para ser papá. - Ad Council

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Fulfillment | 1-800-933-PSaS
GeD ® achievement*
Dollar General Literacy Foundation
Data shows that students who drop out of high school tend to earn less, perform less
well in society, and have a lower quality of life. While they know they need to get
their GED® Diploma, what they really need are simple directions on how to get
started. The GED Achievement campaign shows viewers that “You can take the first
step” towards getting your GED Diploma and directs them to a toll-free number and
URL where they can find free referrals to local GED programs and information on
the GED Diploma process. The PSAs illustrate that getting a GED Diploma gives
you access to more possibilities in life - further education, better positions, and more
confidence in yourself.
For More Information, Contact: Denine Torr, Director, Community Initiatives, Dollar General
Corporation, 100 Mission Ridge, Goodlettsville, TN 37072; DTorr@dollargeneral.com; (615) 855-5208
Website: www.YourGED.org
Volunteer Ad Agency: DDB Chicago
Ad Council Campaign Manager: Alanna Strauss
High School Dropout Prevention
United States Army
Each school day, 7,000 young men and women give up on their high school
education and, in many cases, on themselves. The campaign’s aim is to create a
community of support that encourages teens to stay in school and obtain a high
school diploma.
For More Information, Contact: Michael J. Sullivan—OASA (M+RA);
200 Stovall Street, Hoffman 2 (Room 9S31), Alexandria, VA 22332
Website: www.BoostUp.org
Volunteer Ad Agency: Publicis New York
Ad Council Campaign Director: Dzu Vien Bui
Hispanic Parental engagement
Hispanic Scholarship Fund
Hispanics who have gone to college rank their parents as being most influential in
their decision to continue their schooling. However, recent studies have shown that
more than 65% of Hispanic parents do not have the knowledge to guide their
children as they seek to apply and enroll in college. The “Your Words Today”
campaign is an effort to raise awareness among Hispanic parents about the critically
important role they play in encouraging their children to go to college.
For More Information, Contact: Lilia Santiago, Sr. Manager, National Communications and Marketing,
Hispanic Scholarship Fund, 55 Second Street, Suite 1500, San Francisco, CA 94105; LiliaS@hsf.net;
(415) 808-2320
Websites: www.yourwordstoday.org, www.tuspalabrasdehoy.org
Volunteer Ad Agencies: Grupo Gallegos
Ad Council Campaign Manager: Alanna Strauss
* GED ® is a registered trademark of the American Council on Education ® and may not be used
or reproduced without express written permission of the American Council on Education.