MKT 421 Final Exam Guide 3.pdf
For more course tutorials visit www.uophelp.com MKT 421 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing?
For more course tutorials visit
www.uophelp.com
MKT 421
1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
3) Which of the following statements best describes the modern view of marketing?
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
10) A firm's decisions regarding channel type, market exposure, and kinds of intermediarieswould fall under the marketing mix variable ofA. Place.B. Price.C. Promotion.D. Product.11) Hewlett-Packard sells personal computers through specialty computer stores, electronicssuperstores, and its own Internet site. The marketing mix variable that is being considered here is:A. Promotional.B. Placement.C. Product.D. Pricing.12) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change intheir _____________________13) Which of the following is part of a complete marketing plan?
Change language