Environmental Claims in Consumer Markets Summary Report North America April 2009

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TM14www.sinsofgreenwashing.org
TMAPPENDICESA - Research MethodologyB - United States of America - Country SummaryC - Canada - Country SummaryD - United Kingdom - Country SummaryE - Australia - Country SummaryF - Resources15www.sinsofgreenwashing.org
Page 1 and 2: Environmental Claims in Consumer Ma
Page 3 and 4: TMExecutive SummaryIn November 2008
Page 5 and 6: TM1.IntroductionGreen∙wash (gren
Page 7 and 8: TM2.Methodology & FindingsIn the mo
Page 9 and 10: TM3.1The Seventh Sin: The Sin of Wo
Page 11 and 12: TM3.2Kids, Cosmetics and Cleaning:
Page 13 and 14: TM• The second most common claim
Page 15 and 16: TMExhibit 9: Sin Frequency, Four Co
Page 17: TMAvoiding greenwashing does not me
Page 21 and 22: TMAPPENDIX A - Research Methodology
Page 23 and 24: TMAPPENDIX C - CanadaCountry Summar
Page 25 and 26: TMAPPENDIX E - AustraliaCountry Sum

Environmental Claims in Consumer Markets Summary Report North America April 2009

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