ANNUAL REPORT

2010-2011 

BRITISH COLUMBIA WINE INSTITUTE 

ANNUAL REPORT 

BC VQA = 100% BC | WINEBC.COM

Table of Contents 

MESSAGE FROM THE CHAIRMAN 1 

MESSAGE FROM THE EXECUTIVE DIRECTOR 2 

2011 BCWI VISION, GOALS AND BUSINESS OBJECTIVES 3 

MEMBERSHIP OBJECTIVES AND HIGHLIGHTS 4 

ADVOCACY OBJECTIVES AND HIGHLIGHTS 5 

MARKETING OBJECTIVES AND HIGHLIGHTS 6 

COMMUNICATIONS OBJECTIVES AND HIGHLIGHTS 8 

2010 VINTAGE REPORT 10 

2010 CROP REPORT 12 

BC VQA WINE STORES 16 

CATEGORY UPDATE 18 

BCWI BOARD, COMMITTEES AND STAFF 20 

BCWI MEMBER WINERIES 22 

BC VQA = 100% BC: 

Over the past year, we have seen the true strength of the Wines of BC. In a year when many 

industries struggled, BC VQA wines held their own. Like our wines, our brand is fresh, bright and 

lively and attracting new consumers from BC and beyond. We are unique, we are a reflection of 

our land, we are the Wines of BC.

The true strength of a brand is measured by the ability to maintain momentum during 

periods of economic uncertainty. As we look back over this last year of challenging market 

conditions we can state that the ongoing vision of the BC Wine Institute membership has 

established strong brand loyalty to Wines of BC (BC VQA). 

Over the last year we have seen market sales growth of 6.5% and our market share has grown 

by 1% to 19.8% of the BC market. BC VQA store sales were up 14% in the 19 active stores over 

the previous year. 

This year has seen positive trends in continuing collaborative efforts toward industry growth 

and development. Our membership has grown to 109 members representing 95% of wine 

production in the province and we continue to work with all industry associations and 

government to ensure a solid base and a shared vision for the BC wine industry’s future. 

We have seen an increase in the number of wineries and the overall supply within our 

industry. Our increased supply has allowed us to continue to drive Wines of BC (BC VQA) 

awareness across all channels and into Alberta last year. As our industry winery numbers and 

supply continue to grow, we continue to look for premium wine channels, to grow tourism 

numbers and continue to increase the recognition of our quality brand. 

Message from the Chairman 

BCWI staff work hand-in-hand with winery member committees who provide input and 

guidance in the areas of focus – Marketing, BC VQA Wine Stores, Government Relations, and 

Finance. We appreciate all the hard work and expertise of the committee members and the 

tireless efforts of the staff. 

Thank you to everyone who makes our industry’s success a reality. 

Josie Tyabji, Chairman 

“This year has seen positive trends in continuing collaborative efforts toward industry growth 

and development. Our membership has grown to 109 members representing 95% of wine 

production in the province and we continue to work with all industry associations and 

government to ensure a solid base and a shared vision for the BC wine industry’s future.” 

BRITISH COLUMBIA WINE INSTITUTE • 2010-2011 ANNUAL REPORT 1

2Message from the Executive Director 

If I were to name a single theme to encapsulate the past year, it would have to be momentum. 

With the steady increase in member wineries and the sustained growth of consumer demand (see 

page 18) for BC VQA products, it does not take much imagination to see how this classic physics 

term easily applies to the Wines of British Columbia. 

It takes focused, sustained effort to take full advantage of the benefits of momentum. Our 

momentum began with a refresh of the strategic marketing, communications and advocacy plans 

and development of various new programs, all with the input of our board, committees and 

individual members. Our momentum flows through numerous programs, including in particular, 

the collaborative promotion of BC VQA through work with our key retail distribution partners, the 

BCLDB and BC VQA wine stores. These are programs that work to educate the consumer, whether 

through in-store BC VQA ‘thematics’ for display in the 200+ provincial government liquor stores; 

coordinating the annual spring tour of BC VQA product advocates to BC wine country; or working 

hand-in-hand with our BC VQA wine stores on common exterior signage that allows consumers to 

readily identify each store as BC VQA. 

Building on the success of our traditional spring Bloom and fall Colour trade events in Vancouver 

and Victoria that last year celebrated 20 years of BC VQA with a Founders’ Library Tasting, this past 

spring we included Calgary and Edmonton trade events in support of these key ‘export’ markets. 

We also participated in the Vancouver Playhouse Festival and expanded the successful Dine 

Around & Stay in Town Victoria and Dine Out Vancouver programs. In addition, we expanded our 

fall ChefmeetsGrape consumer event to the Calgary market, resulting in the Wines of BC being 

named the official wines of the 10-day Big Taste Calgary consumer-restaurant event, giving the 

wine buying public direct exposure to BC VQA wines. 

Not all of last year’s success is as readily observable or quantifiable. We continued working with 

our national peers and colleagues at the Canadian Vintners Association and the Wine Council of 

Ontario to coordinate the federal AgriMarketing Program in support of the BCWI international 

wine competition consolidation program, resulting in over 1,000 medals awarded to participating 

member wineries this year. 

Our advocacy efforts also continue to move forward, particularly with regard to direct to 

consumer delivery with the re-introduction of Lake Country MP Ron Cannan’s private member’s 

bill calling for a personal exemption to the Importation of Intoxicating Liquors Act (1928) to allow 

individuals to transport Canadian wines across provincial borders. And on the provincial level, we 

continue to enjoy the support of key provincial Ministries critical to the continued success of our 

industry. 

Finally, on a personal note, I would like to thank the BCWI members and especially staff for 

welcoming me to the association. I remain in awe of the professionalism, integrity and hard work 

exhibited every day and am inspired to help continue the momentum. 

Miles Prodan, Executive Director 

BRITISH COLUMBIA WINE INSTITUTE • 2010-2011 ANNUAL REPORT

OUR VISION is straightforward and clear. Continued support and growth of the Wines of 

British Columbia (BC VQA) as the preferred premium wine brand; develop and execute strategies 

to create a business climate that encourages investment in the quality of BC VQA wines; assist 

members in realizing their full potential; and provide leadership on key industry issues. 

OUR CORE VALUES are reflected in all the work we do: quality, leadership, dedication, 

and passion. 

OUR CORE PURPOSE is to represent the interests of British Columbia wineries dedicated 

to producing BC VQA wines through marketing, communications and advocacy of their 

products to all stakeholders. 

OUR VISIONARY GOALS are a broader expression of how we will achieve our vision. 

WE SUPPORT and grow the Wines of British Columbia (BC VQA) and Wine Regions 

of British Columbia brands as the preferred quality choice of consumers. We do this by 

educating our consumers to understand that we produce only 100 per cent BC wine (BC 

VQA). We will create a market share that absorbs our grape production. Our market share 

in dollars will be greater than any other category in BC (excluding Canadian non-VQA). We 

will be known for quality wine and memorable wine tourism experiences. 

WE IMPROVE the profitability of and business climate for our members. We will work 

to provide margin enhancement through retail sales (BCLDB, BC VQA wine stores, etc.), 

trade channels, relief from excessive taxation (for example, the federal excise tax), and 

develop a tourism strategy to increase on-site sales and to increase the flow of tourism 

dollars to the Wine Regions of BC. 

WE PROVIDE a leadership role within the British Columbia wine industry. We will 

create opportunities for networking, collaboration, partnership and education in the 

industry. We will provide leadership as the voice for industry to government, trade, 

media, consumers and other stakeholders. We will find common ground amongst 

industry stakeholders. 

2011 BCWI Vision, Goals and Business Objectives 

“Our core values are reflected in all the work we do: 

Quality, leadership, dedication, and passion.” 


4Membership Objectives and Highlights 

MEMBERSHIP OBJECTIVES 

Attain and retain a membership representing 95 per cent of production of BC grapes, 60% of 

licensed wineries and a representation of BC grapegrowers. 

Attain and retain a membership with representation from each designated viticultural area. 

MEMBERSHIP HIGHLIGHTS 

BCWI membership continued to grow, beginning the year with 92 wineries and ending with 

109. 

We increased our membership in Vancouver Island, Fraser Valley, Similkameen Valley and 

Okanagan Valley appellations. 

91 small wineries, 15 of the 18 medium and all of the large wineries. 

95% of all BC VQA sales in BC. 

MEMBERSHIP GROWTH 

120 

100 

80 

60 

40 

20 

0 

MEMBERSHIP GROWTH - PERCENTAGE 

20% 

18% 

16% 

14% 

12% 

10% 

8% 

6% 

4% 

2% 

0 

2006/07 2007/08 2008/09 2009/10 2010/11 

2006/07 2007/08 2008/09 2009/10 2010/11 

BC VQA producing wineries also continue to increase in number, 

beginning the year with 98 and ending with 115 

Associate members: 19 BC VQA wine stores in operation 

15 grapegrower partners 


ADVOCACY OBJECTIVES 

Continue to build our leadership role in advocacy to the various levels of government and 

engage representatives from other industry groups to lead and promote a united front. 

Find common ground among members and stakeholders, and be a strong voice for the 

BC wine industry. 

Grow and sustain demand for BC VQA wine while improving the profitability and business 

climate for our members through collaborative advocacy. 

ADVOCACY HIGHLIGHTS 

The BCWI is seen by government as the province’s lead wine association and the voice of 

our industry. 

Continue to work closely with Tourism BC (TBC) staff to influence the wine sector marketing 

efforts. TBC commits to spending $450,000 annually to promote wine and culinary tourism 

Continue to work closely with the Canadian Vintners Association and the Wine Council of 

Ontario to further leverage the wine industry’s national voice on issues of importance for 

BC wineries 

We continue to work hard to seek an effective long-term solution to amending the 1928 

Importation of Intoxicating Liquors Act that will provide the most benefit 

Hosted representatives from the Manitoba Liquor Control Commission in an effort to 

increase awareness and increase listings in the Manitoba market 

The BCWI worked with BDO Canada LLP to complete the annual BC Wine Grape Crop Survey 

Advocacy Objectives and Highlights 

Continue to build our leadership role in advocacy to the various levels of 

government and engage representatives from other industry groups to lead 

and promote a united front. 


6Marketing Objectives and Highlights 

MARKETING OBJECTIVES 

Develop an annual marketing plan to reinforce and measurably increase awareness of the 

Wines of British Columbia (BC VQA) and Wines Regions of British Columbia brands and help 

to lever partners and other stakeholders with their individual brand promotion and marketing 

objectives through the collaborative promotion of the BCWI brands. 

Increase BC VQA market share by one per cent per year (in dollar sales) in BC annually, until 

2013 (attaining a 23.5 per cent market share by 2013). Annually, our market share in dollars will 

be greater than any other category in BC (other than Canadian non-VQA wine). 

Continue to dominate the wine calendar in western Canada with events and programs that 

create measureable sales, awareness and loyalty with our target markets including trade, 

media and consumers. 

Conduct quantitative and qualitative research to measure and improve our marketing 

programs’ effectiveness and to better understand our target consumers (such as 

benchmarking how consumers make buying decisions, what influences their purchasing 

decision, understanding awareness levels of BC VQA, and determining what consumers think 

about our products). 

MARKETING HIGHLIGHTS 

EVENTS 

The BCWI’s annual trade and media tasting events continue to grow. The Bloom BC VQA 

Spring Release Tastings attracted over 450 attendees (combined) in Vancouver & Victoria 

while the Colour BC VQA Fall Release Tasting was the largest single BCWI event to date with 

over 65 wineries showcasing their wines to a crowd of over 400 

7th Annual ChefmeetsGrape event featured 65 wineries and 9 restaurants and attracted over 

350 attendees at the Vancouver Convention Centre 

Hosted a Wines of British Columbia booth and the BC Food & Wine: Our Land, Revealed 

lunch at O’Doul’s at two Vancouver Playhouse International Wine Festivals this fiscal, April 19- 

25, 2010 and March 28-April 3, 2011. The interactive wine and food pairings at the Wines of BC 

booth allowed us to get our message out to both key trade and media as well as consumers 

during all of the festival tastings while the BC Food & Wine lunch at O’Doul’s gave consumers 

and key media the opportunity to sample a new selection of BC VQA wines (wines not 

available in the general VPIWF tasting room) and interact with winery principals in a more 

intimate setting 

The BCWI continued sponsorship of key on-premise programs, Dine Out Vancouver 

(220 participating restaurants) and Dine Around & Stay in Town Victoria (65 participating 

restaurants). These programs help increase the presence and sales of BC VQA wines and 

encourage consumers to eat and drink local 

Increased our presence in the Alberta market by hosting Discover BC VQA Wines trade & 

media tastings in Edmonton and Calgary as well as a ChefmeetsGrape consumer event to kick off 

The Big Taste Calgary. The Wines of BC also became the Official Wine Sponsor of The Big Taste 

Calgary to increase the presence of BC VQA wines in Calgary restaurants and augment sales 


RETAIL 

Maintained our strong partnership with the BC Liquor Stores with a year-round thematic program, 

including four thematics (May, September, December and March) and one super-thematic (August) 

in their 200+ stores augmented with a reprint of the Explore BC map for all stores. Again we 

coordinated and helped host the annual BC VQA Advocate Tour in the Okanagan. Each year, a 

new group of Advocates have the amazing opportunity to tour many of their listed wineries in 

person and, as a result, they become true ambassadors of BC VQA and have contributed to an 

increase in sales 

Completed the BC VQA Wine Store signage program. Each store now has at least one BC VQA 

branded element (outdoor/indoor signage) to help create more cohesive brand awareness 

Continued to provide over-runs of the BCLDB thematic for all BC VQA wine stores 

As part of a partnership developed with Savour Magazine, we contributed to BC VQA stories 

and content as well as developed product shelf-talkers for the BC VQA wine stores to 

complement Rhys Pender’s tasting notes in the tabbed BC VQA section of the magazine 

COMPETITION CONSOLIDATIONS 

With support from the federal AgriMarketing Program (AMP), consolidated and shipped 644 

cases of wine to 21 competitions all over the world 

The consolidation program results in significant savings for member wineries and contributes 

to the over 1,000 awards won last year 

Marketing Objectives and Highlights 

TOURISM 

Paid ($95) for member wineries and BC VQA wine stores to be listed on Tourism BC’s HelloBC. 

com website, providing excellent exposure to an engaged global audience 

Reprinted the Explore BC map for distribution at Tourism information centres, BCWI events, 

BC VQA wine stores and BCLDB stores 


8Communications Objectives and Highlights 

COMMUNICATIONS OBJECTIVES 

Develop an annual communications plan in support of our marketing and advocacy 

objectives, support community in the industry, create strong relationships with partners, 

industry stakeholders and government, and provide a leadership role and voice for the BC 

wine industry. 

Monitor and annually increase unpaid media coverage of the Wines of British Columbia (BC 

VQA) and Wines Regions of British Columbia brands through strong relationships with key 

journalists and industry partners to encourage coverage over the short, medium and long 

terms. 

Improve communications with members through successful implementation of the 

communications plan. 

COMMUNICATIONS HIGHLIGHTS 

MEMBER COMMUNICATIONS 

Continued to have a key focus on member communications 

Maintained monthly distribution of the BCWI e-newsletter, the First Press to ensure members 

are kept up to date on member news, BC VQA sales, upcoming events, and more 

Distributed member updates for time-sensitive issues such as BCLDB regulation changes, CRF 

increases, and staff changes 

Conducted post-event surveys and an overall event survey to receive member feedback on 

our events and influence our planning for Fiscal 2012 

Hosted three member seminars. Two Elizabeth Slater Marketing/Sales Seminars in Vancouver 

and Penticton in June and the 4th Annual Winemakers and Viticulturalists’ Seminar in December 

Worked with the Wine Council of Ontario to promote the Seriously Cool Chardonnay tasting 

in New York 


MEDIA AND TRADE RELATIONS 

Hosted a VIP BC VQA Founders’ Library Tasting for over 60 top wine & food media prior to 

the Colour BC VQA Fall Release to celebrate the 20th Anniversary of BC VQA featuring a 

remote broadcast by AM 650 Best of Food & Wine with Anthony Gismondi and Kasey Wilson 

Worked with the Canadian Vintners Association, Wine Council of Ontario and the 

Department of Foreign Affairs and International Trade Canada to bring a trade mission of 5 

top UK Sommeliers to the Okanagan including Matthieu Longuere (La Trompette), Laure Patry 

(Gordon Ramsay’s Maze), Hugues Lepin (Alain Ducasse in The Dorchester), Laura Rhys (Hotel 

TerraVina), Luke Robertson (The Ledbury) and Igor Sotric (China Tang in The Dorchester) 

Developed the Wines of British Columbia Stakeholder Newsletter to keep key partners 

(including government officials, tourism partners, trade and media) up to date on relevant 

industry news and events 

Increased media coverage nationally and internationally as a result of our marketing and 

media relations efforts including broadcasts on Shaw TV’s Urban Rush, Global TV News and 

CTV News 

The Wines and Wine Regions of BC are regularly covered in the Vancouver Sun, Victoria 

Times Colonist, Calgary Herald, Edmonton Journal, Toronto Star, National Post and The Globe 

and Mail newspapers, along with a host of magazines including Vancouver Magazine, Edible 

Vancouver, Eat Magazine, BC Business, Western Living and Chatelaine. All media coverage that 

BCWI has helped with is available in the First Press newsletter 

The BCWI continues to provide a regular column for Orchard & Vine Magazine to highlight 

key industry events and news, and Thrifty Foods’ Fresh Magazine to highlight the versatility of 

pairing seasonal dishes with BC VQA wine 

Partnered with Savour Magazine to create a special tabbed BC VQA section. The BCWI 

contributed story ideas and content to the section, devoted to promoting BC VQA wineries, 

upcoming events, and BC VQA wine stores 

Communications Objectives and Highlights 

Increased social media presence on Twitter. Updating our followers on upcoming BCWI or 

member events, BC VQA wine store tastings and awards updates. Since March 2010, we have 

increased our Twitter followers by 421% (from 375 to 1,957) 


2010 Vintage Report 

WHITE WINE QUALITY 

Very good to excellent. Wines show fresh flavours and vibrant acidity. 

RED WINE QUALITY 

Good to excellent. Varying quality due to trying growing season. Experience and forethought 

generally produced very good wines throughout the province with rich colour and 

concentrated flavours. 

ICEWINE QUALITY 

Excellent. 

A mild, non-eventful winter provided a nice break in the action for the BC wine industry, but 

ultimately, it proved to be the calm before the storm. Following two trying vintages, in 2010 

grapegrowers and winemakers once again pulled together and found a winning combination 

to create exceptional wines from a less than exceptional season. 

COLD / WET SPRING PRIMES FOR A CHALLENGING SEASON 

At the 2010 Winemakers & Viticulturalists’ Forum when describing spring conditions, the 

overwhelming use of such “technical” terms as “wet,” “nasty” and “cold” did not go unnoticed. 

“Looking at the notes from the end of May, (I) couldn’t have written a worse start,” remarked 

Graham O’Rourke from Mission Hill Family Estate Winery. 

With most vineyards across the province seeing bud break occurring 2 to 3 weeks late, 

viticulturalists were forced to make early adjustments ranging from extra spraying to creative 

pruning and canopy management. 

COOLER-THAN-AVERAGE SUMMER 

Spring continued into a cooler-than-usual summer in the Okanagan with very few of their 40°C 

(104°F) days. Similar to the summer of 2008, the cooler but consistent temperatures allowed for 

the vines to play catch up. 

Manfred Freese of Sun Ridge Vineyards on the east bench in Osoyoos noted degree days much 

like 2008 but with more rain. The presence of more water throughout the summer produced 

increased botrytis levels, which was a concern in many areas and was even noted on vines such 

as Syrah. Wetter summers tend to also increase cell division, leading to larger, less concentrated 

grapes. Not so this season says Rod King of King Family Farms “not as much cell division because of 

cool, damp spring.” 

10 


HARVEST: LATE START, LATER FINISH 

Despite a wetter-than-normal summer and more rain in September, Joe Slykerman from 

Rollingdale noted berry size remained small contributing to concentrated flavour in the juice 

with a high skin to pulp ratio. Even with the challenges of the year, Glenn Fawcett of Black Hills 

Winery noted that the grapes had the “best phenolic ripeness I’ve ever seen.” 

Thinning of the canopy and bunches took place in most vineyards to ensure higher quality in the 

remaining crop but we did see the overall crops down 11% across the province. It was a stressful 

time for many vineyard managers and winemakers as hard decisions had to be made about 

cropping levels in order to achieve optimal ripeness and because of the abundance of botrytis. 

A late start to the harvest had the first grapes being picked the week of September 15, two 

weeks behind harvest last year. The rest of BC wineries started picking around September 24, 

with Vista D’oro Winery in Langley having their last bins of Syrah come in on November 5th 

making 2010 one of the latest harvests on record. 

2010 Vintage Report 

ICEWINE: BRIGHT HARVEST IN THE LIGHT OF DAY 

The first grapes for the 2010 Icewine were brought in early on November 22 at a chilly -11°C 

(12°F) by Tinhorn Creek Vineyards in Oliver who harvested 1 acre of Kerner just a few weeks 

after some wineries completed the regular season harvest. As the second earliest Icewine 

harvest on record (the current record being November 5, 2003), it was a very relaxed, stressfree 

Christmas holiday for the Icewine community. With typical concerns of temperatures 

rising too high, during this cold harvest, Sandra Oldfield, winemaker for Tinhorn Creek, 

remembers “it hadn’t warmed up enough in the winery to dump the press. Early is good.” 

The temperatures dropped overnight on November 23 to an icy -16°C (3.2°F) when Summerhill 

Pyramid Organic Winery was picking. Later that morning, harvest was completed at Tantalus 

Vineyards, Mission Hill Family Estate Winery, Quails’ Gate Estate Winery, Van Westen Vineyards 

and Nk’Mip Cellars to name a few. The 2010 Icewine harvest was completed by November 

25th, bringing in approximately 520 tons. 

OVERALL 

Despite the erratic season, the 2010 vintage looks to be one of great quality, especially for the 

whites! Although quantities might be slightly down for some table wines, keep an eye out for 

some outstanding sparkling wines. Pinot Gris, Riesling, Sauvignon Blanc and a myriad of Rosé 

wines are showing very well, and look forward to bright, lighter styles of Pinot Noir. 

Vintners across the province showed their skill, poise and ability this season. Thanks to a late, 

dry, warm spell in October, we were able to achieve good to excellent fruit quality across the 

board. Challenging times matched with perseverance and passion has once again produced 

tremendous results and continues to push BC wines to the forefront of the industry both 

nationally and abroad. Rod King, of King Family Farms, noted that the challenging weather of 

2010 should teach something to all grapegrowers, “the lesson is to have faith, the vines will 

pull through.” 


2010 Crop Report 

TONNAGE BY AREA 

The following tables are based on information compiled by BDO Canada LLP for the BC wine industry. 

SUMMERLAND/ 

PEACHLAND 2.27% 

VANCOUVER ISLAND 0.71% 

KOOTENAYS 0.10% 

LAKE COUNTRY 2.48% 

LILLOOET 0.05% 

SIMILKAMEEN 

VALLEY 3.98% 

OKANAGAN 

FALLS 4.86% 

OLIVER 41.67% 

KELOWNA 6.08% 

WEST KELOWNA 6.77% 

PENTICTON 13.36% 

12 



2010 WHITE WINE GRAPE VARIETIES BY ORDER OF VALUE 

VARIETY 

Chardonnay 

Pinot Gris 

Sauvignon Blanc 

Gewürztraminer 

Pinot Blanc 

Riesling 

Viognier 

Bacchus 

Semillon 

Other White 

Icewine Riesling 

Misc. White Vinifera* 

Muscat 

Chenin Blanc 

Ehrenfelser 

Chasselas 

Auxerrois 

Kerner 

Pinot Auxerrois 

Müller Thurgau 

Siegerrebe 

Icewine Gewürztraminer 

Icewine Pinot Blanc 

Schönberger 

Madeleine Angevine 

Icewine Chardonnay 

Vidal 

Optima 

Madeleine Sylvaner 

Ortega 

Reichensteiner 

Icewine Ehrenfelser 

Icewine Pinot Gris 

Icewine Sauv. Blanc 

Icewine Viognier 

Marsanne 

Misc. White Hybrid* 

Oraniensteiner 

Pearl of C’saba 

Roussanne 

Verdelet 

Total 

TONNAGE 

1,891.04 

1,622.26 

1,064.56 

845.47 

808.74 

786.16 

270.33 

184.62 

140.95 

112.19 

78.90 

118.77 

71.92 

112.79 

75.21 

84.50 

62.44 

54.32 

61.23 

66.43 

49.35 

37.40 

26.10 

35.41 

41.05 

22.37 

28.03 

24.77 

27.10 

14.57 

15.92 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

8,887.29 

EST. TOTAL 

VALUE 

$3,677,524.04 

$3,193,098.79 

$1,977,055.88 

$1,597,803.74 

$1,483,715.19 

$1,415,908.97 

$649,246.08 

$353,028.73 

$271,132.96 

$207,197.67 

$198,272.98 

$194,395.28 

$167,516.01 

$157,901.80 

$137,117.04 

$126,744.00 

$114,292.41 

$110,657.23 

$109,077.74 

$102,434.19 

$89,437.98 

$84,878.68 

$65,260.00 

$63,541.31 

$59,581.84 

$58,485.90 

$53,069.85 

$46,850.10 

$46,710.00 

$35,555.60 

$27,867.88 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

16,983,946.80 

PERCENT 

OF WHITE 

21.65% 

18.80% 

11.64% 

9.41% 

8.74% 

8.34% 

3.82% 

2.08% 

1.60% 

1.22% 

1.17% 

1.14% 

0.99% 

0.93% 

0.81% 

0.75% 

0.67% 

0.65% 

0.64% 

0.60% 

0.53% 

0.50% 

0.38% 

0.37% 

0.35% 

0.34% 

0.31% 

0.28% 

0.28% 

0.21% 

0.16% 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

100% 

14 

(*) Indicates unspecified white varietals. (-) indicates that data has been suppressed for reasons of confidentiality. 


2010 RED WINE GRAPE VARIETIES BY ORDER OF VALUE 

VARIETY 

Merlot 

Cabernet Sauvignon 

Pinot Noir 

Syrah/Shiraz 

Cabernet Franc 

Gamay Noir 

Malbec 

Marechal Foch 

Petit Verdot 

Other Red 

Icewine Pinot Noir 

Zweigelt 

Misc. Red Vinifera* 

Icewine Merlot 

Pinot Meunier 

Icewine Gamay Noir 

Zinfandel 

Dunkelfelder 

Pinotage 

Chancellor 

Lemberger 

Tempranillo 

Mourvedre 

Barbera 

Rotberger 

Leon Millot 

Agria 

Baco Noir 

Carmenere 

Dornfelder 

Icewine Cabernet Sauvignon 

Icewine Cabernet Franc 

Icewine Lemberger 

Icewine Syrah 

Icewine Tempranillo 

Icewine Zinfandel 

Icewine Zweigelt 

Misc. Red Hybrids* 

Total 

TONNAGE 

3,030.69 

1,602.51 

1,344.99 

936.43 

756.65 

299.49 

91.80 

130.29 

93.96 

110.57 

82.27 

84.14 

36.94 

23.51 

31.57 

20.23 

22.20 

17.08 

19.44 

20.18 

14.86 

8.87 

6.28 

8.06 

9.16 

4.40 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

8,840.66 

EST. TOTAL 

VALUE 

$7,615,290.33 

$4,202,921.22 

$3,155,953.77 

$2,506,449.29 

$1,891,448.18 

$546,808.13 

$273,978.90 

$275,738.13 

$232,693.17 

$221,052.44 

$210,759.65 

$173,654.93 

$86,548.86 

$77,073.90 

$63,630.15 

$50,572.50 

$44,993.48 

$35,720.62 

$34,890.80 

$29,192.02 

$27,851.05 

$22,625.12 

$20,131.75 

$19,349.52 

$16,495.74 

$9,675.60 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

$21,935,803 

PERCENT 

OF RED 

34.78% 

19.19% 

14.41% 

11.45% 

8.64% 

2.50% 

1.25% 

1.26% 

1.06% 

1.01% 

0.96% 

0.79% 

0.40% 

0.35% 

0.29% 

0.23% 

0.21% 

0.16% 

0.16% 

0.13% 

0.13% 

0.10% 

0.09% 

0.09% 

0.08% 

0.04% 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

100% 


(*) Indicates unspecified red varietals. (-) indicates that data has been suppressed for reasons of confidentiality. 


BC VQA Wine Stores 

BC WINE INFORMATION CENTRE 

553 Railway Street 

Penticton, B.C. V2A 8S3 

T 250-490-2006 

F 250-490-2003 

wine@pentictonwineinfo.com 

www.pentictonwineinfo.com 

BC WINE MUSEUM & VQA WINE SHOP 

1304 Ellis Street 

Kelowna, B.C. V1Y 1Z8 

T 250-868-0441 

F 250-868-9272 

wine@kelownamuseums.ca 

www.kelownamuseums.ca 

BC WINEGUYS 

VQA WINE STORE CADBORO BAY ROAD 

2579 Cadboro Bay Road 

Victoria, B.C. V8R 5J1 

T 250-592-8466 

F 250-592-8432 

cbr@bcwineguys.com 

www.bcwineguys.com 

BC WINEGUYS – VQA WINE STORE NELSON 

410 Kootenay Street 

Nelson, B.C. V1L 1K8 

T 250-352-1130 

nelson@bcwineguys.com 

www.bcwineguys.com 

BELLEVUE WINE COMPANY 

1471 Bellevue Avenue 

West Vancouver, B.C. V7T 1C3 

T 604-913-0802 

F 604-913-0803 

info@bellevuewine.com 

www.bellevuewine.com 

COURTENAY BC VQA WINE STORE 

7 – 3195 Cliff Avenue 

Courtenay, B.C. V9N 2L9 

T 250-871-1444 

F 250-871-0410 

CourtenayVQAWines@gmail.com 

www.courtenayvqawines.com 

DISCOVER WINES 

2080C Springfield Road, Orchard Plaza 

Kelowna, B.C. V1Y 9N7 

T 250-868-3990 or 1-888-500-3990 

F 250-868-3909 

admin@discoverwines.com 

www.discoverwines.com 

KENSINGTON SQUARE WINES 

6626-B Hastings Street, Kensington Mall 

Burnaby, B.C. V5B 1S2 

T 604-294-9573 

F 604-294-9582 

kensingtonsquarewines@shawcable.com 

www.kensingtonsquarewines.com 

MUD BAY WINES – TSAWWASSEN 

107 – 1315 – 56 Street 

Delta, B.C. V4L 2A6 

T 604-948-2199 

F 604-948-2199 

info@mudbaywines.com 

www.mudbaywines.com 

SARDIS PARK VQA WINE STORE 

100G – 6640 Vedder Road 

Chilliwack, B.C. V2R 0J2 

T 604-824-0042 

F 604-794-3802 

kim@sardisparkwines.com 

www.sardisparkwines.com 

25% 

BC VQA WINE STORE SALES GROWTH 

(Month over Month) (April 2010 to March 2011) 

THE BC WINE INSTITUTE HOLDS 21 

BC VQA WINE STORE LICENSES, 

WITH 19 CURRENTLY IN OPERATION. 

NEW STORES OPENED IN FISCAL 2011 

• SARDIS PARK VQA WINE STORE 

• WESTWOOD WINES 

20% 

15% 

10% 

5% 

0% 

APR MAY JUN JUL 

16 


SIP WINES 

1030 – 11660 Steveston Highway, Ironwood Plaza 

Richmond, B.C. V7A 1N6 

T 604-271-9463 

F 604-271-9468 

sipwines@sipwines.ca 

www.sipwines.ca 

SWIRL WINE STORE - SOUTH SURREY / WHITE ROCK 

13977 – 16 Avenue 

Surrey, B.C. V4A 1P8 

T 604-531-0038 

F 604-531-0039 

whiterock@swirlwinestore.ca 

www.swirlwinestore.ca 

SWIRL WINE STORE - YALETOWN 

1185 Mainland Street 

Vancouver, B.C. V6B 5P2 

T 604-408-9463 

F 604-408-9468 

yaletown@swirlwinestore.ca 

www.swirlwinestore.ca 

THE WINE BARREL 

644 Broughton Street 

Victoria, B.C. V8W 1C9 

T 250-388-0606 

F 250-385-0630 

thewinebarrel@shaw.ca 

www.thewinebarrel.com 

THE WINE EMPORIUM 

500 – 22259 – 48 Avenue 

Langley, B.C. V3A 8T1 

T 604-532-5388 

F 604-532-5368 

info.wineemporium@shawcable.com 

www.wine-emporium.com 

VILLAGE VQA WINES – DUNBAR 

3536 West 41 Avenue & Dunbar 

Vancouver, B.C. V6N 3E6 

T 604-269-9433 

F 604-269-9433 

dunbar@villagevqawines.com 

www.villagevqawines.com 

VILLAGE VQA WINES – EDGEMONT 

3050 Edgemont Boulevard 

North Vancouver, B.C. V7R 2N4 

T 604-985-9463 or 1-877-310-9463 

F 604-904-9463 

edgemont@villagevqawines.com 


VILLAGE VQA WINES – KITSILANO 

1811 West 1 Avenue 

Vancouver, B.C. V6J 5B8 

T 604-732-8827 

F 604-732-8830 

kits@villagevqawines.com 


VQA WINE SHOP AT MATTICK’S FARM 

133 – 5325 Cordova Bay Road 

Victoria, B.C. V8Y 2L3 

T 250-658-3116 

F 250-658-3117 

matticksfarm@shaw.ca 

www.vqawineshop.ca 

WESTWOOD WINES 

B4 – 1410 Parkway Boulevard 

Coquitlam, B.C. V3E 3J7 

T 604-464-5009 

F 604-464-5009 

westwoodwines@shawbiz.ca 

www.winebc.com/vqastores_westwood.php 

BC VQA Wine Stores 

AUG SEP OCT NOV DEC JAN FEB MAR 


Category Update 

BC VQA DOLLAR SALES BY CHANNEL 

R12 period ended 2011 P12 (March) 

Licensee Sales (20.24%) 

Agency Sales (3.61%) 

Other Sales (1.44%) 

LDB Counter Sales (25.20%) 

LRS Sales (16.98%) 

Winery Sales (24.17%) 

BC VQA Store Sales (8.37%) 

TOTAL PROVINCIAL WINE MARKET SHARE IN BC 

In dollars R12 ended 2011 P12 (March) 

New Zealand (2.31%) 

South Africa (1.64%) 

Spain (2.48%) 

Other (3.00%) 

Argentina (4.95%) 

Chile (5.10%) 

Italy (7.16%) 

France (6.68%) 

United States (10.76%) 

Australia (12.01%) 

BC VQA (19.81%) 

Cellared in Canada (25%) 

Non-VQA 

18 


BC VQA CHANNEL SALES 

Change in dollars R12 ended 2011 P12 over 2010 P12 (March) 

$60,000 

$50,000 

$40,000 

$30,000 

$20,000 

$10,000 

1.31% 16.31% 

LDB 

Counter Sales 

Winery Sales 

14.69% 

BC VQA 

Store Sales 

14.20% 

8.15% 

-4.0% 

LRS Sales Agency Sales Licensee 

Sales 

-48.07% 

Other Sales 

2011 P12 

2010 P12 

Category Update 

TOTAL PROVINCIAL WINE MARKET SHARE IN BC 

Change in dollars R12 ended 2011 P12 over 2010 P12 (March) 

$250,000,000 

0.36% 

$200,000,000 

2011 P12 

2010 P12 

1.01% 

$150,000,000 

-1.19% 

$100,000,000 

0.23% -0.03% 

0.39% 

$50,000,000 

1.41% -0.05% 0.20% 0.11% 0.70% -0.03% 

New 

Zealand 

South 

Africa 

Spain Other Argentina Chile Italy France United 

States 

Australia 

BC 

VQA 

Cellared 

in Canada 

Non-VQA 

GROWTH IN BC VQA SALES IN BRITISH COLUMBIA 

12 months ended March 31, 2011 

YEAR 

VALUE 

LITRES 

% CHANGE 

IN $ SOLD 

% CHANGE 

IN LTR SOLD 

$/LITRE 

AVG $ 

/750ML 

2010/2011 

$193,440,876 

8,359,124 

5% 

7% 

$23.14 

$17.36 

2009/2010 

$183,754,152 

7,846,642 

13% 

17% 

$23.42 

$17.56 

2008/2009 

$163,331,858 

6,733,048 

4% 

2% 

$24.26 

$18.19 

2007/2008 

$156,730,109 

6,594,213 

4% 

-3% 

$23.77 

$17.83 

2006/2007 

$151,220,894 

6,783,234 

7% 

5% 

$22.29 

$16.72 

2005/2006 

$141,390,804 

6,472,816 

23% 

16% 

$21.84 

$16.38 

2004/2005 

$114,891,745 

5,571,100 

25% 

18% 

$20.62 

$15.47 

2003/2004 

$91,998,375 

4,728,612 

11% 

12% 

$19.46 

$14.59 


BCWI Board, Committees and Staff 

BOARD OF DIRECTORS 

Josie Tyabji Chairman 

Mike Raffan Vice Chairman 

Greg Berti 

Jay Drysdale 

Ingo Grady 

Pam Luckhurst 

Chris Wyse 

Rod King 

GOVERNMENT RELATIONS COMMITTEE 

Josie Tyabji Chair 

Gordon Fitzpatrick 

Walter Gehringer 

Ingo Grady 

Mike Raffan 

Tony Stewart 

FINANCE COMMITTEE 

Geri Davis Chair 

Helen Sarris 

Josie Tyabji 

Gail Van Ryswyk 

Vincor Canada 

Township 7 Vineyards & Winery 

Andrew Peller 

La Stella Winery 

Mission Hill Family Estate Winery 

Road 13 Vineyards 

Burrowing Owl Vineyards 

King Family Farms 

BC Grapegrowers’ Association 

Vincor Canada 

CedarCreek Estate Winery 

Gehringer Brothers Estate Winery 



Quails’ Gate Estate Winery 

Gray Monk Estate Winery 

Summerhill Pyramid Organic Winery 

Vincor Canada 

Dirty Laundry Vineyard 

20 


MARKETING COMMITTEE 

Shaun Everest Chair 

Tinhorn Creek Estate Winery 

Atticia Grondin 

Andrew Peller 

Jane Hatch 

Tantalus Vineyards 

Donna Faigaux 


Jody Levesque 

Vincor Canada 

Kerri McNolty 

Burrowing Owl Vineyards 

Hanna Pederson 

Andrew Peller 

Kristin Peturson-Laprise 


Lori Pike-Raffan 


Lorna Whalen 

Vincor Canada 

Lavaughn Larson 

BC Liquor Distribution Branch 

Paulette Parry 

BC Liquor Distribution Branch 

BC VQA WINE STORE COMMITTEE 

Tyler Galts Chair 


Trudy Heiss 

Gray Monk Estate Winery 

David Livingstone 

Hester Creek Estate Winery 

Pam Luckhurst 


Josie Tyabji 

Vincor Canada 

Peter Wille 


BCWI STAFF 

Miles Prodan 

Executive Director 

Maggie Anderson 

Marketing Director 

Ryan Carachelo 

Finance Manager 

Traci Deman 

Executive Assistant 

Lindsay Kelm 

Communications Manager 

BCWI Board, Committees and Staff 


(As of March 31, 2011) BCWI Member Wineries 

8TH GENERATION VINEYARD 

6807 Highway 97 

Summerland, B.C. V0H 1Z9 

T 250-494-1783 

info@8thgenerationvineyard.com 

www.8thgenerationvineyard.com 

ACES OKANAGAN ESTATE WINERY 

1289 Smethurst Road 

Naramata, B.C. V0H 1N0 

T 1-800-519-2237 

hclausen@telus.net 

www.aceswine.ca 

ANCIENT HILL WINERY 

4918 Anderson Road 

Kelowna, B.C. V1X 7V5 

T 250-765-2605 

info@ancienthillwinery.com 

www.ancienthillwinery.com 

ANTELOPE RIDGE 

32057 Road 13 

Oliver, B.C. V0H 1T0 

T 250-498-6966 

F 250-498-8879 

info1@anteloperidge.com 

www.anteloperidge.com 

ARROWLEAF CELLARS 

1574 Camp Road 

Lake Country, B.C. V4V 1K1 

T 250-766-2992 

F 250-766-9081 

info@arrowleafcellars.com 

www.arrowleafcellars.com 

BLACK HILLS ESTATE WINERY 

30880 Black Sage Road 


T 250-498-0666 

F 250-498-0690 

info@blackhillswinery.com 

www.blackhillswinery.com 

BLACK WIDOW WINERY 

1630 Naramata Road 

Penticton, B.C. V2A 8T7 

T 250-487-2347 

F 250-276-5396 

info@blackwidowwinery.com 

www.blackwidowwinery.com 

BONITAS WINERY 

20623 McDougald Road 


T 250-494-5208 

F 250-494-7848 

info@bonitaswinery.com 

www.bonitaswinery.com 

BURROWING OWL VINEYARDS 

100 Burrowing Owl Place 


T 250-498-0620 or 1-877-498-0620 

F 250-498-0621 

info@burrowingowlwine.ca 

www.burrowingowlwine.ca 

CALONA VINEYARDS 

1125 Richter Street 

Kelowna, B.C. V1Y 2K6 

T 1-888-246-4472 or 250-762-9144 

F 250-762-2999 

requestinfo@calonavineyards.ca 

www.calonavineyards.ca 

CAMELOT VINEYARDS 

3489 East Kelowna Road 

Kelowna, B.C. V1W 4H1 

T 250-862-8873 

info@camelotvineyards.ca 

www.camelotvineyards.ca 

CEDARCREEK ESTATE WINERY 

5445 Lakeshore Road 

Kelowna, B.C. V1W 4S5 

T 250-764-8866 

F 250-764-2603 

info@cedarcreek.bc.ca 

www.cedarcreek.bc.ca 

CELISTA ESTATE WINERY 

2319 Beguelin Road 

Celista, B.C. V0E 1M6 

T 250-955-8600 

info@celistawine.com 

www.celistawine.com 

CHANDRA ESTATE WINERY 

33264 121 Street (Road 5A) 

Oliver, V0H 1T0 

T 250-485-4081 or 1-866-777-4081 

F 250-485-4051 

Chandra.winery@telus.net 

www.chandrawinery.com 

CHURCH & STATE WINES (BLACK SAGE) 

31120 – 87 Street 


T 250-652-2671 

F 250-652-2672 

CHURCH & STATE WINES (OLIVER) 



T 250-498-6200 

info@churchandstatewines.com 

www.churchandstatewines.com 

CHURCH & STATE WINES (VICTORIA) 

1445 Benvenuto Avenue 

Victoria, B.C. V8M 1J5 

T 250-652-2671 

F 250-652-2672 

info@churchandstatewines.com 

www.churchandstatewines.com 

CLOS DU SOLEIL WINERY 

2568 Upper Bench Road 

Keremeos, B.C. V0X 1N4 

T 250-499-2831 

wine@closdusoleil.ca 

www.closdusoleil.ca 

COLUMBIA GARDENS 

VINEYARD& WINERY 

9340 Station Road 

Trail, B.C. V1R 4W6 

T 250-367-7493 

F 250-367-7495 

info@cgwinery.com 

www.cgwinery.com 

CROWSNEST VINEYARDS 

2035 Surprise Drive 

Cawston, B.C. V0X 1C2 

T 250-499-5129 

F 250-499-5129 

info@crowsnestvineyards.com 

www.crowsnestvineyards.com 

D’ANGELO ESTATE WINERY 

979 Lochore Road 

Penticton, B.C. V2A 8V1 

T 250-493-1364 

F 250-493-1309 

info@dangelowinery.com 

www.dangelowinery.com 

DEEP CREEK WINE ESTATE & 

HAINLE VINEYARDS ESTATE WINERY 

5355 Trepanier Bench Road 

Peachland, B.C. V0H 1X2 

T 250-767-2525 or 1-800-767-3109 

F 250-767-2543 

info@hainle.com 

www.hainle.com 

DESERT HILLS ESTATE WINERY 

30480 Black Sage Road 


T 250-498-1040 

F 250-498-3015 

info@deserthills.ca 

www.deserthills.ca 

22 


DIRTY LAUNDRY VINEYARD 

7311 Fiske Street 


T 250-494-8815 

F 250-494-8850 

info@dirtylaundry.ca 

www.dirtylaundry.ca 

DUNHAM & FROESE ESTATE WINERY 

38614 – 107 Street 


T 250-498-9463 

F 250-498-6363 

info@dunhamfroese.ca 

www.dunhamfroese.ca 

EAUVIVRE WINERY & VINEYARDS 

716 Lowe Drive 

Cawston, B.C. V0X 1C2 

T 250-499-2655 

F 250-499-2675 

postmaster@eauvivrewinery.ca 

www.eauvivrewinery.ca 

EX NIHILO VINEYARDS 


Lake Country, B.C. V4V 1K1 

T 250-766-5522 

F 250-766-5579 

sales@exnihilovineyards.com 

www.exnihilovineyards.com 

FAIRVIEW CELLARS 

13147 – 334 Avenue 


T 250-498-2211 

F 250-498-2130 

beggert@img.net 

www.fairviewcellars.ca 

FIRST ESTATE CELLARS 

5078 Cousins Road 


T 250-767-9681 

FORT BERENS ESTATE WINERY 

1881 Highway 99 North 

Lillooet, B.C. V0K 1V0 

T 250-256-7788 

F 250-256-7780 

info@fortberens.ca 

www.fortberens.ca 

GARRY OAKS WINERY 

1880 Fulford-Ganges Road 

Salt Spring Island, B.C. V8K 2A5 

T 250-653-4687 

F 250-653-4426 

info@garryoakswinery.com 

www.garryoakswinery.com 

GEHRINGER BROTHERS ESTATE WINERY 

Road 8 


T 250-498-3537 

F 250-498-3510 

gbwines@me.com 

www.gehringerwines.ca 

GLENTERRA VINEYARDS 

3897 Cobble Hill Road 

Cobble Hill, B.C. V0R 1L0 

T 250-743-2330 

wine@glenterravineyards.com 

www.glenterravineyards.com 

GRANITE CREEK ESTATE WINES 

2302 Skimikin Road 

Tappen, B.C. V0E 2X3 

T 250-835-0049 

F 250-835-0048 

info@granitecreek.ca 

www.granitecreek.ca 

GRAY MONK ESTATE WINERY 


Lake Country, B.C. V4V 2H4 

T 250-766-3168 or 1-800-663-4205 

F 250-766-3390 

mailbox@graymonk.com 

www.graymonk.com 

GREATA RANCH ESTATE WINERY 

697 Highway 97 South 


T 250-767-2768 

F 250-767-2758 

www.greataranch.com 

HERDER WINERY & VINEYARDS 

2582 Upper Bench Road 


T 250-499-5595 

F 250-499-5531 

info@herder.ca 

www.herder.ca 

HESTER CREEK ESTATE WINERY 

13163 – 326 Street 


T 250-498-4435 

F 250-498-0651 

info@hestercreek.com 

www.hestercreek.com 

HIDDEN CHAPEL WINERY 

9756 Pinehill Road (382 Avenue) 


T 250-490-6000 

F 250-498-0252 

hiddenchapel@gmail.com 

www.hiddenchapelwinery.com 

HOUSE OF ROSE WINERY 

2270 Garner Road 

Kelowna, B.C. V1P 1E2 

T 250-765-0802 

info@houseofrose.ca 

www.houseofrose.ca 

HOWLING BLUFF ESTATE WINERY 

1086 Three Mile Road 


T 250-490-3640 

info@howlingbluff.ca 

www.howlingbluff.ca 

INNISKILLIN OKANAGAN VINEYARDS 

Road 11 West 


T 250-498-6663 or 1-800-498-6211 

F 250-498-4566 

info@inniskillin.com 

www.inniskillin.com 

INTRIGUE WINES 

14186 Middle Bench Road 

Oyama, B.C. V4V 2B9 

T 250-575-5532 or 1-877-474-3754 

F 250-766-2834 

wineshop@intriguewines.ca 

www.intriguewines.com 

ISABELLA WINERY 

11491 River Road 

Richmond, B.C. V6V 2K2 

T 604-288-0608 

F 604-270-8214 

info@isabellawinery.com 

www.isabellawinery.com 

JACKSON-TRIGGS OKANAGAN ESTATE 



T 1-866-455-0559 

F 250-498-6505 

okanaganestate@jacksontriggswinery.com 

www.jacksontriggswinery.com 

KALALA ORGANIC ESTATE WINERY 

3361 Glencoe Road 

West Kelowna, B.C. V4T 1M1 

T 250-768-9700 or 1-866-942-1313 

F 250-768-9711 

wines@kalala.ca 

www.kalalawines.ca 

KRAZE LEGZ VINEYARD AND WINERY 

141 Fir Avenue 

Kaleden, B.C. V0H IK0 

T 250-497-6957 

F 250 497 6957 

info@krazelegz.com 

www.krazelegz.com 




LA STELLA WINERY 

8123 – 148 Avenue 

Osoyoos, B.C. V0H 1V0 

T 604-697-0989 

F 604-685-7022 

info@enotecca.ca 

www.lastella.ca 

LAKE BREEZE VINEYARDS 

930 Sammet Road 


T 250-496-5659 

F 1-866-884-7502 

lakebreezewineshop@shawcable.com 

www.lakebreeze.ca 

LARCH HILLS WINERY 

110 Timms Road 

Salmon Arm, B.C. V1E 2P8 

T 250-832-0155 

F 250-832-9419 

info@larchhillswinery.com 

www.larchhillswinery.com 

LAUGHING STOCK VINEYARDS 



T 250-493-8466 

F 250-492-2363 

info@laughingstock.ca 

www.laughingstock.ca 

LE VIEUX PIN 

34070 – 73 Road & Black Sage Road 


T 604-697-0989 

F 604-685-7022 

info@enotecca.ca 

www.levieuxpin.ca 

LITTLE STRAW 

VINEYARDS ESTATE WINERY 

2815 Ourtoland Road 

Kelowna, B.C. V1Z 2H7 

T 250-769-0404 

F 250-763-8168 

info@littlestraw.bc.ca 

www.littlestraw.bc.ca 

LULU ISLAND WINERY 

16880 Westminster Highway 

Richmond, B.C. V6V 1A8 

T 604-232-9839 

F 604-232-9836 

info@luluislandwinery.com 

www.luluislandwinery.com 

MEYER FAMILY VINEYARDS 

4287 McLean Creek Road 

Okanagan Falls, B.C. V0H 1R0 

T 250-497-8553 

F 250-497-8443 

info@mfvwines.com 

www.MFVwines.com 

MISSION HILL FAMILY ESTATE WINERY 

1730 Mission Hill Road 

West Kelowna, B.C. V4T 2E4 

T 250-768-7611 

F 250-768-2267 

info@missionhillwinery.com 

www.missionhillwinery.com 

MOON CURSER VINEYARDS 

3628 Highway 3 East 


T 250-495-5161 

F 250-495-5167 

gold@mooncurser.com 

www.mooncurser.com 

MORNING BAY VINEYARD 

6621 Harbour Hill Drive 

Pender Island, B.C. V0N 2M1 

T 250-629-8351 

F 250-629-8340 

info@morningbay.ca 

www.morningbay.ca 

MOUNT BOUCHERIE ESTATE WINERY 

829 Douglas Road 

Kelowna, B.C. V1Z 1N9 

T 250-769-8803 

F 250-769-9330 

sales@mtboucheriewinery.com 

www.mtboucheriewinery.com 

NECK OF THE WOODS WINERY 

3033 – 232 Street 

Langley, B.C. V2Z 3A8 

T 604-539-9463 

F 604-539-9464 

info@neckofthewoods.ca 

www.neckofthewoods.ca 

NICHOL VINEYARD 

1285 Smethurst Road 


T 250-496-5962 

F 250-496-4275 

info@nicholvineyard.com 

www.nicholvineyard.com 

NK’MIP CELLARS 

1400 Rancher Creek Road 


T 250-495-2985 

F 250-495-2986 

winery@nkmip.ca 

www.nkmipcellars.com 

NOBLE RIDGE VINEYARD & WINERY 

2320 Oliver Ranch Road 


T 250-497-7945 

F 250-497-7941 

wine@nobleridge.com 

www.nobleridge.com 

OKANAGAN CRUSH PAD WINERY 

16576 Fosberry Road 


T 604-800-3738 

F 604-904-9710 

alison@ccltd.ca 

www.okanagancrushpad.com 

OKANAGANVILLA ESTATE WINERY 

3240 Pooley Road 

Kelowna, B.C. V1W 4G7 

T 250-762-5405 

villa@okanaganvilla.com 

www.okanaganvilla.com 

OSOYOOS LAROSE ESTATE WINERY 



T 250-498-4981 

F 250-498-6505 

Jody.Levesque@Vincor.ca 

OVINO WINERY 

1577 Yankee Flats Road, Silver Creek 

Salmon Arm, B.C. V1E 3J4 

T 250-832-8463 

info@ovinowinery.com 

www.ovinowinery.com 

PAINTED ROCK ESTATE WINERY 

400 Smythe Drive 

Penticton, B.C. V2A 8W6 

T 250-493-6809 

F 604-926-5247 

info@paintedrock.ca 

www.paintedrock.ca 

26 



PARADISE RANCH WINES CORP. 

c/o 901 – 525 Seymour Street 

Vancouver, B.C. V6B 3H7 

T 604-683-6040 

F 604-683-8611 

info@icewines.com 

www.icewines.com 

PELLER ESTATES 



T 1-888-246-4472 or 250-762-9144 

F 250-762-2999 

info@peller.com 

www.peller.com 

POPLAR GROVE WINERY 

1060 Poplar Grove Road 


T 250-493-9463 

F 250-493-9439 

wine@poplargrove.ca 

www.poplargrove.ca 

QUAILS’ GATE ESTATE WINERY 

3303 Boucherie Road 

Kelowna, B.C. V1Z 2H3 

T 250-769-4451 or 1-800-420-9463 

F 250-769-3451 

info@quailsgate.com 

www.quailsgate.com 

QUINTA FERREIRA ESTATE WINERY 

34664 – 71 Street 


T 250-498-4756 

F 250-498-6172 

winery@quintaferreira.com 

www.quintaferreira.com 

RECLINE RIDGE VINEYARDS & WINERY 

2640 Skimikin Road 


T 250-835-2212 

F 250-835-2228 

inquiry@recline-ridge.bc.ca 

www.recline-ridge.bc.ca 

RED ROOSTER WINERY 



T 250-492-2424 

F 250-492-2400 

info@redroosterwinery.com 

www.redroosterwinery.com 

RIVER STONE ESTATE WINERY 

7148 – 378 Avenue 


T 250-498-0043 

F 250-498-0043 

riverstone@eastlink.ca 

www.riverstoneestatewinery.ca 

RIVER’S BEND WINERY 

15560 Colebrook Road 

Surrey, B.C. V3S 0L2 

T 250-574-6106 

F 250-574-6109 

info@riversbendwinery.com 

www.riversbendwinery.com 

ROAD 13 VINEYARDS 

13140 – 316A Avenue (Road 13) 


T 250-498-8330 

F 250-498-8331 

winery@road13vineyards.com 

www.road13vineyards.com 

ROBIN RIDGE WINERY 

2686 Middle Bench Road 


T 250-499-5504 

F 250 499-5509 

contact@robinridgewinery.com 

www.robinridgewinery.com 

ROCKY CREEK WINERY 

1854 Myhrest Road 

Cowichan Bay, B.C. V0R 1N1 

T 250-748-5622 

F 250-748-5633 

info@rockcreekwinery.ca 

www.rockycreekwinery.ca 

ROLLINGDALE WINERY 

2306 Hayman Road 

Kelowna, B.C. V1Z 1Z5 

T 250-769-9224 

F 250-769-4825 

info@rollingdale.ca 

www.rollingdale.ca 

SANDHILL WINES 



T 1-888-246-4472 or 250-762-9144 

F 250-762-2999 

requestinfo@sandhillwines.ca 

www.sandhillwines.ca 

SATURNA ISLAND FAMILY ESTATE WINERY 

8 Quarry Road 

Saturna Island, B.C. V0N 2Y0 

T 604-641-2776 or 1-877-918-3388 

F 604-689-4546 

wine@saturnavineyards.com 

www.saturnavineyards.com 

SEE YA LATER RANCH 

2575 Green Lake Road 


T 250-497-8267 

F 250-497-8073 

info@sylranch.com 

www.sylranch.com 

SONORAN ESTATE WINERY 



T 250-494-9323 

F 250-494-9323 

Sonoran@shaw.ca 

www.sonoranestate.com 

SPERLING VINEYARDS 

1405 Pioneer Road 

Kelowna, B.C. V1W 4M6 

T 250-764-1767 

F 778-477-5004 

info@sperlingvineyards.com 

www.sperlingvineyards.com 

SPIERHEAD WINERY 

3950 Spiers Road 

Kelowna, B.C. V1W 4B3 

T 250-763-7777 

WEK@SHK.ca 

www.spierheadwinery.com 

ST HUBERTUS ESTATE WINERY 

& OAK BAY VINEYARD 

5225 Lakeshore Road 

Kelowna, B.C. V1W 4J1 

T 250-764-7888 or 1-800-989-9463 

F 250-764-0499 

wine@st-hubertus.bc.ca 

www.st-hubertus.bc.ca 

ST URBAN WINERY 

47189 Bailey Road 

Chilliwack, B.C. V2R 4S8 

T 604-847-0570 

F 604-8470540 

sturban@shaw.ca 

www.sturbanwinery.com 

28 


STAG’S HOLLOW WINERY 

2237 Sun Valley Way 


T 250-497-6162 

F 250-497-6152 

info@stagshollowwinery.com 

www.stagshollowwinery.com 

STONEBOAT VINEYARDS 

7148 Orchard Grove Lane 


T 250-498-2226 or 1-888 598-2226 

F 250-498-2226 

info@stoneboatvineyards.com 

www.stoneboatvineyards.com 

SUMAC RIDGE ESTATE WINERY 



T 250-494-0451 

F 250-494-3456 

info@sumacridge.com 

www.sumacridge.com 

SUMMERHILL PYRAMID ORGANIC WINERY 

4870 Chute Lake Road 

Kelowna, B.C. V1W 4M3 

T 250-764-8000 or 1-800-667-3538 

F 250-764-2598 

info@summerhill.bc.ca 

www.summerhill.bc.ca 

SUNNYBRAE VINEYARDS & WINERY 

3849 Canoe Point Road 


T 250-835-8393 

F 250-835-8393 

htk3849@hotmail.com 

TANGLED VINES ESTATE WINERY 



T 250-497-6416 

F 250-497-6416 

info@tangledvineswinery.com 

www.tangledvineswinery.com 

TANTALUS VINEYARDS 

1670 DeHart Road 

Kelowna, B.C. V1W 4N6 

T 250-764-0078 

F 250-764-0771 

info@tantalus.ca 

www.tantalus.ca 

THE RISE CELLARS 

170 Vineyard Way 

Vernon, B.C. V1H 1Z9 

T 250-549-4481 

F 250-542-5096 

janet@okanaganhills.com 

www.therise.ca 

THE VIEW WINERY 

1 – 2287 Ward Road 

Kelowna, B.C. V1W 4R5 

T 250-215-1331 

F 250-764-2807 

theviewwinery@shaw.ca 

www.theviewwinery.com 

THERAPY VINEYARDS 

940 Debeck Road 


T 250-496-5217 

F 250-496-5257 

dan@therapyvineyards.com 

www.therapyvineyards.com 

THORNHAVEN ESTATES WINERY 

6816 Andrew Avenue 


T 250-494-7778 

F 250-494-1617 

info@thornhaven.com 

www.thornhaven.com 

TINHORN CREEK VINEYARDS 

32830 Tinhorn Creek Road 


T 250-498-3743 or 1-888-484-6467 

F 250-498-3228 

winery@tinhorn.com 

www.tinhorn.com 

TOWNSHIP 7 VINEYARDS & WINERY 

21152 – 16 Avenue 

Langley, B.C. V2Z 1K3 

T 604-532-1766 

wine@township7.com 

www.township7.com 

TOWNSHIP 7 VINEYARDS & WINERY 

1450 McMillan Avenue 


T 250-770-1743 

F 250-770-1753 

wine@township7.com 

www.township7.com 

VAN WESTEN VINEYARDS 

2800A Aikens Loop 


T 250-496-0067 

F 250-496-0067 

info@vanwestenvineyards.com 

www.vanwestenvineyards.com 

VISTA D’ORO WINERY 

20856 – 4 Avenue 

Langley, B.C. V2Z 1T6 

T 604-514-3539 

F 604-514-3599 

winery@vistadoro.com 

www.vistadoro.com 

VOLCANIC HILLS ESTATE WINERY 

2845 Boucherie Road 

West Kelowna, B.C. V1Z 2G6 

T 778-755-5550 

info@volcanichillswinery.com 

WILD GOOSE VINEYARDS & WINERY 



T 250-497-8919 or 1-877-497-8919 

F 250-497-6853 

info@wildgoosewinery.com 

www.wildgoosewinery.com 

WILLOW HILL WINES 

12315 – 326 Avenue (Road 8) 


T 250-498-6198 

F 250-498-4952 

willowhill@persona.ca 

www.willowhillwines.com 

YOUNG & WYSE COLLECTION 

9503 – 12 Avenue 


T 250-495-3245 or 250-485-8699 

F 250-485-8699 

info@youngandwysewine.com 

www.youngandwysewine.com 



BRITISH COLUMBIA 

WINE INSTITUTE 

TEL (250) 762-9744 

FAX (250) 762-9788 

TOLL-FREE 1-800-661-2294 

SUITE 107-1726 DOLPHIN AVENUE 

KELOWNA, BRITISH COLUMBIA 

V1Y 9R9 CANADA 

WWW.WINEBC.COM 

INFO@WINEBC.COM 

TWITTER.COM/ 

WINEBCDOTCOM

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