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Lucas uses Venmo

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Gauged by search volume, interest in the campaign was<br />

directly proportional to increased interest in <strong>Venmo</strong>.<br />

SEARCH QUERIES <br />

<br />

KEYWORD = VENMO <br />

100%<br />

Curiosity about<br />

<strong>Lucas</strong> leads to<br />

increased interest<br />

in <strong>Venmo</strong><br />

Increase in search<br />

volume *<br />

KEYWORD = LUCAS VENMO <br />

DEC 9 2013 JAN 18 2014<br />

CAMPAIGN ACTIVE<br />

FEB 2014 <br />

RESIDUAL EFFECTS<br />

APRIL 2014 <br />

POST CAMPAIGN<br />

* http://www.google.com/trends/explore#q=venmo%2C%20lucas%20venmo&date=12%2F2013%205m&cmpt=q

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