Lucas uses Venmo

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further fueling online social activity— VENMO ONLINE CONVERSATIONS 166% Online conversation= social media, blogs & forums Increase in online conversation * VENMO + LUCAS NOV 2013 PRE CAMPAIGN DEC 9 2013 JAN 18 2014 CAMPAIGN ACTIVE FEBRUARY 2014 RESIDUAL EFFECTS MARCH 2014 POST CAMPAIGN * Aggregate based on <strong>Venmo</strong> related posts and images on Tumblr, Instagram, Twitter, Facebook, personal blogs and forums.
and taking our regional campaign to millions of eyes. REACH (0 - 10M) NO. OF TWEETS (0 - 2K) 5.1K% Increase in reach * NUMBER OF TWEETS REACH (TOTAL NUMBER OF POSTERS’ FOLLOWERS) DELTA “VENMO” AND “LUCAS+VENMO” (0-30M) 2.3K% increase in tweets NOV 2013 PRE CAMPAIGN DEC 9 2013 JAN 18 2014 CAMPAIGN ACTIVE FEB 2014 RESIDUAL EFFECTS MARCH 2014 POST CAMPAIGN * Measured by multiplying individual tweets by that user’s number of followers.
Page 1 and 2: Case Study Lucas uses Venmo June 20
Page 3 and 4: Get ’em talking We realized we co
Page 5 and 6: The Epicenter We began with Bedford
Page 7 and 8: Unprovoked, fans of “Venmo Lucas
Page 9: We earned national press— Venmo:
Page 13 and 14: Here’s a look at the campaign’s

Lucas uses Venmo

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