FOR MEN! - Atlantic Plant Services
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jul/aug/ 05<br />
GOLDWELL<br />
magazine<br />
HI-LITES<br />
HOT OFF THE PRESS<br />
CARE <strong>FOR</strong> HAIR AND SCALP<br />
MORE <strong>FOR</strong> <strong>MEN</strong><br />
TREND ZOOM ‘05<br />
LAS VEGAS<br />
PORTFOLIO BUILDERS<br />
COLOR GLOW IS A STAPLE
HI-LITES<br />
CARING<br />
CUT-A-THON<br />
Albert Snow and his team at the Albert Snow<br />
salon in Hamilton, Ontario, believe in giving back to<br />
their community and Goldwell is their partner in their<br />
caring efforts. Recently, their annual cut-a-thon<br />
raised about $5,000 for the McMaster Student<br />
Outreach Clinic, a local volunteer charity organization<br />
supporting the community’s homeless.<br />
They got involved when one of Snow’s clients<br />
asked for their help. She and the Outreach<br />
Volunteers spend Wednesday evenings helping the<br />
homeless find shelter and medical care for their<br />
feet, while passing out blankets, hot chocolate<br />
and fruit to those who won’t leave the streets.<br />
GOLDWELL<br />
AT THE GRAMMY AWARDS<br />
When Songstress/Actress Eve chatted up Joan Rivers on the Red Carpet at the 2005 Grammy Awards, she gave<br />
a shout out to her hair stylist, Suzette Boozer. Just like Eve depends on Suzette to keep her looking her very best,<br />
Suzette relies on Goldwell products, such as Goldwell hair colour and Kerasilk haircare to keep Eve’s hair soft and<br />
silky, as she morphs from one style to the next for her hit television series and special appearances.<br />
Four years ago, the Albert Snow team<br />
launched a cut-a-thon to raise funds for the<br />
supplies, and it continues to get bigger every<br />
year. This year, they invited 20 local salons to<br />
help do haircuts, and Goldwell was the sole<br />
sponsor of this event providing the necessary<br />
supplies, as well as having donated four gorgeous<br />
gift baskets packed with products for<br />
raffles and products for back bar use.<br />
“Bringing 52 hairdressers from local salons<br />
together to help our community is rewarding<br />
for everyone,” says Snow. “Not only do we<br />
help a worthy local cause, but we get to see<br />
fellow hairdressers we haven’t seen all year.”<br />
LEFT TO RIGHT<br />
far back: DINA DISARNO<br />
and BEV CAMPBELL<br />
from Hair Design by Bev /<br />
SARAH from Albert<br />
Snow Salon<br />
middle: KATHY PEARSON<br />
and PAT DECARIA<br />
from Pat Decaria Salon /<br />
ALBERT SNOW<br />
from Albert Snow Salon /<br />
IRENE TOMBOLINI<br />
- KPSS Sales Consultant<br />
/ COURTENAY BOEHM<br />
and NAHRAIN ODISHO<br />
from Albert Snow Salon<br />
front: MIRJANA ERENT<br />
- KPSS District Sales<br />
Manager / CAR<strong>MEN</strong><br />
FARRUGIA from Carmen<br />
Hair Group
CONGRATULATIONS to Goldwell North<br />
American Guest Artists CAM PATEY /The Hair<br />
Factory, St. John’s, NFLD/ and FRANK TRIPODI<br />
/Phases Salon, Woodbridge, ON/. They are finalists<br />
for the 16th Annual North American Hairstyling<br />
Awards in the Texture category.<br />
AMBUSH<br />
MAKEOVER<br />
Ambush Makeover’s dramatic, fast-paced<br />
makeovers require a top team of celebrated stylists,<br />
makeup and hair artists to produce a segment that’s<br />
fun, interesting and delightful to their audience.<br />
That’s why the producers recently called on two<br />
Goldwell artists, Janet Rufin from New York City and<br />
David Austin from Las Vegas, to create new looks<br />
for unsuspecting male targets.<br />
Rufin, who is a Goldwell Technical Associate for<br />
Goldwell of Metro New York, recently opened her<br />
own salon, Parlor, in New York City. She teamed<br />
with colleague Brian Pickston, to turn a music<br />
teacher from Queens with hair down to his knees<br />
into a Josh Duhamel look-a-like. They combined a<br />
short, hot cut with lowlights using none other than<br />
the unique Goldwell Colormat to create drama on<br />
camera. When the cameras panned the salon, they<br />
revealed an array of Goldwell products and technical<br />
tools to the audience.<br />
DAVID AUSTIN >><br />
THEY’RE<br />
NAHA<br />
FINALISTS!<br />
Further NAHA Finalist congratulations go to our Goldwell partners: EDWIN JOHNSTON<br />
/The Cutting Room, Nanaimo, BC/, MIKE INSALACO /Hot Heads Salon, Kitchener, ON/,<br />
RINO BALZANO /Capucci Salon & Spa, Toronto, ON/, LINA SHAMOUN /Deeva Hair,<br />
Kitchener, ON/, and JUDY MACDONALD /The Hair Factory, St. John's, NFLD/<br />
>>The NAHA's are July 24 in Las Vegas. To attend and cheer these individuals on,<br />
call 1-800-468-2274 or visit www.hairstylingawards.com.<br />
When Ambush Makeover traveled to Las Vegas,<br />
they called on David Austin, Euphoria’s Director of<br />
Goldwell Education, to add his expertise. This particular<br />
ambushee’s wife had written the show begging for<br />
a makeover for her husband, who had become a Jerry<br />
Garcia clone, complete with long gray hair and beard.<br />
Austin, who is also president of the Nevada State<br />
Board, cut the target’s hair short, added highlights<br />
to blend in the gray and cut the beard off completely.<br />
“His wife loved it!” says Austin, especially when he gave<br />
the cut a touchable finish with Trendline Jelly Mousse.<br />
Austin shares his behind-the-scenes story: “When<br />
you’re working on TV, you need to create dramatic<br />
contrast from start to finish,” he explains. “They’ll<br />
show before and after photos next to one another,<br />
and while the looks can appear very different in person,<br />
they’ll look softer on camera. For example, in this<br />
case, I put in stronger highlights than I would with<br />
a regular client to get a natural look on camera.”
HOT<br />
OFF<br />
THE<br />
PRESS<br />
1 2 3 4<br />
>
1<br />
3<br />
2<br />
4
<strong>FOR</strong> HAIR AND SCALP<br />
NEW Goldwell Regulation<br />
provides specialized care for hair and scalp, solving many common<br />
problems. These caring products regulate natural scalp<br />
functions and balance all types of hair structures for the<br />
healthiest hair and scalp possible.<br />
All Regulation products contain Herbal Milk, a calming,<br />
soothing blend of Chamomile and Nettle Milks. The<br />
soothing, gentle properties of Chamomile and Nettle<br />
help to ease itching and reduce skin inflammation.<br />
Regulation products also feature the unique Y-Shine Complex,<br />
an innovative combination of Yogurthene, Panthenol<br />
and care polymers that provide unsurpassed shine<br />
and condition to the hair. Yogurt, known to contribute<br />
to overall health, is used in the cosmetic industry<br />
to improve moisture retention. Yogurthene – a derivative<br />
of Yogurt, contains vitamins, minerals and proteins<br />
necessary to improve combability and shine,<br />
while returning lost moisture to the hair.<br />
The line features three products:<br />
DEEP CLEANSING<br />
CLARIFIER SHAMPOO<br />
Powerful yet gentle surfactants combined<br />
with a special chelating agent, Disodium EDTA,<br />
gently yet thoroughly cleanse the hair, removing<br />
residue resulting from mineral build-up, chlorine<br />
and styling products. It leaves hair purified<br />
with a brilliant shine, while the anti-oil agent,<br />
Zincidone, helps to keep hair feeling fresh.<br />
ANTI-DANDRUFF SHAMPOO<br />
Gently cleanses hair to effectively<br />
control dandruff and balance the scalp,<br />
preventing skin irritation.<br />
A high concentration of Zinc Pyrithione<br />
alleviates and helps to prevent<br />
the recurrence of dandruff.<br />
ENERGIZING HAIR TONIC<br />
Instantly refreshes, revitalizes and cools<br />
the scalp with Menthol, Panthenol<br />
and Allantoin. Leaves hair full with added<br />
body. Nicotinic Acid Ester stimulates<br />
the scalp, increasing blood flow,<br />
which could help to prevent hair loss<br />
caused by low blood circulation.
GOLDWELL REGULATION: Three unique problem solvers<br />
PROBLEM: Dandruff<br />
SOLUTION: Goldwell Regulation Anti-Dandruff Shampoo<br />
PROBLEM: Oily scalp<br />
SOLUTION: Goldwell Regulation Deep-Cleansing Clarifier Shampoo<br />
PROBLEM: Product build-up<br />
SOLUTION: Goldwell Regulation Deep-Cleansing Clarifier Shampoo<br />
PROBLEM: Chlorine build-up from summer swimming<br />
SOLUTION: Goldwell Regulation Deep-Cleansing Clarifier Shampoo<br />
PROBLEM: Hair loss caused by poor circulation<br />
SOLUTION: Goldwell Regulation Energizing Tonic<br />
helps to stimulate hair growth<br />
PROBLEM: Mineral build-up from well water<br />
SOLUTION: Goldwell Regulation Deep-Cleansing Clarifier Shampoo<br />
PROBLEM: Dull, dry or limp hair<br />
SOLUTION: Goldwell Regulation Energizing Hair Tonic<br />
SELL IT!<br />
pic of the men’s soap bar<br />
goes here<br />
MORE <strong>FOR</strong> <strong>MEN</strong>!<br />
Men love to try new products and our Goldwell for<br />
Men line continues to fly off the shelves, but you told<br />
us we were missing something. So, we’re giving you<br />
what you asked for this month with the Goldwell for<br />
Men Invigorating Body Bar.<br />
Formulated with soothing allantoin, it cleanses gently<br />
without drying or irritating the skin, leaving it revitalized<br />
and smooth. Plus, it is the perfect refresher for<br />
skin after shaving, and its fresh masculine fragrance<br />
will leave the ladies craving more! Ask your Sales<br />
Consultant for more information.<br />
The fragrance<br />
HEAD<br />
NOTE:<br />
All Goldwell for Men products<br />
have a fresh, aromatic,<br />
masculine fragrance.<br />
Citrus fresh green notes<br />
created by Bergamot, Mandarin and Mint<br />
HEART NOTE:<br />
Fruity,spicy accents of Orange Cassis and Nutmeg<br />
BASE NOTE:<br />
Wood and musk aspects of Ebony and Oakmoss<br />
Remember that women purchase most men’s products<br />
sold at the salon. Display this new Body Bar at the stations<br />
and reception desk for the perfect impulse sale.
TREND,<br />
ZOOM 05<br />
LAS5VEGAS!5555<br />
Trend Zoom ’05 premiered on the runways at the MGM Grand in Las Vegas to a sold out crowd of<br />
about 800 stylists, members of the media and VIPs. Here, we invite you into the three Worlds of<br />
Trend Zoom ’05 — Ethic Flow, Graphic Twist and Wild Deluxe — as presented on 60 models and<br />
25 dancers during a true Las Vegas production. Use these looks for inspiration when talking to<br />
your clients about what’s new.<br />
So how do you bring these runway looks into your salon?<br />
“The inspiration for hair comes from the catwalk.<br />
Be inspired about these expressions in hair and apply<br />
them to your daily work,” says KEVIN CAMERON.<br />
“Experience the art, joy and possibilities from looking<br />
at your hairdressing in a new way.<br />
For example, fuzzy hair on the runway translates<br />
to techniques and products that create the texture<br />
— from healthy hair — in the salon.”<br />
555555555<br />
For the rest of the year, Goldwell will offer the Trend<br />
Zoom cut, colour and style techniques to your local area.<br />
Ask your Goldwell Sales Consultant for details.<br />
555555555<br />
555555555<br />
“Here, we’re creating<br />
dramatic looks for a show,”<br />
says JUAN PEREZ.<br />
“Take what you see that’s dramatic<br />
and make it demure in the salon.”<br />
“Often, you attract clients who are in the same<br />
‘world’ as you are,” explains JOHN SIMPSON,<br />
who styled the dancers. “Look at your clients<br />
and identify who they really are through their<br />
lifestyle, fashion and how they like to wear<br />
their hair. Then, incorporate elements from<br />
Trend Zoom, for example a panel of colour or a<br />
section of texture, that will fit into their moods<br />
and looks from edgy to softer to playful.”<br />
Adds RON HAWKINS, who created Graphic<br />
Twist looks, “Finishing and styling take<br />
center stage in this ‘World’ — they let you<br />
play up or play down the dramatic geometric<br />
shapes and strong lines in the cuts. Use<br />
this opportunity to educate your clients<br />
about using styling tools and Goldwell’s<br />
Trendline products to change their hair as<br />
often as they change their clothes.”<br />
“Ethic Flow is the most consumer-friendly<br />
‘World’ straight from the runway,”<br />
says THOMAS DEWING. “Under a wellness<br />
theme, it’s about soft colours, movement<br />
and shapes, which can be used to update<br />
even your most conservative clients’ looks.”
“Use Trend Zoom’s shapes, colours<br />
and textures all over for a show<br />
or photo shoot or try incorporating<br />
a blast of texture or burst of colour<br />
into just one section of the hair<br />
of your clients, which can be hidden<br />
or exposed as their lifestyle dictates,”<br />
says MARIO KRANKL, a guest<br />
artist from Austria.<br />
“Trend Zoom is not about replicating<br />
exaggerated looks or techniques.<br />
It’s about embracing the feeling and<br />
making it your own,” says CAM PATEY,<br />
who embraces the Graphic Twist world<br />
through strong colour placements<br />
that communicate boldness.<br />
5555555<br />
Says JOAN NOVAK,<br />
“Trend Zoom’s contrast of cool<br />
and warm tones on the same head<br />
in non-contrasting levels gives you<br />
a new way to update your weave<br />
clients, as opposed to creating<br />
contrast through light vs.<br />
dark tones.”<br />
5555555<br />
5555555<br />
5555555<br />
“The whole philosophy of Trend<br />
Zoom is contrasts in colour, cuts<br />
and styles on the same head,”<br />
explains JOE LORENZ, one of the<br />
creators of the Trend Zoom techniques.<br />
“Try taking small sections of colour,<br />
cut or texture and mix them<br />
in a new way.”<br />
“Any client can fit into any ‘world,’”<br />
says SUZIE BOND. “For me, it’s all about<br />
the acceptance of many textures, whether<br />
natural or added with hair extensions,<br />
colour, styling tools or Trendline products.<br />
Your formulation and placement help<br />
them become their own rock star.”<br />
She s<br />
a survivor<br />
The Tribal Council might not have voted her the<br />
ultimate survivor, but at Goldwell’s Trend Zoom<br />
premiere in Las Vegas, Survivor: Palau, contestant<br />
Janu Tornell was the ultimate model for the Wild<br />
Deluxe world. Tornell is a lead Las Vegas showgirl at<br />
a major hotel when she isn’t appearing on TV, but<br />
her exotic looks, flowing mane and cat-like moves<br />
created the perfect canvas for Goldwell Guest<br />
Artists to work their Wild Deluxe magic. Tornell was<br />
previously Miss Nevada USA and first runner-up in<br />
Mimi’s Miss Nuestra Belleza competition.<br />
To see more photos, visit www.goldwellusa.com.<br />
PHOTOS BY KNAPPPHOTO.COM.
PORTFOLIO<br />
BUILDeRS<br />
“This was an exceptional program<br />
and an invaluable experience!<br />
These three amazing artists’ input to our ideas<br />
exceeded my expectations. Sebastian’s direction<br />
and love of his craft are evident. Cheryl<br />
and Mason were also exceptional in tweaking<br />
our ideas. Thank you, Goldwell, for an amazing,<br />
artistic journey I won’t soon forget.”<br />
STYLISTS:<br />
Tina Zaccagna<br />
STYLISTS<br />
JODI MEEHAN / AMBER NIECHARZ / Rumors / Rochester, NY<br />
ALYNNE DEHART / New Creations / Charlotte, NC<br />
LINDA MINK / Vintage / Kingston, PA<br />
TIMOTHY JACK / Luna, Novi, MI<br />
COLLEEN JAMIESON / Cassandra the Appearance / Nashua, NH<br />
STYLISTS<br />
ELIZABETH MARTINO-TRADER / K. Charles & Company / San Antonio, TX<br />
JAN S. CORNEHL / Glen Dow Academy / Spokane, WA<br />
TINA ZACCAGNA / Vito Mazza Salon & Day Spa / Woodbridge, NJ<br />
Ever wonder why the same stylists tend to win photo competitions<br />
and have their work published over and over? They know what it<br />
takes to put together an amazing photo shoot. To give Goldwell<br />
stylists an insider’s edge, three of the best photo shoot masters<br />
recently shared their secrets to capturing creative ideas on film and<br />
building a portfolio with pizzazz at The Academy@Baltimore.<br />
Award-winning fashion photographer, Sebastian Cimetta, talked<br />
about how to develop a theme, PHOTOGRAPHY: Sebastian Cimetta<br />
select the right models and lighting MAKEUP AND WARDROBE: Cheryl Gushue<br />
HAIRSTYLING AND FINISHING: Mason<br />
to set the mood. International<br />
award-winning makeup artist and editorial stylist, Cheryl Gushue,<br />
shared secrets to fashion selection, makeup artistry and styling to<br />
develop the theme. North American Guest Artist, Mason, demonstrated<br />
how to maximize the hair on set and on the runway.<br />
An actual photo shoot allowed the participants to practice what<br />
they had learned under the guidance of the masters. These results<br />
show their dedication to their artistry.<br />
“What an awesome experience.<br />
I would venture to say this is the best<br />
experience of my career. What a great group<br />
of people to learn from. I am excited<br />
to bring as much of this information as I<br />
can to my cosmetology students.”<br />
Jan Cornehl<br />
GLEN DOW ACADEMY<br />
STYLISTS DAWN CALDWELL / JOHANNA SAMSEL / LISA SAUTTER<br />
Spa on the Avenue, White Marsh, MD<br />
GIA RUSSICK / SUSAN WILLIAMS / Details / Doylestown, PA STYLISTS<br />
ELEANOR LARRY / Red, Red, Red / Philadelphia, PA
P E R F E C T<br />
Colour<br />
&Perms<br />
WITH THE OLYMP HAIRMASTER ULTRA<br />
{ The smart salon equipment }<br />
Imagine having one intelligent space-age device that could guarantee<br />
fast and precise results for colour, perms and even wet sets. That future is<br />
now with the Olymp HairMaster Ultra an open-air device with new, intelligent<br />
Goldwell chip-card programming.<br />
This unique infrared processor and conventional hood dryer in one<br />
features patented air ducting, which provides uniform and constant heat<br />
treatment for all parts of the hair. The adjustable blower system provides<br />
optimum distribution of heat to ensure even colour and perm processing.<br />
Plus, the HairMaster Ultra features a special Goldwell chip, which stores<br />
all the data for optimum time and temperature specifications for all types<br />
and hairstyles. It optimizes your perm and colour diagnosis, formulation<br />
and processing, as well as your Goldwell product recommendations. And<br />
it’s easy to use. You simply browse through the programs at the turn of a<br />
button via an illuminated LCD display panel. When Goldwell introduces<br />
new products, the chip-card is simply updated.<br />
The Olymp HairMaster Ultra is available in black or white in a wallmounted<br />
or mobile stand design, which allows you to wheel it around the<br />
salon wherever it’s needed. It is now available through Goldwell as the<br />
result of a special partnership with Takara Belmont. Ask your Goldwell<br />
Sales Consultant for more information.<br />
THINK LOW...GO FAR!<br />
Do you ever venture to the low end of your<br />
radio dial where classical and opera music<br />
lingers? Talk radio leads mini-revolutions with<br />
words and eclectic college stations turn<br />
unknowns into the lords of alternative music?<br />
Try it. Open yourself up to the low end and<br />
you may find you like it. You may find you are<br />
inspired. No matter what, you will have<br />
expanded your horizons.<br />
Exploring the low end of the radio dial is<br />
similar to what we as beauty experts and fashion<br />
mavens must do to keep ideas pumping blood<br />
to our creative minds. Instead of only seeking<br />
inspiration through sight, we must listen and<br />
feel. Music and words have the power to move<br />
you. Use them to feed your mind; refuel.<br />
Without new avenues of inspiration, our<br />
spirit falls prey to bland styles, constant<br />
razoring and the same colour formulas for<br />
every age range and style profile. Drop the<br />
razor. Change your radio station. Close your<br />
eyes and allow your imagination to run free.<br />
Go to places you have never been before<br />
without getting out of your seat. Your clients<br />
will notice the difference and you will FEEL it.<br />
Now go out there and live in this world!<br />
IVO’S P.O.V.<br />
IVO TIBERIO<br />
NATIONAL EDUCATION MANAGER<br />
KPSS CANADA LTD.
COLOR GLOW<br />
WITH COLOR GLOW, GOLDWELL INVITES YOUR CLIENTS TO:<br />
LIVE BLONDE <strong>FOR</strong> COOL, CLEAR PLATINUM BLONDE OR SILVER REFLECTIONS<br />
BE BLONDE <strong>FOR</strong> SHIMMERING GOLDEN BLONDE REFLECTIONS<br />
FEEL COPPER <strong>FOR</strong> VIVID COPPER ACCENTS<br />
STAY RED <strong>FOR</strong> RADIANT RED EFFECTS<br />
LOVE BROWN <strong>FOR</strong> WARM BROWN EFFECTS<br />
“People wash their clothes every day<br />
and see fadeage, but they don’t take them back<br />
to the store after 30 days and complain,<br />
because they have realistic expectations,”<br />
says FRANK TRIPODI, OWNER OF PHASES HAIR STUDIO<br />
IN WOODBRIDGE, ONTARIO. “They also follow the instructions<br />
for caring for their clothes and wash them with the recommended<br />
products. You need to give clients home care instructions on how<br />
to maintain their hair colour, as well. For example, don’t wash<br />
in hot water and always remember to shampoo and treat with<br />
Goldwell’s Color Glow to keep colour vibrant and lasting.”<br />
With the summer sun shining brightly, it’s the<br />
perfect time to recommend Goldwell Color Glow.<br />
This daily-use system of Shampoo, Treatment,<br />
Leave-in Fluid and Shine Finish helps your<br />
clients’ hair colour last longer, maintaining its<br />
depth and shine between salon visits. Color<br />
Glow is great for natural colour too, enhancing<br />
the richness of natural colour and preventing<br />
fading due to daily stress.<br />
IS QUICKLY BECOMING A STAPLE IN SALONS<br />
Savvy salons across North America are sending<br />
their clients home with Color Glow to ensure<br />
their creative work lasts between salon visits.<br />
Even smarter are those who are using it at the<br />
backbar and station to promote home hair colour<br />
maintenance and drive their haircare business.
Adds PETER BULLEN, CO-OWNER WITH DEBORAH SIMONS<br />
OF PETER THOMAS SALON IN BERKELEY, CA,<br />
“Color Glow is the easiest product in the<br />
world to sell, because the results are 100%<br />
tangible – your clients can see them immediately,”<br />
he says. “All you have to do is apply the product.”<br />
Peter Thomas Salon is a Platinum-Plus Member of the Goldwell Salon Alliance.<br />
BACKBAR BASICS<br />
“Everyone’s colour fades, so Color Glow is a natural recommendation,”<br />
says Bullen. “Even clients with salt and pepper<br />
hair can use the boost in depth and shine they get from Color Glow.”<br />
Phases Salon also introduces clients to Color Glow right at the back bar<br />
where they can see its benefits immediately.<br />
“People love eye candy,” says Tripodi, “and Color Glow fits the<br />
bill. We display it at every station and have a beautiful frame next<br />
to the product telling about it.”<br />
At Phases Hair Studio, Color Glow is also displayed at the front desk and<br />
in the reception area. “The more they see, the more they buy,” says Tripodi.<br />
At Peter Thomas Salon, Color Glow Leave-in Fluid is found on every station<br />
and stylists are encouraged to apply it to every client who can use a boost.<br />
“Color Glow is much better than competing products in the<br />
category, but clients won’t know that until they see the results,”<br />
says Bullen.<br />
“I recommend Color Glow<br />
for every client who is experiencing<br />
fadeage, and the feedback is phenomenal.<br />
They especially love the conditioners, which feel so light,<br />
but provide maximum benefits.<br />
It’s also something new to add variety for my Definition<br />
or Kerasilk clients,” says DANA LYSENG,<br />
A GOLDWELL NORTH AMERICAN GUEST ARTIST FROM SUPERNOVA<br />
SALON IN VANCOUVER, BRITISH COLUMBIA.<br />
STATION CREATIONS<br />
Experimenting with haircare products is part of the fun when it<br />
comes to finding new uses and solutions. Ann Bible, owner of<br />
Josef & Stephen, a Goldwell Salon Alliance Platinum-Plus member in<br />
Greenville, SC, found a new way to use Color Glow Color Finish when<br />
she and her team were searching for ways to control her own curl.<br />
"My hair is very thick, coarse and wavy," she explains, "so<br />
I've always had difficulty wearing it straight. With Color<br />
Glow Color Finish, that's no problem. Every time I shampoo<br />
and condition, I take about a quarter-size amount of Color Glow<br />
Blonde Color Finish and apply it to wet hair—focusing on the<br />
ends. Then, I blow-dry my hair, using a round brush. There’s no<br />
need to damage my hair with a flat iron to keep it straight because<br />
Color Glow does the job. Plus, it leaves my hair more manageable<br />
with a beautiful sheen and my highlights looking fresh."<br />
“I also love to use Color Glow for my creative work,” says Lyseng.<br />
“For example, I’ll add a couple of scoops of Be Blonde Treatment<br />
to Colorance Y Mix to add colour back to highlights. Or, to create<br />
pink highlights, I’ll apply Stay Red over blonde highlights. It’s a<br />
safe and gentle approach that clients can continue using at home.”<br />
Adds Bullen; “Our stylists have fun mixing colours to<br />
create the perfect customized shades for their clients.”<br />
“It seemed to keep the hair in its proper balance,” says Judy<br />
Heath of Judy’s Family Hair Care Center in Bettendorf, IA. “I used<br />
Be Blonde on a customer for a month, and she's been able to<br />
work with her hair and not re-perm extra early. Nice.”<br />
Concludes Charlotte Bowen from Styles by C.B. & Company in<br />
Fairbanks, AK, “I love the shine and glow it gives the hair.<br />
I'm glad that Goldwell came out with a product like Color<br />
Glow. I feel that the industry deserves such a product.”<br />
“It does what it claims to do, and it doesn’t build up,”<br />
says VIVIAN WHITE OF VIVIAN HAIR STUDIO IN WINTER PARK, FL. “It is a very clean<br />
feeling product. My clients are coming back with positive comments – they love it!”
PROMOTIONS<br />
Promotional<br />
quantities<br />
are limited.<br />
Offers<br />
are available<br />
while supplies<br />
last.<br />
SELL IT!<br />
REGULATION INTRODUCTORY SALON OFFER<br />
PROBLEM SOLVING = CLIENT LOYALTY. Goldwell’s new Regulation line makes it easy<br />
to prescribe the perfect problem solver for your clients’ end-of-summer challenges<br />
PURCHASE:<br />
6 Anti-Dandruff Shampoo 250ml<br />
6 Deep Cleansing Clarifier Shampoo 250ml<br />
6 Energizing Hair Tonic 150ml<br />
RECEIVE FREE:<br />
1 Deep Cleansing Clarifier Shampoo Backbar 1.5L<br />
1 Product Line Brochure<br />
1 Shelf Talker<br />
1 Shelf Display<br />
SALON SPECIAL OFFER: $130.95 Savings: 24% (or $41.50)
SELL IT!<br />
DEFINITION DUO<br />
Stock up on Definition Liters during this special promotion for a double<br />
benefit. Not only are they the perfect prescription for every hair type<br />
at the backbar, but also your clients can take them home or back to school<br />
so they won’t run out between salon visits.<br />
PURCHASE: 1 Definition Shampoo 1L & 1 Definition Treatment 1L<br />
Choose from<br />
the following<br />
segments:<br />
COLOR & HIGHLIGHTS<br />
DRY & POROUS<br />
PERMED & CURLY<br />
SHINE & VITALITY<br />
SALON SPECIAL OFFER: $24.25 per Duo (minimum purchase of 3 Duos required)<br />
Savings: 39% (or $15.55 per Duo) SUGGESTED RETAIL PRICE: $39.95 per Duo
EDUCATION<br />
GOLDWELL COSMETICS INTERNATIONAL / AUSTRALIA / AUSTRIA / BELGIUM / CANADA / CYPRUS / CZECHIA / DENMARK / ESTONIA / FINLAND / FRANCE / GERMANY / GREECE / HONG KONG / HUNGARY / INDONESIA /<br />
OF AMERICA / YUGOSLAVIA<br />
The KPSS Canada Vancouver office has a new site. This<br />
completely new building encompasses a KPSS Academy,<br />
office and warehouse.<br />
“This Vancouver facility will complete the KPSS<br />
Canadian Academies, and both Vancouver and Toronto<br />
will be an integral part of the North American KPSS<br />
education offerings. As well, with the introduction of the<br />
GSA program in Canada this year, our customers will have<br />
the ability to travel to either one of these locations and<br />
experience quality education”, states Brian Ahrens,<br />
General Manager, KPSS Canada.<br />
This new facility will have two education classrooms<br />
offering both theory and technical training (capacity of 30<br />
stylists and 20 stylists respectively), and a professional<br />
store. Stylists will receive high service levels with this<br />
new centralized location.<br />
“Our vision at KPSS Canada is to Keep Professional<br />
Salons Successful by exceeding the expectations of the<br />
professional stylist through legendary service, highest<br />
quality products and excellence in education. In keeping<br />
VANCOUVER<br />
GETS A NEW LOCATION!<br />
www.goldwellusa.com<br />
with this vision our new International Academy and Professional<br />
Beauty Store will allow us to better service the market and offer<br />
stylists, near and far, unique education experiences”, states<br />
Tracy Gronick, KPSS Regional Sales Manager, Western Canada.<br />
Tami Lyn Brown, KPSS District Education Manager, British<br />
Columbia offers, “We are very proud and excited to announce the<br />
opening of our Education Academy, which will offer education<br />
opportunities this fall. We will host a variety of advanced<br />
Goldwell and KMS education programs, and we will look forward<br />
to having the opportunity to share, learn and grow with our<br />
customers as our industry continues to evolve.”<br />
THE NEW ADDRESS IS: #110-1580 Brigantine Drive<br />
Coquitlam, British Columbia<br />
V3K 7C1<br />
phone: (604) 777-5633<br />
fax: (604) 777-2212<br />
toll free: 1-800-663-9222<br />
client services toll free: 1-877-670-6767<br />
©2005 KPSS CANADA LTD. // 1045 TRISTAR DRIVE, MISSISSAUGA, ONTARIO L5T 1W5 // ARTICLE NO. 228127850A // ®REGISTERED TRADEMARK OF KPSS<br />
MALAYSIA / MEXICO / NETHERLANDS / NORWAY / POLAND / PORTUGAL / RUSSIA / SINGAPORE / SLOVENIA / SOUTH AFRICA / SPAIN / SWEDEN / SWITZERLAND / TAIWAN / TURKEY / UNITED KINGDOM / UNITED STATES<br />
ITALY / LATVIA / LITHUANIA /