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CGD 318 Week 2 Assignment To Accept or Reject a Client

For more course tutorials visit www.uoptutorial.com News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format. Include at least one scholarly resource in addition to the course text.

For more course tutorials visit
www.uoptutorial.com

News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format.
Include at least one scholarly resource in addition to the course text.

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<strong>CGD</strong> <strong>318</strong> <strong>Week</strong> 2 <strong>Assignment</strong> <strong>To</strong> <strong>Accept</strong> <strong>or</strong> <strong>Reject</strong> a <strong>Client</strong><br />

Click Here to Buy the Tut<strong>or</strong>ial<br />

http://www.uoptut<strong>or</strong>ial.com/index.php?route=product/product&path=432&prod<br />

uct_id=6603<br />

F<strong>or</strong> m<strong>or</strong>e course tut<strong>or</strong>ials visit<br />

www.uoptut<strong>or</strong>ial.com<br />

<strong>To</strong> <strong>Accept</strong> <strong>or</strong> <strong>Reject</strong> a <strong>Client</strong>. A well-known professional baseball player is suspected of<br />

having used steroids and other perf<strong>or</strong>mance-enhancing drugs. He has not been charged. His<br />

agent asks you to advise and assist him in handling the intense media interest in the case. He<br />

wants you to try to place fav<strong>or</strong>able st<strong>or</strong>ies about the baseball star in the media and create a<br />

positive environment f<strong>or</strong> him. If f<strong>or</strong>mally accused, it could mean irreparable damage to his<br />

baseball career.<br />

You are not asked to do anything unethical. The money is quite good, and you know the<br />

publicity from w<strong>or</strong>king on the case will probably help your public relations consulting career,<br />

especially if the athlete is exonerated. Would you take the account? The agent tells you<br />

confidentially that the athlete has admitted that he took some substance that was unknown to<br />

him, but may have been steroids. Does this inf<strong>or</strong>mation affect your decision? What are the<br />

ethics of the situation as you see them?<br />

Write a proposal to your business partners regarding the situation. Answer any questions<br />

brought up in the case and compare the case to at least one similar case with a well-known<br />

ballplayer found through your research. Finally, make a recommendation to your partners as<br />

to whether <strong>or</strong> not you should accept the contract.

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