EMIRATESBRIEFINGNo doubt you have mostly likely heard of the Emirates Airline. Thecorporation has a shining reputation around the world as being oneof the most luxurious means of modern travel. It was in October1985, when Emirates flew its first routes out of Dubai with just twoaircraft – one leased Boeing 737 and an Airbus 300 B4. From there,the airline has grown into a globally influential travel and tourismconglomerate known for its commitment to the highest standardsof quality in every aspect of operations, including environmentalawareness.Emirates is owned by the Government of Dubai, however that hascertainly not stopped it from growing in scale and stature throughcompetition with the ever-growing number of international carriersthat take advantage of Dubai’s open-skies policy. After making itsinitial startup investment, the Government of Dubai saw fit to treatEmirates as a wholly independent business entity, and it is thrivingbecause of it.GREEN OPERATIONSWhen you decide to depart for your dream trip, you can restassured that you have chosen a worthy, ethical brand to fly with.The Emirates Airbus A380 is the most environmentally advancedaircraft in the sky. Emirates will operate 90 of them once it has takendelivery of its multi-billion dollar order. The aircraft was selectedbecause it is undoubtedly the most efficient aircraft to date. Flyingmore passengers and burning more fuel – and therefore emissions– is an important environmental outcome. In fact, the A380 is morefuel efficient per passenger kilometer than a small family car. Isn’tthat incredible? Emirates versions will offer fuel economy as lowas 3.1 liters per 100 passenger km, better than that of Toyota’sacclaimed Prius Hybrid vehicle. A380’s will feature the EngineAlliance GP7200 engines, which will save a further 500,000 litersof fuel per aircraft per year than other alternatives. The greater fuelefficiency of the GP7200 engines on Emirates A380’s means thelowest emissions of any large commercial aircraft.ETHICAL INITIATIVESAs a massive corporation, Emirates is fully aware of its globalinfluence, and the impact that it can have both positive and negative.Emirates was responsible for the establishment of the 225km2 DubaiDesert Conservation Reserve, and is also a pioneer in ecotourismwith the Emirates One & Only Wolgan valley in Australia, whichis located on a 1,680 hectare wildlife conservancy, adjacent to theWorld Heritage listed Blue Mountains National Park. The Emirates‘Greener Tomorrow’ initiative supports an environmental nonprofitorganization to safeguard the local environment. Due to theoverwhelming positive response received when the initiative firstran in 2013, Emirates decided to run the campaign again in May2015, with the successful proposals receiving a one-time awardof up to US$150,000. The money was raised through internalHis Highness SheikhAhmed bin Saeed al MaktoumChief Executive of Emirates Airline & Group“We are here for the long haul, and we areconscious that with the scale of what wedo, we can make a difference to economies,communities, and the environment. Weconsciously strive to improve our economic,environmental and social impact in ameaningful way.“recycling programs. Recycling is a growing part of the culture atEmirates, with recycling programs running for 5+ years in Dubai,processing more than 7 million kg per annum.Emirates is committed to the continuous development ofenvironmentally responsible work practices and eco-efficientoperations – from recycling newspapers, plastic, e-waste etc., totesting new air traffic management practices around their networkthat increase fuel efficiency and minimizes carbon emissions, toconserving habitats in Dubai and Australia. Choosing an airline foryour dream getaway is important, and you can trust that Emirateswill not only provide you comfort and luxury, but also keep yourconscience clean.www.ziwira.com
<strong>August</strong> Issue 1 2015