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2004/2005 Annual Report - the Pediatric Oncology Group of Ontario

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Providing practical help<br />

Celebrating success, new targets<br />

Tony Melman<br />

Childhood Cancer<br />

Charitable Council Chair<br />

The POGO Young Leadership Connection also deserves<br />

credit for its achievements in its inaugural year. These young<br />

business and community leaders have made a long-term<br />

personal financial commitment to POGO and are<br />

determined to attract the support of their peers. Started by<br />

five individuals just over a year ago, membership has already<br />

grown to over 45, with pledges totaling over $100,000.<br />

Over the past year, POGO’s Pediatric Oncology Financial<br />

Assistance Program (POFAP) has provided support to over<br />

1,100 families with children in cancer treatment. The<br />

Program is intended to ease some of the financial burden<br />

that childhood cancer can inflict on a young family.<br />

It’s not unusual for one parent to quit work to care for<br />

the ill child, resulting in a sudden drop in the family’s<br />

income. And, for families who live a distance from the<br />

tertiary treatment centres, the cost of daycare for other<br />

children, travel, accommodation, and meals, can all<br />

add to the strain on their reduced budget.<br />

The POFAP application process is deliberately short<br />

and simple. Funds are dispersed to each of the five<br />

tertiary centres so that there is equal, timely access to<br />

the support for families who need it. POGO currently<br />

distributes $500,000 a year to Ontario families, however,<br />

as the number of families seeking POFAP assistance<br />

grows, so does the funding challenge. “We’re stepping<br />

up our fundraising efforts,” says Bill Frid, POFAP<br />

Coordinator, “because we know how important this<br />

support is for so many families.”<br />

Jill Daugherty and her family are very thankful<br />

for the POFAP fund. At five months of age,<br />

her son, Eric, was diagnosed with a brain tumour.<br />

A year of chemotherapy reduced but couldn’t<br />

completely remove the tumour. He then developed<br />

acute leukemia and endured five cycles of<br />

chemotherapy. A bone marrow transplant is<br />

his only hope for a long-term cure. The family<br />

lives in Kingston, Ontario, and most of Eric’s<br />

care has been at Children’s Hospital of Eastern<br />

Ontario in Ottawa.<br />

“I’m fortunate,” says Jill, “I have a family close<br />

by to help care for my five-year-old daughter<br />

when I’m with Eric at the hospital. Still, I’m<br />

only able to do occasional part time work because<br />

Eric frequently develops fevers and I never know<br />

when we’ll have to pick up and go to the hospital.<br />

When you lose one income, you suddenly realize<br />

how quickly small expenses add up. POFAP<br />

helped…it takes just a bit of stress out of a very<br />

stressful situation. You don’t need money worries<br />

on top of everything else.”<br />

Thanks to the remarkable support of so many people,<br />

this year has been one of incredible growth in terms<br />

of our fundraising goals.<br />

Our focus has been to develop a strong fundraising<br />

program and to execute the best strategies to achieve<br />

our goals. While we will continue to rely heavily<br />

on government funding for our core programs, by<br />

supplementing those resources, we know that we can<br />

do so much more. Much of POGO’s success rests with<br />

our ability to form strong, strategic relationships with<br />

many individuals, groups and organizations across the<br />

province and beyond. Likewise, our fundraising efforts<br />

depend on building solid partnerships with people<br />

who are interested in supporting our work. I am<br />

pleased to say that this is an area where we have made<br />

significant progress over this past year.<br />

The POGO Childhood Cancer Charitable Council -<br />

a group of major donors who volunteer their time to<br />

solicit major gifts for POGO - has had a very successful<br />

first year. Through their personal financial contributions,<br />

their fundraising efforts and support of fundraising<br />

events, such as the annual POGO Gala, they helped<br />

to sustain POGO’s Pediatric Oncology Financial<br />

Assistance Program (POFAP), and the vital work of<br />

POGO’s Research Unit (PRU).<br />

Our 2004 fundraising Gala was a tremendous success,<br />

raising $165,000. We had remarkable sponsor support<br />

and our volunteers were phenomenal in helping to<br />

organize the event and sell tickets. I would like to<br />

extend a special note of thanks to Merrill Lynch for<br />

their generosity as the event’s presenting sponsor.<br />

In 2004, POGO launched an ambitious $9 million<br />

fundraising campaign focused on two priorities: the<br />

Pediatric Oncology Financial Assistance Program and the<br />

POGO Research Unit. Two years later, we have raised<br />

almost half of this goal. I was delighted to contribute my<br />

$5 million collection of vintage guitars and amplifiers<br />

to the campaign goal. The money raised from the sale<br />

of these pieces (over $3.2 million CDN to date) will form<br />

an endowment fund to support POGO’s efforts in care,<br />

education and research. With the continued generosity<br />

and support of our donors we are confident that this<br />

campaign will be a success.<br />

As we move into a new year, we are truly excited about<br />

the possibilities ahead. This is an organization with a<br />

remarkable track record of proven results for a very<br />

vulnerable population - children. We are enormously<br />

grateful to all of our supporters for their commitment<br />

to helping POGO. Every dollar raised, and every caring<br />

hand extended helps to ensure that children with cancer,<br />

their families, and childhood cancer survivors, receive<br />

the care and caring that they deserve.<br />

2004-2005 HIGHLIGHTS 2004-2005 HIGHLIGHTS<br />

• The POGO Young<br />

Leadership Connection<br />

raised pledges totaling<br />

over $100,000<br />

09<br />

• Over 300 pediatric oncology<br />

professionals, from Canada,<br />

the United States and<br />

Europe, attended the<br />

2004 POGO Symposium,<br />

“Difficult Beginnings -<br />

Cancer in Infancy”<br />

• At the request of the<br />

Ministry of Health and<br />

Long-Term Care, POGO<br />

developed a five-year<br />

Provincial Pediatric Oncology<br />

Plan for childhood cancer<br />

control in Ontario<br />

• A new Provincial<br />

Coordinator was recruited<br />

to facilitate the provincial<br />

expansion of POGO’s<br />

Successful Academic &<br />

Vocational Transition<br />

Initiative (SAVTI)<br />

• POGO assumed the<br />

administration and<br />

support of the Pediatric<br />

Interlink Nursing<br />

Program for Ontario<br />

and hired a provincial<br />

program coordinator<br />

• POGO’s fundraising efforts<br />

generated over $600,000 for<br />

the Pediatric Oncology Financial<br />

Assistance Program (POFAP)<br />

and the POGO Research Unit<br />

(PRU); a 25% increase over<br />

the previous year<br />

10

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