the father of ayoung son, I look at donating to <strong>JDRF</strong> as aproactive step.Len’s staff join them, motivated in part by theoffer of a paid vacation day for the employeewho raises the most funds.<strong>JDRF</strong> is a big part of Rotating Right. In additionto sponsoring Foundation events, such as theannual golf tournament and curling bonspiel,the company started its own fundraising golftournament for its customers and suppliers fiveyears ago. “Events like our golf tournamentand the barbecues thatwe hold to kick off theWalk are a great way toeducate people aboutdiabetes and raiseawareness of <strong>JDRF</strong>,”says Len.Len also supports the Gala every year, donatingand bidding on items for the auction, and buyingtables. He even hosted the company Christmasparty at the Gala one year, buying three tablesand inviting all of his staff.Whether he is organizing or participating in anevent, Len is always motivated by the peoplewho have a direct connection to type 1 diabetes.“It is so heartwarming when young children tellyou what it would mean to them to not live withdiabetes, and how much they appreciate yoursupport,” he says. “My commitment to <strong>JDRF</strong> isrenewed every time I speak to a family who liveswith diabetes.” •