DRIVEauto by Sinclair-Final-v2.pdf
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Stimulus<br />
Consumer Sees An Ad<br />
Zero Moment of Truth 1st Moment of Truth 2nd Moment of Truth<br />
Consumer Does Online Research<br />
Reads Reviews<br />
Looks For Promotion & Specials<br />
Comparison Shops Online<br />
Dealership Shopping Experinece<br />
Customer Engages With vehicle<br />
and Dealership In-Person<br />
Consumer Purchases and uses<br />
Vehicle<br />
Consumer Experiences Positive<br />
or Negative Experience with<br />
Brand and dealership<br />
The Average Shopper<br />
Uses 18.2 Sources Before<br />
Making a Decision<br />
Consumer Leaves Feedback on<br />
Social Media Channels Etc.
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