MKT 421 Final Exam Guide 2.pdf
For more course tutorials visit www.uophelp.com 1) According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
For more course tutorials visit
www.uophelp.com
1) According to the text, marketing means:
2) Which of the following statements best describes the modern view of marketing?
3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at:
5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at
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32) ______________ is the process of naming broad product-markets and then segmenting thesebroad product-markets in order to select target markets and develop suitable marketing mixes.33) The first step in market segmentation should be:34) Which of the following is a DEMOGRAPHIC segmenting dimension?35) The product life cycle has four stages. Which of the following is NOT one of these?36) The product life cycle:37) An industry's sales have leveled off and profits are declining in oligopolistic competition.Consumers see competing products as homogeneous. Several firms have dropped out of theindustry, but a new one entered recently. Firms in the industry are trying to avoid price-cuttingby spending on persuasive advertising. These firms are competing in which stage of the productlife cycle?38) During the market introduction stage of the product life cycle:39) Cargill, Inc. is finally earning a profit on the unique product it introduced 6 months ago.Cargill's advertising is both informative and persuasive. Much money is being spent on Placedevelopment. There is little price competition, although several competitors have come out withreasonable imitations. Total industry sales and profits are both rising. In which stage of theproduct life cycle is Cargill operating?
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