Dry Shampoo and Conditioner Market Size, Share, Development, Growth and Demand Forecast to 2020.pdf

GLOBAL INDUSTRY INSIGHT:
Dry Shampoo and Conditioner Market Size, Share, Development, Growth
and Demand Forecast to 2020

Global Dry Shampoo and Conditioner Market Size, Share,
Development, Growth and Demand Forecast to 2020
The dry shampoo and conditioner market has been consolidated by the demands of young females for timeefficient
hair styling products. The usage of dry shampoos and conditioners goes beyond the applications of the
traditional shampoos, in order to satisfy the customers’ needs in a better way. The recent surge in demand of the
dry shampoos, and conditioners is due to the consumers’ desire to preserve color, protection of hair, natural oils,
and avoiding chemicals that might damage hair over time.
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Dry shampoos absorb oils from the scalp, leaving the hair to smell fresh. Dry shampoo is washing the hair without
water, making it look freshly washed again. Dry shampoos boost the volume of hair. Dry conditioner is used to
add protection and shine to coarse, chemically-treated, and scraggly hair ends.
The global dry shampoo market can be segmented on the basis of application, and form. On the basis of
application, the dry shampoo market can be divided into volume boost shampoo, oil remover shampoo, and
combination shampoo. Based on form, the market can be segmented into loose powder, and spray form. Dry
shampoo is especially popular among younger women. Nearly four in 10 people aged 16 to 24; along with
approximately 23% of women and 13% of men, own a bottle of dry shampoo. This helps to forecast the trends in
demography of potential consumers, while female consumer segment are likely to continuously dominate the
male consumers, within the dry shampoo market, in the near future.
Some of the drivers responsible for the growth of the global dry shampoo, and conditioner market, are new
product innovation, online selling, and effective advertising of dry shampoos, and conditioners worldwide. Among
all these, continuous product innovations in the field of dry shampoo and conditioners are expected to build
sustainable competitive advantages, in the market in near future. Since dandruff is a major concern in the hair
ambience segment, beauty and hygiene, the future of dry shampoo market is expected to shine, due to the
presence of “piroctone olamine” to prevent dandruff in dry shampoos.
Kopirox or piroctine olamine is an anti-dandruff ingredient, which is present in various dry shampoos. Piroctone
olamine is known for its fungi static and bacterio-static properties, which especially works against pityrosporum
ovale (which is found in the skin surface of humans, and is linked with dandruff, and other signs of flaking on the
scalp and face).
Dry shampoos and conditioners are also used by women, when they don’t have time to wash their hair. This is the
most common trend prevailing in the dry shampoo industry. Data from Unilever suggests that approximately 83%
of the U.S. women skip daily hair wash at least once a week, by using dry shampoo and conditioner. .
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Global Dry Shampoo and Conditioner Market Size, Share,
Development, Growth and Demand Forecast to 2020
Lack of awareness about dry shampoo and conditioner, and unawareness of users about their usage procedure,
are the major hindrances in the growth of the global dry shampoo market.
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Lush No Drought Dry Shampoo, Garnier Fructis Volume Extend Instant Bodifier, Batiste Dry Shampoo, and Dove
Refresh+ Care Invigorating Dry Shampoo from Unilever, are some of the top dry shampoos available in the
market. Oribe Soft Dry Conditioner Spray, and Rockaholic Dirty Secrets Dry Conditioner are some of the common
dry conditioners, available in the market. Currently, Procter & Gamble is the leading competitor, in the dry
shampoo and conditioner market, followed by Unilever, and L'oreal.
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