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here - the European Business and Biodiversity Campaign!

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III. Presentations: Mainstreaming of biodiversity in <strong>the</strong> business sector in Europe – Daan Wensing___________<br />

2. Mainstreaming of biodiversity in <strong>the</strong> business sector in Europe<br />

Presentation by Daan Wensing,IUCN <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s, Leaders for Nature<br />

Daan started with a brief description of IUCN’s background in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s. During <strong>the</strong> past years,<br />

it almost entirely relied upon government funding which left <strong>the</strong> organisation vulnerable to budget<br />

cuts. In 2010, <strong>the</strong> government funding was reduced drastically, so that half of its staff was made<br />

redundant. IUCN in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s was thoroughly reorganised <strong>and</strong> a more diverse funding base<br />

was created by involving companies.<br />

One of <strong>the</strong> new initiatives is Leaders for Nature. It is an<br />

international learning <strong>and</strong> action oriented network for current<br />

<strong>and</strong> future business leaders of 19 companies, which was<br />

created by decisive action of about 90 young professionals who<br />

www.leadersfornature.nl<br />

wrote a letter to <strong>the</strong>ir CEOs calling for more attention on biodiversity <strong>and</strong> ecosystem services.<br />

When those companies did not act, <strong>the</strong> young professionals lobbied more intensively <strong>and</strong> in<br />

collaboration with IUCN in <strong>the</strong> Ne<strong>the</strong>rl<strong>and</strong>s, Leaders for Nature was established. In <strong>the</strong> beginning,<br />

membership was free <strong>and</strong> <strong>the</strong> focus was on raising awareness among companies about biodiversity<br />

<strong>and</strong> ecosystem services.<br />

After a while it became apparent that awareness-raising was not enough to facilitate change. The<br />

focus has shifted towards designing targets <strong>and</strong> implementing action plans. The meetings are not<br />

public. They are organised by <strong>and</strong> for <strong>the</strong> participating companies, targeting CEOs, senior<br />

management <strong>and</strong> young professionals. Many of <strong>the</strong> first members were consulting agencies. Today,<br />

<strong>the</strong> membership base encompasses almost all corporate sectors. The programme of Leaders for<br />

Nature covers different business to business meetings: master classes, Leaders for Nature forums,<br />

inspiration meetings <strong>and</strong> best practice sessions. Overall,<br />

<strong>the</strong> initiative focuses on <strong>the</strong> importance of ecosystems<br />

<strong>and</strong> biodiversity for <strong>the</strong> business society; <strong>the</strong><br />

importance of integrating sustainability within <strong>the</strong><br />

core business taking into consideration <strong>the</strong> principle<br />

of ecosystem thinking; <strong>and</strong> <strong>the</strong> importance of showing<br />

leadership within various management levels<br />

regarding Corporate Social Responsibility.<br />

Leaders for Nature is an initiative that<br />

was started by <strong>the</strong> private sector<br />

calling for more attention for<br />

biodiversity <strong>and</strong> ecosystem services.<br />

(source: Leaders for Nature)<br />

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