DRIVEauto by Sinclair-Final.pdf
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Stimulus<br />
Consumer Sees An Ad<br />
Zero Moment of Truth 1st Moment of Truth 2nd Moment of Truth<br />
Consumer Does Online Research<br />
Reads Reviews<br />
Looks For Promotion & Specials<br />
Comparison Shops Online<br />
Dealership Shopping Experinece<br />
Customer Engages With vehicle<br />
and Dealership In-Person<br />
Consumer Purchases and uses<br />
Vehicle<br />
Consumer Experiences Positive<br />
or Negative Experience with<br />
Brand and dealership<br />
The Average Shopper<br />
Uses 18.2 Sources Before<br />
Making a Decision<br />
Consumer Leaves Feedback on<br />
Social Media Channels Etc.
IMPACT<br />
Lot Ups <br />
Phone Ups <br />
Internet Ups
9 Million Reasons Why VDP Views <br />
Are The Metric That Matters
VDPviews<br />
The Metric<br />
That Matters
PRODUCTS<br />
[THAT DRIVE VDPs]
BE FOUND WHEN PEOPLE<br />
CAR SHOP ONLINE<br />
BUILD A FAN BASE:<br />
GENERATE MORE<br />
LEADS<br />
Search<br />
Engine<br />
Marketing<br />
Social Media<br />
Campaigns<br />
QUANTIFY<br />
YOUR DIGITAL<br />
FOOTPRINT<br />
Conversion<br />
Tracking<br />
Contextual<br />
Rollover<br />
Banners<br />
Auto Dashboard 2.0<br />
MARKET<br />
SMARTER<br />
<br />
<br />
CAPTURE RELEVANT<br />
CAR SHOPPERS<br />
Re-Targeting<br />
Ads<br />
CONVERT THOSE<br />
RUNAWAY LEADS<br />
Reputation<br />
Management<br />
<br />
<br />
TRACK, ANALYZE &<br />
IMPROVE ONLINE REVIEWS<br />
<br />
VIDEOS ARE WORTH MORE<br />
WORDS THAN WE CAN COUNT<br />
Video<br />
Pre-Roll<br />
Dynamic<br />
Call Tracking<br />
MEASURE<br />
<br />
<br />
<br />
Digital<br />
CO-OP Ads<br />
SEAMLESS<br />
INTEGRATION<br />
WITH CO-OP<br />
PROGRAMS<br />
Targeted<br />
Paid Emails<br />
TARGET CORE CAR SHOPPERS<br />
GENERATE LEADS &<br />
GROW YOUR DEALERSHIP
AUTO MATTERS plays directly in the news,<br />
making it DVR proof and positioning your<br />
Dealership as an expert in the field of<br />
Automotive.<br />
CObranding
Google’s Mission<br />
RELEVENCY
Shoppers Request<br />
Shoppers Request<br />
SHOPPERSrequest<br />
MAZDA 6<br />
MAZDA 6<br />
FOR<br />
SALE<br />
FOR<br />
SALE<br />
UNDER<br />
$15K<br />
UNDER<br />
$15K
OLD<br />
OLD!<br />
MODEL<br />
MODEL<br />
Shoppers Request<br />
Shoppers Request<br />
MAZDA 6<br />
MAZDA 6<br />
FOR<br />
SALE<br />
FOR<br />
SALE<br />
UNDER<br />
$15K<br />
UNDER<br />
$15K
NEW<br />
NEW!<br />
MODEL<br />
MODEL<br />
Shoppers Request<br />
MAZDA 6<br />
FOR<br />
SALE<br />
UNDER<br />
$15K
DYNAMIClanding<br />
Shoppers Request<br />
MAZDA 6<br />
FOR<br />
SALE<br />
UNDER<br />
$15K<br />
MAZDA 6<br />
FOR<br />
UND
CONVERSIONtracking
SALESattribution
RETARGETING<br />
BANNERS<br />
PREROLL<br />
RICHMEDIA<br />
ZYPMEDIAnetwork
VIDEOpreroll
VDP Matching<br />
VDP Matching<br />
VDPmatching<br />
Dynamic Display Display Ads Ads<br />
& & Dynamic Headlines<br />
2. Adobe CMO.com<br />
2. Adobe CMO.com
• Proprietary data<br />
• Tested delivery rates<br />
• DMA Guideline and CAN-SPAM compliant<br />
• Filtered demographic and behavioral filters<br />
• Geographic filters<br />
• 200M+ Double opt-in subscribers<br />
• Real-time tracking of email campaigns<br />
• Regularly updated database (every 60-90 days)<br />
• Average of 120+ categories.
`<br />
Facebook Insights<br />
!<br />
Measure Actions, Clicks, and Impressions<br />
Gauge Campaign Performance<br />
Generate reports<br />
PROMOTED CONTENT<br />
BRAND VIDEOS<br />
EVENTS<br />
SWEEPSTAKES
STOPguessing<br />
STARTmeasuring
ENTIRELY<br />
customizable
• Monitor Everything<br />
• Pre-Built Widgets<br />
• Custom Data Sources<br />
• Real-Time Reports<br />
• Historical Data<br />
• Data Exports<br />
• TV Mode<br />
• Fully-Customizable
Customizable PDF Reports
CONVERSIONtracking
WALK-INtracker<br />
iLeadtracker
DRIVEintelligence<br />
VDPtracking
TURNKEYmailers<br />
SATURATIONcampaigns<br />
GARAGEpredictors<br />
PURCHASEpredictors<br />
CONVERSIONtracking
WHY?<br />
• Custom Online Ad Campaigns<br />
• Lower Minimum Budgets<br />
• Call Lead Tracking<br />
• Email & Conversion Lead Tracking<br />
• COOP Friendly Products
esults
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