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News<br />

Buyers invited to apply for<br />

hosted programme<br />

Pic: SUPPLIED<br />

Craig Moyes, portfolio<br />

director of Africa Travel Week<br />

WORLD Travel Market<br />

Africa (WTM Africa),<br />

taking place on May 2-3<br />

2014 in Cape Town as<br />

part of the inaugural Africa Travel<br />

Week, is inviting senior buyers<br />

from across the globe including<br />

Africa to be part of its Hosted<br />

Buyer programme, says Craig<br />

Moyes, portfolio director, Africa<br />

Travel Week.<br />

“The programme is targeting<br />

those global buyers with direct<br />

purchasing responsibility for<br />

large volumes of African product.<br />

There will be 300 hosted buyers<br />

for WTM Africa of which about<br />

10% will be recruited from the<br />

African continent. In addition,<br />

there will be over 2 500 trade<br />

visitors from Africa at the event.”<br />

WTM Africa is the B2B<br />

exhibition for the African leisure<br />

travel industry, attracting<br />

exhibitors from within<br />

Sub-Saharan Africa as well as<br />

North African destinations.<br />

Africa Travel Week – a ‘3<br />

shows in 1’ concept – includes<br />

fellow Reed Travel Exhibitions’<br />

(RTE) events, namely Incentive,<br />

Business Travel and Meetings<br />

(IBTM) Africa and International<br />

Luxury Travel Market (ILTM) Africa;<br />

the latter shows (April 28-30) will<br />

only be hosting international<br />

buyers who are looking to place<br />

inbound business with the<br />

continent’s suppliers. The three<br />

individual events are co-located<br />

at the Cape Town ICC.<br />

Following the global RTE<br />

hosted buyer formula, these<br />

pre-qualified buyers will meet<br />

with their suppliers of choice<br />

throughout Africa Travel Week<br />

in pre-scheduled, targeted<br />

business meetings and benefit<br />

from complimentary flights,<br />

transfers and accommodation.<br />

Other benefits include access to a<br />

Hosted Buyer lounge, invitations<br />

to exclusive networking functions<br />

and education programmes.<br />

Comments Moyes: “RTE has<br />

a portfolio of market-leading<br />

events where the hosted buyer<br />

format is at the core of the<br />

shows. We will focus our efforts<br />

through a global network<br />

of specialists in researching,<br />

identifying and inviting the<br />

highest-quality buyers to each of<br />

our events, specifically targeting<br />

a greater proportion of buyers<br />

from established source markets<br />

including the US and Europe<br />

at Africa Travel Week, as well as<br />

emerging international markets<br />

including Asia-Pacific and Latin<br />

America.”<br />

Buyers are pre-selected<br />

through a strict qualifying<br />

process by teams around the<br />

world; buyers can also apply<br />

directly through each of the show<br />

websites.<br />

All of the eligible candidates for<br />

the RTE Hosted Buyer programme<br />

at Africa Travel Week must meet<br />

the following set of requirements:<br />

potential for future international<br />

business; evidence of past/future<br />

business in Africa; responsibility<br />

for contracting/purchasing<br />

authority; annual budget; and<br />

reasons for attending. In general,<br />

but not specifically, a Hosted<br />

Buyer programme’s registration<br />

will remain open until about a<br />

month before the event or until<br />

the diary system of appointments<br />

is closed. g<br />

TB1685SD<br />

November 2013 • TRAVEL BUYER 5

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