COM 486 Week 3 Assignment Marketing Communications Plan-com486dotcom
For more course tutorials visit www.com486.com Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market .
For more course tutorials visit
www.com486.com
Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience.
Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market .
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<strong>COM</strong> <strong>486</strong> <strong>Week</strong> 3 <strong>Assignment</strong> <strong>Marketing</strong> <strong>Communications</strong> <strong>Plan</strong> (UOP)<br />
Click Here to Buy the Tutorial<br />
http://www.com<strong>486</strong>.com/product-25-<strong>COM</strong>-<strong>486</strong>-<strong>Week</strong>-3-<strong>Assignment</strong>-Market<br />
ing-<strong>Communications</strong>-<strong>Plan</strong>-<br />
For more course tutorials visit<br />
www.com<strong>486</strong>.com<br />
Select a product that is struggling in the market today—for example, dial-up Internet<br />
companies, PDAs or sport utility vehicles—and a particular target audience.<br />
Conduct a promotions opportunity analysis to determine what promotional opportunities<br />
exist for the chosen company, who the target audience is, and their characteristics.<br />
Include the following: A communication market analysis that will determine who the<br />
primary competitors are, justify selected target markets, identify target customers, and<br />
determine how to position the product within the minds of the target market The<br />
marketing communications for the chosen product with a list of communication<br />
objectives is shown in Figure 4.4 of Integrated Advertising, Promotion, and <strong>Marketing</strong><br />
<strong>Communications</strong> A communications budget by choosing the type of budget, determine a<br />
budget number cap, and select a geographic market to receive the messaging and<br />
promotions efforts.<br />
Note. Choose one method listed in Figure 4.7 of Integrated Advertising, Promotion, and<br />
<strong>Marketing</strong> <strong>Communications</strong>. The appropriate promotional strategy Strategies are<br />
supported with the proper tactics<br />
Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation that includes aspects of a<br />
promotions opportunity analysis for this project
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