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Chapter 7: Aggregate Demand and Aggregate Demand and ...

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<strong>Chapter</strong> 7:<br />

<strong>Aggregate</strong><br />

<strong>Dem<strong>and</strong></strong> <strong>and</strong><br />

<strong>Aggregate</strong> Supply<br />

<strong>Aggregate</strong> <strong>Dem<strong>and</strong></strong>–<br />

<strong>Aggregate</strong> Supply Model<br />

• The AD-ASAS model enables us to analyze<br />

changes in real GDP <strong>and</strong> the price level<br />

simultaneously.<br />

• The AD-AS model provides keen insights on<br />

inflation, recession, unemployment, <strong>and</strong><br />

economic growth.<br />

The <strong>Aggregate</strong> <strong>Dem<strong>and</strong></strong> – <strong>Aggregate</strong> Supply (AD-AS)<br />

model is the macroeconomic model that uses aggregate<br />

dem<strong>and</strong> <strong>and</strong> aggregate supply to determine <strong>and</strong> explain the<br />

price level <strong>and</strong> the level of real domestic output.<br />

LO: 7-1<br />

McGraw-Hill/Irwin<br />

Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.<br />

7-2<br />

<strong>Aggregate</strong> <strong>Dem<strong>and</strong></strong> <strong>and</strong> the<br />

<strong>Aggregate</strong> <strong>Dem<strong>and</strong></strong> Curve<br />

• <strong>Aggregate</strong> dem<strong>and</strong><br />

curve is a schedule that<br />

shows the total quantity<br />

of goods <strong>and</strong> services<br />

dem<strong>and</strong>ed at different<br />

price levels.<br />

• There is an inverse<br />

relationship between the<br />

price level (as measured<br />

by the GDP price index)<br />

<strong>and</strong> real output<br />

dem<strong>and</strong>ed (real GDP).<br />

LO: 7-1<br />

ice Level<br />

Pri<br />

<strong>Aggregate</strong><br />

<strong>Dem<strong>and</strong></strong><br />

AD<br />

Real Domestic Output, GDP<br />

Changes in <strong>Aggregate</strong><br />

<strong>Dem<strong>and</strong></strong><br />

Determinant: Factor(s) of Determinant: AD shifts:<br />

Consumer wealth increases<br />

Consumer Consumers’ real incomes rise<br />

RIGHT<br />

Spending Household indebtedness rises<br />

Tax increases<br />

LEFT<br />

Investment<br />

Increases in real interest rate<br />

LEFT<br />

Spending Higher expected returns<br />

RIGHT<br />

Government<br />

Spending<br />

Increase in government spending<br />

RIGHT<br />

Net export Rising national income abroad<br />

Spending<br />

Depreciation of the dollar<br />

RIGHT<br />

LO: 7-1<br />

7-3<br />

7-4


Shifts in the <strong>Aggregate</strong><br />

<strong>Dem<strong>and</strong></strong> dCurve<br />

LO: 7-1<br />

ce Level<br />

Pric<br />

Decrease in<br />

<strong>Aggregate</strong><br />

<strong>Dem<strong>and</strong></strong><br />

Increase in<br />

<strong>Aggregate</strong><br />

<strong>Dem<strong>and</strong></strong><br />

AD 3<br />

Real Domestic Output, GDP<br />

AD 1<br />

AD 2<br />

7-5<br />

<strong>Aggregate</strong> Supply<br />

• <strong>Aggregate</strong> supply curve is a schedule that shows the<br />

total quantity of goods <strong>and</strong> services supplied at different<br />

price levels.<br />

• The aggregate supply curve in the short run <strong>and</strong> in the<br />

long run vary by the degree of wage adjustment<br />

• In the immediate short run, output <strong>and</strong> input prices are<br />

fixed, <strong>and</strong> the AS curve is horizontal<br />

• In the short run output prices are flexible while input prices<br />

are sticky, thus the AS curve is positively sloped<br />

• In the long run all prices are flexible, economy is at full<br />

employment (output is equal to potential), <strong>and</strong> the AS curve<br />

is vertical<br />

LO: 7-2<br />

7-6<br />

Immediate Short Run<br />

<strong>Aggregate</strong> Supply<br />

Short Run<br />

<strong>Aggregate</strong> Supply<br />

Pric ce Level<br />

AS ISR<br />

Price Leve el<br />

<strong>Aggregate</strong> Supply<br />

(Short Run)<br />

Immediate Short Run<br />

<strong>Aggregate</strong> Supply<br />

0<br />

Q f<br />

7-8<br />

Real Domestic Output, GDP<br />

LO: 7-2<br />

Real Domestic Output, GDP<br />

LO: 7-2<br />

7-7


Long Run<br />

<strong>Aggregate</strong> Supply<br />

Changes in <strong>Aggregate</strong> Supply<br />

ce Level<br />

Pric<br />

Long Run<br />

<strong>Aggregate</strong><br />

Supply<br />

AS LR<br />

Determinant: Factor(s) of Determinant: AS<br />

shifts:<br />

Input Prices Domestic resource prices rise<br />

Prices of imported resources rise<br />

Increased market power<br />

LEFT<br />

Productivity Increases in productivity RIGHT<br />

Legal-<br />

Institutional<br />

Environment<br />

Higher business taxes<br />

More government regulation<br />

LEFT<br />

LO: 7-2<br />

Real Domestic Output, GDP<br />

7-9<br />

LO: 7-2<br />

7-10<br />

Shifts in the <strong>Aggregate</strong><br />

Supply Curve<br />

LO: 7-2<br />

Pric ce Level<br />

Decrease in<br />

<strong>Aggregate</strong><br />

Supply<br />

AS 3<br />

AS1<br />

Real Domestic Output, GDP<br />

AS 2<br />

Increase in<br />

<strong>Aggregate</strong><br />

Supply<br />

Equilibrium Price Level <strong>and</strong><br />

Real GDP<br />

• Equilibrium occurs at the price level that<br />

equalizes the amount of real output<br />

dem<strong>and</strong>ed <strong>and</strong> supplied.<br />

• The equilibrium point is the intersection<br />

of the aggregate dem<strong>and</strong> curve <strong>and</strong><br />

aggregate supply curve.<br />

• This intersection determines the<br />

equilibrium price level <strong>and</strong> equilibrium<br />

real output.<br />

LO: 7-3<br />

7-11<br />

7-12


Equilibrium<br />

Equilibrium<br />

Real Output<br />

t Real Output<br />

t<br />

<strong>Dem<strong>and</strong></strong>ed<br />

Price Level<br />

Supplied<br />

(Billions)<br />

(Index Number) (Billions)<br />

AS<br />

$506 108<br />

$513<br />

508 104 512<br />

510 100 510<br />

Price Level<br />

100<br />

Equilibrium<br />

LO: 7-3<br />

512 96 507<br />

514 92 502<br />

Equilibrium Price Level <strong>and</strong><br />

Equilibrium Real GDP<br />

LO: 7-3<br />

AD<br />

510<br />

Real Domestic Output, GDP (Billions of Dollars)<br />

7-13<br />

7-14<br />

Using the AD-AS Model to Explain<br />

Inflation <strong>and</strong> Recession<br />

• When aggregate supply <strong>and</strong> aggregate dem<strong>and</strong><br />

change, inflation <strong>and</strong> recession can occur in the<br />

short run.<br />

• <strong>Dem<strong>and</strong></strong>-pull inflation occurs when aggregate<br />

dem<strong>and</strong> increases (AD curve shifts to the right).<br />

• Cost-push inflation occurs when the costs of<br />

production rise (AS curve shifts to the left).<br />

• Recession occurs when aggregate dem<strong>and</strong> falls<br />

(AD curve shifts to the left) <strong>and</strong> prices are sticky<br />

downwards.<br />

LO: 7-4<br />

7-15<br />

<strong>Dem<strong>and</strong></strong>-Pull Inflation<br />

LO: 7-4<br />

Price<br />

Level<br />

P 2<br />

P 1<br />

Increase in <strong>Aggregate</strong> g <strong>Dem<strong>and</strong></strong><br />

<strong>Dem<strong>and</strong></strong>-Pull<br />

Inflation<br />

Q f Q 1<br />

Real Domestic Output, GDP<br />

AS<br />

AD<br />

AD 1<br />

7-16


Cost-Push Inflation<br />

Recession<br />

Decrease in <strong>Aggregate</strong> g Supply<br />

AS 1<br />

AS<br />

Decrease in <strong>Aggregate</strong> g <strong>Dem<strong>and</strong></strong><br />

AS<br />

Level<br />

Price<br />

P 2<br />

P 1<br />

Cost-Push<br />

Inflation<br />

b<br />

a<br />

e Level<br />

Price<br />

P 1<br />

b<br />

a<br />

LO: 7-4<br />

Q 1 Q f<br />

Real Domestic Output, GDP<br />

AD<br />

7-17<br />

LO: 7-4<br />

Q 2 Q f<br />

Creates a<br />

Recession<br />

AD 1<br />

AD 2<br />

Real Domestic Output, GDP<br />

7-18

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