para ser papá. - Ad Council

call Food Bank of Central Louisiana 

17.75 in. 

dial dial dial dial dial dial 

17.5 in. 

17.0 in. 

12.25 in. 

12.0 in. 

11.187 in. 

Public Service Advertising Catalog 

ABRE LA BOCA 

No tengas miedo de hacerle preguntas a tu médico 

Visita ahrq.gov/preguntas o envía la palabra ‘preguntas’ al 80676 

para saber qué preguntas hacerle a tu doctor. 

Costo adicional por mensajes de texto puede aplicar. 

Toma el tiempo hoy 

para ser papá. 

Para información llama al 1-877-432-3411 o visita www.fatherhood.gov 

T:7” 

Envía “PAPA” al 30364 desde tu celular. Algunos cargos aplican. 

Scale = 1/4 

10CVZ0002 Bus Shelters 

Contract Laser 

Required proof: 

Quick Print Mock-up 

File Name: 0002_Sink 

Bill to: 10CVO0011 Executive CD: 

Market: 

REQ 102051 

Creative Director: C. Marrero 

Run/Disk Date: 06/07/2010 

06/09/10 18:11 

Art Director: K. Lesondak 

Color/Space: 4C 

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Live: 17" (h) x 11.187" (w) 

Production Artist: LIZ Account Executive: C. Cecchetti 

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Task: Fix and print. Production Supervisor: K. Warmack 

Bleed: 11.75" (h) x 12.25" (w) 

Spell checked 

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Notes: Page 1 of 1 

Pro_Bono 

Final Output Scale 100% 

Dollar General Literacy Foundation 

Bleed None 

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Notes Ad Council to place media 

120 Line Screen 

at at at the the the f irst sign of a stroke. 

THERE’S NOTHING WRONG 

WITH SHELTER PETS. 

TheShelterPetProject.org 

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QTR 3, 2011 

If an adult suddenly collapses, perform Hands-OnlyTM CPR. 

Call 911 then push hard and fast in the center of the chest. 

Hands can do incredible things. 

handsonlycpr.org 

Get started at 

KnowHow2GO.org 

You’ve got what it takes. 

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How to Support our PSAs 

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emergency Preparedness – Business – OOH, TV, Radio, Print, Web Banners (ENG) ................. 14 

Gay and lesbian Bullying Prevention – TV, Print (ENG) .........................................................15 

High School Dropout Prevention – TV (ENG/SP) .....................................................................2 

Hunger Prevention – Web Banners (ENG)...............................................................................6 

lead Poisoning Prevention – Web Banners (ENG), Radio (SP) ..................................................9 

Mentoring – OOH (ENG) .......................................................................................................6 

Stroke awareness – Radio (ENG) .........................................................................................12 

To switch from hard kits to digital delivery, send an email to lconran@adcouncil.org 

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College Preparation 

Formerly College Access 

Lumina Foundation for Education, American Council on Education 

Despite high aspirations to attend college, low-income and first-generation students 

are underrepresented on college campuses. This campaign encourages students and 

their families to learn more about the actual steps they need to take to be prepared 

for, and ultimately succeed in college. 

For More Information, Contact: Jeanna Keller Berdel, Program Officer, Lumina Foundation 

for Education, 30 South Meridian St., Ste. 700, Indianapolis, IN 46204; (317) 951-5303; 

www.luminafoundation.org; Melanie Corrigan, Director, National Initiatives, American Council on 

Education, One Dupont Circle NW, Washington, DC 20036; (202) 939-9554; www.acenet.edu 

Website: KnowHow2GO.org 

Volunteer Ad Agency: DDB NY 

Ad Council Campaign Director: Penny Schildkraut 

early Childhood Development 

United Way Worldwide 

Children start learning from the moment they’re born, and a child’s success depends 

on small learning lessons each day. The Early Childhood Development campaign 

teaches parents the importance of quality early learning experiences. It gives them 

easy “learning on the go” tips to get their kids off to a good start long before they are 

old enough to go to school. Many parents do not realize that they can turn everyday 

moments, such as grocery shopping or going to the bank, into fun and engaging 

lessons for their little ones. These PSAs direct parents to visit www.bornlearning.org 

or contact their local United Way for information and resources. 

For More Information, Contact: Mary McDonald, VP, Advertising and Creative Services, 

United Way Worldwide, 701 North Fairfax Street, Alexandria, VA 22314; (703) 836-7100 ext. 331 

Website: www.bornlearning.org 

Volunteer Ad Agency: McCann Erickson New York 

Ad Council Campaign Manager: Hannah Blatt 

Financial literacy 

American Institute of Certified Public Accountants 

Statistics demonstrate that Americans ages 25–34 have financial behaviors that tend 

toward debt accumulation, and this is happening during a period of milestone events 

such as getting married, having children and caring for aging parents. The Feed the 

Pig campaign aims to empower this group to take charge of their personal finances 

by living within their means and saving for long-term financial security. 

For More Information, Contact: Melora Heavey, Senior Manager, Communication, AICPA, 

1211 Avenue of the Americas, Floor 19, New York, NY 10036; (212) 596-6037; mheavey@aicpa.org 

Website: www.FeedthePig.org 

Volunteer Ad Agency: Turbine 

Ad Council Campaign Director: Amy Gibson-Grant 

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GeD ® achievement* 

Dollar General Literacy Foundation 

Data shows that students who drop out of high school tend to earn less, perform less 

well in society, and have a lower quality of life. While they know they need to get 

their GED® Diploma, what they really need are simple directions on how to get 

started. The GED Achievement campaign shows viewers that “You can take the first 

step” towards getting your GED Diploma and directs them to a toll-free number and 

URL where they can find free referrals to local GED programs and information on 

the GED Diploma process. The PSAs illustrate that getting a GED Diploma gives 

you access to more possibilities in life - further education, better positions, and more 

confidence in yourself. 

For More Information, Contact: Denine Torr, Director, Community Initiatives, Dollar General 

Corporation, 100 Mission Ridge, Goodlettsville, TN 37072; DTorr@dollargeneral.com; (615) 855-5208 

Website: www.YourGED.org 

Volunteer Ad Agency: DDB Chicago 

Ad Council Campaign Manager: Alanna Strauss 

High School Dropout Prevention 

United States Army 

Each school day, 7,000 young men and women give up on their high school 

education and, in many cases, on themselves. The campaign’s aim is to create a 

community of support that encourages teens to stay in school and obtain a high 

school diploma. 

For More Information, Contact: Michael J. Sullivan—OASA (M+RA); 

200 Stovall Street, Hoffman 2 (Room 9S31), Alexandria, VA 22332 

Website: www.BoostUp.org 

Volunteer Ad Agency: Publicis New York 

Ad Council Campaign Director: Dzu Vien Bui 

Hispanic Parental engagement 

Hispanic Scholarship Fund 

Hispanics who have gone to college rank their parents as being most influential in 

their decision to continue their schooling. However, recent studies have shown that 

more than 65% of Hispanic parents do not have the knowledge to guide their 

children as they seek to apply and enroll in college. The “Your Words Today” 

campaign is an effort to raise awareness among Hispanic parents about the critically 

important role they play in encouraging their children to go to college. 

For More Information, Contact: Lilia Santiago, Sr. Manager, National Communications and Marketing, 

Hispanic Scholarship Fund, 55 Second Street, Suite 1500, San Francisco, CA 94105; LiliaS@hsf.net; 

(415) 808-2320 

Websites: www.yourwordstoday.org, www.tuspalabrasdehoy.org 

Volunteer Ad Agencies: Grupo Gallegos 

Ad Council Campaign Manager: Alanna Strauss 

* GED ® is a registered trademark of the American Council on Education ® and may not be used 

or reproduced without express written permission of the American Council on Education.

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Reading 

Formerly Lifelong Literacy 

Library of Congress 

The Library of Congress is the largest library in the world, with nearly 138 million 

items on approximately 650 miles of bookshelves. Its mission is to make its vast 

resources available and useful to Congress and the American people, and to sustain 

and preserve a universal collection of knowledge and creativity for future generations. 

The objective of the Lifelong Literacy campaign is to inspire fun and promote 

literacy in all types of learning, especially reading. From books to magazines to 

comics, reading gives kids the opportunity to explore their imaginations. 

For More Information, Contact: John Sayers, Public Affairs Specialist, Public Affairs Office, 

Library of Congress, 101 Independence Ave. SE, Washington, DC 20540–1610; (202) 707-9216 

Website: www.read.gov 

Volunteer Ad Agencies: Walt Disney Studios Motion Pictures; BYU Ad Lab 

Ad Council Campaign Manager: Jessica Dahl 

Supporting Minority education 

United Negro College Fund 

By highlighting the leadership and accomplishments of important African 

Americans, this campaign asks potential donors to consider the impact of minority 

education on their own lives. UNCF encourages all individuals to support 

educational opportunities for minority youth today so we do not miss out on the 

next big idea tomorrow, because “a mind is a terrible thing to waste.” 

For More Information, Contact: Louis Barbash, Interim National Director, Communications and Brand 

Strategy, 8620 Willow Oaks Corporate Drive, Fairfax, VA 22031; (703) 205-3461; brenda.siler@uncf.org 

Website: www.uncf.org 

Volunteer Ad Agency: Y&R 

Ad Council Campaign Director: Penny Schildkraut 


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adoption from Foster Care 

HHS’ Collaboration to AdoptUsKids 

There are 115,000 children currently in the foster care system waiting for a family. 

This campaign aims to significantly increase the awareness of the urgent need for 

parents to provide loving, permanent homes for these children. 

For More Information, Contact: Kathy Ledesma, The Adoption Exchange Association, 

8015 Corporate Drive, Suite C, Baltimore, MD 21236; (888) 200-4005; Office of Public Affairs, 

U.S. Department of Health & Human Services, The Administration for Children and Families, 

1250 Maryland Avenue, SW, Washington, DC 20024; (202) 401-9215 

Websites: English: www.adoptuskids.org; Spanish: www.adopte1.org 

Toll-Free Numbers: English: (888) 200-4005; Spanish: (877) 256-7831 

Volunteer Ad Agencies: kirshenbaum bond senecal + partners, Revolución 

Ad Council Assistant Campaign Manager: Ricki Kaplan 

Community engagement 

United Way Worldwide 

The Community Engagement campaign works to motivate and inspire people from 

all walks of life to get engaged and partner with United Way to advance the 

common good. The diverse group of people and the call to action, “Give. Advocate. 

Volunteer.” allow viewers to see themselves as having a role and quickly determine 

there are ways that they can make a difference. Audiences are encouraged to visit 

www.liveunited.org to find ways they can give back to their community. 

For More Information, Contact: Mary McDonald, VP, Advertising and Creative Services, 

United Way Worldwide, 701 North Fairfax Street, Alexandria, VA 22314; (703) 836-7100 ext. 331 

Website: www.liveunited.org 

Volunteer Ad Agency: McCann Erickson New York 


Discovering Nature 

Formerly Re-connecting Kids with Nature 

USDA Forest Service 

The time U.S. children spend outdoors has declined 50% in the past 20 years. 

However, there are many benefits to kids who spend time out in nature. Time spent 

in nature gives kids the ability to explore, use their imaginations, and engage in 

unstructured and adventurous play. This campaign aims to inspire tweens and their 

parents to get out there and discover the joy of exploring nature, ultimately 

developing a love for the land and an understanding of the importance of 

conservation. The PSAs direct them to www.DiscoverTheForest.org , where they 

can search for nature locations and download activities to do outside when they go. 

For More Information, Contact: Katie Armstrong, Public Affairs Specialist, USDA Forest Service, 1400 

Independence Ave., SW, Mailstop 1111, Washington, DC 20250; (202) 205-1028; karmstrong@fs.fed.us 

Website: www.DiscoverTheForest.org 

Volunteer Ad Agency: Turbine 

Ad Council Campaign Director: Amy Gibson-Grant

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energy efficiency 

U.S. Department of Energy 

Energy use is on the rise around the world. By 2030, global energy demand is 

expected to increase 50 percent above 2005 levels, with electricity demand alone in 

the U.S projected to rise 29 percent over the same period. Consumers can make a 

significant difference on all these fronts by reducing demand through simple energy 

efficiency measures, while at the same time saving money. The campaign calls out 

that “Saving Energy Saves You Money” and directs viewers to EnergySavers.gov to 

find energy efficient actions they can take in their homes. 

For More Information, Contact: Phil West, U.S. Department of Energy, 

1000 Independence Avenue, SW, Washington, DC 20585; (202) 586-2937 

Websites: www.energysavers.gov 

Volunteer Ad Agency: GSD&M 

Ad Council Campaign Manager: Amanda Bagwill 

Father involvement 

U.S. Department of Health & Human Services’ Office of Family Assistance, 

National Responsible Fatherhood Clearinghouse 

Nine out of ten parents believe that there is a “father absence crisis” in America. 

This campaign was created to show fathers that their presence is essential to their 

child’s well-being. The PSAs emphasize to fathers that “the smallest moments can 

have the biggest impact on a child’s life.” The ads conclude with, “Take time to 

be a dad today” and encourage fathers to visit www.fatherhood.gov or call 

1-877-4DAD411 to learn how to be more involved fathers. 

For More Information, Contact: Vincent DiCaro, Senior Director of Public Affairs, 

20410 Observation Drive, Suite 107, Germantown, MD 20876; (240) 912-1270 

Website: www.fatherhood.gov 

Volunteer Ad Agency: Campbell-Ewald Detroit 

Ad Council Campaign Manager: Allison Mantz 

Foreclosure Prevention assistance 

Formerly Making Home Affordable 

U.S. Department of the Treasury and the U.S. Department of 

Housing and Urban Development 

The U.S. Department of the Treasury and the U.S. Department of Housing and 

Urban Development (HUD) announced the Making Home Affordable Program in 

February 2009 as part of the plan to stabilize the housing market and help struggling 

homeowners get relief and avoid foreclosure. Since the program launch, over one 

million homeowners have gotten help from the program. The PSA campaign creates 

awareness of the Federal Government’s free resources available for struggling 

homeowners, and helps them learn about their options under the Making Home 

Affordable program. 

For More Information, Contact: Amanda Bagwill, The Advertising Council 

1203 19th Street NW 4th Floor Washington, D.C. 20036; (202) 558-7203 

Website: www.MakingHomeAffordable.gov 

Volunteer Ad Agency: The Kaplan Thaler Group 



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Hunger Prevention 

Feeding America 

Hunger is a reality for 1 in 6 Americans, including millions of children, seniors and 

working families. Yet even with the recent economic downturn, many people still 

separate themselves from the domestic hunger issue with inaccurate stereotypes. 

The Hunger Prevention campaign features Matt Damon, Ben Affleck, Taye Diggs 

and Ana Ortiz portraying the real stories of hunger in America. Combating 

stereotypes about who is hungry in America, these PSAs highlight the fact that 

hunger is closer than we all think, but fortunately, so is the solution. All of the 

PSAs urge viewers to get involved at FeedingAmerica.org/Hunger and to reach 

out to their community’s food bank. 

For More Information, Contact: Robin Karkowski-Schelar, Marketing Manager, Feeding America, 

National Office, 35 East Wacker Dr., Suite 2000, Chicago, Illinois 60601; (312) 641-5372 

Website: FeedingAmerica.org/Hunger; FeedingAmerica.org/Espanol 

Volunteer Ad Agency: Cutwater San Francisco 

Ad Council Campaign Manager: Courtney Richardson 

Mentoring 

Big Brothers Big Sisters of America 

For over 100 years Big Brothers Big Sisters has been helping change kids’ perspectives 

and giving them the opportunity to reach their potential. The new campaign 

encourages Americans that through their support of Big Brothers Big Sisters, they 

can “Start Something” in the lives of millions of children. The PSAs highlight the 

amazing achievements of the program, and encourage donations of money and time 

to support this engine of positive, personal change. 

For More Information, Contact: Jessica Spikerman-Graham, Director, Philanthropy Marketing, Big 

Brothers Big Sisters of America, 230 North 13th Street, Philadelphia, PA 19107; (215) 567-7000 

Website: www.bigbrothersbigsisters.org 

Volunteer Ad Agency: Publicis Modem 

Ad Council Campaign Director: Trace Della Torre 

Newborn and Child Survival 

Save the Children ® 

Every year, more than 8 million children in the developing world die of largely 

preventable or treatable illnesses before reaching age five. These children live in 

marginalized areas which lack access to complete healthcare. The bridge to such care 

is the local health worker, who is selected from within the community and trained to 

assess, classify, and treat, or refer children with signs of infection, disease, and other 

life-threatening conditions. By providing support to these workers, Americans can 

become part of the solution to newborn and child survival in the developing world. 

For More Information, Contact: Mary Beth Powers, Newborn and Child Survival Campaign Chief, 

Save the Children, 54 Wilton Rd., Westport, CT 06880; 203-221-4269 

Website: GoodGoes.org 

Volunteer Ad Agency: BBDO New York 

Ad Council Campaign Director: Cece Wedel

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Rescue Scam awareness 

Formerly Foreclosure Prevention 

NeighborWorks ® America 

An estimated 4 million homes are at imminent risk of foreclosure this year. The 

problem is no longer confined to certain populations or neighborhoods, but will 

affect all of us – either directly or indirectly – regardless of community, ethnicity, 

and income level. With the economic downturn, embarrassment is no longer the 

biggest barrier that homeowners face – clear direction on where to go for help is. 

The PSAs encourage homeowners facing foreclosure to speak with the “right people” 

by calling 888-995-HOPE, a trusted hotline operated by the Homeownership 

Preservation Foundation, to receive free, reliable advice from HUD-approved 

housing counselors. 

For More Information, Contact: Barbara Floyd Jones, NeighborWorks ® America, 1325 G Street NW, 

Suite 800, Washington, DC 20005; (202) 220-2303; Fax: (202) 376-2160; bjones@nw.org 

Call to Action: Hope Hotline (888) 995-HOPE; www.ForeclosureHelpandHope.org 

Volunteer Ad Agency: Cossette New York 

Ad Council Campaign Director: Cece Wedel 

Shelter Pet adoption 

Formerly The Shelter Pet Project 

The Humane Society of the United States and Maddie’s Fund 

According to The Humane Society of the United States and Maddie’s Fund, of 

the eight million pets that enter animal shelters and rescue groups every year, 

approximately three million of these healthy and treatable pets are euthanized 

due to a lack of adoption. This humorous PSA campaign strives to eliminate the 

stereotypes that are often associated with shelter pets and make shelters the first 

place people go when looking to acquire a companion animal. 

For More Information, Contact: Arzinda Jalil, The Humane Society of the United States, 2100 L Street, 

NW Washington, DC 20037; (301) 258-3071; ajalil@humanesociety.org; Lynn Spivak, Maddie’s Fund, 

2223 Santa Clara Avenue, Suite B, Alameda, CA 94501-4416; (510) 337-8979; spivak@maddiesfund.org 

Website: www.TheShelterPetProject.org 

Volunteer Ad Agency: Draftfcb Chicago 


Wildfire Prevention 

USDA Forest Service, National Association of State Foresters 

The principal causes of human-caused wildfires are unattended campfires, 

trash burning on windy days, improperly discarding BBQ coals, and equipment 

operated without spark arrestors. This campaign is designed to increase public 

awareness and prevention of wildfires by asking people to take personal 

responsibility for practicing good fire safety habits and speaking up if they 

see someone in danger of causing a wildfire. 

For More Information, Contact: Helene Cleveland, Fire Prevention Manager, 

U.S. Forest Service, Fire & Aviation Management, Yates Building, FAM-2 SW, 

201 14th Street, Washington, CD 20250; (202) 205-1488 

Website: www.smokeybear.com 

Volunteer Ad Agencies: Draftfcb 



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autism awareness 

Autism Speaks 

Autism is the nation’s fastest-growing serious developmental disorder, with 1 in 110 

children diagnosed each year. This campaign aims to raise awareness of and increase 

parental knowledge about autism, and to empower parents to take action if their 

child is not meeting certain developmental milestones. 

For More Information, Contact: Autism Speaks, 1 E. 33rd Street, 4th fl., New York, NY 10016 

Website: www.autismspeaks.org 

Volunteer Ad Agency: BBDO New York 

Ad Council Campaign Manager: Megan Sigesmund 

arthritis Disability Prevention 

Formerly Fight Arthritis Pain 

Arthritis Foundation 

Expanding waistlines, inactivity and increasing age are contributing to an arthritis 

epidemic that will impact the lives and wallets of all Americans. Osteoarthritis (OA), 

the most common type of arthritis, currently affects nearly 27 million people in the 

United States. This new PSA campaign features fun ways that people can integrate 

movement into their lives. The PSAs instill a sense of hope for those who have this 

disease by communicating that “moving is the best medicine.” The ads direct 

audiences to visit a new Web site, www.fightarthritispain.org, where they can learn 

simple steps to reduce pain, increase mobility and slow arthritis progression. 

For More Information, Contact: Carol Galbreath, Arthritis Foundation-National Office, 

1330 West Peachtree Street, Atlanta, GA 30309, (404) 965-7595 

Website: www.fightarthritispain.org 

Volunteer Ad Agency: Young and Rubicam 

Ad Council Campaign Manager: Allison Mantz 

Childhood asthma 

U.S. Environmental Protection Agency 

Nearly 13 million American children miss school days each year due to asthma. 

The campaign provides parents and caregivers with simple tips on how to eliminate 

specific asthma triggers in order to reduce symptoms and help prevent asthma attacks. 

For More Information, Contact: Kristy Miller, Public Affairs Officer, 

1301 L Street NW, Washington, DC 20005; (202) 343-9441 

Volunteer Ad Agency: Campbell Ewald 

Ad Council Campaign Manager: Megan Sigesmund

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Hands-Only CPR 

American Heart Association 

When an adult experiences sudden cardiac arrest, his or her survival depends greatly 

on immediately receiving CPR from someone nearby. However, less than one-third 

of cardiac arrest victims get that help. Most bystanders are worried they might do 

something wrong or make the situation worse. This new campaign aims to get 

bystanders to act immediately when an adult collapses by using Hands-Only 

CPR—a two-step technique that involves calling 9-1-1 and pushing hard and fast in 

the center of the chest until help arrives. Individuals are directed to the new website, 

www.handsonlycpr.org, where they can gain access to information and resources on 

the technique. 

For More Information, Contact: Julie Grabarkewitz, American Heart Association, 

7272 Greenville Avenue, Dallas, Texas 75231; (214) 706-1134 

Website: www.handsonlycpr.org 

Volunteer Ad Agency: Gotham Inc. 


Hispanic Health 

Agency for Healthcare Research and Quality 

Conoce las Preguntas, (Know the Questions) is a new, multi-media Spanish-language 

campaign that encourages Hispanics to get more involved in their health care. The 

PSA campaign features television, radio, print, outdoor and Web ads, and offers tips 

and other important health information. The ads direct Hispanics to www.ahrq. 

gov/preguntas for more information, and mobile users can text 80676/Preguntas to 

opt in to receive biweekly text message alerts for tips on talking with health care 

providers and the benefits of getting more involved in their health care. 

For More Information, Contact: Bob Isquith, AHRQ, 540 Gaither Road, Rockville, 

MD 20850, (301) 427-1539; Bob.Isquith@ahrq.hhs.gov 

Website: www.ahrq.gov/preguntas 

Volunteer Ad Agency: Revolución 

Ad Council Campaign Manager: Becca Stahl 

Childhood Obesity − Let’s Move! 

U.S Department of Health and Human Services & U.S. Department of Agriculture 

As part of the First Lady’s Let’s Move! initiative, a collection of complimentary PSA 

efforts educate youth on the importance of eating healthy and being physically active. 

The new Disney Magic of Healthy Living spots feature the First Lady and young 

Disney stars, while the other new effort features Tony Romo, Quarterback for the 

Dallas Cowboys, encouraging youth to join the Fuel Up to Play 60 movement at 

their school. Also still available are the popular Looney Tunes PSAs, which pair up 

the well-known characters with professional athletes. Note: All assets are linked to 

their related campaigns: Nutrition Education or Childhood Obesity Prevention. 

For More Information, Contact: Melissa Nitti, U.S. Department of Health and Human Services, 

200 Independence Avenue SW, Washington, DC 20201; (202) 690-4594 

Website: LetsMove.gov and FuelUpToPlay60.com Volunteer Ad Agency: Brunner Advertising 

Partners: The Walt Disney Company, National Football League (NFL), NFL Players Association, 

National Basketball Association (NBA), Warner Bros., Scholastic Media, National Dairy Council 

Ad Council Campaign Manager: Mary Lyons 


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lead Poisoning Prevention 

Coalition to End Childhood Lead Poisoning/U.S. Environmental Protection Agency 

(EPA)/U.S. Department of Housing and Urban Development (HUD) 

Lead paint poisoning affects over one million children in the United States today. In 

children, lead paint poisoning can cause lifelong learning disabilities, hearing loss, 

speech delays, mental retardation, aggressive/violent behaviors, and in severe instances 

comas, convulsions and even death. Through striking images of old paint pouring into 

a child’s bottle, cereal bowl and juice cup, this multimedia campaign brings the issue of 

lead paint poisoning back into the public’s purview and encourages parents and 

caregivers to visit the campaign website leadfreekids.org or call 800-424-LEAD to 

learn how to safeguard their children against lead paint poisoning. 

For More Information, Contact: Ruth Ann Norton, Coalition to End Childhood Lead Poisoning, 2714 

Hudson Street, Baltimore, MD 21224; (410) 534-6447; ranorton@leadsafe.org 

Website: leadfreekids.org 

Volunteer Ad Agency: Merkley + Partners 


Men’s Preventive Health 


Men are 24 percent less likely than women to have visited a doctor within the past 

year and are 22 percent more likely than woman to have neglected their cholesterol 

tests. The U.S. Department of Health and Human Services’ Agency for Healthcare 

Research and Quality (AHRQ) is sponsoring a campaign to encourage middle-age 

men to learn which potentially life-saving preventive medical tests they need to get 

and when they need to get them. The campaign encourages men to visit a 

comprehensive Web site, www.ahrq.gov/healthymen, to find out more. 

For More Information, Contact: Kristie Kiser, AHRQ, 

540 Gaither Road, Gaithersburg, MD 20850; Kristie.Kiser@ahrq.hhs.gov; (301) 427-1246 

Website: www.ahrq.gov/healthymen 

Volunteer Ad Agency: Grey New York 

Ad Council Assistant Campaign Manager: Ricki Kaplan 

Mental Health Recovery 

U.S. Department of Health & Human Services’ 

Substance Abuse & Mental Health Services Administration 

Recovery from mental health problems is more likely in a society of acceptance, and 

this campaign looks to men and women 18–25 years old to serve as the mental health 

vanguard, motivating a societal change toward social acceptance and decreasing the 

negative attitudes that surround mental illness. The PSA campaign is designed to 

encourage this group to step up and support their friends who are living with a mental 

health problem by demonstrating the roles they can play in their friends’ recoveries. 

For More Information, Contact: Chris Marshall, U.S. Department of Health and Human Services; 

Substance Abuse and Mental Health Services Administration; 1 Choke Cherry Road, Rm 6-1071, 

Rockville, MD 20857; (240) 276-1947; Chris.Marshall@samhsa.hhs.gov 

Website: www.whatadifference.samhsa.gov 

Volunteer Ad Agency: Grey Worldwide 

Ad Council Campaign Manager: Hannah Blatt

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SPANISH: RADIO, PRINT, WEB BANNERS 

Cuando tu amiga descubre que tiene un problema de salud mental, 

también descubre quiénes son sus verdaderos amigos. 

Visita www.aceptarignorar.samhsa.gov para más información. 

THIS ADVERTISEMENT PREPARED BY GREY WORLDWIDE 

CLIENT: The Advertising Council SIZE, SPACE: 7” x 10”, 4CNB 

PRODUCT: National Mental Health Anti- Stigma PUBS: Magazine 

JOB#: TA1-NN-019_Base_Girl ISSUE: 2010 

ART DIRECTOR: R. Del Corral COPYWRITER: None 

MATERIALS 

T:7” 

Let’s Move 

Monday 

Being even a “little heavy” could lead to health 

problems for your child. Sixty minutes of activity 

a day can help get your child healthy. Get ideas. 

Get involved. Get going at letsmove.gov. 

JOB #: TA1-NN-019_Base_Girl PROOF: 4 

CLIENT: The Advertising Council OP: KW, WB, JS 

SPACE/SIZE: B: None T: 7” x 10” S: None 





200 FIFTH AVENUE NEW YORK, NY 10010 

LEGAL RELEASE STATUS 

AD APPROVAL 

DATE: 

Release has been obtained Legal Coord: 

Acct Mgmt: Print Prod: 

Art Director: Proofreader: 

Copywriter: Studio: 


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Mental Health Recovery – Multicultural effort 

U.S. Department of Health & Human Services’ 

Substance Abuse & Mental Health Services Administration 

In 2008, there were an estimated 9.8 million adults who experienced serious mental 

illness. Prevalence is especially high among 18-25 year olds; yet, the rates at which 

young adults of racial and ethnic minorities seek treatment are much lower than their 

Caucasian counterparts. These culturally-targeted PSAs seek to motivate a change 

towards such acceptance, and decrease the negative attitudes that surround mental 

health problems within the African American, Hispanic/Latino, Chinese American 

and American Indian communities. 

T:10” 

For More Information, Contact: Chris Marshall, U.S. Department of Health and Human Services; SAMHSA; 

1 Choke Cherry Road, Rm 6-1071, Rockville, MD 20857; (240) 276-1947; Chris.Marshall@samhsa.hhs.gov 

Websites: storiesthatheal.samhsa.gov; aceptarignorar.samhsa.gov; 

whatadifference.samhsa.gov/Native; whatadifference.samhsa.gov/Chinese 

Volunteer Ad Agencies: Grey New York, Wing, G&G, Kang & Lee 


Nutrition education − Let’s Move! 

U.S. Department of Agriculture & U.S Department of Health and Human Services 

As part of First Lady Michelle Obama’s Let’s Move! initiative, several PSA efforts 

aim to educate parents and caregivers about the importance of physical activity and 

healthy. The “On the Daily”, “Mom Was Here” and Spanish-language “T-Shirts” 

campaigns each use unique messaging to empower parents to use simple tips to get 

their families healthy. Also available are two supportive campaigns featuring 

Disney’s well-known Beauty and the Beast characters and the First Lady with MLB 

players, respectively. Note: All assets are linked to their related campaigns: Nutrition 

Education or Childhood Obesity Prevention. 

For More Information, Contact: Jean Daniel, U.S. Department of Agriculture, 3101 Park Center Dr. 

Room 926, Alexandria, VA 22302 

Website: www.LetsMove.gov 

Volunteer Ad Agency: Ogilvy & Mather, Burrell Communications, Casanova-Pendrill, McCann-Erickson NY 

Partners: Walt Disney Studios Home Entertainment, Major League Baseball, MLBPA 

Ad Council Campaign Manager: Mary Lyons 

Patient involvement 


Patients who are active participants in their health care and who communicate 

effectively with their doctors and other clinicians can have a positive impact on 

preventing medical errors and improving the safety and quality of their health care. 

The U.S. Department of Health and Human Services’ Agency for Healthcare 

Research and Quality (AHRQ) is sponsoring a campaign to encourage consumers 

to become more involved in their health care by asking questions of their doctors or 

other clinicians. The campaign directs consumers to www.ahrq.gov/ 

questionsaretheanswer to find out the questions everyone should know. 

For More Information, Contact: Kristie Kiser, AHRQ, 540 Gaither Road, 

Rockville, MD 20850; Kristie.Kiser@ahrq.hhs.gov; (301) 427-1246 

Website: www.ahrq.gov/questionsaretheanswer 

Volunteer Ad Agency: Grey New York 

Ad Council Campaign Manager: Jessica Dahl 


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Stroke awareness 

American Stroke Association 

The goal of this PSA campaign is to raise awareness of stroke symptoms and increase 

immediate stroke recognition and response (i.e., call 9-1-1) by empowering potential 

victims and bystanders with the knowledge that a fast reaction to confusing 

symptoms is critical in lessening the devastating effects caused by strokes. The new 

African American-targeted campaign also educates audiences about the importance 

of calling 9-1-1 at the first signs of a stroke. 

For More Information, Contact: Julie Grabarkewitz, Director of Advertising, 

7272 Greenville Avenue, Dallas, TX 75231; (214) 706-1134 

Websites: www.strokesnojoke.org, www.StrokeAssociation.org 

Volunteer Ad Agencies: Burrell Communications, BBDO Atlanta, Spike/DDB, GSD&M 


Veterans’ Mental Health 

Formerly Veteran Support 

Iraq and Afghanistan Veterans of America (IAVA) 

The mental health consequences of combat threaten to overwhelm a new generation 

of veterans. This campaign targets the 2.1 million veterans who have served, or are 

serving, in Iraq or Afghanistan. The campaign is designed to decrease the depression 

and PTSD-related outcomes by offering an online community for veterans where 

they can share experiences in a safe forum and access critical resources to ease the 

transition home. 

For More Information, Contact: Katie VanLangen, Director of Strategic Partnerships, 

Iraq & Afghanistan Veterans of America (IAVA), 292 Madison Ave., 10th floor, NY, NY 10017 

Website: www.IAVA.org 

Volunteer Ad Agencies: Saatchi & Saatchi NY, BBDO New York 

Ad Council Campaign Director: Trace Della Torre 

ATTENTION MEDIA 

all RaDiO aND tV StatiONS: All Ad Council radio and TV PSAs are produced 

in compliance with SAG and AFTRA. PSa directors are urged to check their 

inventories for expired materials. 

eXPiRatiON DateS: Please check our website at psacentral.adcouncil.org for 

updates on expiration dates. 

PRiNt PSa aleRt: Look for Ad Council print PSAs at our online fulfillment 

center psacentral.adcouncil.org. It only takes a minute to register.

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Child Passenger Safety 

U.S. Department of Transportation’s National Highway Traffic Safety Administration 

A staggering 3 out of 4 kids are not as secure as they should be because their car seats 

are not used correctly. The goal of these PSAs is to raise awareness among parents and 

caregivers about the importance of the LATCH system and how to properly use it. 

For More Information, Contact: Elizabeth Graziosi, Marketing Specialist; 

1200 New Jersey Avenue SE, Washington, DC 20590; (202) 366-3587; elizabeth.graziosi@dot.gov 

Websites: www.safercar.gov; childcarsafety.adcouncil.org 

Volunteer Ad Agency: The Richards Group, Dallas 


Dating abuse Prevention 

Formerly Teen Dating Violence Prevention 

Futures Without Violence, Office on Violence Against Women 

Unfortunately, many teens experience abuse and violence in their young relationships, 

and digital dating abuse is increasingly becoming a serious problem unique to this 

millennial generation of teens. In an effort to prevent teen dating abuse, this 

campaign helps teens acknowledge that controlling behavior online or by cell phone 

can be forms of abuse and encourages teens to draw their own line about what is, or 

is not, acceptable relationship behavior. All campaign elements, including the PSAs, 

will drive traffic to www.ThatsNotCool.com where teens can learn about the issue 

and equip themselves with the tools to talk about it. 

For More Information, Contact: Brian O’Connor, Director of Public Communications, 

Futures Without Violence, 383 Rhode Island Street, Suite 304, 

San Francisco, CA 94103; (415) 252-8900; boconnor@futureswithoutviolence.org 

Website: www.ThatsNotCool.com Volunteer Ad Agency: R/GA 


Drunk Driving Prevention 

U.S. Department of Transportation’s National Highway Traffic Safety Administration 

Many people believe that their driving is not impaired if they only consume a few 

drinks. In 2009, nearly 11,000 people were killed in alcohol-related crashes with a 

driver having a BAC of .08 or higher. The purpose of this campaign is to inspire 

dialogue on and recognition of the dangers of “buzzed driving.” 

For More Information, Contact: Kil-Jae Hong, Consumer Division, Office of Communications and 

Consumer Information, 1200 New Jersey Avenue SE, Washington, DC 20590; (202) 493-0524 

Websites: www.stopimpaireddriving.org; buzzeddriving.adcouncil.org 

Volunteer Ad Agencies: Mullen (English), The Vidal Partnership (Spanish) 



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BEFORE A DISASTER 

TURNS YOUR WORLD 

UPSIDE DOWN, 

BE READY. 

GET A KIT. MAKE A PLAN. BE INFORMED. 

CALL 311 OR VISIT READYNYC.ORG 

92410 PHONE KIOSK (2 SHEET) — STATUE OF LIBERTY 

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emergency Preparedness 

Federal Emergency Management Agency 

The Ready Campaign educates Americans about preparing for and responding to 

emergencies, including natural disasters and potential terrorist attacks. Ready asks 

individuals to do three key things: 1) get an emergency supply kit, 2) make a family 

emergency plan and 3) be informed about different types of emergencies and 

appropriate responses to each. 

For More Information, Contact: Darryl Madden, Director, Ready Campaign, 

Office of External Affairs, (202) 646-3988 

Websites: www.ready.gov; www.listo.gov 

Volunteer Ad Agencies: Cramer-Krasselt; The Vidal Partnership 


emergency Preparedness–Business 

Federal Emergency Management Agency 

The Ready Business campaign encourages small business owners and managers to 

reduce their risk of losing their business after a disaster by taking steps to prepare 

and plan for an emergency. The PSAs direct to Ready.gov/Business, which links to a 

free business preparedness assessment tool that provides business owners with a clear 

picture of the preparedness level of their business and what further steps they need 

to take to get ready. With an emergency plan in place, businesses can better adapt, 

recover and stay in control. 

For More Information, Contact: Darryl Madden, Director, Ready Campaign, 

Office of External Affairs, (202) 646-3988 

Websites: www.ready.gov/business 

Volunteer Ad Agency: Brunner 


emergency Preparedness–New York 

New York City Office of Emergency Management 

Ready New York educates and empowers New Yorkers to prepare for and respond 

to emergencies including natural and man-made disasters and potential terrorist 

attacks. Ready New York asks individuals to do three things: 1) get an emergency 

supply kit, 2) make a family emergency plan and 3) be informed about different 

types of emergencies and the appropriate responses to each. The campaign directs 

audiences to www.readynyc.org and www.listonyc.org to learn how. 

For More Information, Contact: Christina Farrell, New York City Office of Emergency Management, 

165 Cadman Plaza East, Brooklyn, NY 11201, (718) 422-4895 

Websites: www.readynyc.org; www.listonyc.org 

American 

Red Cross 

in Greater New York 

Volunteer Ad Agency: Cramer-Krasselt 

Ad Council Campaign Manager: Allison Mantz

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Gay and lesbian Bullying Prevention 

Formerly Think Before You Speak 

Gay, Lesbian and Straight Education Network 

The campaign’s goal is to reduce and prevent the use of homophobic language in an 

effort to create a more positive environment for lesbian, gay, bisexual and transgender 

(LGBT) teens. The PSAs are designed to raise awareness among straight teens about 

the prevalence and consequences of anti-LGBT bias and behavior in America’s 

schools. The campaign also aims to reach adults, including school personnel and 

parents, because their support of this message is crucial to the success of efforts to 

change behavior among the target age group. 

For More Information, Contact: Daryl Presgraves, Gay, Lesbian and Straight Education Network, 

90 Broad Street, Second Floor, New York, NY 10004; (646) 388-6577; dpresgraves@glsen.org 

Website: www.ThinkB4YouSpeak.com 

Volunteer Ad Agency: Arnold NYC 


Youth Reckless Driving Prevention 

State Consumer Protection Agencies and Attorneys General Offices 

Reckless driving among America’s youth is a serious problem and it has deadly 

consequences. For more than two decades, car crashes have been the number one 

killer of teens. Young drivers are more likely to speed, run red lights, make illegal 

turns and die in an SUV rollover. That is why the Youth Reckless Driving 

Prevention campaign is so critical. With the message “If your friend is driving 

recklessly, say something” the campaign aims to encourage teen passengers to 

speak up when they are in a car with a friend who is driving recklessly and they 

don’t feel safe. 

For More Information, Contact: The Advertising Council, 

1203 19th St. NW, 4th Flr., Washington, DC 20036 

Website: www.SpeakUpOrElse.com 

Volunteer Ad Agency: Y&R, New York 



eNDORSeD CaMPaiGNS 

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Replanting Our National Forests 

Arbor Day Foundation 

Their very names suggest their heritage. Cherokee and Chippewa, White Mountain 

and Black Hills, Roosevelt and Daniel Boone. They’re our national forests. Thanks 

to generations past, now they’re ours to enjoy. But within our forests there is 

devastation by insects, disease, and fire. The Arbor Day Foundation’s new PSAs use 

dramatic film to inspire people of all ages and all walks of life to help in replanting 

our national forests so they can continue to serve people for generations to come. 

The PSAs’ compelling message asks people to go to the Foundation’s website, 

arborday.org, to learn how together we can plant our future. 

For More Information, Contact: Mark Derowitsch, MDerowitsch@arborday.org 

Phone: (888) 448-7337 Fax: (402) 474-0820 

Website: www.arborday.org 

Ad Agency: J. Greg Smith, Inc. 

Skin Cancer Prevention: teens and tanning 

American Academy of Dermatology 

Research shows indoor tanning increases a person’s risk of melanoma, the deadliest 

form of skin cancer, by 75 percent. Melanoma is the most common form of cancer 

for 25-29 year olds and the second most common form of cancer for 15-29 year olds. 

UV radiation from the sun and tanning beds also has been associated with 

non-melanoma skin cancer, such as basal cell carcinoma and squamous cell 

carcinoma, as well as wrinkles and age spots. 

In this PSA campaign, family members of a self-proclaimed tanning addict who died 

of melanoma share their emotional story because they want to educate people about 

the dangers of tanning beds and unprotected sun exposure. 

For More Information, Contact: Kara Jilek, American Academy of Dermatology, 

kjilek@aad.org, 930 E. Woodfield Road, Schaumburg, IL 60173 

Phone: (847) 330-0230 Fax (847) 330-8907 

Website: www.aad.org 

Ad Agency: Houlihan Madison Most

OuR ONliNe PSa liBRaRY 

adCouncil.tv 

• Instant access to over 40 of our most recent campaigns 

• Broadcast quality SD and HD spots 

• Search by length, issue, market and more 

PSa Central 

• Access to our entire library of Radio spots including:60s, 

:30s, :20s, :15s, :10s 

• High Res PDFs for both Magazine and Newspaper in full page 

and fractional sizes 

• Preview and order from our paper outdoor inventory and have 

them delivered free of charge 

FirstSpin 

• Another great way to access our radio PSAs which have been 

posted in the last 6 months 

• Search by campaign with your station’s user name and 

password or enter with ours: 

Username: ADACPSAFM 

Password: PURPLE 


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B:12.25” 

S:11.188” 

100% 

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12” x 17.5” 

11.188” x 17” 

E. Petersen/K. Harding 

T. Jennings 

K. Oetting 

: Macintosh HD:Users:ken:Desktop...rs:CollegeAccessSkater12x17.5.indd CollegeAccessSkater12x17.5.indd 

Ken Stec 

2-8-2011 10:11 AM 

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“Giving voice to what you’re feeling 

It’s time for us to stand up and confront the issue of mental health problems in our 

community. Go to storiesthatheal.samhsa.gov for more information about mental health problems, 

and to hear the rest of Susan’s story. 

storiesthatheal.samhsa.gov 

DO NOT PRINT 

is part of the healing.” 

This advertisement prepared by Saatchi & Saatchi 

Client: Ad Council 

Space: Bus Shelter 

Creative Director: G. Graf 

Print Production Contact: 

Product: 1PB 

Size: 70”H x 48”W 

Copy Writer: N/A 

Alex Webster - 212-463-2819 

Campaign: IAVA 

Posting: various 

Art Director: N/A 

Art Buyer Contact: 

Job #: 1PB_IAV_P9026_C 

First Insertion: TBD 

Traffic: J. Wysokowski- 212-463-3305 N/A 

Publication Note: Guideline for general identification only. Do not use as insertion order. 

Filename: 1PB_IAV_P9026_C.indd 

Legal 

Creative Director 

Client 

Location: Studio_Files:Volumes:Studio_Files:375 HUDSON:S&S Internal_Pro Bono:MECHANICALS:1PB_IAV_P9026_C_IAVA:COLLECT:1PB_IAV_P9026_C Bleed: 17.75 in x 12.25 in 

Proofreader 

Art Director 

Traffic 

Created: 11-2-2009 4:25 PM Artist: Anthony C Studio #: 145917.5 Trim: 17.5 in x 12 in 

Print Production 

Account Supervisor 

Type Director 

Revised: 11-2-2009 4:25 PM Artist: Daryl C Proof: 3 

Safety: 17 in x 11.1875 in 

Copy Writer 

Account Executive 

QC.1 QC.2 

– Susan L. Taylor 

Editor-In-Chief Emeritus, Essence Magazine 

WE’VE GOT 

YOUR BACK. 

JOIN OUR ONLINE COMMUNITY AT 

it’s not ’s fault 

by TheShelterPetProject.org 

it’s not ’s fault by TheShelterPetProject.or 

it’s not ’s fault 

by TheShelterPetProject.org 

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HealtH CONtaCtS 

ReGiONal CONtaCtS 

Western Region 

Southern CA, TX, AZ, NM, HI 

John Boal 

(818) 848-2376 

jboal@adcouncil.org 

Southern Region 

GA, AL, FL, NC, SC 

Nicole Husband 

(404) 347-8872 

nhusband@adcouncil.org 

Northwestern Region 

Northern CA, WA, OR, 

UT, NV, NE, MT, WY, ID, 

AK, ND, SD, CO 

Sarah Kayson 

(415) 262-3532 

skayson@adcouncil.org 

MeDia: NatiONal aCCOuNtS, MeDia MaRketiNG aND iNteRaCtiVe SeRViCeS 

James Baumann 

SVP, National Accounts 

& Media Marketing 

jbaumann@adcouncil.org 

Kelly Apostolidis 

VP, National Accounts 

kapostolidis@adcouncil.org 

Laurie Keith 

Director, National Accounts 

lkeith@adcouncil.org 


Midwestern Region 

IL, MN, MO, WI, OK, AR, 

IA, KS, TN, MS, LA 

Karen Volkman 

(312) 970-8459 

kvolkman@adcouncil.org 

Central Region 

MI, OH, IN, KY, DE, MD, VA, 

WV, Washington D.C. 

Susan Hiltz 

(586) 558-6009 

shiltz@adcouncil.org 

eastern Region 

PA & Southern NJ 

Kelly Apostolidis 

(212) 984-1931 

kapostolidis@adcouncil.org 

Leith El-Hassan 

VP, Media Marketing 

& Distribution 

lel-hassan@adcouncil.org 

Lynn Conran 

Manager of Media Marketing 

lconran@adcouncil.org 

Ashley Giombetti 

Director, National Accounts 

agiombetti@adcouncil.org 


MA, CT, RI, NH, VT, ME 

Ashley Giombetti 

(212) 984-1966 

agiombetti@adcouncil.org 


NY & Northern NJ 

Laurie Keith 

(212) 984-1919 

lkeith@adcouncil.org 

Barbara Shimaitis 

SVP, Interactive Services 

bshimaitis@adcouncil.org 

Angela Hui 

VP, Digital Media 

ahui@adcouncil.org 

Vanessa Tripp 

Digital Media Manager 

vtripp@adcouncil.org 

Stefanie Spitalnick 

Digital Traffic Coordinator 

sspitalnick@adcouncil.org

MakiNG a DiFFeReNCe SPOtliGHt 

Burt Spangler, Director of Marketing, Sun Broadcasting, Inc. in Ft. 

Myers, FL was honored for his long-time support of Ad Council PSAs. 

Maria Mager, Director of Promotions, ABC affiliate WMAR of Baltimore, was 

recognized for supporting Ad Council campaigns. 

Dave Labrozzi, Vice President of Programming, CBS Radio-Baltimore offices. 

They won Market of the Year and consistently support Ad Council PSAs. 

Eddie Applefeld, Promotions Manager and Bob Pettit, General 

Manager of WCBM-AM and WVIE-AM accept awards for their 

ongoing donated media support in the Baltimore area. 

If you think you deserve to be spotlighted, send a note to the following e-mail: lel-hassan@adcouncil.org

para ser papá. - Ad Council

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