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March 2013 - Music Connection
March 2013 - Music Connection
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RIDDLE THE SPHINX<br />
Burgundy Morgan<br />
(burgundymorgan@aol.com)<br />
http://riddlethesphinx.com<br />
RIDDLE THE SPHINX are a group of seasoned<br />
and formally trained musicians, inspired by<br />
a combination of world and classical music.<br />
They have always managed themselves, and<br />
gotten some pretty impressive results, including<br />
multiple awards and Grammy nominations.<br />
In fact, the press has called them “one of the<br />
most unique bands in Los Angeles.” The act’s<br />
members are also humanitarians, aligning<br />
themselves with organizations such as Project<br />
Peace on Earth, and the non-profit organization<br />
HeARTS Giving Hope.<br />
WHY DO YOU MANAGE YOURSELF<br />
It’s the way we’re structured. We never really<br />
had a need for management. Part of the reason<br />
is that we have a couple professionals (attorneys)<br />
in the band who can handle most of the<br />
work. Also, we’ve set up a “Finder’s Fee”<br />
arrangement in our band<br />
agreement. It gives anyone,<br />
including band members<br />
would give us an advantage. But the reality is<br />
it’s often a whole lot of unpaid work. So, if we’re<br />
unable to do something because we’re busy,<br />
we’ll just pool our money and hire someone to<br />
help us for $8 to $10 an hour.<br />
ISN’T HIRING OUTSIDE HELP<br />
PROHIBITIVE<br />
Somebody needs to take care of business, and<br />
if you can’t do it––for any reason––get help.<br />
The fact is many artists will spend more on their<br />
bar tab than it costs to hire someone. If you’re<br />
serious about it, you’ll either find the money<br />
when you need it, or recruit someone to help.<br />
WHAT’S THE KEY TO SELF<br />
MANAGEMENT<br />
Being organized and knowing something about<br />
the business is important, but I think the right<br />
attitude is critical. You can learn to do anything<br />
for free on the Internet. But, you should make<br />
it “fun.” If you’re not happy doing it, do it differently.<br />
WOULD YOU EVER CONSIDER<br />
HIRING A MANAGER<br />
I doubt it. We don’t<br />
need handholding<br />
ADVICE FOR OTHER ARTISTS<br />
When you start out, be prepared to manage<br />
yourself, because no one else is going to do<br />
it for you until you start producing income.<br />
Embrace technology. There are so many tools<br />
now, anyone can self-manage as long as<br />
they’re willing to devote the time. If you’re in<br />
a group, use Google Docs to communicate,<br />
have a band meeting once a week, and make<br />
sure you know who the point person is on any<br />
project. Most of all––have fun… and remember,<br />
it’s about the music.<br />
ERIC SLATER<br />
(ericslatermusic@gmail.com)<br />
http://ericslater.com<br />
ERIC SLATER has been managing himself for<br />
the past two years. He’s had a successful career<br />
as a recording artist for two labels and has<br />
toured on more than one continent. This artist<br />
has also had several managers, but decided to<br />
manage himself in order to have control over<br />
his music and career. Slater found that, sometimes,<br />
managers had a different vision than his<br />
own and, ultimately, he was not comfortable<br />
following their approach.<br />
or outsiders, 20 percent of all revenue generated<br />
if they bring in a project that produces<br />
income. We found that is a strong incentive to<br />
make things work.<br />
WHO HANDLES DAY-TO-DAY<br />
OPERATIONS<br />
We divide most functions equally, with each<br />
person covering a specific area. You would<br />
think that having professionals in the group<br />
and what we can’t<br />
do, we outsource.<br />
But if a manager had<br />
some ideas on how to<br />
increase our revenue,<br />
we’d certainly listen.<br />
HOW DO YOU<br />
GENERATE IN-<br />
COME<br />
I’m a big believer in<br />
mailbox income. I’d<br />
rather pick up a check than play a live gig. As<br />
you get older and have more responsibilities,<br />
touring and gigging become less attractive. So<br />
you focus more on publishing income and new<br />
technology. For example, we just streamed a<br />
live show online and made more money than<br />
we do playing most venues. The beauty of it<br />
was we didn’t have to drive anywhere, unload<br />
gear and find a place to park. We just had to set<br />
up a video camera and broadcast it.<br />
WHY DO YOU MANAGE YOURSELF<br />
I’ve had managers from my teens through<br />
my twenties, and it was sort of like having an<br />
enabling parent. They did everything and I gave<br />
them the power to do so. Eventually, I realized<br />
I wanted to do things my way and, even more<br />
importantly, I wanted to take the power back.<br />
IS THERE A SPECIFIC PROBLEM<br />
WITH MANAGERS<br />
I wouldn’t call it a problem; it was just a different<br />
approach. Most managers want to shoot for<br />
the top because that’s where the money is.<br />
They want to hit a home run by making you a<br />
mainstream commercial success. And I bought<br />
into that for quite a while. But, I discovered that<br />
having a manager did not make people care<br />
about me or my music. In fact, sometimes a<br />
manager would strike such a hard deal that it<br />
would kill an opportunity and reflect poorly on<br />
me. And, you know, opportunities are hard to<br />
come by today.<br />
March 2013 www.musicconnection.com 41