Welcome to Chester’s

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Chester’s Chicken On The Fly! Why “On The Fly” 8. Chicken biscuit all day (in between meal segments) 9. Wedges – great item for vegetarians; value consideration for cash-strapped consumers 10. Food safety – freezer to fryer 11. Turn key set up and training 12. Chester’s brand equity – 1,500+ locations 13. The Nest Egg – attention-getting design
Chester’s Chicken On The Fly! Brand Equity: Chester’s Chicken has built a reputation for serving Great Tasting Fried Chicken that’s cooked to perfection, with a unique taste and style. The distinct identity, featuring the image of Chester the Chicken and expressive type, is the single most powerful projection of the brand. The Chicken On The Fly offer and tag line builds on the equity of the current identity that customers have come to know in the marketplace today.
Page 1 and 2: Welcome to Chester’s
Page 3 and 4: History of Chester’s
Page 5 and 6: Flexible Locations & Store Design C
Page 7 and 8: Flexible Locations & Store Design A
Page 9 and 10: Supermarket Programs 1. Independent
Page 11 and 12: Supermarket Programs
Page 13 and 14: Chester’s Core Equipment
Page 15 and 16: Chester’s Restaurant-In-Store Bef
Page 17 and 18: Chester’s Tenders & Signature Pot
Page 19 and 20: Chester’s Support Chester’s Uni
Page 21 and 22: Chester’s Support Chester’s Bus
Page 23 and 24: Chester’s Support Opening Day Che
Page 25 and 26: Chester’s Support Monthly - Local
Page 27 and 28: What’s New With Chester’s Chest
Page 29 and 30: What’s New With Chester’s Chest
Page 31 and 32: What’s New With Chester’s
Page 33: Chester’s Chicken On The Fly! Why
Page 37 and 38: Chester’s Chicken On The Fly! The
Page 39 and 40: Chester’s Chicken On The Fly! Chi
Page 41 and 42: Chester’s Chicken On The Fly! Ext
Page 43 and 44: Why Chester’s A Great Business Op
Page 45 and 46: Why Chester’s
Page 47: Ready to Roll?

Welcome to Chester’s

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