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February 2013 - Music Connection
February 2013 - Music Connection
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INDUSTRY PROFILE<br />
By Andy Mesecher<br />
Grammy Nominees<br />
Relax Nerves With<br />
ReFa CARAT ReFa CARAT<br />
W<br />
While February for most of the country means<br />
flowers, candy and awkward first dates, for<br />
us musicians, producers, engineers and<br />
songwriters it means heavy preparation,<br />
elaborate performances and hopefully recognition<br />
for last year’s release(s). That’s right, it’s Grammy<br />
season!<br />
Each year nominees and presenters have the opportunity<br />
to network backstage with various lifestyle-product <strong>com</strong>panies<br />
in the “Grammy Gift Lounge”—a green room showcasing select<br />
cutting-edge products. Music Connection has featured several<br />
of these products over the years, including beauty products by<br />
Lacie and the British apparel <strong>com</strong>pany Bench Clothing. One of<br />
this year’s Lounge exhibitors is MTG Co., Ltd., maker of the sleek<br />
ReFa CARAT (pictured). The CARAT is a platinum coated “beauty<br />
roller” that generates micro-currents to help tighten/smooth<br />
out skin with solar power. ReFa CARAT—and its older brother<br />
product the ReFa PRO—generates a micro-current (a very low<br />
and safe amount of electrical current) to replicate a small electrical<br />
power produced by your own body. As your body’s natural current<br />
decreases with age, the micro-currents generated by ReFa can<br />
fill the void, and continue stimulating your skin cells to keep it smooth.<br />
However, according to MTG spokesperson Rie Nozawa, the ReFa<br />
can also be used as a health/wellness tool. “Even though people think<br />
the ReFa [beauty rollers are] only for facial treatment for rejuvenation,<br />
it [can also be used] to help release tension on your back, shoulder,<br />
neck, etc.”<br />
Since the <strong>com</strong>pany’s inception in Japan in 2009, ReFa products<br />
have been offered to professional athletes to use during their cool-down<br />
workout. Explains Nozawa, “We actually re<strong>com</strong>mend [the ReFa] for<br />
Olympic Athletes and pro football players so they can use it right after a<br />
game.” Used to help muscular pain, improve blood circulation and release<br />
tension, the same technology could surely be used by musicians. (After<br />
that 25-minute drum solo perhaps?) And it’s waterproof… meaning sweaty<br />
stage proof.<br />
With the ReFa PRO included in last year’s “Grammy Gift Bag,” this year<br />
the <strong>com</strong>pany is giving away its newest beauty mist product GLALENT,<br />
which has yet to hit the US market. “The opportunity to be in the Grammy<br />
Gift Lounge [has played an integral role in the products’ US success],”<br />
concludes Nozawa. Since 2009, the ReFa PRO has sold over 1.4 million<br />
units in Japan, and MTG attests much of that success to Grammy promotions.<br />
The ReFa CARAT debuted in Japan in February 2012 (selling around<br />
45,000 units a month) and will be<strong>com</strong>e available in the US on Feb. 1, 2013.<br />
For further details on the ReFa CARAT and PRO,<br />
visit http://refa-usa.<strong>com</strong><br />
46 February 2013 <strong>www</strong>.<strong>musicconnection</strong>.<strong>com</strong>
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