MKT 421 Final Exam Guide 5.pdf
For more course tutorials visit www.uophelp.com 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) Which of the following statements regarding marketing strategies is FALSE?
For more course tutorials visit
www.uophelp.com
1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are
activities a firm should do as part of
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds
they will make, is:
3) According to the text, marketing means:
4) Which of the following statements regarding marketing strategies is FALSE?
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44) Integrated direct-response promotion:45) American Tourister, Inc.—a producer of luggage—is planning to introduce a new productline. The marketing manager is having hersales force call on retailers to explain American Tourister's consumer advertising plans, theunique features of the new luggage, how thedistributors can best promote it, and what sales volume and profit margins they can reasonablyexpect. This is an example of:46) Positioning analysis47) Quality Ceramic, Inc. (QCI) defined five submarkets within its broad product-market. Toobtain some economies of scale, QCI decidedNOT to offer each of the submarkets a different marketing mix. Instead, it selected twosubmarkets whose needs are fairly similar, and iscounting on promotion and minor product differences to make its one basic marketing mixappeal to both submarkets. QCI is using the48) Which of the following statements about positioning is NOT TRUE?
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