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<strong>First</strong> <strong>Data</strong> <strong>Universal</strong> <strong>Commerce</strong><br />

The future is mobile<br />

Espen Tranoy<br />

Managing Director<br />

<strong>First</strong> <strong>Data</strong> Hellas<br />

Athens July 11, 2013<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation


The changing payment environment<br />

Financial Institutions<br />

Need ways to better connect<br />

to consumers<br />

•Acquire new merchants<br />

•Being disintermediated<br />

•Risk & fraud on rise<br />

•New regulations<br />

Convergent<br />

forces creating new<br />

global opportunities in<br />

payments<br />

Consumers<br />

Overwhelmed with info<br />

and choices<br />

•<strong>Data</strong> over voice<br />

•Always connected<br />

•Security concern<br />

More opportunities to grow, but<br />

complicated<br />

•Online + offline<br />

•Social shopping<br />

•EMV<br />

Merchants<br />

Mobile Network Operators<br />

Introduce New Business Models<br />

•Expand Revenue and Growth<br />

•Relationships with FIs,<br />

Merchants<br />

•Lack of <strong>Data</strong> Centers that<br />

comply with Banking Standards<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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2


Essential Enablers of <strong>Universal</strong> <strong>Commerce</strong><br />

<strong>First</strong> <strong>Data</strong> has identified five essential ingredients to deliver the personalized<br />

experience that consumers desire any time, any where<br />

Enabling Infrastructure<br />

Open, scalable and secure to create a<br />

timely, consistent experience<br />

Smart Devices<br />

Connect consumers anywhere,<br />

anytime to the things they<br />

need and want<br />

Integrated Applications<br />

Deliver a seamless experience<br />

across channels and functions<br />

Partner Ecosystem<br />

Innovative collaboration to satisfy<br />

consumer expectations<br />

Actionable Intelligence<br />

Valuable data to drive new levels<br />

of targeting, personalization, and<br />

measurement<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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3


Wanted: Mobile payments viable business model<br />

Who is getting a share of what and who’s paying?<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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4


Mobile Wallet:<br />

From payment to mobile life style wallets<br />

Value<br />

card<br />

cash<br />

Traditional<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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5


Which wallet do you want?<br />

OR?<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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6


Trends…<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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7


SMEs in Greece – Possible new target group?<br />

*For the purposes of this analysis we define as small businesses (SMEs) enterprises with turnover less than € 1 million and as medium the businesses with turnover<br />

of between € 1 million and € 10 million.<br />

• Approximately 750.000 SMEs in Greece which contribute an annual turnover of approx 150 bilion Euros.<br />

• The 4/5 of SMEs are individual companies, compared with only ½ of the European corporate sector in Europe.<br />

• Although the individual companies are more, the largest share of turnover (over 60%) is produced by companies of various legal forms (S.A..,EPE etc)<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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8


Mobile phones /smartphones figures<br />

Greece<br />

World Wide<br />

Source: International <strong>Data</strong> Corporation (IDC)<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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9


The Smart Device Transition<br />

2007<br />

2012<br />

2011<br />

2016<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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10


Mobile POS<br />

Target<br />

•Micro merchants (Taxis, Kiosks, Deliveries,<br />

Gas Stations, etc.)<br />

The <strong>First</strong> <strong>Data</strong> Advantage<br />

•Securely and instantly encrypts card data<br />

upon swipe<br />

•Durable and reliable card reader<br />

•Easy to use mobile payments app<br />

•Customer support online, by phone, and chat<br />

•Payment processing you can trust from an<br />

industry leader<br />

$55<br />

billion<br />

will be processed by mobile<br />

POS solutions in the U.S. by<br />

2015*<br />

*U.S. Mobile Payments: The Time Has Come, Aite Group, 11/10<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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11


QR Code Payments - Cloud Based Solution<br />

Providing innovative and secure mobile solutions to customers<br />

• Cloud-based mobile wallet solution<br />

• Securely facilitates POS payments and remote ordering via QR Code transmission between<br />

merchant and consumer mobile phones.<br />

• Supported by QR Code Service Platform<br />

• Facilitates mobile payments between various mobile payment applications<br />

• Ensures safe commerce by tokenizing consumer payment credentials and encrypting payment<br />

data into QR codes for delivery to payment processing networks<br />

• Available for multiple handset types and operating systems<br />

(iOS & Android compatible)<br />

• No new hardware requirements on phone or at POS<br />

450<br />

million<br />

Mobile QR code transactions<br />

will occur in 2016*<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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12


CLOVER – Cloud Based Point of Sale<br />

• White-labeled register app<br />

• Open to developers<br />

• Fixed-location and mobile<br />

• Android devices of all sizes<br />

• Plug and play<br />

© Copyright 2012 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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13


<strong>First</strong> <strong>Data</strong>’s expertise on Mobile Payments<br />

Source Connect TSM is a managed service that securely provisions and<br />

manages the lifecycle of issuers’ payment cards to mobile wallets.<br />

The <strong>First</strong> <strong>Data</strong> Advantage<br />

•Broad access to NFC based Mobile Wallets<br />

•Straightforward Service Provider integration<br />

•Full value chain neutrality<br />

•Issuing and Lifecycle Event Management<br />

expertise<br />

•Industry leader in <strong>Universal</strong> <strong>Commerce</strong><br />

•Already live in several countries – including<br />

Greece<br />

•Already live with QR code payments (Italy)<br />

ISIS<br />

8million<br />

U.S. consumers will have NFC<br />

payments capability by 2016*<br />

* Yankee Group: Mobile Money Forecast 2012<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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14


How do your business plan to be part of the future?<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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15


How Do You<br />

Go Beyond to…<br />

• Offer more payment choices<br />

• Ensure better security<br />

• Manage transactions more efficiently<br />

• Identify, engage and reward your customers<br />

• Tap into new profit pools<br />

© Copyright 2013 | <strong>First</strong> <strong>Data</strong> Corporation<br />

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