MKT 421 Final Exam Guide 3.pdf

MKT 421 Final Exam Guide 3Click Here to Buy the Tutorialhttp://www.uophelp.com/MKT-421-%28NEW%29/product-6480-MKT-421-Final-Exam-Guide-3For more course tutorials visitwww.uophelp.comMKT 4211) For Tesla, a new firm that makes an electric sports car, estimating how many competitors willmake electric vehicles and what kinds they will make, is:2) Predicting what types of bicycles different customers will want and deciding which of thesecustomers the business will try to satisfy are activities a firm should do as part of3) Which of the following statements best describes the modern view of marketing?4) Professional Dental Supply has been successfully selling dental instruments to dentists for thepast 20 years, and has developed strong customer relations. When looking for new marketingopportunities, Professional Dental Supply will most likely look first at

5) Which of the following statements regarding marketing strategies is FALSE?6) To compete more successfully with its many competitors offering packaged cookies, FamousAmos added its own line of extra chunky premium cookies. This seems to be an effort at:7) Product is NOT concerned with:A. Branding.B. Packaging.C. Wholesale price.D. Quality level.8) Which of the following is true?9) The four Ps of a marketing mix are:

10) A firm's decisions regarding channel type, market exposure, and kinds of intermediarieswould fall under the marketing mix variable ofA. Place.B. Price.C. Promotion.D. Product.11) Hewlett-Packard sells personal computers through specialty computer stores, electronicssuperstores, and its own Internet site. The marketing mix variable that is being considered here is:A. Promotional.B. Placement.C. Product.D. Pricing.12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change intheir _____________________13) Which of the following is part of a complete marketing plan?

14) A marketing plan is:15) Which of the following would probably NOT be in a proposed marketing plan?16) Marketing strategy planners should recognize that:17) Good marketing strategy planners know that:18) Target marketing, in contrast to mass marketing,19) ______________ is the process of naming broad product-markets and then segmenting thesebroad product-markets in order to select target markets and develop suitable marketing mixes.20) The process of naming broad product-markets and then segmenting them in order to selecttarget markets and develop suitable marketing mixes is called:

21) Clustering techniques applied to segmenting markets22) A ______________ is an organized way of continually gathering and analyzing data to getinformation to help marketing managers make ongoing decisions.23) Procedures that develop and analyze new information to help marketing managers makedecisions are called:24) ________________ ________________ utilizes qualitative and quantitative analysisprocedures to help marketing managers make more informed decisions.25) The part of the relevant population that is surveyed by a researcher is called the:26) One of the major disadvantages of the focus group interview approach is that

27) Marketing research which seeks structured responses that can be summarized is called:28) The attitudes and behavior patterns of people are part of the29) A small manufacturing firm has just experienced a rapid drop in sales. The marketingmanager thinks that he knows what the problem is and has been carefully analyzing secondarydata to check his thinking. His next step should be to:30) Which of the following statements about consumer products is true?