Printing Company Charlotte

A Menu of Marketing Services in One Stop
We make it easier for you to get things done. Let us help you attract more leads while
you focus on making them happy. It's like we're your personal Marketing Dept!

When I came to Perfect Image over eight years ago,
my vision for the company was to diversify into the
online area and more. With our then limited
offering of design, printing, and mailing, I saw that
our clients needed more tools and media options
for their effective marketing. We’ve since
accomplished that, having added web design, email
marketing, and promotional products to the mix.
Now we can offer comprehensive marketing plans
that are unbiased, focusing on what works best for
our client, not limited by what we offer. We realize
you have options for getting the help you need.
Direct Mail for Your Marketing Campaign
Actually, the better question is: which one is best for your situation? The answer may
be to use BOTH in an integrated marketing campaign. This allows you to stay top-ofmind
with your customers while simultaneously nurturing prospects along the way to
a purchase (often referred to as the sales funnel—a future blog topic!).

Email marketing is effective and inexpensive…as long as you have a relationship
with that person. Your customers and prospects, anyone you’ve transacted with—
they’re all good candidates whose email address you’re apt to know. But we don’t
recommend purchasing an email list of strangers you’d like to solicit. Your prospects
appreciate those about as much as you and I do.
We use email best practices to achieve better results.
It’s not as simple as attaching a file. With every email campaign, we pay attention to
the following considerations and a lot more:
‣ Proper subject line structure and
length
‣ How to avoid recipients’ spam
filters
‣ The right mix of text and graphics
‣ Protocols on “telling vs. selling”
‣ Links to other websites
‣ Best time of day to publish
‣ How to build your own opt-in list
‣ Use of Calls-to-Action (CTAs)
‣ Tips to improve your open rate and
click rate
‣ Compliance with CAN-SPAM laws

Perfect Image provides expert management and implementation of your key marketing
communications. followers and volunteers with insights gained from our 30+ years of
serving the nonprofit community.
Areas in which we can support you include:
Branding & Marketing Strategy — logo design, tagline, media strategies
Graphic Design — layouts in various file formats, copywriting, all your print
collateral, etc.
Printing — business cards, brochures, flyers, conference
materials, etc
Direct Mail — fundraising solicitation letters, year-end donor
statements, targeted mailing lists of likely donors or volunteers, postcards
Email Campaigns — eNewsletters, event invitations and reminders, thank you notes,
etc.
Web Design — new web designs or updates, secure online
donations, consistent with your print collateral, ease of navigation,
infographics, SEO-appropriate text and images, etc.
Promotional Items—pens,
bookmarks, mugs, magnets, coasters, personalized candy, pads, etc.
Fulfillment—conference materials kits, donor appreciation items, online product
sales, etc.

For more information please visit
http://www.perfectimagemktg.com