Lucas uses Venmo
venmo-lucas-case-study
venmo-lucas-case-study
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Gauged by search volume, interest in the campaign was<br />
directly proportional to increased interest in <strong>Venmo</strong>.<br />
SEARCH QUERIES <br />
<br />
KEYWORD = VENMO <br />
100%<br />
Curiosity about<br />
<strong>Lucas</strong> leads to<br />
increased interest<br />
in <strong>Venmo</strong><br />
Increase in search<br />
volume *<br />
KEYWORD = LUCAS VENMO <br />
DEC 9 2013 JAN 18 2014<br />
CAMPAIGN ACTIVE<br />
FEB 2014 <br />
RESIDUAL EFFECTS<br />
APRIL 2014 <br />
POST CAMPAIGN<br />
* http://www.google.com/trends/explore#q=venmo%2C%20lucas%20venmo&date=12%2F2013%205m&cmpt=q