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AN INFORMATION & RESOURCE PACK FOR PARENTS AND PROFESSIONALS

Pleasure Vs Profit - information pack - numero 2 - Zero Tolerance

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Bill Margold – http://www.billmargold.com/aboutme.php.htm<br />

William Margold has been involved in the porn industry for over 40 years as an<br />

actor, scriptwriter, director and activist. He is a former director of the Free Speech<br />

Coalition, ( http://www.freespeechcoalition.com/about-us.html) a co-founder of<br />

Fans of X-Rated Entertainment (F.O.X.E at http://en.wikipedia.org/wiki/Fans_of_X-<br />

Rated_Entertainment) and a member of the Adult Video News (AVN) Hall of Fame.<br />

Check here for an interview he gave on the porn industry –<br />

http://journals.democraticunderground.com/Anti-Porn%20Activist/4<br />

PLEASURE VS. PROFIT SOUNDTRACK "TRIPLE THREAT OF PORN"<br />

This refers to a concept developed by Cooper et al to explain factors ‘driving’ or<br />

.<br />

pushing people towards pornography use. These are:<br />

Accessible with porn now available 24 hours a day, 7 days a week, 365 days a<br />

year. With new technology there are no limits to when or where porn can be<br />

accessed.<br />

.<br />

.<br />

Affordability with porn now free to view online. It is free on purpose to<br />

encourage people to start to use it. The porn industry is aware of how they need<br />

to market it towards both existing and, importantly, new consumers. The more<br />

time and visits a curious viewer makes, the more likely it is that they will start to<br />

pay or subscribe.<br />

Anonymity as porn is available without having to speak to anyone such as shop<br />

workers or telephone ordering lines. Without this contact, people feel able to<br />

access more hard-core porn than before. People tend to engage in and look at all<br />

kinds of things online that they wouldn't do anywhere else.<br />

8

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