On Target
mar april 2008.pub - CFESA
mar april 2008.pub - CFESA
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Headquarters News<br />
ATTENTION VOTING MEMBERS OF CFESA!<br />
<strong>On</strong> April 15, 2008, the annual CFESA Profit Survey, conducted<br />
by the Profit Planning Group, was mailed to all<br />
Voting Members of CFESA. If you did not receive your<br />
survey to be completed and returned, please call CFESA<br />
Headquarters. If your company either has completed or<br />
is trying to complete the requirements for becoming a<br />
CFESA Certified Company, points are awarded for your<br />
participation in this survey. In addition, this survey is the<br />
best source for financial benchmarking information within<br />
the service segment of the foodservice industry. The information<br />
in the report – on gross margin, operating expenses,<br />
average collection period and the like – is arranged<br />
to provide direct comparisons with your firm. A<br />
special Microsoft Excel-based tutorial will be designed,<br />
using your particular company information, to compare<br />
your figures to those of the average CFESA member, in<br />
terms of sales size, line of business, etc. However, the<br />
information is available only to those firms that participate<br />
in the study.<br />
Please note that only the employees of Profit Planning<br />
Group will ever see your individual data. In over 20<br />
years of conducting benchmarking surveys, the Profit<br />
Planning Group has an unblemished record of maintaining<br />
confidentiality.<br />
<strong>On</strong>ce receiving the survey, you will have two options:<br />
• Complete the balance sheet and income statement<br />
on the survey, or<br />
• Attach your latest full-year balance sheet and income<br />
statement. Detailed financial statements are required<br />
so that the Profit Planning Group can complete the<br />
survey for you.<br />
Do not delay completing the questionnaire. The deadline<br />
for submission is July 15, 2008. As an added bonus,<br />
CFESA has arranged for Dr. Al Bates, president of the<br />
Profit Planning Group, to present the information to the<br />
membership at the Fall Conference in Vancouver this August.<br />
In addition to discussing this information, Dr. Bates<br />
will discuss the issue of warranty rates and how they affect<br />
your bottom line. Don’t wait. Return your information<br />
before the July 15, 2008 deadline. ■<br />
NRA Booth<br />
CFESA will exhibit at the upcoming NRA Show in<br />
Chicago, May 17-20, 2008. The booth number is 5332<br />
which is located in the North Hall. We will share booth<br />
space with MAFSI again this year and the booth will be<br />
very similar to the one last year. Be sure to stop by and<br />
pick up a copy of the new membership directory. The<br />
CFESA booth will offer show visitors a relaxing place to<br />
have a cool glass of water as well as a bag of popcorn<br />
thanks to Everpure and Star Manufacturing. If you would<br />
like more details regarding CFESA and the NRA show<br />
you may contact Lauri Smith at CFESA Headquarters;<br />
336.346.4700 or via email: lsmith@cfesa.com.<br />
New Logo<br />
The CFESA Marketing Committee was recently tasked<br />
with a “re-branding CFESA” project. The first step in the<br />
re-branding process was to create a new logo. As you<br />
may have noticed this issue of <strong>On</strong> <strong>Target</strong> features the<br />
new logo and it will soon appear on the CFESA website.<br />
The official logo is the “Four as <strong>On</strong>e Sphere.” The four<br />
elements represent our industry usages. IE: Gas, Steam,<br />
Electric, and Refrigeration. The logo is the formal identifier<br />
for the Association. The official colors are Pantone<br />
293 (blue), Pantone 187 (red), Pantone 123 (yellow), and<br />
Pantone 422 (gray). The logo may be printed in either<br />
four color or black and white depending on budget restraints.<br />
The logo may be embossed, embroidered, engraved,<br />
foil-stamped, etched in glass, etched in metal, or<br />
carved on wood. Electronic files are available for all of the<br />
approved logo marks. When reproducing the logo for any<br />
purpose it is essential that you use only the authorized<br />
electronic files.<br />
If you will be attending the CFESA Spring Conference,<br />
May 14-16, 2008 in Chicago, you will receive a disk with<br />
the electronic files of the new logo, as well as a handbook<br />
which details the new logo and it’s proper usages. If you<br />
would like more information regarding the new logo<br />
please contact Lauri Smith at CFESA Headquarters at<br />
336.346.4700 or lsmith@cfesa.com. ■<br />
CFESA Membership Directory<br />
The CFESA 2008-2009 Membership Directory will be distributed<br />
at the upcoming NRA Show in Chicago, May 17-<br />
20, 2008. In addition, all CFESA members will receive a<br />
copy of the directory which will be mailed the first week of<br />
June, 2008. If you would like to purchase additional copies<br />
of the directory you may do so for $10 per copy.<br />
Please contact CFESA Headquarters for more information<br />
at 336.346.4700. ■<br />
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