Yuval Golan Professor Riccardo Tiscini

Yuval Golan
Barter Online Platform
any concrete data on the sales that the program was able to generate. Excerpting further from Seth
Goldstein words, “Advertisers are fond of distracting users; users are fond of ignoring advertisers;
advertisers are fond of distracting better; users are fond of ignoring better.”
If an advertiser, in the caliber of Procter & Gamble combined with social networking giant like
Facebook, is facing such level of problems trying to “juice out” positive revenues, then how
difficult would it be for smaller advertisement players and those smaller sites like Twitter and
others alike? Add to that the fact that the world has not even reached 40 percent in its recovery
journey from serious recession, what kind of revenue model can be devised to enable social
networking sites make a sizeable profit? Certainly, sites of this caliber cannot keep on operating
forever without be able to generate sizable revenue. Perhaps the time has come for the world of
Internet to witness another dimension of income generation that will change the existing trend.
From talent sourcing to brand awareness building to prospecting for customers, social networking
services can provide immense help in handling many aspects of a company’s business, provided
the company knows what to do.
Here is what I am proposing to hit goldmines and steer clear of landmines as we take all those
social networking opportunities to people and companies worldwide.
Karma Favors believes that improving upon Barters’ model of old times and launching it on an
online platform would increase its efficiency and reach. The main strategy combines three crucial
elements: (1) Creating a community of users (2) where a one-on-one donation is not involved, (3)
but rather an exchange with a network of users over a safe word-class social networking platform.
Furthermore, the idea is to create money by exchange of favors that are not purchased by finances
or initially so). A “bank” of favors will be available for users, they may be able to use them to
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