2011 Strategic Plan - Broadspire - Crawford & Company

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5 Global Strategic Objectives 1. To leverage and grow Crawford & Company’s position as the world’s largest independent provider of claims solutions 2. Improve working capital management 3. Implement innovative, value-added solutions that drive quality and results 4. Become a premier employer
6 Global Strategic Objective Growth Focus 1. To leverage and grow Crawford & Company’s position as the world’s largest independent provider of claims solutions To achieve this strategic objective, we will: • Execute upon our strategic plan • Continue to grow revenue • Further increase Key Account Management to improve sales through aggressive and higher profile marketing • Continue our investment in our Global Markets division • Continue our innovative approach to delivering claims management solutions
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2011 Strategic Plan - Broadspire - Crawford & Company

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