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DECISION

an inside look at decision 2011 - The Boardwalk Journal Magazine

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“Compliments of Nucky” • AC-Themed Jewelry • New CRDA Executive Director<br />

“Compliments of Nucky”<br />

Campaign Sweeps Across AC<br />

The Insider<br />

Local News, Happenings, and Events<br />

If you were driving on the A.C. Expressway during the weekend<br />

of September 23, your toll going into Atlantic City was free thanks to HBO’s “Compliments<br />

of Nucky” campaign. In celebration of the Season 2 premiere of their award-winning series,<br />

“Boardwalk Empire,” HBO sponsored all<br />

eastbound tolls into Atlantic City from<br />

the expressway during the series’ debut<br />

weekend, along with a beautification<br />

project at the entrance to Atlantic City.<br />

“The beautification project and<br />

sponsorship of the tolls are a great<br />

strategic fit for our marketing campaign<br />

because they organically tie into the<br />

narrative of the show, representing how<br />

Nucky Thompson might curry favor and<br />

reward his supporters in the modern day,”<br />

said Zach Enterlin, senior vice president,<br />

program advertising, HBO.<br />

Casinos Urge Voters to Pass Sports Betting Measure<br />

In early November, New Jersey residents will have the opportunity<br />

to vote for legalized online gambling in the state, and Atlantic City casinos are now<br />

backing this measure and urging voters to pass the legislation. The Casino Association<br />

of New Jersey, which represents the city’s 11 gambling operations, is pushing hard to<br />

have sports betting legalized.<br />

According to Bob Griffin, president of the Casino Association of New Jersey and<br />

chief executive officer of Trump Entertainment Resorts Inc., “legalized sports betting will<br />

attract more tourists to our city to enjoy<br />

our world-class entertainment, thriving<br />

restaurant industry, brand-name retail<br />

shopping, and famous Boardwalk. Sports<br />

betting will allow Atlantic City to better<br />

compete, grow, and reinvest in the region.”<br />

New Jersey’s proposal would allow<br />

wagering on most professional, college,<br />

and amateur sporting events. Betting<br />

on college sports that take place in NJ or<br />

involving NJ collegiate teams would not<br />

be permitted.<br />

Mayor Langford<br />

Not Running For<br />

Senate Seat<br />

Tossing his proverbial hat<br />

out of the ring, Atlantic City Mayor<br />

Lorenzo Langford recently announced<br />

that he will not be running for the<br />

2nd District Senate seat in this month’s<br />

election. The mayor sent out a letter<br />

in late September saying when he<br />

submitted his petition, he was doing<br />

it in order to take the necessary step<br />

to qualify as a candidate and would<br />

assess his candidacy over the summer<br />

months and make a final decision after<br />

Labor Day.<br />

“It would not be prudent to go<br />

forward at this time in pursuit of the<br />

2nd District Senate seat; especially<br />

since it would be for an abbreviated<br />

term,” said Langford. “There are<br />

several factors which led me to this<br />

decision; none of which shall I discuss<br />

or expound upon.”<br />

Gift<br />

Gift<br />

$50<br />

$100<br />

Create<br />

your own<br />

Card<br />

A Very Special Holiday Card<br />

Art Contest<br />

GRADE SCHOOL TEACHERS!<br />

See your winning students original artwork<br />

Prizes<br />

A $50 gift card<br />

to the winning student(s)<br />

AND a $100 gift card<br />

printed on custom holiday cards!<br />

for the teacher and class to use for supplies,<br />

a class party, or whatever you choose!<br />

Art Contest Rules<br />

1. One (1) entry per student<br />

2. Artwork must be submitted at 8–1/2” wide x 5–1/2” tall, mounted on red or green 8-1/2” x 11”<br />

construction paper with a 2” x 4” label that includes student information on back (Name, grade,<br />

school). If labels or construction paper are needed, please contact us.<br />

3. Students in grades 1 – 8 may enter<br />

4. Theme: Home For The Holidays<br />

5. Entries will not be returned and will become the property of Cooper Levenson.<br />

Winning entries will be reproduced on holiday cards and other materials for distribution. A submitted entry will serve<br />

as authorization for Cooper Levenson to use artwork, name, grade, photos and images, for publication purposes.<br />

Judging Criteria<br />

Gift<br />

Gift<br />

$50<br />

$100<br />

Relevance to theme – Originality – Creativity - Use of color - Use of space<br />

Submissions must be received BEFORE 5 p.m. on November 8, 2011. Deliver to:<br />

Cooper Levenson, Attorneys at Law • Donna Vecere, Director of Marketing<br />

1125 Atlantic Avenue • Atlantic City, NJ 08401<br />

Questions? Call 609-572-7362 dvecere@cooperlevenson.com<br />

12 | The Boardwalk Journal | October 2011 October 2011 | The Boardwalk Journal | 13

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