BUSN 427 Final Exam (Devry)

BUSN 427 Final Exam (Devry)
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(TCO 1) Which are factors that move the world toward more globalization?
(TCO 2) What is the difference between communists and social democrats?
(TCO 3) What is probably more important than culture in explaining the differences in economic
growth between countries?
(TCO 3) Which theory deals with competitive advantage for countries?
(TCO 4) FDI tends to flow
(TCO 5) Which of the following is not a member of the Asia-Pacific Economic Cooperative?
(TCO 6) What common good is used in most nations to create an index for measuring purchase
power parity in various nations?
(TCO 8) What are the various types of countertrade available?
(TCO 8) In distribution strategy, what are the four main differences between countries?
(TCO 3) When McDonald’s initially entered China, it was confident that its success in other
parts of the world would facilitate its success in China, but they quickly found out that the
relationships and connections implied by guanxi are an essential to business success in
China. McDonald’s lost an attractive store location near Tiananmen Square to a Hong Kong
developer who, thanks to relationships and connections developed over the years, was able to
persuade city officials to overlook the lease McDonald’s held for the property.
Explain the concept of guanxi. Why is it so important to businesses operating in China? How did
McDonald’s lack of guanxi raise its costs of doing business in China?

(TCO 3) In 2006, two Chinese journalists reported that the working conditions at Hongfujin
Precision Industries where Apple’s iPods are produced were substandard. According to the
report, not only were workers at the plant poorly paid, but they were also forced to work
overtime. Apple immediately responded to the allegations and audited the factory in question.
However, managers at the factory filed a defamation lawsuit against the two journalists. Despite
the fact that Apple’s audit did indeed show substandard working conditions at the factory,
Hongfujin did not withdraw the lawsuit. Eventually the Reporters Without Borders group took
up the case for the two reporters and the lawsuit was dropped.
Should Apple be responsible for ensuring that its suppliers are safeguarding the basic rights and
dignity of its employees? How can Apple be sure that its suppliers do not employ sweatshop
labor?
(TCO 3) Exports are largely responsible for China’s recent rapid economic growth. The country,
capitalizing on its cheap labor force, has focused on converting raw materials into products that
are exported to developed countries such as the United States. In 2008, China’s trade surplus was
a record $280 billion, and its holdings of foreign exchange reserves were over $1.95 trillion.
Some critics have suggested that China is following a neomercantilist policy.
Are the claims that China is following a neomercantilist policy valid? Why or why not?
(TCO 4) For years, Japan has been relatively closed to significant foreign direct investment, but
more recently the government has changed its policy and actually now encourages inward
investment. Wal-Mart, taking advantage of this shift in policy, acquired a large Japanese retailer
in 2002. Wal-Mart’s initial venture into Japan has been challenging and has forced the company
to change its approach to better compete with local retailers and meet the needs of Japanese
consumers.
Why did Japan change its position on inward foreign direct investment? How will Wal-Mart’s
investment benefit Japan?
(TCO 7) Which of the following are true about the International Monetary Fund?
(TCO 5) Concerning European Union’s progress toward creating a single financial market, the
quest started in 1999 was to have been completed by 2005, however, progress has been slowed
by various factors related to the tradition of each member country operating autonomously. By
2007, significant progress had been made. Some 41 measures designed to create a single market
were in place and others were in the pipeline. The current issue facing the EU revolves around
the enforcement of the rules that have been established as law. Some experts believe that it will
be at least another decade before the benefits of the new rules become apparent. Discussion of
this feature can begin with the following questions.
What are the benefits of creating a single financial market in the European Union for companies?
Does it make sense for consumers?
(TCO 6) In the 1980s, Caterpillar was negatively affected by a strong dollar and lost significant
market share to Japanese competitor Komatsu. The situation prompted Caterpillar to revise its

global strategy and by the 2000s, the company was in a much better position to deal with volatile
currency values. More recently, a strong dollar has actually helped boost Caterpillar’s bottom
line.
In the 1980s, a stronger dollar hurt Caterpillar’s competitive position, but in 2008 a stronger
dollar did not seem to have the same effect. What had changed?
(TCO 7) After joining the European Union in 2004, Latvia established a currency board system
that pegged the value of its currency to the euro. This system came under significant pressure
when the effects of the financial crisis that began in the United States in 2008 spilled over into
the country. Latvia was eventually forced to ask the International Monetary Fund and the
European Union for assistance in order to get its financial system and economy back on track. As
part of the assistance package, Latvia was required to make significant changes in its economic
policy.
Why did the initial effort by Latvia’s government to stabilize the country’s currency fail? Was
the government attempting to stop a banking crisis or a foreign debt crisis?
(TCO 8) Vellus Products is a small company that produces personal care products for dogs.
Vellus Products initially began exporting when a Taiwanese business placed an order for its dog
shampoo. Since then, Vellus Products has expanded its export business and today, international
sales account for about half its total sales. Vellus Products now sells in 28 countries around the
world.
Can other small companies learn from the experiences of Vellus Products? Reflect on the tips of
Vellus Products’ founder Sharon Doherty for beginning the export process.
(TCO 8) By 2012, India is expected to export half a million vehicles a year. South Korea’s
Hyundai is leading the charge, exporting over one third of its Indian production. Suzuki and
Nissan have both entered the Indian market more recently. Both companies see the Indian market
as an important component in their future production and marketing strategies.
Why did Hyundai and other global automakers choose India as a production location? What
makes India attractive to auto producers?
(TCO 8) Microsoft is meeting the challenges of expanding into the potentially lucrative Indian
market, a market where currently most people cannot afford a computer nor the Microsoft
programs to run it. Microsoft has changed its highly standardized approach to markets to develop
products specifically designed to meet the needs of the Indian market. In addition, the company
has established local R & D operations that it hopes will generate new products for the market.
How does Microsoft vary the marketing mix of its existing product offerings to gain traction
with Indian customers? What else has Microsoft done to make headway in India?