Purple Cow
Purple Cow! Transform Your Business by Being ... - QuBranx.com
Purple Cow! Transform Your Business by Being ... - QuBranx.com
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Seth Godin<br />
their friends, and Waters’ reputation was made. Today,<br />
Hairspray, based on his movie of the same name, is the<br />
hottest play on Broadway. Many of those who tread a more<br />
culturally acceptable path to get to the same end have not<br />
succeeded nearly as well.<br />
<br />
A restaurant near my house hired a teenager to wear<br />
a clown suit and do magic tricks and create balloon animals<br />
all weekend, every weekend. The result is pretty predictable.<br />
Kids told kids, parents told parents, and the<br />
restaurant was packed with families every weekend. It wasn’t<br />
hard, but it was remarkable.<br />
<br />
When Best Buy changed their product (the store!)<br />
and got rid of the commissions, that set the stage for a<br />
growth spurt that took them from $250 million in annual<br />
revenue to more than $23 billion. A retailer does more<br />
than just move boxes. A retailer sells, with the environment<br />
and the people who work there. Best Buy made their sales technique<br />
so different it was noteworthy.<br />
<br />
Other than its much fabled open-source origins,<br />
why does Linux have such a following? One reason is that<br />
becoming a Linux user requires a real commitment. Linux<br />
is hard to install, hard to use without a lot of practice, and<br />
not easy to integrate into a traditional corporate environment.<br />
All of these hurdles, though, created a devoted and<br />
loyal core. This group realized that as they got more and<br />
more people to invest their time in using and supporting<br />
the product, the operating system would get better, investments<br />
would be made in software and user interfaces, and<br />
internal issues would disappear. The flaws in the product<br />
itself created an asset.<br />
<br />
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