2011 SIA SNOW SHOW NEW PRODUCT DIRECTORY
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<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Table of Contents<br />
Product Category<br />
Page<br />
Apparel<br />
Layers ....................................................................................................... 4<br />
Lifestyle ..................................................................................................... 6<br />
Outerwear ................................................................................................. 7<br />
Apparel Accessories<br />
Belts……………………………………………………………………………12<br />
Gloves/Mittens ........................................................................................ 13<br />
Headwear ................................................................................................ 14<br />
Socks/Footwear ...................................................................................... 17<br />
Watches….... ........................................................................................... 18<br />
Equipment<br />
Bindings .................................................................................................. 18<br />
Poles ....................................................................................................... 20<br />
Skis ......................................................................................................... 20<br />
Snowboards ............................................................................................ 24<br />
Snowshoes .............................................................................................. 26<br />
Miscellaneous ......................................................................................... 27<br />
Equipment Accessories<br />
Helmets ................................................................................................... 27<br />
Miscellaneous ......................................................................................... 28<br />
Footwear<br />
Boots -- Alpine/Nordic/Snowboard .......................................................... 28<br />
General Accessories<br />
Backpacks/Hydration Packs/Travel Bags ............................................... 30<br />
Eyewear .................................................................................................. 31<br />
Sunscreen .............................................................................................. 33<br />
Miscellaneous ......................................................................................... 33<br />
Retailer Services ................................................................................................ 34<br />
Fabrics/Textiles/Coatings ................................................................................. 34<br />
2
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Brand/Company Index<br />
4FRNT Skis .............................................................. 20<br />
686 ............................................................................. 7<br />
Active Helmets ......................................................... 27<br />
AIRBLASTER ............................................................. 4<br />
ARBOR (The Arbor Collective) ................................. 24<br />
Arc'teryx ..................................................................... 7<br />
Athalon Sportgear Inc. ............................................ 30<br />
ATLAS Snow-shoe Company .................................. 26<br />
Auclair Sports Inc ..................................................... 13<br />
Backcountry Access, Inc. (BCA) ............................. 30<br />
Bearing .................................................................... 18<br />
Blizzard .................................................................... 21<br />
Blu Box Gear .............................................................. 7<br />
BRIKO NORTH AMERICA ....................................... 31<br />
Buff .......................................................................... 14<br />
Buzrun Co. ............................................................... 19<br />
CandyGrind ................................................................ 6<br />
CenterStone Technologies, Inc. ............................... 34<br />
CHAOS HEADWEAR ............................................... 15<br />
crazeeHeads, inc. ................................................... 15<br />
Crescent Moon Snowshoes ..................................... 26<br />
Croakies .................................................................. 12<br />
CW-X/Wacoal Sports Science ................................... 4<br />
DAKINE .................................................................... 31<br />
Dalbello Sports ......................................................... 28<br />
Dale of Norway .......................................................... 6<br />
Dynafit ..................................................................... 19<br />
Dynastar .................................................................. 21<br />
EIDER ........................................................................ 7<br />
Elan Blanc ............................................................... 15<br />
THE ELM CO. .......................................................... 15<br />
Fathom It Distributing ............................................... 18<br />
FEYEM -- Made in Italy .............................................. 8<br />
First Drop Outerwear .................................................. 8<br />
Fits Sock ................................................................. 17<br />
Flux Bindings ........................................................... 19<br />
Forum ....................................................................... 24<br />
Foursquare ................................................................ 8<br />
Full Tilt Boots .......................................................... 29<br />
G3 ........................................................................... 21<br />
GHEEK of JB Creations ........................................... 31<br />
Gnu ......................................................................... 24<br />
HEAD Wintersports ................................................. 21<br />
heidiskis ................................................................... 22<br />
Helly Hansen ............................................................. 8<br />
High Sierra Sport Company ..................................... 31<br />
Homeschool Snowboarding ..................................... 24<br />
Hot Chillys ................................................................. 4<br />
Icelantic Skis ............................................................ 22<br />
Jones Snowboards ................................................... 25<br />
K2 SKIS .................................................................. 22<br />
K2 <strong>SNOW</strong>BOARDING ............................................ 25<br />
KILLY ......................................................................... 9<br />
Klymit ......................................................................... 4<br />
Knits with a Twist ...................................................... 6<br />
Kombi ....................................................................... 13<br />
Lange ...................................................................... 29<br />
LEKI ......................................................................... 13<br />
Level Gloves ........................................................... 13<br />
Lib Tech .................................................................. 25<br />
Line Skis ................................................................. 22<br />
Liquid Board Wear .................................................... 9<br />
Lorpen North America .............................................. 17<br />
Madshus ................................................................. 23<br />
Manic Snow ............................................................ 19<br />
Manzella ................................................................... 14<br />
Mariner Business Solutions ..................................... 34<br />
MeCo ......................................................................... 9<br />
MTN Approach ......................................................... 23<br />
Neve Designs ............................................................. 6<br />
Niche Snowboards .................................................. 25<br />
Nikita Clothing ........................................................... 9<br />
NORDICA ............................................................... 29<br />
Obermeyer ............................................................... 10<br />
OMEEZ APPAREL ................................................... 17<br />
Osbe USA ............................................................... 28<br />
Outdoor Research ................................................... 10<br />
Patagonia, Inc ......................................................... 10<br />
PISTIL ...................................................................... 16<br />
POC ........................................................................ 32<br />
Polarmax .................................................................... 5<br />
POW Gloves ........................................................... 14<br />
Prime Outerwear ...................................................... 10<br />
Quickpoles ............................................................... 20<br />
Quiksilver ................................................................ 11<br />
Recon Instruments ................................................... 32<br />
Ride Snowboards .................................................... 26<br />
ROCES USA ............................................................ 29<br />
Rollic ....................................................................... 16<br />
Rossignol ................................................................ 23<br />
Salomon .................................................................. 11<br />
SCARPA North America ......................................... 29<br />
SCOTT Sports .......................................................... 32<br />
SESSIONS .............................................................. 11<br />
SKIHOE ..................................................................... 5<br />
Skin Alive Sunscreen ............................................... 33<br />
SkiSkootys .............................................................. 28<br />
The Slider Corporation ............................................. 27<br />
SmartWool ................................................................ 5<br />
Smith Optics ............................................................ 32<br />
SnowFab .................................................................. 23<br />
SP3i ......................................................................... 34<br />
Spark R&D ............................................................... 20<br />
Special Blend .......................................................... 11<br />
Sports Accessories America .................................... 16<br />
SPY OPTIC ............................................................. 33<br />
SPYDER ................................................................. 12<br />
SUNICE .................................................................. 34<br />
Swany America Corp ............................................... 14<br />
Sweet Turns ............................................................ 16<br />
TECHRIDER ............................................................ 33<br />
Tecnica ................................................................... 30<br />
Terramar Sports ........................................................ 5<br />
Tubbs Snowshoes ................................................... 27<br />
Venture Snowboards ................................................ 26<br />
Wigwam Mills Inc. .................................................... 18<br />
Yaktrax ..................................................................... 28<br />
Zimtstern ................................................................. 12<br />
3
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Apparel<br />
Layers<br />
AIRBLASTER<br />
Booth: 3912<br />
Contact: Jesse Grandkoski<br />
Phone: 971.645.8401<br />
Email: jesse@myairblaster.com<br />
Website myairblaster.com<br />
Airblaster is the originator of the NINJA SUIT. The classic that started it all, and still the best long<br />
underwear on the planet! If you’ve never owned an Airblaster Ninja Suit, you truly are missing out. I’d say<br />
that on an average winter day, you’re about 60-70% as comfortable without a Ninja Suit as you would be<br />
with one. That extra 30-40% comfort that you pick up when you put on your Ninja Suit means more runs,<br />
more smiles, more miles, more FUN! You really need to try one to believe how great and wonderfully<br />
addictive the Airblaster Ninja Suit is! There is a really good reason why people refer to it as the best long<br />
underwear on the planet. Stop by the Airblaster booth to learn more about the NINJA SUIT and do not be<br />
fooled by the impostors!<br />
CW-X/Wacoal Sports Science Corp.<br />
Booth: 3233<br />
Contact: Jamie Gribbon<br />
Phone: 203.655.1600<br />
Email: Jamie@blumenfeldpr.com<br />
Website: cw-x.com<br />
Fall <strong>2011</strong> brings new safety and style to the wildly successful CW-X StabilyX Tights, which will now<br />
feature 360 degrees of reflectivity to make runners more visible from every angle. Reflective panels at the<br />
quadriceps and hamstring, and a reflective logo at the hip, add safety for those who run at night. Stabilyx<br />
tights provide optimum targeted support to both the lower back/core area and the knee joint and<br />
surrounding muscles for greater overall stability and power.<br />
Hot Chillys<br />
Booth: 3149<br />
Contact: Katie Weber<br />
Phone: 800.468.2445<br />
Email: Katiew@hotchillys.com<br />
Website: hotchillys.com<br />
The Micro Elite Chamois Sublimated Zip-T is made with a blend of MTF micro polyester with Bio-Silver<br />
antimicrobial and spandex which has been lightly sanded for comfort and performance. The Zip-T<br />
features a drop tail, flat seam construction, and sublimated prints to retain vibrant color, fabric,<br />
breathability and original hand and pairs great with the Micro Elite Chamois Performance tight. The<br />
Performance Tight features a coin pocket on hip and covered elastic waistband for added comfort!<br />
Klymit<br />
Booth: 734<br />
Contact: Amy May<br />
Phone: 406.579.2740<br />
Email: amy@outsidemedia.com<br />
Website: klymit.com<br />
Launching the first-ever NobleTek insulated piece of women’s apparel, Klymit introduces the Caldera<br />
vest. The first women-specific offering from Klymit, the Caldera has a more feminine shape with all the<br />
insulation power of NobleTek -- the only adjustable insulation on the market. Harnessing the insulative<br />
properties of Argon gas, the Caldera offers the warmth of a 500 fill down jacket with the press of a button.<br />
Alone, or under a shell, the Klymit Caldera offer all the insulation necessary for the changing weather<br />
conditions of a day on the slopes.<br />
4
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Polarmax<br />
Booth: 2842<br />
Contact: Don Watkins<br />
Phone: 307.733.8777<br />
Email: donw@terrapublicrelations.com<br />
Website: polarmax.com<br />
Polarmax Performance UNDERWEAR<br />
Polarmax makes underwear. That’s what they do. So, who better to introduce AYG 365’s? Your real base<br />
layers. AYG 365’s from Polarmax are M’s and W’s underwear in performance fabrics and<br />
TransDRY wicking cotton. What good do those wicking tights do if you’re still wearing regular ol’<br />
absorbent cotton underwear underneath? W’s Bikinis, Boy Shorts, V-neck T and Cami will keep women<br />
dry and comfortable where it counts… with a patent pending wicking cotton crotch panel. M’s Boxers,<br />
Boxer Briefs, Sport Briefs, long and short sleeve T’s for every day and every sport. Real performance,<br />
real value, made in the USA.<br />
SKIHOE<br />
Booth: 4139<br />
Contact: Sinah Hoenig<br />
Phone: 310.910.2775<br />
Email: hoenig@skihoe.com<br />
Website: skihoe.com<br />
Skihoe is the new apparel line representing the sport and lifestyle of freeskiing. We are athlete driven,<br />
honoring the ski culture and it's heritage and strive for innovative design. In effort to preserve our<br />
mountain playground, we use environmentally friendly materials. For the new collection of Skihoe base<br />
layers, we used functional performance fabrics, made out of 100% recycled plastic bottles. Stop by our<br />
booth and learn more about our products and the Skihoe brand.<br />
SmartWool<br />
Booth: 2456<br />
Contact: Mavis Fitzgerald<br />
Phone: 970.274.8166, ext.116<br />
Email mavis@backbonemedia.net<br />
Website: smartwool.com<br />
New for Fall 2010 SmartWool NTS baselayers and Thermal Midlayers are designed to work together<br />
specifically with their fits. Baselayers fall are ‘form fit’ and midlayers fall are ‘semi-form fit.’ The<br />
measurements for each work in unison creating an extraordinarily comfortable fitting layering system that<br />
isn’t bulky, doesn’t bunch or restrict movement. The NTS Midweight Hoody, in our best-selling fabric is a<br />
piece that delivers breathability and maximum warmth with a slimmer form fit ideal for layering. The hood<br />
fits perfectly under a ski helmet to prevent gaps or can be worn down the neck instead of a neck gaiter or<br />
balaclava. Matched with the TML Mid Half-Zip they work together for the ultimate layering system.<br />
Terramar Sports<br />
Booth: 724<br />
Contact: Jeff Danzer<br />
Phone: 347.644.9578<br />
Email: Jeff@xlr8gear.com<br />
Website: terramarsports.com<br />
HotTotties® Base Layer for women<br />
Designed by women for women. Modern fit, engineered styling and embraceable comfort! Terramar's new<br />
HotTotties® couples smart fabrics with advanced temperature control and x-dor technology<br />
with a modern fit to create a wonderfully comfortable and functional base layer<br />
for athletic women. Retail Prices range from $25-$70.<br />
5
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Lifestyle<br />
CandyGrind<br />
Booth: 413<br />
Contact: Logan Fuquay<br />
Phone: 970.368.4983<br />
Email: info@candygrind.com<br />
Website: candygrind.com<br />
Every product we make tells part of our story. It’s a story lived with friends and shaped by drop-in ramps,<br />
powder days, and chairlift conversations. It’s also a story of crafting products driven by purpose and<br />
design. As a shred-driven company, our focus has expanded through the years to better meet the needs<br />
of our lifestyle. From gloves to Shred Fit hoodies, we want to rock goods that embody our commitment to<br />
loving life. As CandyGrind continues to evolve, we remain dedicated to crafting the best products in the<br />
world, products for life in motion.<br />
Dale of Norway<br />
Booth: 769<br />
Contact: Sue Killoran<br />
Phone: 802.229.4848<br />
Email: killoran@ezcloud.com<br />
Website: dale.no<br />
For over 130 years, Dale of Norway has been developing, producing and distributing the finest Norwegian<br />
wool sweaters in the world and continues to this day with new innovations in knitwear and in technical<br />
innovations. For W11, Dale of Norway's collection ranges from beautiful wool sweaters featuring<br />
Norwegian patterns, fashion colors and authentic detailing, to technical and sophisticated outerwear that<br />
will protect against harsh winter weather. Dale's Knitshell technology and Merino wool baselayer<br />
collection continues to be a highlight for the brand with new styles and design features. Dale of Norway<br />
offers product for men, women, and children.<br />
Knits with a Twist<br />
Booth: 747<br />
Contact: Rachel Hadley<br />
Phone: 303.931.0922<br />
Email: rachel@twistknitwear.com<br />
Website: twistknitwear.com<br />
Brooklyn -- Our two-tone ruana is daringly sophisticated with a hint of whimsy. Knit with exquisite doublefaced<br />
boiled wool, it is as versatile as it is classy – being equally suitable for an evening out or a walk in<br />
the woods. This unique cape falls below the waist and detailing includes exposed seams and a leather<br />
toggle closure. Available Fall <strong>2011</strong> in eggplant/black, loden/espresso and flannel/charcoal.<br />
Neve Designs<br />
Booth: 1746<br />
Contact(s): Sandja Brugmann – Refresh Agency<br />
Jennifer Tille -- Neve<br />
Phone: 303.717.7651 (Sandja), Office: 303.440.4592/Cell: 248.835.4361(Jennifer)<br />
Email: Sandja@refreshagency.com, Jennifer@nevedesigns.com<br />
Website: nevedesigns.com<br />
Neve Women’s Mara Sweater – SK 167 – Color: Caprice<br />
Neve is the Italian word for snow thus Neve launches the Amo Neve (I love Snow) Sweater Collection.<br />
Designed exclusively in our hometown of Boulder, Colorado…Neve’s passion for the outdoors and snow<br />
sports is highlighted in this 80% Cotton/20% Wool Women’s Sport Collection! Neve’s Amo Neve<br />
Collection includes bold colors and black and white silhouettes in a full range of styles, including full zip<br />
hoodies, vests, cardigans, hats and scarves for every activity. Neve Designs creates effortlessly stunning<br />
ski and lifestyle apparel with elegance and flair, mixing European influences with classic American style.<br />
6
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Outerwear<br />
686<br />
Booth: 3213<br />
Contact: Kristin Cusic, VP of Marketing<br />
Phone: 949.699.6868<br />
Email: info@686.com<br />
Website: 686.com<br />
Celebrating 18 years as one of the only remaining true rider-owned and operated snowboarding brands;<br />
686 continues to provide high quality, innovative and unique technical apparel for men, women and little<br />
rippers all over the world. Inspired from our LA city roots and mountain lifestyles, our goal is to<br />
consistently deliver multi-functional products to our customers where no matter what the price, you always<br />
find, “more than you expect”.<br />
Arc'teryx<br />
Booth: 1339<br />
Contact: Chris Denny<br />
Phone: 307.200.6001<br />
Email: chris@dennyink.com<br />
Website: arcteryx.com<br />
Micon/Sarissa Jacket and Pant<br />
For freeride/powder oriented skiing within resort boundaries and short out-of-bound trips to the sidecountry,<br />
the new Micon (Men’s) and Sarissa (Women’s) jackets and pants feature Coreloft insulation, heattrapping<br />
Coreline lining, and a burly GORE-TEX® Pro Shell exterior. Snowsports features include powder<br />
guard vents for easy climate control, large volume external and internal pocket systems, a RECCO ®<br />
reflector system, and powder skirts with gripper elastic to seal out drafts. The Micon and Sarissa present a<br />
relaxed, oversized silhouette whose generous hip length provides plenty of winter protection.<br />
Blu Box Gear<br />
Booth: 558<br />
Contact: Patrick McGrath<br />
Phone: 701.412.8877<br />
Email: pmcgrath@bluboxgear.com<br />
Website: bluboxgear.com<br />
Blū Box Gear is a premium clothing company born from the belief that you do not need to sacrifice color<br />
and design for the quality and durability required to enjoy an active lifestyle. Made of the highest quality<br />
premium fleece and designed with bold color the yukka jacket has the flexibility to keep you warm while<br />
you are going down the mountain but is light enough to use in mild environments. Used as a stand-alone<br />
jacket or as a layer for frigid temperatures this jacket is perfect for anyone that enjoys the outdoors during<br />
the fall, winter, and spring.<br />
EIDER<br />
Booth: 1039<br />
Contact: Lisa Andrews<br />
Phone: 303.527.1460<br />
Email: lisa@lafumausa.com<br />
Website: eider-world.com<br />
Kamchatka 3N1 Jacket. $529.00<br />
Not just an ordinary 3 in 1 jacket, the Kamchatka jacket from the Wide Angle collection follows Eider’s<br />
excellence in design, comfort and performance. The defender 4-way stretch jacket is combined with an<br />
inner Primaloft Eco insulator jacket in mini ripstop. A unique jacket for Eider with full stretch Defender 2<br />
layer technology, our removable snowskirt will snap into our pants within the Wide Angle Range for the<br />
skiers who desire an experience off piste in waist deep pow pow. The sturdy look of the YKK Aquaguard<br />
zips not only lend a colorful look to the jacket, but will also protect form the elements in style. From the<br />
heart of the French Alps Eider has been working since 1962 to bring together a passion for mountain<br />
sports, knowledge of textiles and a constant search for innovation in a style that is unique and modern.<br />
7
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
FEYEM -- Made in Italy<br />
Booth: 1158<br />
Contact: Piero Passarelli<br />
Phone: 212.3982748 (office), 917.9698746 (cell)<br />
Email: feyem.usa@gmail.com<br />
Website: feyem.it<br />
Upscale & prestigious urban apparel collection of women's pure goose down, including coats, parkas<br />
and jackets, designed and produced entirely in Italy.<br />
First Drop Outerwear<br />
Booth: 4133<br />
Contact: David Lesh<br />
Phone: 608.658.7809<br />
Email: david@firstdropouterwear.com<br />
Website: firstdropouterwear.com<br />
Having been in business only a year, First Drop has really been turning some heads in the snow sports<br />
industry. With a variety of products (including outerwear, gloves, hoodies, tees, and other accessories)<br />
available in lots of colors, they are able to market to a wide range of skiers and snowboarders. They also<br />
offer tall fitting outerwear for those bigger riders out there who aren't able to find clothing that fits. First<br />
Drop is based in Boulder, Colorado and sports a full team of some of the world's best skiers and<br />
snowboarders. They pride themselves on having some of the best customer service in the industry and<br />
make themselves very accessible to their customers, distributors, and stores.<br />
Foursquare<br />
Booth: 919<br />
Contact: Tara Yant<br />
Phone: 206.390.0478<br />
Email: tara@2aTevents-pr.com<br />
Website: foursquareouterwear.com<br />
The Vise Jacket - Constructed with pure on-snow functionality in mind, the Foundation Collection’s Vise<br />
Jacket for men includes only the features needed to ride and nothing that’s not. Engineered with<br />
10,000mm/5,000g waterproof/breathable MicroShield fabrics, the Vise combines impeccable style with<br />
versatility and value through timeless design. Everything Has a Purpose. MSRP: $159.95<br />
Helly Hansen<br />
Booth: 1755<br />
Contact: Christina Erb<br />
Phone: 360.313.7070, ext. 2<br />
Email: christina@hayterpr.com<br />
Website: hellyhansen.com<br />
Female mountain guides, patrollers, alpinists and explorers require special gear that can protect them<br />
from the weather and hold up to the rigors of life in the field. Helly Hansen put 130 years of experience<br />
and three intense years of development and testing into creating the first-ever women's Odin collection for<br />
outdoor female professionals, designed to excel in challenging high-alpine conditions. The expeditiongrade<br />
collection, which includes a full range of outerwear, features Helly’s most advanced waterproof<br />
breathable protection, Helly Tech 02, and fully stretchable, supple, non-binding fabrics. The flagstaff W<br />
Odin Mountain Jacket MK2, $600, features Helly Tech 02 (20,000mm) waterproof breathable protection,<br />
a three-layer laminate construction, YKK Aquaguard V9 Vision zippers, a helmet-compatible hood and a<br />
zip-out softshell snow skirt.<br />
8
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
KILLY<br />
Booth: 1039<br />
Contact: Lisa Andrews<br />
Phone: 303.527.1460<br />
Email: lisa@lafumausa.com<br />
Website: killy.com<br />
For Fall/Winter <strong>2011</strong> KILLY presents an amazing collection which features strong graphics which reflect<br />
the modernity of design: The rigor and the precision are embodied in geometrical graphics, colors are<br />
inspired by celestial bodies and sublimate clothing thanks to subtle graduations. The technology of<br />
manufacturing and the perfection of the laser cuts gives birth to a modern and uncluttered style.<br />
Innovation, passion and perfection define the Fall <strong>2011</strong> Killy line. Featuring the Marylin Jacquard jacket<br />
which offers critical taped seams, removable raccoon fur on hood, removable snowskirt with nonslip band<br />
and front flap over zip with hidden magnets. Primaloft insulation.<br />
Liquid Board Wear<br />
Booth: 4107<br />
Contact: Eric Vallee<br />
Phone: 514.858.6876 ext. 109<br />
Email: eric@whiteland.com<br />
Website: liquidboardwear.com<br />
Based in Montreal, Quebec Canada Liquid Boardwear has been the producer of quality outer wear for<br />
both snowboarding and free ski for close to 20 years. With an emphasis on fabric selections, color stories,<br />
forward thinking design and functionality, Liquid has developed a reputation as being a quality product<br />
with tremendous value. New for this season, Liquid is working with a ‘CRYPTON’ fabric, which is ecofriendly<br />
and odor, germ, stain and spill free. Two styles will be found in Liquid’s Quatro Series. The<br />
marketing philosophy behind the brand begins at the grass roots level. Young up and comers are<br />
encouraged to send their video part to our office via our web site. Two athletes are chosen per month<br />
where they are sent an entire outfit. From these winners, one person is chosen and taken on a<br />
professional photo shoot which then becomes our marketing ad for the upcoming season. This is Liquid’s<br />
way of giving back. This year’s winner (John Curtis) was taken to Lake Tahoe CA.<br />
MeCo<br />
Booth: 1264<br />
Contact: Stephanie Riley<br />
Phone: 877.550.MeCo (6326)<br />
Email: ask@mecodesigns.com<br />
Website: mecodesigns.com<br />
At MeCo our product is an extension of who we are and how we live. We are passionate about designing<br />
functional outerwear for women who are inspired to live an active life. We design for ourselves, family and<br />
our friends - we listen to what women want. We design for lasting beauty - quality, performance, and<br />
sustainability. We design for movement - perfection of fit and function. We design to fit real women - real<br />
lives inspire us.<br />
Nikita Clothing<br />
Booth 1907<br />
Contact: Sebastien Burns<br />
Phone: 450.465.8899 ext. 243<br />
Email: sburns@c4distribution.com<br />
Website: nikitaclothing.com<br />
This year Nikita is celebrating its 10th anniversary as an original and independent brand for girls who ride.<br />
The first two years, we introduced three collections. Now, we have three collections for Fall/Winter<br />
2010/<strong>2011</strong> alone! First is our Streetwear line, full of new urban cuts and styles. Then comes the Selekzion<br />
line, for those special occasions’ and nights on the town, and finally, our Outerwear collection for those<br />
who just like us, love winter. This year we used a lot of different zips, buttons, color ways and other<br />
details to compliment the cuts that are by the way, all our own. Whether it’s your first or tenth year with<br />
Nikita, we hope you like what you see!<br />
9
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Obermeyer<br />
Booth: 2173<br />
Contact: Kelsey Comstock<br />
Phone: 212.889.1700 (office), 917.579.0669 (cell)<br />
Email: kelsey.comstock@turnerpr.com<br />
Website: obermeyer.com<br />
Obermeyer is the first on-snow brand to introduce the highly technical and eco-friendly fabric, Cocona ® , to<br />
its roster. With a 10K waterproof and 35K breathable rating, Cocona ® is made from recycled coconut<br />
shells or lava sand and is equipped with fast dry, moisture wicking, odor resistant and long lasting<br />
capabilities. The fabric also looks simply fantastic on the slopes with its vertical striations and gradient<br />
color. The Cocona ® technology is featured in Obermeyer’s Coco Jacket as well as various other men’s<br />
and women’s styles. Combining style and high performance, the Coco Jacket is made for the most<br />
discriminating skier.<br />
Outdoor Research<br />
Booth: 839<br />
Contact: Dave Simpson<br />
Phone: 970.259.3555<br />
Email: dave@verdepr.com<br />
Website: outdoorresearch.com<br />
Outdoor Research Backbowl Jacket - Part of Outdoor Research’s new ski-specific Sidecountry Line, the<br />
Backbowl Jacket defines versatility with a feature set that works exceptionally in-bounds at the resort as<br />
well as on the far side of the backcountry gate. Waterproof/breathable Pertex Shield fabric means<br />
bombproof protection from the elements, but when it comes time for a quick boot pack or skin track,<br />
double-sliding Cross-Flo chest-to-hip zippers allow skiers to ventilate quickly and easily on the fly. They<br />
also offer quick access to interior pockets to stash gloves, hats, goggles or skins. A zip-off hood ensures<br />
weather protection or versatility when wearing a helmet. $265.<br />
Patagonia, Inc<br />
Booth: 1822<br />
Contact: Jess Clayton<br />
Phone: 805.667.4755<br />
Email: jess_clayton@patagonia.com<br />
Website: patagonia.com<br />
Primo Jacket ($499) and Pants ($399)- <strong>NEW</strong> for Winter <strong>2011</strong>/2012<br />
The Patagonia Ski/Snowboard line for Winter <strong>2011</strong>/2012 gets a full overhaul with new fabrics, improved<br />
fits (longer jackets, slightly more relaxed pants), new features and BOLD colors. We have added 2 and 3-<br />
layer Gore-Tex Performance Shell fabrics to the collection. Engineered with Gore-Tex Performance Shell<br />
fabric, the new Primo Jacket and Pants uses the most durable nylon face fabrics available, in a recycled<br />
fabric package that is exclusive to Patagonia. These pieces are fully-featured for ski/ride. Throughout the<br />
entire collection, we have added the new Touch Point System (Patagonia patented feature), with<br />
cordlocks embedded in the hem and hood to quickly and easily seal out the elements.<br />
Prime Outerwear<br />
Booth: 1034<br />
Contact: Mark Kendrick<br />
Phone: 530.448.4931<br />
Email: jmarkkendrick@hotmail.com<br />
Website: primeouterwear.com<br />
The Ultimate Resort Pant is uncompromising technical apparel with a relaxed fit. This pant is designed to<br />
enhance your resort experience by combining innovative fabric with an innovative design. Schoeller's<br />
Bluesign-certified WB-Formula 3-layer fabric with c_change membrane has 4-way stretch, amazing<br />
breathability as well as water, stain and abrasion resistance. Intelligent Storage keeps your phone, wallet,<br />
keys and iPod secure and at your fingertips.<br />
10
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Quiksilver<br />
Booth: 1502<br />
Contact: Lora Bodmer<br />
Phone: 949.200.7134<br />
Email: lora@deep-communications.com<br />
Website: quiksilver.com<br />
Fueled by passion and guided by our love for the mountains, Quiksilver has evolved with snowboarding—<br />
pushing the boundaries and taking things further for more than 20 years. Quiksilver rider Travis Rice<br />
designed, punished and approved a full signature collection to match the demands of the highest caliber<br />
riding in the world. With the release of “The Art of Flight” in September <strong>2011</strong>, Travis’ collection will be in<br />
global demand. This season Quiksilver introduces Cypher PS+ Heat System and Diamond Dobby<br />
technologies to the snow market. The Quiksilver Cypher heating jacket warms your core with a flexible<br />
heated panel using infared heat technology. Diamond Dobby, demanded by surfers, now lines first layers<br />
for more breathable, better wicking wear. Quiksilver’s all-new Hubble goggle reshapes the market with<br />
the first ever 180 degree multi-base spherical lens.<br />
Salomon<br />
Booth: 4047<br />
Contact: Hilary Hutcheson<br />
Phone: 503.828.7074<br />
Email: Hilary@outsidemedia.com<br />
Website: salomon.com<br />
Salomon’s Sideways Bib brings pure performance to bib-style pants. Designed with the help of Salomon’s<br />
Big Mountain team, the Sideways Bib uses ClimaPro Storm 3L fabric, features a removable bib, inner leg<br />
venting and waterproof zippers. The bottom hem even opens to free snow.<br />
SESSIONS<br />
Booth: 2507<br />
Contact: Danielle Glagola<br />
Phone: 831.461.5080<br />
Email: danielleg@sessions.com<br />
Website: sessions.com<br />
SESSIONS is recognized as one of the first snowboard outerwear brands whose focus is on high quality,<br />
durability, and style. Today, SESSIONS is also known as being one of the few snow and ski brands in the<br />
market who offer great products with a reasonable price tag. SESSIONS also design functional layering,<br />
stylish headwear, graphic t-shirts and hoodies, bags, and accessories. This year, Sessions highlights<br />
team rider signature series from Tara Dakides, Tim Humphreys, and Chris Benchetler. Also featured are<br />
great collaboration jackets with Skullcandy (which include mp3 player capabilities), SOS, B4BC, and<br />
world-renowned online ski community Newschoolers.<br />
Special Blend<br />
Booth: 919<br />
Contact: Tara Yant<br />
Phone: 206.390.0478<br />
Email: tara@2aTevents-pr.com<br />
Website: special-blend.com<br />
The Crank Jacket – This unique, slim fit, insulated jacket for men from the Revolver Collection is perfectly<br />
tailored to fit with the movement needed to ride. Complete with 60g/40g Strategic Insulation, a<br />
Removable Powderskirt and Fully Taped Seams for the best in on-snow rideability, the Duffle Coat<br />
Silhouette and Toggle & Rope Closures create the freshest look from First Chair to Last Call. MSRP:<br />
$229.95<br />
11
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
SPYDER<br />
Booth: 1173<br />
Contact: Kate Gaeir<br />
Phone: 206.334.0863<br />
Email: kate@kategaeir.com<br />
Website: spyder.com<br />
The new White Spyder collection, designed in collaboration with Chris Davenport & Stian Hagen,<br />
incorporates highly technical fabrications and calculated constructions to keep extremists on the right side<br />
of the razor thin edge of protection. Davenport’s signature piece, the new Eiger Shell Jacket is summitready<br />
and the trendsetter for the ski mountaineering line. No detail was spared in the construction,<br />
including a backpack compatible silhouette, EVA foam hems to resist riding up and chaffing when<br />
wearing a harness, abrasion resistant shoulders to reduce tearing when hiking up with skis and a full<br />
dynamic exhaust at the neck to regulate venting.<br />
Zimtstern<br />
Booth: 415<br />
Contact: Corinne Lammer<br />
Phone: T +41 43 311 32 60 / M +41 79 360 29 76<br />
Email: corinne.lammer@zimtstern.com<br />
Website: zimtstern.com<br />
The Zimtstern fall/winter 11/12 collection contains outerwear, streetwear and accessories for men, women<br />
and kids. “This is the &” as collection theme offers endless possibilities of combining various styles,<br />
technologies and looks: Zimtstern & stylish & functional & eco & modern & traditional & contemporary.<br />
Zimtstern lives a unique commitment to eco responsibility. The close cooperation with Swiss bluesign<br />
technologies AG has led to the fact that all of this year’s Zimtstern outerwear fabrics are bluesign ®<br />
approved. bluesign ® represents one of the world’s most stringent environmental and healthrelated<br />
standards in the textile industry.<br />
Apparel Accessories<br />
Belts<br />
Croakies<br />
Booth: 2946<br />
Contact: John Scott<br />
Phone: 800.443.8620<br />
Email: jscott@croakies.com<br />
Website: croakies.com<br />
Croakies ® , the leader in innovative, functional accessories announces its unprecedented 20/20 warranty<br />
on all Croakies Belts. Croakies Belts are now warranted for 20 years or 20,000 miles whichever comes<br />
last! "Croakies Belts are made of such quality and are so rugged that we have no problem with this<br />
promise to our customers" said John Krisik, Croakies President. The Croakies Belt collections include<br />
PET recycled from plastic water bottles, the classic Weekender, the leather tabbed Meridian, and our new<br />
Artisan with one size fits all sizing in a myriad of patterns from fish prints to surf designs and everything in<br />
between.<br />
12
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Gloves/Mittens<br />
Auclair Sports Inc<br />
Booth: 1355<br />
Contact: Peter Monk<br />
Phone: 514.345.0135<br />
Email: monkp@parisglove.com<br />
Website: auclairgloves.com<br />
KNUCKLE ROCKET#2:<br />
Hard as an armadillo, flexible as a snake, warm as a polar bear and designed for the human “touch” a<br />
glove targeted at the competitive freeskier, racer and boarder who wants to be protected in the most<br />
challenging and gnarly runs. Special armoured flex panels allow freedom of movement; cowhide leather<br />
ensures extra flex and wear, and Thinsulate insulation for comfort in the cold, (from 3M, the company that<br />
virtually invented warm). Be protected, be warm, be noticed.<br />
Kombi<br />
Booth: 2849<br />
Contact: Sue Killoran<br />
Phone: 802.229.4848<br />
Email: killoran@ezcloud.com<br />
Website: kombisports.com<br />
For five decades, Kombi has been developing and designing winter handwear for the entire family.<br />
Quality, performance, and fit is the signature of Kombi. Kombi has taken this mark of craftsmanship and<br />
design into their baselayer collection, offering a full line of varying weights and styles for the entire family.<br />
For W11, Kombi is offering new technical and performance driven gloves using a variety of material<br />
combinations and design features. A highlight is the Kombi Guide glove. Kombi collaborated with Jessica<br />
Sobolowski-Quinn and Kevin Quinn of Points North Heli-Adventures Inc. in developing the Guide, a<br />
simple, pull-on short gauntlet style goatskin/softshell glove.<br />
LEKI<br />
Booth: 3160<br />
Contact: Cathy Herbstler<br />
Phone: 206.390.0531<br />
Email: cathy@cherbpr.com<br />
Website: LEKI.com<br />
LEKI's new Invader S freeride glove features the company's revolutionary Trigger S system, the first "ski<br />
pole binding" system in the world, which works in tandem with all LEKI Trigger S poles. It also features a<br />
silicone print on the palm and fingers for a sticky grip and a thinner cut that works great for rail grabs.<br />
Available in black/neon yellow or black/neon pink or black/white. MSRP: $99.<br />
Level Gloves<br />
Booth: 3750<br />
Contact: Debra Wachter<br />
Phone: 253.520.6324<br />
Email: dwachter@gvsamerica.com<br />
Website: levelgloves.com<br />
Since 1988 Level has been designing and producing innovative, stylish gloves with distinct features for<br />
skiers and boarders around the globe. For W11, Level Gloves launches a new glove collection in the U.S.<br />
with new technology and features with direct benefits to skiers and riders. A highlight is Custom Fit<br />
Technology featuring a thermoformable material that is one layer in the glove which can be heated and<br />
custom formed to the user in three to five minutes. In doing so, the glove will take the shape of the skiers<br />
or riders hands resulting in a truly custom glove. The result is superior comfort, fit and hand-pole-board<br />
contact.<br />
13
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Manzella<br />
Booth: 2834<br />
Contact: Anne Tommasi<br />
Phone: 603.893.5878<br />
Email: anne@tommasipublicrelations.com<br />
Website: manzella.com<br />
Finally, a touch screen glove that works. Manzella introduces the TouchTip Family of gloves, featuring a<br />
special material pad on the index finger and thumb, allowing consumers to use smartphones, ATM<br />
machines and other touch screen devices without removing gloves. Unlike other brands that provide<br />
spotty performance, Manzella’s key to success is the snug fit and extra pad coverage, addressing the true<br />
biomechanics of how people operate touch screens. The products include: the Power Stretch TouchTip, a<br />
Power Stretch glove, msrp $30; the Tahoe TouchTip, a stretch microfleece glove, msrp $20; and the<br />
Sprint TouchTip, an aerobic glove MSRP $20.<br />
POW Gloves<br />
Booth: 2107<br />
Contact: Kaiser<br />
Phone: 206.366.0024<br />
Email: kaiser@powgloves.com<br />
Website : powgloves.com<br />
POW Gloves is pleased to announce the introduction of GORE-TEX® and WINDSTOPPER® brand<br />
technologies in many of their premium gloves and mitts. POW is introducing 6 models built with GORE-<br />
TEX technology, including the Sultan GTX. A leather glove designed to be durable, waterproof and<br />
breathable, the Sultan has an innovative design using Primaloft / Thinsulate combination for warmth and<br />
dexterity. In addition this glove features premium Cabretta leather combined with mountaineer-grade<br />
Pittards leather on the palm. The Sultan has excellent thermal value while keeping fingers and hands<br />
nimble.<br />
Swany America Corp<br />
Booth: 1777<br />
Contact: Bill Dzierson, Kim Politi<br />
Phone: 800.237.9269<br />
Email: bdzierson@swanyamerica.com, kpoliti@swanyamerica.com<br />
Website: swanyamerica.com<br />
When conquering any outside activity matters Swany has developed the Big Bruiser. With its smooth<br />
grain leathershield shell, the elements will be put in their place and you will feel rewarded by remaining<br />
warm and dry even on those extreme days. The details on the palm only enhance the distinguishing looks<br />
that will make this glove a must have. Performance, warmth and versatility make the Big Brusier a must<br />
see item.<br />
Headwear<br />
Buff inc.<br />
Booth: 510<br />
Contact: Craig Randall<br />
Phone: 303.718.6519<br />
Email: craig@verdepr.com<br />
Website: Buffusa.com<br />
The Bandana Buff ® is a neck and face layer for skiing and snowboarding but with versatility to keep you<br />
protected on the walk to apres ski as well. The unique triangular configuration of the Bandana Buff ® can<br />
be worn around the neck and pulled up over the nose and mouth. With Polygiene ® , a non-toxic silver ion<br />
technology that breaks down odor-causing bacteria, your Buff ® smells fresh during and after activities. It’s<br />
lightweight and combines microfiber with a protective layer of PolarTec ® fleece. With bold patterns and<br />
colors, the Bandana Buff ® is loose-fitting and pairs well with the latest styles in outerwear.<br />
14
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
CHAOS HEADWEAR<br />
Booth: 1046<br />
Contact: Beth Cochran<br />
Phone: 406.579.7909<br />
Email: cochran@whatsuppr.com<br />
Website: ChaosHats.com<br />
CHAOS HEADWEAR <strong>NEW</strong> for <strong>2011</strong>- Modern and sleek like never before. 4 <strong>NEW</strong> EVO - COLLECTION<br />
This collection of performance accessories was designed and built to meet the needs of today’s active<br />
lifestyle and exercise enthusiast. Each style is equipped with a full, Dri-Release wool lining helping to<br />
provide cold weather protection without weight, itch or static cling allowing for superior moisture wicking<br />
performance. The styling is modern, urban and cleanly athletic. Offered in bright edgy sport palette: aqua,<br />
lime, slate and wineberry. Offered in Cuffed hat, Beanie & Neck tube MSRP $19.99 and the Headband<br />
will be $16.99.<br />
crazeeHeads, inc.<br />
Booth: 946<br />
Contact: David Cowen<br />
Phone: 866.427.2933 ext. 84<br />
Email: david@crazeeheads.com<br />
Website: crazeeheads.com<br />
New “Kleo The Tiger” crazeeHeads Helmet Cover! crazeeHeads is proud to introduce the all-new Kleo<br />
the Tiger is now in stock and ready to light up the faces of skiers and snowboarders the world over! Talk<br />
about a makeover! Kleo has undergone an ear-to-ear revamping, so he’s slimmer and cuter than ever. So<br />
c’mon over and check him out – along with all 19 other styles of fabulously fun crazeeHeads helmet<br />
covers - including our stretcheeHeads spandex covers. stretcheeHeads fit just about any sport helmet<br />
known to mankind. You’ll love ‘em all!<br />
Elan Blanc<br />
Booth: 1947<br />
Contact: Sheri Burr<br />
Phone: 760.772.5544<br />
Emiail: edesport@aol.com<br />
Website: elanblanc.com<br />
Elan Blanc has added a new and exciting division to our fashion forward accessory <strong>2011</strong> collection ELAN<br />
BLING. Elan Bling includes custom rhinestone designs on a wide assortment of accessory items including<br />
earmuffs, headbands, knit hats, army caps, baseball caps, gloves, neck gaiters, and scarves...You can<br />
choose from a wide variety of Rhinestone Designs: Snowflakes, Snowboard designs, Ski designs, and<br />
more. We look forward to showing you our newest at the <strong>SIA</strong> Denver Show Booth 1947.<br />
THE ELM CO.<br />
Booth: 1412<br />
Contact: Dan Weigel<br />
Phone: 213.489.3027<br />
Email: info@elmcompany.com<br />
Website: elmcompany.com<br />
From the first stitch to the last length of yarn THE ELM CO. strives to produce only the finest products.<br />
Since the beginning, they have remained committed to a seamless fusion of quality, function, creativity<br />
and attention to detail. Winter 2012 is no exception as THE ELM CO. introduces "The Standard Series" of<br />
beanies. Taking their most popular knit to date they have developed a series of 10 different beanies<br />
based around this best-selling style. From pom-poms to stripes and everything in between they have your<br />
head covered. And with "Cuff-Option", the beanies can be styled with or without a cuff. Combine that with<br />
40 additional styles of beanies and an all new display system for Winter 2012 and you're sure to<br />
maximize the most dollars for your in-store square footage.<br />
15
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
PISTIL<br />
Booth: 2105<br />
Contact: Tood Douglass<br />
Phone: 800.915.0831<br />
Email: tood@pistildesigns.com<br />
Website: pistildesigns.com<br />
PISTIL is known for thoughtfully designed hats and accessories. Dedicated to the details, PISTIL offers<br />
clean and flattering silhouettes, with unique finishing touches and a superior fit. For W11, in addition to<br />
new caps and beanies, PISTIL offers expanded collections of wristlets, headbands and scarves and<br />
nearly 20 styles made of 100% merino wool or Schoeller pure wool.<br />
Rollic<br />
Booth: 910<br />
Contact: Justin Acker<br />
Phone: 541.386.3148<br />
Email: justin@rollicgear.com<br />
Website: rollicgear.com, Twitter: @Rollicgear<br />
Rollic is a new brand being launched by an experienced and well-trusted company, Shredalert. Rollic is a<br />
product for the educated outdoor enthusiast that enjoys an edgier look to their personal style while still<br />
maintaining functionality. Rollic is currently carrying a number of durable, breathable and fashionable<br />
types of headwear. Rollic has also just launched the new Rollic Zhoodie with full intention to break into<br />
the glove and gear markets in the foreseeable future.<br />
Sports Accessories America<br />
Booth: 2760<br />
Contact: Jocelyn Martinez<br />
Phone: 303.431.0875<br />
Email: jocelyn14rose@gmail.com<br />
Website: saamerica.com<br />
Attitude meets performance with the BEARDSKI, an insulated ski mask lined with neoprene and woven<br />
with thermal fleece. The 12” synthetic beard fits securely covering the ears, face, and neck, and comes in<br />
a universal one-size-fits-all design. BEARDSKI offers five comfortable and original styles to choose from,<br />
including Zeke, Pirate, Prospector, Viking, and Biker, depending on your beard preference. The cuttingedge<br />
ski mask protects from the harshest of conditions while hitting the slopes, and comes at an excellent<br />
price. Show off your personality with the adventurous and exceptional BEARDSKI.<br />
Sweet Turns llc<br />
Booth: 1460<br />
Contact: Connie Boone<br />
Phone: 859.421.4074<br />
Email: cboone1173@aol.com<br />
Website: SweetTurnsSkiApparel.com<br />
Sweet Turns offers Fashionable winter apparel for the ski enthusiast. The Jupiter Collection of fun,bright<br />
hats made from alpaca/acrylic blend with fleece lining. Our Highland Collection contains elegant hats,<br />
headbands, scarves and mittens made from alpaca and is perfect for a stylish Apres ski.<br />
16
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Socks/Footwear<br />
Fits Sock<br />
Booth: 766<br />
Contact: Beth Cochran<br />
Phone: 406.579.7909<br />
Email: cochran@whatsuppr.com<br />
Wesite: fitssock.com<br />
FITS Showcase: FITS SKI. The heart of the FITS SKI line is the FITS Ultra Light SKI. If you’re looking for<br />
a minimalist’s SKI sock, this is it. We’ve developed the thinnest high-performance Merino Wool ski sock<br />
you’ll find. It features ultra-light construction with absolutely no cushioning; a vented instep for<br />
breathability and reduced material; and FITS’ signature SculptureKnit leg that conforms to your foot<br />
and leg and stays up all day. 18.5 micron Merino wool. All we can say is: “You’re Welcome!” All FITS<br />
socks are knit in Niota, Tennessee USA. Make no mistake, FITS = Performance<br />
MSRP $19.99<br />
Lorpen North America<br />
Booth: 1961<br />
Contact: Katy Gaenicke<br />
Phone: 781.585.1717<br />
Email: K.gaenicke@comcast.net<br />
Website: lorpen.com<br />
Merino Ski Light (SMLM/SMLW): Brand new for <strong>2011</strong>, this lightweight ski sock has a higher content of<br />
Merino for added warmth and comfort. This bold ski sock is constructed with 75% Merino, 15% Nylon and<br />
10% Lycra and has additional padding in the shin. The Women’s Merino Ski Light features a unique “multi<br />
density knit” to make them more comfortable for women. This unique knitting process makes the sock<br />
more open on the top of the foot so it does not feel bulky and features a wide instep arch band to support<br />
higher arches. MSRP: $21.99. Also available in a mid-weight version for both men and women<br />
(SMMM/SMMW), MSRP: $23.99<br />
OMEEZ APPAREL<br />
Booth: 1761<br />
Contact: Adrianne Luban<br />
Phone: 760.936.3610<br />
Email: Omeez@yahoo.com<br />
Website Omeez.com<br />
Known for its Quality, Fun, Innovation and Uniqueness, Omeez ® Apparel makes the Fun yet Classy<br />
Fashion Accessories that would put a spring in any womans step. The Omeez line delivers Creativity, Fun<br />
and Stylish Accessories with a variety of plush faux-furs to suit your personality. Omeez ® Boot and Sleeve<br />
Toppers are the Fun New accessory that are changing the look of plain boots throughout the United<br />
States and Canada and quickly becoming the must have Accessory. Omeez ® versatility adds fun and<br />
elegance to any wardrobe. Wear them with Uggs, high heel boots, rain boots, sandals and more. Unleash<br />
your Passion and Let your Creativity and Imagination run Wild with Omeez ® !<br />
17
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Wigwam Mills Inc.<br />
Booth: 2767<br />
Contact: Natalie Stangl<br />
Phone: 920.889.8152<br />
Email: nstangl@wigwam.com<br />
Website wigwam.com<br />
Step into luxury and comfort with Wigwam's new Snow Steeps Pro. The ultimate Winter ski and<br />
snowboarding sock whether you’re an elite skiier or are learning how to snowboard for the first time.<br />
Guaranteed performance for 2-years, this sock has a patented Pro Series technology that controls<br />
moisture and keeps feet feeling dry and warm. In addition, its’ cushiony sole, seamless toe closure, and<br />
foot hugging fit, make this sock a dream for your feet. Built with Wool Dri-release, this sock dries superfast<br />
and keeps feet feeling fresh with built in FreshGuard antimicrobial treatment. No moisture, no blisters,<br />
ultimate comfort, and maximum performance. What more could you ask for in a performance sock this<br />
Winter? Wigwam, USA Made quality products for over 105 years. 38% Dri-release, 31% Merino Wool,<br />
30% Stretch Nylon, 1% Spandex. Retail: $19.00<br />
Watches<br />
Fathom It Distributing<br />
Booth: 3356<br />
Contact: Drew Nugent<br />
Phone: 239.826.3456<br />
Email: drew@fathomitdistributing.com<br />
Website: fathomitdistributing.com<br />
The FLEXX ion Watch is available in a variety of colors and sizes as well as two different styles; the<br />
FLEXX Original Ion Watch and the FLEXX Flat Ion Watch. The FLEXX Ion watch is made from Silicone<br />
and infused with Tourmaline, a natural mineral and resource for negative ions that support good health.<br />
The FLEXX ion Watch is available in 12 cool colors, including tye-dye. This perfect unisex watch comes in<br />
four sizes small (15cm), Medium (16cm), Large (18cm), and X-Large (19cm).<br />
Features of the FLEXX Ion Watch: Ultra Lightweight, Waterproof to 99ft, Variety of colors, Multiple sizes<br />
for all, One year warranty, POP Display available.<br />
Equipment<br />
Bindings<br />
Bearing<br />
Booth: 2309<br />
Contact: Don Jordan<br />
Phone: 253.732.8451<br />
Email: dc7jordan@comcast.net<br />
Website: N/A<br />
Bearing desires to provide high quality, durable products for snowboarders that combine comfort and<br />
performance during mountain activities. The Bearing Interface will combine many features that<br />
snowboarders can utilize with their current board and bindings to enhance their enjoyment while going up<br />
or down the mountain.<br />
18
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Buzrun Co., Ltd.<br />
Booth: 1810<br />
Contact: Mitch Seong<br />
Phone: +82-2-2051-3855<br />
Email: mitch@buzrun.com<br />
Website: buzrun.com<br />
Since 1991, all Buzruns have tried to become the global leading snowboard gear manufacturer. In 1991,<br />
Buzrun first introduced a Step-In-Binding to Korean and Japanese snowboarders. In 1993, Buzrun<br />
brought a Strap Binding to the snowboard binding market. Since then, Buzrun has exerted great efforts to<br />
make one of the best bindings in the world with its constant study and ceaseless development for<br />
bindings. Python Binding – Buzrun’s future oriented binding – is systemized and developed by Buzrun’s<br />
high-end technology and design such as Easy In & Out, Wide Open system, BBF (Belts and Buckles<br />
Free) System, Elaborate Adjustment System, Strong Power Holding System. Now Python Binding<br />
became the pride of Buzrun Snowboards. Python Binding will introduce the tremendous innovation in the<br />
global snowboard market.<br />
Dynafit<br />
Booth: 3164<br />
Contact: Eric Henderson<br />
Phone: 307.200.6001<br />
Email: erichende@me.com<br />
Website: Dynafit.com<br />
The Radical binding was designed for the North American Freeride/Ski Touring fanatic. This lightweight<br />
599g step-in binding is Dynafit's answer for the skier who seeks big lines, fast hits, and rowdy descents.<br />
The Radical features toe-side “power towers", allowing for quick binding entry, increased power transfer,<br />
and greater side impact resistance. This extremely hardwearing binding also boasts an anti-torsion plate<br />
(big air and lateral rigidity), a speed step-climbing bar, Din setting FT (5-12) ST (4-10) and 75mm width to<br />
drive any fat ski. MSRP Radical FT $599.95 MSRP Radical ST $479.95<br />
Flux Bindings<br />
Booth: 3113<br />
Contact: Ray Takahashi<br />
Phone: 310.533.4834<br />
Email: ray@flux-bindings.com<br />
Website: flux-bindings.com<br />
After nineteen years of crafting the best bindings in the world, we’ve gone on a diet. From titanium<br />
mounting hardware to reengineered baseplates, our bindings are better than ever. Even though we’ve<br />
shed some serious weight, we haven’t sacrificed an ounce of performance or durability. From<br />
backcountry booters to urban rails, Flux has your back. Check out our new model, the DMCC Light. 35%<br />
lighter in the highbacks, 16% lighter in the baseplate.<br />
Manic Snow<br />
Booth: 2307<br />
Contact: Carl Lindemann<br />
Phone: 707.319.9749<br />
Email: carl@manicsnow.com<br />
Websight: manicsnow.com<br />
Manics innovation in binding your feet to the board is like no other in the industry. It's patented <strong>SNOW</strong><br />
KUSH technology consist of light weight titanium springs that are sandwiched between super light<br />
magnesium foot beds and base plates. The springs provide superb rebound that reduces chatter when<br />
you’re riding through crud and pops you back into action when landing jumps. Adjust the rebound on the<br />
fly by tightening or loosening four spring compression nuts on foot plate. The fully adjustable USA made<br />
MP1's can be customized to suit park, pipe, and back country riding. Fly higher land safer.<br />
19
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Spark R&D<br />
Booth: 410<br />
Contact: Will Ritter<br />
Phone: 406.580.7674<br />
Email: will@sparkrandd.com<br />
Website: sparkrandd.com<br />
Spark R&D is a rider-owned and operated business, pushing innovation in the sport of splitboarding –<br />
because that’s what we LIVE for. We offer the lightest, most responsive splitboard bindings in the world<br />
as seen in Jeremy Jones’ Deeper, a film by TGR. With our <strong>2011</strong>/2012 product line we are seeking<br />
perfection. You will see updated and refined versions of the Blaze splitboard binding, Mr. Chomps<br />
Crampons, and the new LT Pin System...as well as some brand new skin tail clips that are so new, they<br />
haven't even been named.<br />
Poles<br />
Quickpoles<br />
Booth: 3740<br />
Contact: Stuart Starry/Blake Pratz<br />
Phone: 800.810.3060<br />
Email: stuart@quickpoles.com/bapratz@quickpoles.com<br />
Website: quickpoles.com<br />
The Only Poles That Pick Up Your Skis! In development for three years, our patent pending technology<br />
will revolutionize the way retailers market, display, and sell both poles and skis. Quickpoles snap into your<br />
bindings and create a ridged handle for your skis – no straps – no gadgets. Finally, you can carry 2 skis<br />
and 2 poles in 1 hand! Quickpoles may be the most revolutionary development in skiing since the<br />
invention of the ski brake. Come try out a pair of quickpoles at the Snow Show (booth #3740). We will be<br />
conducting a quickpoles workshop Saturday Morning at 9:00 am with free Coffee and Bagels for all who<br />
attend, courtesy of <strong>SIA</strong>. Please feel free to stop by.<br />
Skis<br />
4FRNT Skis<br />
Booth: 4339<br />
Contact: Phil Herbert<br />
Phone: 801.634.2644<br />
Email: phil.herbert@4frnt.com<br />
Website: 4frnt.com<br />
After the success of the Renegade, 4FRNT is continuing its mission of rider driven design, and in-house<br />
prototyping with the White Room Project, to launch the YLE. We brought Wiley Miller in to design his promodel<br />
ski to once again push the envelope of what's possible on skis. The YLE is built specifically to bring<br />
the park into the backcountry with a symmetrical design and balanced swing weight. Whether it's<br />
stomping switch landings in powder or charging big lines, the YLE will do it all.<br />
20
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Blizzard<br />
Booth: 3778<br />
Contact: Sue Killoran<br />
Phone: 802.229.4848<br />
Email: killoran@ezcloud.com<br />
Website: blizzardsportusa.com<br />
Blizzard Skis, a brand dedicated to developing innovative technologies, continues to create buzz,<br />
excitement and momentum with stellar on-hill performance and rave reviews in all disciplines for the whole<br />
family. For W11, Blizzard will launch the Free Mountain collection, five models of skis, one specific to<br />
women. This collection is designed with Blizzard's patent pending Flipcore Technology whereas during the<br />
production process the ski is flipped and built up-side-down resulting in a natural rockered, reverse camber<br />
shape. The benefits include a super stable and easy to use ski. Blizzard also expands their successful IQ<br />
Power, a full suspension technology that has an integrated dampening and binding system that provides<br />
maximum on-snow stability with excellent rebound energy in two models, one women's specific.<br />
Dynastar<br />
Booth: 3770<br />
Contact: Susie English<br />
Phone: 435.252.3416<br />
Email: susie.english@rossignol.com<br />
Website: dynastar.com<br />
Dynastar’s new Legend Pro Rider 105 lays fat tracks in powder yet is powerful enough to bust through<br />
manky snow or arc on groomers. Built with Freeride Rocker, 105mm waist, and sandwich laminate<br />
construction the Legend 105 has the heart of a big mountain ski and performs like a race ski when on<br />
groomers. Lange’s highly successful RX 130 combines a 100mm last with Control Fit Technology, a<br />
vulcanized rubber treaded sole and a slightly snugger ankle fit than its competitors delivering a level of<br />
precision and fit that no other boot in its class can match.<br />
G3<br />
Booth: 3269<br />
Contact: Dave Simpson<br />
Phone: 970.259.3555<br />
Email: dave@verdepr.com<br />
Website: genuineguidegear.com<br />
G3 Highball – Expanding G3’s descent-focused ski collection, the new Highball is not only the fattest<br />
offering in the line at 116 underfoot and 140 in the shovel, it features G3’s progressive Sweet Rise<br />
Camber, which combines rocker for soft snow conditions with a perfectively tuned camber for loads of<br />
edge pressure on firmer snow. The result is a super-predictable big freeride ski that turns effortlessly and<br />
excels in a wide range of conditions. Titanal deck sandwich construction gives this ski a Cadillac ride. 4.5<br />
pounds per ski (180). $769.95.<br />
HEAD Wintersports<br />
Booth: 3155<br />
Contact: Julia Blumenfeld<br />
Phone: 203.523.1051 (Office, Direct Line)<br />
Email: jblumenfeld@us.head.com<br />
Website: head.com<br />
Coming off a gold-medal year, HEAD continues the tradition of American innovation for <strong>2011</strong>/12. “Fantastic!”<br />
is what we’ve been hearing about our greatly improved PEAK collection. We kept the name but threw out<br />
the moulds (literally, check out the new PEAK 90 and 84) to make our best all mountain collection to date.<br />
The skis feature graphics designed by renowned Montana graphic artist, Pete Thomas. The collection also<br />
features Flow Ride, which gives skiers, “Rocker when you want it, stability when you need it.” Great looks<br />
combined with cutting edge technology make PEAK the most versatile skis on the market.<br />
21
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
heidiskis<br />
Booth: 4578<br />
Contact: Michael Collin, Pale Morning Media<br />
Phone: 802.233.3283<br />
Email: michael_collin@madriver.com<br />
Website: heidiskis.com<br />
Handmade in Switzerland, heidiskis is inspired by the beauty and deep snows of the Alps. For the<br />
<strong>2011</strong>/12 season, heidiskis is introducing the Stealth Dragon big mountain ski and Powder for the People<br />
powder ski to compliment the current heidiskis Freeride and All Mountain models. The two new skis<br />
feature 300mm of tip rocker and like all heidiskis have a tip to tail core of locally grown Swiss White Ash<br />
with a layer of titanal aluminum alloy for a perfect blend of technology and handcrafted excellence.<br />
Icelantic Skis<br />
Booth: 3371<br />
Contact: Annelise Loevlie<br />
Phone: 303.670.6804<br />
Email: annelise@icelanticboards.com<br />
Website: icelanticboards.com<br />
The Gypsy – In response to market demand, Icelantic is introducing a reverse camber ski that will rock<br />
your world. The Gypsy’s nearly symmetrical dimensions (152, 125, 147) enables you to bounce playfully<br />
through deep pow, instantly responding to your every action, while the soft flex encourages buttering like<br />
you’ve never experienced, ultimately transforming the mountain into your personal playground. On hardpack,<br />
the Gypsy grips and performs like it’s on rails – allowing for multi-dimensional skiing. This is no<br />
ordinary ski. Poplar wood core, 2-year warranty, Never Summer Factory. Dimensions: 152mm, 125mm,<br />
147mm Lengths: 170cm, 180cm, 190cm<br />
K2 SKIS<br />
Booth: 3728<br />
Contact: Andrew Thomas<br />
Phone: 206.805.4800<br />
Email: Andrew_Thomas@K2sports.com<br />
Website: k2skis.com<br />
For <strong>2011</strong>-12, K2 is leading the charge by implementing a varying degree of camber and rocker into every<br />
ski in its lineup, from powder skis all the way to hard snow & resort-specific skis. K2 deems this blend of<br />
rocker and camber “Baseline Technology” and firmly believes that this is the future of ski design.<br />
Featuring an entirely new women’s-specific ski category, multipurpose BackSide tools, a fresh collection<br />
of poles and advanced packs & bags, K2 has something for everyone. Don’t miss the redesigned<br />
Pon2oon, the new A.M.P. Impact, the park-crushing Recoil or the women’s freestyle powder ski- the<br />
MissDirected.<br />
Line Skis<br />
Booth: 3656<br />
Contact: Jake Hanson<br />
Phone: 360.313.7070 ext. 1<br />
Email: jake@hayterpr.com<br />
Website: lineskis.com<br />
For <strong>2011</strong>, Line focuses on useful features that help make a difference in your skiing. The all-new Mr.<br />
Pollard’s Opus ski orchestrates all of Pollard’s knowledge into a single snow-riding tool that makes the<br />
previously impossible freestyle skiing a reality in powder conditions. Redesigned with waist in mind, the<br />
Prophet 90 and 98 remain true for carving fans and the new Influence 105 and 115 fill in for the charging<br />
skier looking for a bigger base. No rail, bench, fence, gap or terrain park feature is safe from Line’s new<br />
Stepup park ski with outrageously durable Deckwall construction.<br />
22
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Madshus<br />
Booth: 4130<br />
Contact: Lisa Conover<br />
Phone: 720.810.3994<br />
Email: lisa@verdepr.com<br />
Website: madshus.com<br />
Madshus Metis Zero CIG/Skate Skis: Bringing women’s-specific design to the platform of our top racing<br />
models, the Metis Zero CIG and Skate feature the lightweight, responsive Polycell core and excellent<br />
base finishing. Adding no-wax versatility to the Classic IntelliGrip (CIG) featured on the Metis Zero CIG<br />
base makes the worst wax conditions irrelevant. Feel the response and explore the versatility from -4<br />
degrees through spring slush. The sidecut and Torsion Cap 3D construction make the Madshus Metis<br />
even more skiable for an enjoyable, all-around experience. From exercising on your favorite trails to<br />
racing the renowned Birkebeiner, the Madshus Metis offers unbeatable quality and great value. SRP:<br />
$319.95<br />
MTN Approach<br />
Booth: 1411<br />
Contact: John Kaiser<br />
Phone: 503.539.8751<br />
Email: kaiser@mtnapproach.com<br />
Website: mtnapproach.com<br />
MTN Approach is introducing the first three-part folding approach ski. Designed by snowboarders for<br />
snowboarders and built in the USA, this approach ski is lighter underfoot, faster in transition and more<br />
agile than any other hiking method for snowboarders. With a reliable wood core, revolutionary patented<br />
locking hinge, and integrated climbing skins, MTN Approach is changing backcountry snowboard access<br />
with the setup that weighs only three pounds under foot. The entire setup will fold down to a size that will<br />
easily fit inside a backpack and allow for a hike-to-ride transition in mere seconds. MTN approach:<br />
Liberating the Backcountry.<br />
Rossignol<br />
Booth: 3765<br />
Contact: Susie English<br />
Phone: 435.252.3416<br />
Email: susie.english@rossignol.com<br />
Website: rossignol.com<br />
Rossignol’s new Experience and Temptation skis feature all of the latest technologies and designs to<br />
deliver more on-trail and off trail performance, greater versatility and more maneuverability to skiers of all<br />
levels. The unique combination of AutoTurn Rocker, Extended Sidecut, Cascade Tip and wider waist<br />
widths delivers easier turning and carving on groomers and in powder, more stability in all conditions and<br />
an enhanced ski experience beyond compare. Never before has an all mountain ski performed so well<br />
and so easily in all terrain types and in any conditions for skiers of all levels. Experience the newest<br />
benchmark in “one-ski-quiver.”<br />
SnowFab<br />
Booth: 3456<br />
Contact: Tim Swart<br />
Phone: 858.366.4365<br />
Email: pr@snowfab.com<br />
Website: SnowFab.com<br />
SnowFab proudly introduces new products from our own brand and licenses for <strong>2011</strong>/12. KLINT is the<br />
newest all-mountain ski company, and is launching eight new skis in both adult and junior sizes that are<br />
sure to turn heads this year. SnowFab also comes out of the gates charging, offering complete collections<br />
from two of today's most premium lifestyle brands, Rockstar Energy and Paul Frank. Look for the<br />
Rockstar skis, Paul Frank skis and snowboards and the entire KLINT skis product assortment at the<br />
SnowFab booth, #3456.<br />
23
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Snowboards<br />
ARBOR (The Arbor Collective)<br />
Booth: 1619<br />
Contact: Brad Farmer<br />
Phone: 760.505.8537<br />
Email: brad@marketingfarmer.com<br />
Website: arborcollective.com<br />
Arbor Snowboards has evolved. Today we offer a wider range of product and perspective than at any<br />
time in our past. More than ever, the line reflects the diversity of our collective: the in-house die-hards,<br />
athletes, artists, designers, friends, and expanding family of customers that make up who we are. At our<br />
core, the thing tying all these voices together, is an understanding of what’s at stake - we need clean air<br />
to skate, clean water to surf, and snow to ride. For those of us who participate in boardsports, protecting<br />
the planet is about the environments we utilize every day. To that end, we remain committed to<br />
developing sustainable riding solutions that blend responsible materials, next-level technology, and real<br />
world art into the best designs available. We hope you like the new offering.<br />
Forum<br />
Booth: 919<br />
Contact: Tara Yant<br />
Phone: 206.390.0478<br />
Email: tara@2aTevents-pr.com<br />
Website: forumsnowboards.com<br />
The Holy Moly – If another brand made a park board like this, it would cost an arm and a leg and you<br />
wouldn’t be able to ride the Holy Moly’s aggressive Combo Platter. Combining the pop and power of<br />
camber with the forgiving and playful ride of rocker, Combo Platter lifts the edges underfoot up off the<br />
snow, eliminating edge catch while maintaining grip and control for all-out park assaults. Enhanced with<br />
Booter Boosters NexTreme for carbon-infused pop and Buttercup in the nose and tail for a catch-free<br />
ride, the best park board remains affordable because we’re eating the cost, not you. MSRP: $499.95<br />
Gnu<br />
Booth: 1507, 1707<br />
Contact: Lora Bodmer<br />
Phone: 949.200.7134<br />
Email: lora@deep-communications.com<br />
Website: gnu.com<br />
We build our own damn boards – since 1977. Twin asymmetric Magne-Traction Banana for ducks! Your<br />
body is asymmetric; your snowboard should be asymmetric. Gnu builds more snowboard specific<br />
geometries. Asymmetric sidecuts and construction to balance the different turning mechanics required for<br />
heelside turns and toe side turns. Your heels have power and a direct line to your edges…your toes have<br />
finger like finesse and control but your energy must be transmitted out too your toes through the power<br />
robbing 90° angle of your foot and ankle. In bindings, the backdoor function continues to rule. Step into<br />
Gnu’s lightweight, high performance and response bindings this season.<br />
Homeschool Snowboarding<br />
Booth: 508<br />
Contact: Jevan Lautz<br />
Phone: 303.506.8815<br />
Email: jevan@homeschoolsnowboarding.com<br />
Website: homeschoolsnowboarding.com<br />
The Northwest can be a gnarly place to be a snowboarder, but that is why we call it home. To snowboard<br />
here you have to want it…..it’s not California dreaming and we like it that way. Our outerwear is a<br />
reflection of that. If it works in the Northwest it will work anywhere. We focus on the stuff that matters,<br />
hyper-breathability, burly fabrics, clean lines, a lot of what you need and a little of what you don’t.<br />
Homeschool Snowboarding is about doing yourself, what no one else can or will. We love snowboarding,<br />
we love the Northwest and our product reflects those values.<br />
24
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Jones Snowboards<br />
Booth: 1713<br />
Contact: Lora Bodmer<br />
Phone: 949.200.7134<br />
Email: lora@deep-communications.com<br />
Website: jonessnowboards.com<br />
Jones Snowboards are the highest performance all-mountain weapons on the market - freeride boards<br />
that reflect everything big mountain icon Jeremy Jones has learned both on the snow and in the factory.<br />
Every snowboard Jones produces is born of Jeremy’s passion. Designs mirror the performance demands<br />
of Jeremy’s riding matched with the environmental demands of his conscience. With the success of<br />
Jeremy Jones’ Deeper and riders’ desire to go farther into the mountains, Jones expands sizes and<br />
shapes available for splitboards. In <strong>2011</strong>/12 Jones will offer split versions of the powder board, the<br />
Hovercraft, and the true twin tip, the Mountain Twin. More sizes will be offered in all board sizes and<br />
shapes giving a wider range of riders a true freeride, big mountain and powder board option this winter.<br />
K2 <strong>SNOW</strong>BOARDING<br />
Booth: 3922<br />
Contact: Ryan Hayter, Hunter Waldron<br />
Phone: 206.805.4800<br />
Email: ryan@hayterpr.com, hunter_waldron@k2sports.com<br />
Website: k2snowboarding.com<br />
K2 Snowboarding delves into the backcountry with the new Panoramic split board, fortified with an<br />
indestructible, lightweight Bambooyah Blend core (with 2-year warranty). The bamboo-ply construction is<br />
similar to a skateboard deck with crazy durability yet delivers perfect pop and energy. The board is<br />
balanced with All-Terrain Rocker (slight early rise in the tip and flat underfoot) that allows for a natural gait<br />
on ascents, floats in powder and slays crud on the way down and features a snow-shedding Ptex topsheet<br />
to minimize weight. Available with K2-exclusive pre-cut skins featuring proprietary Z-Clips that<br />
easily attach and detach on the go.<br />
Lib Tech<br />
Booth: 1507, 1707<br />
Contact: Lora Bodmer<br />
Phone: 949.200.7134<br />
Email: lora@deep-communications.com<br />
Website: libtech.com<br />
The future glows a crescent yellow...true technology needs no introduction. Trust the pure banana! Let it<br />
be your guide through winter’s promise of stacked and steep snow as galaxies drift toward inevitable<br />
alignment. No line is straight; all points are near, volcanic organic sisters and brothers: touch serrated<br />
swords wrought near Canada and join us in our celebration of the final winter of innocence. Lib Tech<br />
making snowboards out of Mervin’s environMENTAL factory since 1977. This year try NAS, narrow ass<br />
snowboards, with Magne-Traction. Buy one, get one free. Lib Tech expands nudity prevention gear with<br />
more first layers, outerwear and accessories.<br />
Niche Snowboards<br />
Booth: 1310<br />
Contact: Greg Hughes (VP of Sales)<br />
Phone: 206.372.0279<br />
Email: greg@nichesnowboards.com<br />
Website: nichesnowboards.com<br />
At Niche we are committed to crafting the best boards in the world while leaving the smallest possible<br />
ecological footprint. For us, caring for the environment isn’t just hippy love sauce and tie-dye. It’s about<br />
reimagining what a snowboard company can be. Our materials maximize the potential of our shredsticks<br />
while minimizing the effect on our environment. You don’t have to sacrifice substance and style for<br />
responsible stewardship.<br />
25
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Ride Snowboards<br />
Booth: 3915<br />
Contact: Casey Raymer, Jake Hanson<br />
Email: craymer@ridesnowboards.com, jake@hayterpr.com<br />
Phone: 206.805.4892 ext. 2114 (Casey) 360.313.7070 ext. 1 (Jake)<br />
Website: riesnowboards.com<br />
As snowboarders, we’re driven to innovate in order to make the activity we live for more fun. The <strong>2011</strong>/12<br />
collection features quality boards, boots, bindings, outerwear and accessories, including our latest<br />
addition to the accessory line up – helmets and gloves. Be sure to check out our new Hybrid snowboards<br />
that feature the best of both the rocker and camber worlds, our new Infinity chassis on our completely<br />
revamped high-end binding collection, and our lightweight Phy-Top boot construction that requires less<br />
parts, glue and processes to produce. Lastly, don’t miss the revitalized Cappel outerwear featuring<br />
fashion details and an entirely new street fit.<br />
Venture Snowboards<br />
Booth: 1513<br />
Contact: Lisa Branner<br />
Phone: 970.387.5078 (office) 970.749.3244 (cell)<br />
Email: lisa@venturesnowboards.com<br />
Website: venturesnowboards.com<br />
The partnership that began last spring between Venture Snowboards and Johan Olofsson is about to<br />
bear fruit in the form of a signature snowboard designed by the legendary rider. This big mountain quiver<br />
of one combines all mountain versatility with powder specific features for optimal performance across a<br />
full range of conditions and terrain. The still unnamed deck will be available as a solid board and a<br />
splitboard and will be unveiled at the <strong>SIA</strong> Snow Show in January. Like all Venture boards, it will be built<br />
with Forest Stewardship Council certified wood and wind power in the company’s Silverton, Colorado<br />
workshop.<br />
Snowshoes<br />
ATLAS Snow-shoe Company<br />
Booth: 4130<br />
Contact: Lisa Conover<br />
Phone: 720.810.3994<br />
Email: lisa@verdepr.com<br />
Website: atlassnowshoe.com<br />
ATLAS ASPECT: Venture into the backcountry with complete confidence in the new Atlas Aspect. All new<br />
ReactiV-Trac construction features aggressive saw-toothes perimeter traction for deep purchase, while<br />
Spring Loaded Suspension (SLS) facilitates comfortable articulation. Unsurpassed fore and aft traction<br />
allows for independent engagement of snow directly underfoot, no matter how rough the terrain, and a<br />
heel lift eases calf fatigue on steep ascents. The new streamlined Infinity Decking maximizes surface<br />
area in a unique low profile attachment and new PackFlat binding accommodates larger snowboard or<br />
mountaineering boots. In lightweight, packable 24" and 28" lengths. A reliable addition to any<br />
mountaineer, ice climber or backcountry snowsboarder's kit. MSRP $269.95<br />
Crescent Moon Snowshoes <br />
Booth: 3678<br />
Contact: Jake Thamm<br />
Phone: 800.587.7655<br />
Email: jake@crescentmoonsnowshoes.com<br />
Website: crescentmoonsnowshoes.com<br />
Crescent Moon has been making snowshoes in Boulder, CO since 1997 and is best known for their<br />
award winning binding system called the SPL, or single-pull-loop harness. This season, Crescent Moon<br />
has developed a larger version of the binding which will accommodate shoe sizes up to 15, including<br />
snowboard and hunting boots. The XL version is available on its Gold 10 and Gold 17 models, both are<br />
recommended for off trail conditions.<br />
26
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Tubbs Snowshoes<br />
Booth: 4130<br />
Contact: Lisa Conover<br />
Phone: 720.810.3994<br />
Email: lisa@verdepr.com<br />
Website: tubbssnowshoes.com<br />
Tubbs FLEX TRK: The newly upgraded FLEX TRK has launched itself into the day hiking category with<br />
the addition of a 16 degree heel lift. Featuring all the finest components of the FLEX series including<br />
FLEX tail, Torsion Deck, and 3-D Curved Traction Rails at an excellent value. The QuickFLEX binding,<br />
compact and perfect for trail hiking, holds a boot securely for long trips. Available in women's 22 and<br />
men's 24" lengths. SRP:$139.95<br />
Miscellaneous<br />
The Slider Corporation<br />
Booth: 4355<br />
Contact: Bentley W. Surdyk<br />
Phone: 775.397.1060<br />
Email: Bentley@TheSliderCorporation.com<br />
Website: TheSliderCorporation.com<br />
When The Slider Corporation built the first iCycle in 2000 at their Snohomish shop...it started a revolution<br />
in the Snow Sports industry. Over 15 years, of research and development plus one US Patent, The Slider<br />
Corporation and their team are still designing and manufacturing the best products in the snow sports<br />
industry you can buy. The Slider Corporation is the manufacturing entity for the design, production and<br />
assembly of all our equipment and accessories. Distributed through dealers and sold direct. Stop by and<br />
say hi as we slide out our new junior model the iCycle SMX the next progression since BMX at <strong>SIA</strong> <strong>2011</strong>.<br />
Located at Booth 4355 on the corner between Salomon and Marker<br />
Equipment Accessories<br />
Helmets<br />
Active Helmets<br />
Booth: 3635<br />
Contact: Stacy Verbiest<br />
Phone: 310.720.8008<br />
Email: stacy@activehelmets.com<br />
Website: activehelmets.com<br />
Active Helmets was created to promote safety and maintain style by wearing one of our many stylish<br />
helmet covers. One size fits all and USA made. Our covers are interchangeable from helmet to helmet,<br />
sport to sport. We currently sell to several retail stores, ski schools, and resorts nationwide. We offer<br />
custom logos for ski schools, resorts, group events and sponsorship programs. Play it safe. Wear a<br />
helmet. Cover it with style!<br />
27
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Osbe USA inc.<br />
Booth: 4273<br />
Contact: Gerry Alessi<br />
Phone: 877-672-3872 (office), 914.500.7085 (cell)<br />
Email: gerry@osbeusa.com<br />
Website: osbeusa.com<br />
OSBE USA inc. is proud to introduce the OSBE Helmet and accessories to North America. The only<br />
certified ski/snowboard helmet with a built in visor. The OSBE Helmet, made 100% in Italy, has been the<br />
RAVE or Europe for the past 10 years and has finally arrived in retail stores throughout the United States.<br />
The sleekness, ultra-light, breathable, dynamic colors and styles bring safety and fashion together. The<br />
OSBE experience of "Skiing Goggle Free" has never been enjoyed until now. The helmet of the future is<br />
here today!<br />
Miscellaneous<br />
SkiSkootys<br />
Booth: 3390<br />
Contact: Xavier DeJesus<br />
Phone: 816.536.2300<br />
Email: xmgt@msn.com<br />
Website: skootys.com<br />
SkiSkootys! An elegantly designed two-piece ski boot walking accessory that comes in five vibrant<br />
fashionable colors (Red, Black, Blue, Neon Green and Grey). Easily adjustable to fit most downhill boots,<br />
size 5 to 13, it converts a rigid boot sole to a curved “rocker” sole dramatically improving ease of<br />
movement on all indoor and outdoor surfaces. SkiSkootys unique pocket-sized design and malleable<br />
thermoplastic material provides improved comfort, storage and transport on or off the slopes!<br />
Yaktrax<br />
Booth: 3568<br />
Contact: Cathy Herbstler<br />
Phone: 206.390.0531<br />
Email: cathy@cherbpr.com<br />
Website: yaktrax.com<br />
Made specifically for ski boots when not in bindings, SkiTrax by Yaktrax provides traction in snow and ice<br />
while promoting a natural walking motion with its “roll sole,” or heel-to-toe roll, design. Its resilient<br />
polyelastomer material easily adapts to the shape of ski boots and can be folded up when not in use to fit<br />
into jacket pockets. MSRP: $20.<br />
Footwear<br />
Boots -- Alpine/Nordic/Snowboard<br />
Dalbello Sports<br />
Booth: 4177<br />
Contact: Matt Titus<br />
Phone: 800.775.8100<br />
Email: mtitus@dalbellosports.com<br />
Website: dalbellosports.com<br />
VIPER 12, Category: Performance, Big Mountain, Freeride, Color: Trans Black/Lime, Last: 100 mm, Flex:<br />
120, Sizes: MS 24.0 – 30.5<br />
The all <strong>NEW</strong> VIPER 12 is for top level skiers who seek maximum control in a boot with more generous<br />
foot volume than traditional race boots offer. With a 120 flex and 100mm fit last, large, strong, and<br />
aggressive skiers should take note. New 3D Power Frame architecture for improved handling and power<br />
transfer. Optional custom heat moldable ID Thermo Pro-Fit innerboots are super lightweight and precise.<br />
28
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Full Tilt Boots<br />
Booth: 3655<br />
Contact: Jake Hanson<br />
Phone: 360.313.7070 ext.1<br />
Email: jake@hayterpr.com<br />
Website: fulltiltboots.com<br />
New for <strong>2011</strong>-12, Full Tilt delivers a revamped Seth Morrison Pro Model made for charging down Alaska’s<br />
steepest chutes, introduces the Drop Kick freestyle boot with a softer flex for tweaking in the park, and an<br />
upgraded Mary Jane women’s boot that’s pure gold across the map as well as a kids ski boot that actually<br />
grows with your feet! Perfect for growing groms, Full Tilt also offers expandable kid’s boots, the Growth<br />
Spurt, offered in both boys and girls colorways.<br />
Lange<br />
Booth: 3770<br />
Contact: Susie English<br />
Phone: 435.252.3416<br />
Email: susie.english@rossignol.com<br />
Website: langeskiboots.com<br />
Lange’s highly successful RX 130 combines a 100mm last with Control Fit Technology, a vulcanized<br />
rubber treaded sole and a slightly snugger ankle fit than its competitors delivering a level of precision and<br />
fit that no other boot in its class can match.<br />
NORDICA<br />
Booth: 4169<br />
Contact: Tyler Kipp<br />
Phone: 800.892.2668 ext. 5002<br />
Email: tkipp@nordicausa.com<br />
Website: nordica.com<br />
Known for producing the most advance boot technology in the world, Nordica once again has re-written<br />
the book on high performance boots. For <strong>2011</strong>/12 Nordica introduces the Firearrow collection, a brand<br />
new line of high performance boots that addresses today’s style of skiing. Skis have evolved over the last<br />
20 years enabling skiers to ski faster, increase inclination and create greater lateral forces. The<br />
completely new Firearrow collection tackles these new demands with an entirely new shell design that<br />
enhances lateral precision, progressive forward flex and a 45 degree closure system for maximum heel<br />
retention. These boots have the newest shape and technology designed for today’s high performance<br />
skiers.<br />
ROCES USA, INC.<br />
Booth: 4174<br />
Contact: John Alarie<br />
Phone: 603.298.2139<br />
Email: johna@rocesusa.com<br />
Website: SKISK8.COM<br />
Roces USA is the distributor of the most inovative, new and revolutionary Children's Adjustble Si Boot.<br />
The Idea ski boot is the first to grow with kids and is the perfect complement to Roces' successful line of<br />
adjustable Inline Skates and Ice Skates. The fully adjustable Idea Ski Boot comes in three models that<br />
can be easily adjusts a range of six sizes 16.0-18.5 (U S 9 - 12) - 19.0 - 20.0 (U S 13 - 3), and 22.5 - 25.5<br />
(US 4 - 7) plus three cuff height adjustments. See information at www.roces-snow.com.<br />
SCARPA North America<br />
Booth: 3171<br />
Contact: Dave Simpson<br />
Phone: 970.259.3555<br />
Email: dave@verdepr.com<br />
Website: scarpa.com<br />
29
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
SCARPA Hurricane Pro – Alpine performance in a resort-appropriate, BC access-friendly package, the<br />
SCARPA Hurricane Pro is redesigned from its predecessor for Fall <strong>2011</strong> with a taller cuff, stiffer flex,<br />
alpine-style Intuition liners, an active power strap, and harmonized steel forefoot straps for precision<br />
forefoot closure. It’s also made with Pebax Rnew plant-based plastic. The PowerBlock Tour mechanism is<br />
the most performance-driven ski/walk mechanism available, offering fixed-cuff power in a boot that will<br />
walk and tour comfortably. At 4 pounds per boot, the Hurricane Pro continues to define freeride: the<br />
crossroads of where resort power meets backcountry mindset. $739.<br />
Tecnica<br />
Booth: 3778<br />
Contact: Sue Killoran<br />
Phone: 802.229.4848<br />
Email: killoran@ezcloud.com<br />
Website: tecnicausa.com<br />
Tecnica introduces three new ski boot collections and many new winter footwear styles for men and<br />
women. The Demon is a high performance, all mountain ski boot with a 100mm last with World Cup race<br />
boot technologies but with a more forgiving last. The Free Mountain collection is aimed at the Big<br />
Mountain and Side Country skier with interchangeable soles and lightweight materials. The Phoenix Max<br />
focuses on comfort and convenience with a 3.5 Velcro Alu buckle system that offers four buckle<br />
performance. In winter footwear, Tecnica offers a full collection of boots from luxurious fur classics to the<br />
iconic Moon Boot® using shearling, suede and nylon. Highlights include the Moon Boot® Rainbow with<br />
an embroidered rainbow creating a ‘3D’ look and the W.E. Moon Boot® Collection featuring the<br />
Vagabond with an Italian shearling.<br />
General Accessories<br />
Backpacks/Hydration Packs/Travel Bags<br />
Athalon Sportgear Inc.<br />
Booth: 4165<br />
Contact: Justin Maged<br />
Phone: 212.268.8070<br />
Email: jmaged@athalonsportgear.com<br />
Website: athalonsportgear.com<br />
Athalon Molded Wheeling Multi Snowboard Bag. Total protection, can fit multiple snowboards with<br />
bindings, or multiple sets of skis up to 190cm. Amazingly lightweight at only 11 Lbs. Body is made of<br />
super strong ballistic with molded protection on ends and middle. Bag folds in thirds for easy storage.<br />
Luxurious full nylon interior lining. Interior straps to hold down equipment for less movement in travel. On<br />
the interior ends are extra padded for maximum protection of gear. Padded interior dividers keep boards<br />
and skis safe. Sealed ball bearing in-line skate wheels for easy handling.<br />
Backcountry Access, Inc. (BCA)<br />
Contact: Bruce Edgerly<br />
Phone: 303.417.1345<br />
Email: edge@backcountryaccess.com<br />
Website: backcountryaccess.com<br />
The Float 18 is BCA’s latest innovation in avalanche rescue. Avalanche airbags are proven to prevent<br />
potential avalanche victims from getting buried. The Float 18 is a lightweight, low-profile design for out-ofbounds,<br />
sidecountry, and mechanized skiing and snowboarding. Pulling the trigger on the right shoulder<br />
strap deploys the airbag from the top of the pack. This increases your buoyancy in the avalanche debris<br />
and provides trauma protection to the head, neck, and upper body. Also available in 30- and 42-liter<br />
packs. Easy to deploy, repack, and refill. From the inventors of the groundbreaking Tracker DTS and<br />
Tracker2 avalanche beacons.<br />
30
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
DAKINE<br />
Booth: 2520<br />
Contact: Serene Pelletier<br />
Phone: 541.386.3166<br />
Email: serene@dakine.com<br />
Website: dakine.com<br />
Known worldwide for its quality and attention to detail, DAKINE makes the best accessories for use on<br />
the mountain or in your daily routine. The W’12 line delivers premium accessories that provide function,<br />
innovation and style -- be it packs, bags, gloves, headwear, base layer, board accessories or tools --<br />
DAKINE offers it all at an excellent value. Notable product highlights include the Signature Series of<br />
packs and gloves co-designed between DAKINE designers and top team riders; the AC Series of artdriven<br />
products; the Re-Gen line constructed of recycled materials; and the new Girls Premier Collection<br />
of bags featuring leather and custom embellishments.<br />
High Sierra Sport Company<br />
Booth: 3537<br />
Contact: Stella Peterson<br />
Phone: 847.876.7248<br />
Email: Stella@hssc.com<br />
Website: hssc.com<br />
59104 Lightning 30 has a 30-liter, top-load main compartment with gusseted drawstring closure and<br />
adjustable top lid; contoured backpack straps, with adjustable load-lifters and VAPEL mesh padding, are<br />
uniquely shaped to fit a trimmer torso; and stretched-mesh back panel with AIRFLOW system helps keep<br />
your back cool and dry and more. Materials: Nylon Mini-Diamond Ripstop, Duralite ® Nylon, 840D Nylon<br />
(bottom) Size: 23 x 12 x 7 in (58.4 x 30.5 x 17.8 cm) Capacity: 1830 cubic inches (30-liters)Price: $89.99<br />
Eyewear<br />
BRIKO NORTH AMERICA<br />
Booth: 3360<br />
Contact: Kirsten Andreae<br />
Phone: 802.659.4459<br />
Email: kirstenandreae@briko.com<br />
Website: briko.com<br />
Known around the world for innovative lens technologies such as THRAMA ® , the BRIKO brand name has<br />
become synonymous with what is new and cutting edge in the snow Goggle market. <strong>2011</strong> will not fall<br />
short as BRIKO introduces the all new VELOCE, a goggle equipped with a GPS powered (technology by<br />
Recon Instruments) speed and distance 'dashboard' viewable on the interior of the lens. Track your stats<br />
real-time with the VELOCE goggle by BRIKO.<br />
GHEEK of JB Creations<br />
Booth: 3763<br />
Contact: Brooks Detchon<br />
Phone: 208.821.1170<br />
Email: brooks@thegheek.com<br />
Website: thegheek.com<br />
Presenting . . . the GHEEK a stylish cover for goggles that cleans and protects. The GHEEK is made of<br />
high quality neoprene and has an attached MICROFIBER cleaning cloth. It was designed with helmet<br />
wearers in mind, but works great for anybody tired of scratched goggles. In addition to providing great<br />
protection for your goggles, the GHEEK creates an amazing marketing space. You can advertise your<br />
brand name on foreheads everywhere people ride snow with a custom GHEEK.<br />
31
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
POC<br />
Booth: 1023<br />
Contact: Dax Kelm<br />
Phone: 307.699.4459<br />
Email: dax@backbonemedia.net<br />
Webiste: pocsports.com<br />
POC Retina Goggle - A double lensed goggle designed for good ventilation and a wide angle of view to<br />
improve reaction time and overall active safety. Comes with a high quality PC lens with excellent anti-fog<br />
and anti-scratch treatment. The NXT version comes with a lens which gives outstanding optical<br />
properties; this lens material takes clarity and high definition within goggles to a new dimension and has a<br />
superb oleophobic/hydrophobic treatment. One size.<br />
Recon Instruments<br />
Booth: 3542<br />
Contact: Oliver Springgay<br />
Phone: 778.833.0990<br />
Email: oliver@reconinstruments.com<br />
Website: reconinstruments.com<br />
Recon Instruments’ next generation direct-to-eye technology will be available separately from the goggles<br />
and ‘snap fit’ into a number of Recon-Ready partners including Zeal, Uvex, Alpina and Briko. In addition<br />
to the features seen in Transcend, the next generation will incorporate Bluetooth capabilities allowing the<br />
goggles to connect to a smart phone. Now music playlists, caller ID and text messages can be seen,<br />
hands-free. The Bluetooth feature will also connect with a video camera with the LCD screen within the<br />
goggles acting as a viewfinder. And finally, there will also be a navigation system with buddy-tracking and<br />
integrated trail maps.<br />
SCOTT Sports<br />
Booths: 3137 & 2837<br />
Contact: Kerry McCarthy<br />
Phone: 208.622.1076<br />
Email: kmccarthy@scottusa.com<br />
Website: scott-sports.com<br />
Since 1970, SCOTT has delivered the highest quality goggles to competitors and enthusiasts around the<br />
world. New for <strong>2011</strong>, SCOTT is proud to introduce a revolutionary new face fit technology, the SCOTT Fit<br />
System, which is featured on a brand new goggle, the Notice OTG. The patent pending SCOTT Fit System<br />
is a mechanical adjustment that allows a custom face and nose fit. The adjustment not only moves the<br />
goggle’s cheek area but also increases or decreases the area around the nose. With a more precise fit, the<br />
Fit System optimizes face fit and comfort while preventing unwanted nose pinch and discomfort.<br />
Smith Optics<br />
Booth: 2828<br />
Contact: Greg Randolph<br />
Phone: 208.726.4477 ext. 6593<br />
Email: chopper@smithoptics.com<br />
Website: smithoptics.com<br />
The all new Cosmos/Galaxy helmet and goggle integration system uses a Smith exclusive, Tractor Beam<br />
Technology powered by FidLock ® . This unique, magnet/buckle-driven device integrates goggle and<br />
helmet like never before. Now even the youngest of rippers can put on and adjust their goggle by<br />
themselves in an easy to use system that means no more tears, lost goggles or frustrated parents.<br />
32
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
SPY OPTIC<br />
Booth: 3707<br />
Contact: Valerie Gee<br />
Phone: 760.804.8420<br />
Email: vgee@spyoptic.com<br />
Website: Spyoptic.com<br />
SPY + TSL + PUSH - he all-new Platoon, the biggest, cleanest and most modern SPY+ snow goggle<br />
comes with a free bonus lens. Combining patented Scoop® ventilation in an oversized fit and precise<br />
optics by Carl Zeiss Vision, the Platoon keeps you looking fresh and seeing clearly. SPY+ has teamed up<br />
with artist Push and the Seventh Letter Crew for the premiere Platoon goggle collaboration. Push<br />
dropped his unique art on the frame and strap, added Seventh Letter Crew and SPY+ patching, a<br />
mirrored lens with collab lens print and tag, and signed with a Pusher tag inside the strap. Free bonus<br />
“Pusher” keychain included.<br />
Sunscreen<br />
Skin Alive Sunscreen<br />
Booth: TBD<br />
Contact: Ben and Bobbi Steward<br />
Phone: 6421835090<br />
Email: bobbijosteward@gmail.com<br />
Website: snowskin.co<br />
Skin Alive, New Zealand's premier sun care company, is proud to announce the North American launch of<br />
SnowSkin, the ultra-performance sunscreen range specifically developed for use in extreme alpine<br />
conditions. SnowSkin's PABA free, paraben free, and nanoparticle free products are of the highest<br />
quality, water resistant, sweat resistant, and rich in world renowned UMF18+ Manuka Honey and Aloe<br />
vera. When the sun's reflections are absolutely relentless, SnowSkin offers total protection from the<br />
elements- whether you're up on the hill or deep in the trees. The complete SnowSkin range can be found<br />
in mountain resorts and outdoor retail shops worldwide, and online at www.snowskin.co<br />
Miscellaneous<br />
TECHRIDER<br />
Booth: 216<br />
Contact: Orjan Soviknes<br />
Phone: +47 456 05 456<br />
Email: orjan@techrider.com<br />
Website: techrider.com<br />
Using patented FLEXDOLL(TM) Technology, TECHRIDER is launching a selection of Super Flexible<br />
inspirational Ski- & Snowboard Figures; perfect for visualizing tricks & style. Whether they’re used to learn<br />
new tricks & combo’s or for occasional daydreaming, these figures are an addictive new source for<br />
inspiration to snowboarders & skiers of any age. At <strong>SIA</strong> <strong>2011</strong> TECHRIDER will be presenting the line-up<br />
of figures for <strong>2011</strong>/12: Snowboard Figures: Terje Haakonsen, Tadashi Fuse, JP Solberg, Romain De<br />
Marchi, Travis Rice, Nicolas Müller, Mads Jonsson (and more).<br />
Ski Figures: Tanner Hall (and more).<br />
33
<strong>2011</strong> <strong>SIA</strong> <strong>SNOW</strong> <strong>SHOW</strong> <strong>NEW</strong> <strong>PRODUCT</strong> <strong>DIRECTORY</strong><br />
Retailer Services<br />
CenterStone Technologies, Inc.<br />
Booth: 2969<br />
Contact: David Mathias<br />
Phone: 303.763.7325<br />
Email: dmathias@centerstonetech.com<br />
Website: centerstonetech.com<br />
CenterStone announces the release of version 3.0 of their award winning B2B software, available in<br />
February <strong>2011</strong>. Used by thousands of retail buyers, sales reps and customer service professionals in the<br />
Snow Sport industry, CenterStone’s platform enables users to see product images, product availability,<br />
easily place both Pre-Season and At-Once orders and track the status of those orders through to delivery.<br />
CenterStone continues to help leading brands become easier to work with by opening them up 24 x 7 and<br />
helping dealers keep product on the shelf and improve turns at retail.<br />
Mariner Business Solutions<br />
Booth: 2965<br />
Contact: Will Herrington<br />
Phone: 303.692.8200<br />
Email: willh@marinerbusinesssolutions.com<br />
Website: marinerbusinesssolutions.com<br />
Mariner Business Solutions, specialists in Retail Management Solutions for the sporting goods and snow<br />
industries, offers a new module to its award winning CounterPoint Point-of-Sale Software. This new<br />
offering is an integrated Rental Package for any item a retail store rents to its customer base. This<br />
includes skiis, snowboards, poles, helmets, bicycles, etc. The integrated package includes key reports for<br />
tracking both equipment and customer activity. The Rental Module features custom pricing, package<br />
rentals and many other specialty features related to your business. Demonstration available at our booth.<br />
Fabrics/Textiles/Coatings<br />
SP3i<br />
Booth: 3940<br />
Contact: Leslie Holland<br />
Phone: 502.523.2734<br />
Email: lholland@powercreative.com<br />
Website: SP3iSports.com<br />
SP3i snowboards and skis feature a revolutionary top-sheet coating that creates dramatic special<br />
effects while providing exceptional durability. The high-performance urethane coatings combine with<br />
unique pigments to change color and appearance when viewed from different angles. Performance<br />
properties include an incredibly hard surface, increased product life span, exceptional product<br />
appearance, excellent chemical and ultraviolet resistance, and increased wear and weather resistance.<br />
To view the entire Chromashade Prism Color Series on boards and skis please stop by booth visit<br />
SP3isports.com. You’ve never seen colors like these before!<br />
SUNICE<br />
Booth: 1766<br />
Contact: Heidi Rowsell<br />
Phone: 514.341.6767<br />
Email: info@sunice.com<br />
Website: sunice.com<br />
The trends for <strong>2011</strong> are many! Some of the most notable include new fabrics. We have a special and vast<br />
unique fabric offering of Prints and Yarn Dye plaids, mini herringbones, and large Buffalo Checks. These<br />
specialty fabrics can be found in both Men’s and Women’s collection as well as our new KIDS Collection<br />
too! Also, new for Kids are our prints -- SUNICE’S <strong>NEW</strong> Watercolor Stripe and matching Waterproof<br />
Printed Zipper for Junior Girls.<br />
34
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