7days Media Pack & Rate Card 2015.pdf
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7DAYS<br />
UNIQUE APPEAL<br />
Informative and lively, 7DAYS is an integral<br />
part of daily life in the UAE. It delivers<br />
concise, relevant content to our affluent,<br />
educated readers at the start of their day,<br />
sparking the nation’s conversation.<br />
Our distribution is carefully targeted to<br />
reach a quality audience. High levels of reader<br />
interaction guarantee that 7DAYS delivers an<br />
engaged and responsive readership.<br />
32,000<br />
villas<br />
AUDIENCE<br />
80,000<br />
copies<br />
daily<br />
ABU DHABI<br />
DISTRIBUTED IN<br />
DUBAI & ABU DHABI’S TOP<br />
METROPOLITAN AREAS<br />
DUBAI<br />
428,000<br />
READERS<br />
every week day<br />
20<br />
MINS<br />
Average<br />
reading time<br />
35%<br />
7%<br />
3%<br />
Arab<br />
55%<br />
Western<br />
Asian<br />
Other<br />
60% 6 40% Male/Female<br />
90%<br />
60%<br />
65%<br />
Aged above 26<br />
Do not subscribe to another<br />
National newspaper<br />
Have a minimum monthly<br />
income of AED 15,000<br />
Source: Projected Figure 2012. IPSOS, NRS 2012/YouGov 7DAYS Readers Insights 2011<br />
Daily from Sunday to Thursday
50mm<br />
160mm<br />
250mm<br />
330mm<br />
160mm<br />
330mm<br />
39mm<br />
47mm<br />
50mm<br />
7DAYS<br />
ADVERTISING OPPORTUNITIES<br />
Quarter page - AED 6,653<br />
Killer page - AED 13,860<br />
Half page horizontal - AED 13,306<br />
Ear panel & Strip ad package - AED 22,680<br />
130mm<br />
Strip ad - AED 4,158<br />
175mm<br />
265mm<br />
Half page Vertical - AED 13,722<br />
Full pg page - AED 26,195<br />
88mm<br />
Ear Panel:<br />
8,400 Dhs<br />
Mast-Head Box:<br />
8,400 Dhs<br />
Strip: 15,750 Dhs<br />
265mm<br />
265mm<br />
130mm<br />
265mm<br />
For information please contact Maureen on 055 579 7487 or maureen@<strong>7days</strong>.ae<br />
Source: Projected Figure 2012. IPSOS, NRS 2012/YouGov 7DAYS Readers Insights 2011<br />
Daily from Sunday to Thursday
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