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July 15, 2011 - City of Pinole

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DATE: JULY <strong>15</strong>, <strong>2011</strong><br />

TO: MAYOR AND CITY COUNCIL<br />

BEN REYES, CITY ATTORNEY<br />

ADMINISTRATIVE<br />

REPORT<br />

FROM: BELINDA B. ESPINOSA, CITY MANAGER<br />

PLACES TO BE<br />

• JULY 19 – PINOLE CHAMBER TO HOST VISIT BY SENATOR MARK<br />

DESAULNIER<br />

The <strong>Pinole</strong> Chamber <strong>of</strong> Commerce is hosting a meeting with Senator Mark DeSaulnier on<br />

Tuesday <strong>July</strong> 19th from 8:30-10:30 am for C<strong>of</strong>fee and Commerce in the Kaiser Conference<br />

Room 2 a/b on the first floor. He will be presenting the Chamber with a Proclamation for 50<br />

years <strong>of</strong> Service. He will also provide an update on his progress and answer questions from<br />

the audience.<br />

• JULY 21 –TOWN HALL MEETING IN HERCULES WILL INCLUDE DISCUSSIONS<br />

ON WASTEWATER<br />

The <strong>City</strong> <strong>of</strong> Hercules will be hosting a Town Hall meeting for its residents on <strong>July</strong> 21, <strong>2011</strong>.<br />

The meeting will start at 7:00 pm at the Hercules <strong>City</strong> Hall. There will be two topics on the<br />

agenda, the first will be the North Sycamore Project and the second wastewater treatment<br />

during which costs for both the West County as well as the staying at the <strong>Pinole</strong>/Hercules<br />

plant will be discussed. The meeting on wastewater will be conducted by staff from both<br />

<strong>Pinole</strong> and Hercules, and will provide residents an opportunity for open dialogue about the<br />

plant, the cost for the proposed improvements to meet the milestones required in the current<br />

permit as well as to have a question and answer period with the public. You are encouraged<br />

to attend this important meeting.<br />

• AUGUST 2 – PINOLE CELEBRATES “NATIONAL NIGHT OUT”<br />

From 6:00 pm to 10 pm, residents in neighborhoods throughout <strong>Pinole</strong> and across the nation<br />

are asked to lock their doors, turn on outside lights and spend the evening outside with<br />

neighbors and police. Many neighborhoods throughout <strong>Pinole</strong> will be hosting a variety <strong>of</strong><br />

special events such as block parties, cookouts, ice cream socials, visits from police and<br />

McGruff the crime fighting dog. If your neighborhood would like to participate, please


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complete the application and return it to <strong>Pinole</strong> Police Department. Contact Community<br />

Safety Specialist Al Chavarria for information (510) 724-8961<br />

• AUGUST 2 – CITY OF PINOLE CITY COUNCIL MEETING CANCELLED<br />

The August 2 <strong>City</strong> Council meeting has been canceled in observance <strong>of</strong> the “National Night<br />

Out” event. <strong>City</strong> Councilmembers and local law enforcement <strong>of</strong>ficers will be attending events<br />

including meet and greet with local residents in their neighborhoods. The <strong>City</strong> Council will<br />

resume their normal schedule on August 16, <strong>2011</strong>.<br />

• AUGUST 4 TH - COMMUNITY MEETING TO SAVE THE PINOLE SWIM CENTER<br />

Love to Swim? Love Family Activities? Love the Outdoors? Love to be Healthy and<br />

Fit? Love to Beat the Heat?<br />

If you answered “YES” or know <strong>of</strong> anyone who would answer “YES” to any <strong>of</strong> the above<br />

questions, then please join us in the Community Room at <strong>City</strong> Hall on Thursday, August 4,<br />

<strong>2011</strong>. We will be holding a community meeting to discuss the PINOLE SWIM CENTER. Our<br />

SWIM CENTER is due to CLOSE PERMANENTLY at the end <strong>of</strong> the season unless YOU<br />

GET INVOLVED.<br />

The meeting’s agenda will include program ideas, volunteer efforts, fundraising, sponsorships<br />

and more. If you work at a local business that would like to <strong>of</strong>fer the perk <strong>of</strong> pool use to your<br />

employees to keep them active, healthy and fit, please come by and voice your needs. Get<br />

involved to keep open a city facility used by many community groups such as the <strong>Pinole</strong><br />

Youth Center, the Senior Center members, our local day care facilities and families alike.<br />

If you have had children, grandchildren or you yourself have taken a lesson at the pool,<br />

please join us to save this vital resource for <strong>Pinole</strong> generations to come.<br />

Be a part <strong>of</strong> the solution. Mark your calendar for Thursday, August 4 th at 7pm.<br />

• JULY 14 - SUMMER SOUNDS IN THE PARK CONTINUES<br />

On Thursday evening, the Summer Sounds in the Park series continues with “Big Cat<br />

Entertainment” a blues and soul group. The event is held from 6:30 pm to 8:00 pm in<br />

Fernandez Park. Please see below for the remaining summer schedule <strong>of</strong> Summer Sounds<br />

ITEMS OF INTEREST<br />

• CITY COUNCIL CONSIDERS NEW REDEVELOPMENT LEGISLATION<br />

Governor Brown has now signed two bills addressing redevelopment that will significantly<br />

modify the California Community Redevelopment Law (the "CRL"). These include ABx1<br />

2


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26(the "Dissolution Act") and ABx1 27 (the "Voluntary Program Act". The <strong>Pinole</strong> <strong>City</strong> Council<br />

held a special meeting on <strong>July</strong> 12 to discuss both bills and the overall financial impact that the<br />

bills will have on our Redevelopment Agency.<br />

Basically, the <strong>City</strong> Council acting as the Executive Board, is now faced with the decision <strong>of</strong><br />

either “opting out” <strong>of</strong> redevelopment or “Pay to Play” to continue to operate the Agency over<br />

the next 7 years when the project areas conclude.<br />

The California Redevelopment Association is planning on filing a law suit against the State <strong>of</strong><br />

California challenging these bills.<br />

“Opting Out”<br />

ABx1 26 or the Dissolution Act immediately suspends all new Redevelopment activities and<br />

incurrence <strong>of</strong> indebtedness and dissolves Redevelopment agencies ("RDAs") effective<br />

October 1, <strong>2011</strong>.<br />

ABx1 26 also creates successor agencies and oversight boards to continue to address<br />

enforceable obligations <strong>of</strong> an Agency , administer the dissolution and wind down <strong>of</strong> each<br />

dissolved RDA, as well as establishes roles for the County-Auditor Controller, the Department<br />

<strong>of</strong> Finance and the State Controller’s Office in the dissolution process and satisfaction <strong>of</strong><br />

enforceable obligations <strong>of</strong> former RDAs.<br />

If the Agency decides to “opt out”, then the Agency among other things could no longer:<br />

• Incur new indebtedness or other obligations;<br />

• Restructure existing indebtedness and other obligations;<br />

• Make loans or grants;<br />

• Enter into contracts;<br />

• Amend existing agreements, obligations or commitments; or<br />

• Renew or extend leases or other agreements;<br />

• Approve any program, project or expenditure;<br />

“Pay to Play”<br />

AB x 1 27 or the Voluntary Program Act then allows RDAs to avoid dissolution under the<br />

Dissolution Act by opting into an "alternative voluntary redevelopment program" requiring<br />

specific annual contributions to local school and special districts. Our share <strong>of</strong> the payment is<br />

estimated to be $2,668,000 to be paid from redevelopment.<br />

This payment must be made to the County Auditor-Controller beginning in FY <strong>2011</strong>-2012 and<br />

in all succeeding years the RDA's redevelopment program continues to operate. To avoid<br />

dissolution, by November 1, <strong>2011</strong>, the <strong>Pinole</strong> Redevelopment Agency must enact an<br />

ordinance prior to October 1, <strong>2011</strong> that states we agree to comply with the Voluntary<br />

Program, make the payment, and notify the Department <strong>of</strong> Finance, the State Controller and<br />

the County Auditor-Controller that we will comply with the rules set out in the Voluntary<br />

Program.<br />

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Once a Sponsoring Community enacts the appropriate opt-in ordinance, its RDA will no<br />

longer be subject to the provisions <strong>of</strong> the Dissolution Act and may immediately recommence<br />

normal redevelopment activities under the CRL,<br />

At a Special Meeting held last Tuesday Night (<strong>July</strong> 12 th ), the Finance Director presented<br />

information regarding the financial impacts <strong>of</strong> this policy decision. Because the elimination<br />

legislation restricts the amount <strong>of</strong> Agency’s liquidation payments back to the <strong>City</strong> to only 19%<br />

<strong>of</strong> the value <strong>of</strong> the Agency’s assets and future income streams (the remaining 81% being<br />

disbursed to local schools and the County) there is significant financial advantage ($47<br />

million versus $20 million) for <strong>Pinole</strong> to select the “Pay to Play” option. Considering our<br />

Agency’s:<br />

• substantial ($23 million) investment in commercial real estate holdings,<br />

• the current ($500 thousand/year) and anticipated (additional $500 thousand/year)<br />

incomes generated by ground lease payments from completed projects (shopping<br />

centers and assisted living center), and<br />

• repayments <strong>of</strong> outstanding development loans ($250 thousand/year)<br />

There is about a 2.5 to 1 financial benefit from retaining rather than dissolving <strong>Pinole</strong>’s<br />

Redevelopment Agency.<br />

The <strong>Pinole</strong> <strong>City</strong> Council will have this issue before them on the <strong>July</strong> 19 <strong>City</strong> Council agenda.<br />

Staff is recommending that we move ahead under the “Pay to Play” option as the return to<br />

the community is far greater than the dissolution <strong>of</strong> the Agency will bring back.<br />

• SUMMER SOUNDS IN THE PARK<br />

Summer Sounds in the Park kicked <strong>of</strong>f with the Stairwell Sisters on Thursday, <strong>July</strong> 7 and<br />

continues through <strong>July</strong>. Come hear bands showcasing a variety <strong>of</strong> musical styles and<br />

talents. Residents and neighbors are encouraged to stroll through <strong>Pinole</strong> Old Town and<br />

explore the myriad <strong>of</strong> shops and restaurants. The series continues through <strong>July</strong> 28 and is<br />

always on Thursday evenings from 6:30 pm to 8:00 pm.<br />

<strong>July</strong> 14 Big Cat Entertainment Blues and Soul<br />

<strong>July</strong> 21 Vocal-ease Music <strong>of</strong> the 40’s, 50’s and 60’s<br />

<strong>July</strong> 28 Jun Simundo Band Country<br />

Outdoor Cinema will begin August 5 with four showings through the end <strong>of</strong> August.<br />

• FORECLOSURE ASSISTANCE<br />

The California Housing Finance Agency (CalHFA) is overseeing a $2 billion federally-funded<br />

program that began early this year and is providing up to $50,000 (per household) in financial<br />

assistance to California residents who have fallen on hard times and are in danger <strong>of</strong> losing<br />

4


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their homes to foreclosure. The program is available to low and moderate income<br />

households, which the program defines as Contra Costa County households who earn<br />

$110,750 or less. Learn more about the assistance opportunities at the CalHFA website:<br />

http://www.keepyourhomecalifornia.org/<br />

Community Housing Development Corporation (CHDC) - CHDC is a local organization that<br />

provides free counseling to households in danger <strong>of</strong> foreclosure. CHDC is part <strong>of</strong> the<br />

National Foreclosure Mitigation Counseling Program created by the United States Congress.<br />

Learn more from their website at www.chdcnr.com or call (510) 412-9290.<br />

• ADVERTISING OPPORTUNITY IN THE FALL <strong>2011</strong> PINOLE COMMUNITY GUIDE<br />

The <strong>City</strong> <strong>of</strong> <strong>Pinole</strong> is <strong>of</strong>fering a new advertising opportunity for local businesses in the <strong>Pinole</strong><br />

Community Activity Guide. The Guide is produced three times annually and provides an<br />

effective and very affordable marketing opportunity to reach <strong>Pinole</strong> residents and beyond.<br />

The Guide is family-oriented and focused on recreation and cultural activities in addition to<br />

providing information on <strong>City</strong> and Redevelopment projects and programs. For information,<br />

contact Recreation Director, Amy Wooldridge at (510) 724-9062 or<br />

recreation@ci.pinole.ca.us. The Advertising Information Packet is attached.<br />

• CURRENT BUILDING PERMIT ACTIVITY<br />

Below is a brief summary <strong>of</strong> the <strong>City</strong>’s building permit activity for the past six months <strong>of</strong> <strong>2011</strong>.<br />

Month<br />

Number <strong>of</strong><br />

Building Permits<br />

June <strong>2011</strong> 21<br />

May <strong>2011</strong> 20<br />

April <strong>2011</strong> 42<br />

March <strong>2011</strong> 45<br />

February <strong>2011</strong> 27<br />

January <strong>2011</strong> 49<br />

Value<br />

$643,264<br />

$206,174<br />

$675,298<br />

$ 1,281,969<br />

$ 432,427<br />

$859,229<br />

Source: Development Services Department <strong>July</strong> 8, <strong>2011</strong><br />

5


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• MOVING FORWARD WITH RETENANTING THE OLD BANK OF PINOLE<br />

BUILDING<br />

In June, the <strong>City</strong> issued a request for proposals (RFP) seeking proposals to select qualified<br />

Real Estate Brokerage firms to interview for a pr<strong>of</strong>essional services contract to assist in the<br />

lease process for the Old Bank <strong>of</strong> <strong>Pinole</strong> building. This <strong>City</strong>-owned commercial space is<br />

located at 2361 San Pablo Avenue and was most recently occupied by the Flower Cart. The<br />

selected firm will be responsible for assisting the <strong>City</strong> with retenanting the building, providing<br />

services such as local commercial real estate market analysis, property marketing, pro forma<br />

analysis <strong>of</strong> potential tenants, and assistance with lease negotiation.<br />

The deadline for responses to the RFP was Monday, <strong>July</strong> 11, <strong>2011</strong>. The <strong>City</strong> received three<br />

responses from commercial real estate brokers, including Tom Southern <strong>of</strong> Cornish & Carey,<br />

Corey Lawrence <strong>of</strong> Cushman & Wakefield, and Deborah Perry <strong>of</strong> Grubb & Ellis. Staff is<br />

currently reviewing the proposals and a panel will interview the brokers in the coming weeks.<br />

We hope to bring a recommendation to <strong>City</strong> Council to select a broker in late August. We are<br />

excited to bring a new business to Old Town in the coming months!<br />

• A JOB WELL DONE AND RECOGNIZED<br />

The <strong>City</strong> received notification that one <strong>of</strong> our employees, Patrick Bowie went beyond the call<br />

a duty this week assisting a resident who had lost their keys. Apparently, a resident using the<br />

<strong>Pinole</strong> Creek Trail dropped their keys and a passerby gave them to Patrick trying to locate<br />

the rightful owner. Patrick went beyond his job description in notifying and then presenting the<br />

keys to their grateful owner. Those <strong>of</strong> us who know Patrick are not surprised that Patrick did<br />

the right thing when no one is looking; he always does, however, it is nice when someone<br />

takes the time to say thank you in such a public way.<br />

• CARBON MONOXIDE DETECTORS REQUIRED EFFECTIVE JULY 1, <strong>2011</strong><br />

As <strong>of</strong> <strong>July</strong> 1, <strong>2011</strong> the Carbon Monoxide Poisoning Prevention Act (Senate Bill - SB 183 will<br />

require all single-family homes with an attached garage or a fossil fuel source to install<br />

carbon monoxide detectors within the home by <strong>July</strong> 1, <strong>2011</strong>. Owners <strong>of</strong> multi-family leased or<br />

rental dwellings, such as apartment buildings, have until January 1, 2013 to comply with the<br />

law.<br />

Community members should know the symptoms <strong>of</strong> CO poisoning. At moderate levels, you<br />

or your family can get severe headaches, become dizzy, mentally confused, nauseated, or<br />

faint. You can even die if these levels persist for a long time. Low levels can cause shortness<br />

<strong>of</strong> breath, mild nausea, and mild headaches, and may have longer term effects on your<br />

health.<br />

If you experience symptoms that you think could be from CO poisoning:<br />

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• CALL 911 or your local emergency number.<br />

• GET FRESH AIR IMMEDIATELY. Open doors and windows, turn <strong>of</strong>f combustion<br />

appliances and leave the house.<br />

• DO NOT re-enter the premises until cleared by emergency personnel.<br />

As an example, the <strong>Pinole</strong> Fire Department recently responded with Richmond and Contra<br />

Costa Fire to a fire in an apartment building with fire sprinklers at 2:00 am. Two occupants<br />

were rescued and treated for smoke inhalation, even though the sprinkler system<br />

extinguished the fire.<br />

The occupants were never alerted by a smoke alarm. It was discovered that the property<br />

managers <strong>of</strong> the complex had replaced all <strong>of</strong> the dwelling unit smoke alarms with carbon<br />

monoxide detectors per their understanding <strong>of</strong> the new regulations. Unfortunately, the<br />

replacement devices are for carbon monoxide detection only; they were not the combination<br />

units for detecting both carbon monoxide and smoke!<br />

The <strong>Pinole</strong> Fire Department recommends that residents should have both a State Fire<br />

Marshal’s Office listed smoke alarm AND a carbon monoxide alarm OR a combination<br />

smoke alarm/carbon monoxide alarm. Attached to this report are some flyers that detail<br />

additional information that will be helpful.<br />

• PINOLE YOUTH CENTER 10 TH ANNIVERSARY GALA – NOV. 4 TH<br />

Next month, the <strong>Pinole</strong> Youth Center <strong>of</strong>ficially turns 10 years old! To celebrate, the <strong>Pinole</strong><br />

Youth Foundation is planning a PYC 10 th Anniversary Gala on Friday, November 4 th at the<br />

Senior Center. This will be an exciting community event with more details to come. We are<br />

hosting a Silent Auction and while we already have connections to several large ticket items,<br />

we’re looking for more items and are asking everyone’s help to find them. Ask your<br />

employer, your favorite restaurant or business, your friends and family. Talk about it to<br />

anyone you can think <strong>of</strong> and brainstorm ideas and connections. You can even donate<br />

something that’s taking up space in your garage – as long as it’s new. All donations are taxdeductible.<br />

Here’s a few ideas…<br />

• Gift certificates from local restaurants, businesses (florist, nursery, jeweler, spa,<br />

photographer, etc.)<br />

• Themed baskets: cooking, flowers, plants/gardening, bakery, food, baby items,<br />

family fun box (games, snacks, DVDs, etc.)<br />

• Gift certificates for interesting classes<br />

• Small but fancy appliances such as an espresso machine<br />

• Gift certificate for a cookie-<strong>of</strong>-the-month or dessert-<strong>of</strong>-the month<br />

• Free tax preparation (up to a certain value)<br />

7


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• Gift certificate for admission to a museum, amusement park, golf course, or<br />

theatre.<br />

• Bicycle<br />

• Week stay at a condo/timeshare (if you have a week at a timeshare that you<br />

won’t be using this year)<br />

• Outdoor patio furniture<br />

• Yard clean-up/gutter cleaning/window washing gift certificate<br />

• Handmade jewelry, pottery and art<br />

• Jewelry<br />

• Quilt<br />

• Handmade/handknit items<br />

• Tickets to a pr<strong>of</strong>essional or college game<br />

• Sports memorabilia<br />

• Gym membership<br />

• Ski lift tickets<br />

• Gift certificate for a service (this can be a great marketing tool for a small<br />

business) such as house cleaning, gardener<br />

• Hot air balloon ride<br />

• Winery tour<br />

• Hotel or Bed & Breakfast 2-night stay<br />

-END-<br />

8


“GIVE NEIGHBORHOOD CRIME AND DRUGS A GOING AWAY PARTY”<br />

What is National Night Out?<br />

National Night Out (NNO) is a crime and drug prevention event sponsored by the National Association <strong>of</strong><br />

Town Watch and cosponsored locally by the <strong>Pinole</strong> Police Department. It will involve over 9,500 communities<br />

from all 50 states, U.S. territories, Canadian cities and military bases around the world. In all, over 32 million<br />

people are expected to participate in America’s Night Out Against Crime on Tuesday, August 2, <strong>2011</strong>.<br />

National Night Out is designed to: (1) Heighten crime and drug prevention awareness; (2) Generate support for,<br />

and participation in, local anticrime efforts; (3) Strengthen neighborhood spirit and police-community<br />

partnerships; and (4) Send a message to criminals letting them know neighborhoods are organized and fighting<br />

back.<br />

How can our neighborhoods participate in this year’s National Night Out?<br />

From 7 to 10 P.M. on August 2nd, residents in neighborhoods throughout <strong>Pinole</strong> and across the nation, are<br />

asked to turn on outside lights, lock their doors, and spend the evening outside with neighbors and police.<br />

Many neighborhoods throughout <strong>Pinole</strong> will be hosting a variety <strong>of</strong> special events such as block parties,<br />

cookouts, parades, visits from police, flashlight walks, contests and youth activities.<br />

When should we begin organizing?<br />

As soon as possible. The best National Night Out programs are those that begin their planning well in advance<br />

<strong>of</strong> the event.<br />

Is National Night Out just for already established Neighborhood Watch areas?<br />

NO!! National Night Out is for all blocks and neighborhoods in our community.<br />

Can we begin our activities earlier than 7 P.M.?<br />

Certainly. The 7 to 10 P.M listed hours are a suggested national timeframe. Tailor the day/night to best<br />

accommodate your neighborhood. Early starts are fine. Late starts (past 7 P.M.) though can be a problem<br />

because residents will have already settled into other evening activities.


The sun does not set in our area until close to 9 P.M. Does that matter?<br />

No. The fact that the sun does not set until a particular time should not affect the scheduling <strong>of</strong> your activities.<br />

The illumination <strong>of</strong> porch lights is symbolic. They can be on at 7 or 8 P.M regardless <strong>of</strong> whether or not<br />

darkness has fallen.<br />

Should we register our neighborhood event with the police?<br />

Yes. The <strong>Pinole</strong> Police would like to know about the size and scope <strong>of</strong> your event. If possible, they will also<br />

try to have representatives from the police stop by and visit your event. So register early.<br />

(You can contact the National Association <strong>of</strong> Town Watch at their site www.natw.org.)


“Give neighborhood crime and drugs a going away party”<br />

- This year’s National Night Out theme<br />

National Night Out<br />

Neighborhood Event<br />

Registration Form<br />

Our neighborhood will be having a National Night Out event on Tuesday, August 2, <strong>2011</strong>.<br />

Location <strong>of</strong> event:<br />

Time frame:<br />

Contact person’s name:<br />

Contact person’s phone #:<br />

We would like a police department representative to visit during our event: � Yes � No<br />

(*Due to staffing levels, it may be necessary to limit the number <strong>of</strong> sites visited. Request will be<br />

filled on a “first come” basis.)<br />

Briefly describe your event plans:<br />

Estimated number <strong>of</strong> households who will participate:<br />

Number <strong>of</strong> children under 12 years <strong>of</strong> age who will attend:<br />

Please mail the completed form to: <strong>Pinole</strong> Police Department or FAX: (510) 724-9061<br />

Crime Prevention Unit<br />

880 Tennent Avenue<br />

<strong>Pinole</strong>, CA 94564<br />

For Office Use Only<br />

Date received:<br />

Time received:<br />

Received by:<br />

REGISTRATION FORM DUE BY <strong>July</strong> 31, <strong>2011</strong>


at Fernandez Park<br />

Summer Sounds<br />

Thursdays, 6:30pm – 8:00pm<br />

Free music in the park.<br />

Enjoy dinner in the park as Dash & Dine brings your order right to you.<br />

<strong>July</strong> 7 Stairwell Sisters ‐ All Gal Old Time Teardown<br />

<strong>July</strong> 14 Big Cat Entertainment ‐ Blues and Soul<br />

<strong>July</strong> 21 Vocal‐ease ‐ Music <strong>of</strong> the 1940s, ‘50s, and ‘60s<br />

<strong>July</strong> 28 Jun Simundo ‐ Country<br />

<strong>Pinole</strong> Outdoor Cinema<br />

Friday evenings starting at dusk<br />

Free family‐friendly movies under the stars for people and kids <strong>of</strong> all ages.<br />

Aug 5 How to Train Your Dragon<br />

Aug 12 Karate Kid<br />

Aug 19 Despicable Me<br />

Aug 26 Sorcerer’s Apprentice<br />

Presented by the <strong>Pinole</strong> Youth Foundation and <strong>Pinole</strong> Recreation<br />

510‐724‐9062 ♫ recreation@ci.pinole.ca.us


DISTRIBUTION TO TAXING ENTITIES<br />

• % <strong>of</strong> distribution <strong>of</strong> disposition <strong>of</strong> assets<br />

and remaining tax increment to Taxing<br />

Enfities:<br />

• School District —<br />

•<strong>City</strong>— 19%<br />

•County <strong>15</strong>%<br />

57%<br />

• Special Districts —9%<br />

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The <strong>Pinole</strong> Community Activity Guide is distributed to<br />

all <strong>Pinole</strong> households and most <strong>of</strong> Tara Hills.<br />

Promote your business directly to the community<br />

where you are located.<br />

8,500 copies are distributed three times annually. The<br />

<strong>Pinole</strong> Community Activity Guide is widely read and retained for several<br />

months by readers. It is also available at <strong>City</strong> facilities and on the<br />

<strong>City</strong> website.<br />

By advertising in the <strong>Pinole</strong> Community Guide, you are showing the<br />

community you support youth and recreation programs in <strong>Pinole</strong>!<br />

Additional information is in the attached package.<br />

With interest or questions, contact Recreation<br />

Director Amy Wooldridge<br />

(510) 724-9062<br />

recreation@ci.pinole.ca.us


<strong>Pinole</strong> Community Activity Guide<br />

Advertising Information Package<br />

The <strong>City</strong> <strong>of</strong> <strong>Pinole</strong> Community Activity Guide is produced three times annually and provides a first‐rate<br />

marketing opportunity to reach <strong>Pinole</strong> residents and beyond. The Guide is family‐oriented and focused<br />

on recreation and cultural activities in addition to providing information on <strong>City</strong> and Redevelopment<br />

projects and programs.<br />

Community Guide Distribution Information<br />

• Three guides are produced each year – Summer, Fall and Winter/Spring.<br />

• 8,500 copies are produced and distributed.<br />

• All <strong>Pinole</strong> residents receive a copy and additional Community Guides are distributed at the<br />

<strong>Pinole</strong> Senior Center, Youth Center and other <strong>City</strong> facilities.<br />

• Widely read and retained for several months by most residents.<br />

• Also available for viewing at the <strong>City</strong> website, www.ci.pinole.ca.us<br />

Advertising Details<br />

• Advertising is available on 16 pages <strong>of</strong> grayscale advertising space.<br />

• Advertising space is available in five sizes: 1/8 page, ¼ page, ½ page horizontal, ½ page vertical<br />

and full page.<br />

• All community advertising is produced in grayscale format.<br />

• All complete ad submissions will be date and time stamped upon receipt and will be treated on<br />

a first‐come, first‐serve basis. Please note that receipt <strong>of</strong> an ad does not confirm the ad space<br />

reservation. Every effort will be made to accommodate all advertising requests, however, we<br />

cannot guarantee placement since ad space is limited.<br />

• Placement location <strong>of</strong> all ads will be at staff’s discretion.<br />

Contact Information<br />

Amy Wooldridge<br />

Recreation Director, <strong>City</strong> <strong>of</strong> <strong>Pinole</strong><br />

Phone: (510) 724‐9062 ● Fax: (510) 724‐<strong>15</strong>28 ● Email: recreation@ci.pinole.ca.us<br />

Mail/In‐Person Delivery: 635 Tennent Ave., <strong>Pinole</strong>, CA 94564 (Youth Center)


Instructions for Reserving Advertising Space<br />

(Follow these steps for each recreation guide edition submission)<br />

� Submit Completed Activity Guide Advertising Form<br />

• Complete the included form for the issue <strong>of</strong> the Activity Guide that you would like to advertise in.<br />

• Submit the completed form to the contact information listed above.<br />

� Submit Payment for Advertising Space<br />

• Checks made payable to: <strong>City</strong> <strong>of</strong> <strong>Pinole</strong>.<br />

• VISA/Mastercard: complete and sign the included payment form<br />

� Submit Advertising Copy<br />

• Resolution <strong>of</strong> 300dpi or higher in Grayscale format required.<br />

• Electronic format: .jpg, .pdf, .eps or .tiff<br />

• Email files to recreation@ci.pinole.ca.us<br />

• If the file is too large, then drop <strong>of</strong>f/mail a CD to the contact info listed above.<br />

• Ad copy must be submitted in the requested and designated dimensions or a surcharge will be<br />

applied for modifications.<br />

• Ad copy must be submitted by the following deadlines<br />

Community Guide Edition Ad Copy Deadline Date Guide Distributed to<br />

the Public<br />

Summer <strong>2011</strong> March <strong>15</strong>, <strong>2011</strong> April <strong>15</strong>, <strong>2011</strong><br />

Fall <strong>2011</strong> <strong>July</strong> 29, <strong>2011</strong> August 26, <strong>2011</strong><br />

Winter <strong>2011</strong>/Spring 2012 October 21, <strong>2011</strong> November 18, <strong>2011</strong><br />

• The advertiser must provide the following by the edition deadline date in order to be included:<br />

1. Completed <strong>Pinole</strong> Community Activity Guide Advertising Submission Form<br />

2. Ad copy in the format described above<br />

3. Payment<br />

• Advertisement space is reserved on a first‐come, first‐serve basis.<br />

• Completed Advertising Submission Form and payment must be received prior to space being<br />

reserved. Payment will be processed upon confirmation <strong>of</strong> advertising space.<br />

• Advertisers will receive a confirmation email when completed Ad Submission Form, payment and ad<br />

copy are received.<br />

• Advertisers will receive a printed copy <strong>of</strong> the Community Guide in which advertising was purchased.


Advertising Dimensions and Rates<br />

1/8 Page 1/4 Page 1/2 Page 1/2 Page Full Page<br />

Horizontal Vertical<br />

3.75”<br />

2.375”<br />

3.75”<br />

5”<br />

7.75”<br />

5”<br />

3.75”<br />

10.25”<br />

Rates Per Issue<br />

1/8 Page $175 1/4 Page $300 1/2 Page $550 Full Page $1,000<br />

Non‐Pr<strong>of</strong>it Discount is 20%<br />

1/8 Page $140 1/4 Page $240 1/2 Page $440 Full Page $800<br />

Submitting Ad Copy ‐ Requirements<br />

• Advertisement copy will not be accepted until completed Ad Submission Form and payment are<br />

received. Ad copy must be received by the submission due date listed above for each issue.<br />

• Must be 300dpi resolution or higher.<br />

• Must be submitted in the exact dimensions as listed above, including all borders, photos, clipart<br />

and text.<br />

• Greyscale format only.<br />

• Acceptable file formats: PDF, JPEG, EPS OR TIFF<br />

• Files under 3MB<br />

Email to recreation@ci.pinole.ca.us<br />

• Files over 3MB<br />

Drop <strong>of</strong>f or mail CD to: <strong>Pinole</strong> Recreation Dept.<br />

Attn: Amy Wooldridge<br />

635 Tennent Ave.<br />

<strong>Pinole</strong>, CA 94564<br />

7.75”<br />

10.25”


<strong>Pinole</strong> Community Activity Guide<br />

Advertising Submission Form<br />

Please fully complete the form. Form, payment and ad copy must be submitted before the deadline to<br />

be included in the issue.<br />

Organization/Business Name ____________________________________________________________<br />

Circle One: Nonpr<strong>of</strong>it Commercial<br />

Nonpr<strong>of</strong>it Organizations must submit IRS pro<strong>of</strong> <strong>of</strong> nonpr<strong>of</strong>it status<br />

Contact Name _______________________________________________________________________<br />

Address _____________________________________________________________________________<br />

Street <strong>City</strong> Zip<br />

Phone ______________________________________________________________________________<br />

Work Cell Fax<br />

Email _______________________________________________________________________________<br />

Website ____________________________________________________________________________<br />

Advertisement copy must be in grayscale, resolution <strong>of</strong> 300dpi or higher and created to the dimensions<br />

stated below. Acceptable file formats include pdf, jpeg, eps and tiff. Advertisement copy under 3MB<br />

may be emailed and over 3MB must be dropped <strong>of</strong>f or mailed on a CD.<br />

Rerun my ad copy from __________________________<br />

Edition and Year<br />

Advertisement Dimensions (Check One)<br />

� 1/8 Page (3.75” x 2.375”) � 1/4 Page (3.75” x 5”) � 1/2 Page Horizontal (7.75” x 5”)<br />

For Pr<strong>of</strong>it $175; Non‐Pr<strong>of</strong>it $140 For Pr<strong>of</strong>it $300; Non‐Pr<strong>of</strong>it $240 For Pr<strong>of</strong>it $550; Non‐Pr<strong>of</strong>it $440<br />

� 1/2 Page Vertical (3.75” x 10.25”) � Full Page (7.75” x 10.25”)<br />

For Pr<strong>of</strong>it $550; Non‐Pr<strong>of</strong>it $440 For Pr<strong>of</strong>it $1,000; Non‐Pr<strong>of</strong>it $800<br />

Payment Information<br />

Please note that payments will be processed upon confirmation <strong>of</strong> advertisement space for each guide.<br />

� Check enclosed (made payable to the <strong>City</strong> <strong>of</strong> <strong>Pinole</strong>)<br />

� Credit Card Visa MasterCard<br />

Card # _________________________________ Exp. Date (Mo/Yr): _______________ Security Code* ____________<br />

Name (as appears on card) ____________________________ Signature ____________________________________________<br />

Address: ___________________________________________________________________________________________<br />

Street <strong>City</strong> Zip<br />

I agree that by signing this form I am authorizing the <strong>City</strong> <strong>of</strong> <strong>Pinole</strong> to charge my credit card for the cost<br />

<strong>of</strong> advertisement in the <strong>Pinole</strong> Community Guide as listed above.<br />

*The last three digits on the back <strong>of</strong> the credit card in the signature area.<br />

Phone: (510) 724‐9062 ● Fax: (510) 724‐<strong>15</strong>28 ● Email: recreation@ci.pinole.ca.us<br />

Mail/In‐Person Delivery: 635 Tennent Ave., <strong>Pinole</strong>, CA 94564 (Youth Center)


Carbon Monoxide Alarms<br />

You CAN’T see or smell Carbon Monoxide,<br />

but it CAN Kill...<br />

As <strong>of</strong> <strong>July</strong> 1, <strong>2011</strong> the Carbon Monoxide Poisoning Prevention Act (Senate<br />

Bill - SB 183 will require all single-family homes with an attached garage<br />

or a fossil fuel source to install carbon monoxide detectors within the home<br />

by <strong>July</strong> 1, <strong>2011</strong>. Owners <strong>of</strong> multi-family leased or rental dwellings, such as<br />

apartment buildngs, have until January 1, 2013 to comply with the law.<br />

Carbon Monoxide Can Be Deadly<br />

You can’t see or smell carbon monoxide, but at high levels it can kill a person in minutes.<br />

Carbon monoxide (CO) is produced whenever any fuel such as gas, oil, kerosene, wood,<br />

or charcoal is burned. If appliances that burn fuel are maintained and used properly, the<br />

amount <strong>of</strong> CO produced is usually not hazardous. However, if appliances are not working<br />

properly or are used incorrectly, dangerous levels <strong>of</strong> CO can result. Hundreds <strong>of</strong> people die<br />

accidentally every year from CO poisoning caused by malfunctioning or improperly used<br />

fuel-burning appliances. Even more die from CO produced by idling cars. Fetuses, infants,<br />

elderly people, and people with anemia or with a history <strong>of</strong> heart or respiratory disease can<br />

be especially susceptible. Be safe. Practice the DO’s and DON’Ts <strong>of</strong> carbon monoxide.<br />

CO Poisoning Symptoms<br />

Know the symptoms <strong>of</strong> CO poisoning. At moderate<br />

levels, you or your family can get severe<br />

headaches, become dizzy, mentally confused,<br />

nauseated, or faint. You can even die if these levels<br />

persist for a long time. Low levels can cause shortness<br />

<strong>of</strong> breath, mild nausea, and mild headaches,<br />

and may have longer term effects on your health.<br />

Since many <strong>of</strong> these symptoms are similar to those<br />

<strong>of</strong> the flu, food poisoning, or other illnesses, you<br />

may not think that CO poisoning could be the<br />

cause.<br />

Prevent CO Poisoning<br />

Play it Safe - If you experience symptoms that you think could be from CO poisoning:<br />

• CALL 911 or your local emergency number.<br />

• GET FRESH AIR IMMEDIATELY. Open doors and windows, turn <strong>of</strong>f combustion<br />

appliances and leave the house.<br />

• DO NOT re-enter the premises until cleared by emergency personnel.<br />

• GO TO AN EMERGENCY ROOM and tell the physician you suspect CO poisoning.<br />

If CO poisoning has occurred, it can <strong>of</strong>ten be diagnosed by a blood test done soon<br />

after exposure.


Safety Tips<br />

Follow these guidelines to help keep your family safer.<br />

• Install CO alarms outside each sleeping area and on every level <strong>of</strong> the home including the basement. The CO<br />

alarm can warn you if too much CO is in your home.<br />

• Keep CO alarms clear <strong>of</strong> dust and debris.<br />

• Ensure CO alarms are plugged all the way into a working outlet, or if battery operated, have working batteries.<br />

Prevention is the Key to Avoiding Carbon Monoxide Poisoning<br />

DO have your fuel-burning appliances -- including oil<br />

and gas furnaces, gas water heaters, gas ranges and ovens, gas<br />

dryers, gas or kerosene space heaters, fireplaces, and wood<br />

stoves - inspected by a trained pr<strong>of</strong>essional at the beginning<br />

<strong>of</strong> every heating season. Make certain that the flues and<br />

chimneys are connected, in good condition, and not blocked.<br />

DO choose appliances that vent their fumes to the<br />

outside whenever possible, have them properly installed, and<br />

maintain them according to manufacturers’ instructions.<br />

DO read and follow all <strong>of</strong> the instructions that accompany<br />

any fuel-burning device. If you cannot avoid using an<br />

unvented gas or kerosene space heater, carefully follow the cautions that come with the device and keep doors to<br />

the rest <strong>of</strong> the house open. Crack a window to ensure enough air for ventilation and proper fuel-burning.<br />

DON’T idle the car in a garage -- even if the garage door to the outside is open. Fumes can build up very<br />

quickly in the garage and living area <strong>of</strong> your home.<br />

DON’T use a gas oven to heat your home, even for a short time.<br />

DON’T ever use a charcoal grill indoors -- even in a fireplace.<br />

DON’T sleep in any room with an unvented gas or kerosene space heater.<br />

DON’T use any gasoline-powered engines (mowers, weed trimmers, snow blowers, chain saws, small engines<br />

or generators) in enclosed spaces.<br />

DON’T ignore symptoms, particularly if more than one person is feeling them. You could lose consciousness<br />

and die if you do nothing.<br />

www.fire.ca.gov<br />

June <strong>2011</strong>


Frequently Asked Questions (FAQ) on Carbon<br />

Monoxide (CO) Devices<br />

As <strong>of</strong> <strong>July</strong> 1, <strong>2011</strong>, the Carbon Monoxide Poisoning Prevention Act (Senate<br />

Bill – SB 183) will require all single-family homes with an attached garage<br />

or a fossil fuel source to install carbon monoxide alarms within the home<br />

by <strong>July</strong> 1, <strong>2011</strong>. Owners <strong>of</strong> multi-family leased or rental dwellings, such<br />

as apartment buildings, have until January 1, 2013 to comply with the<br />

law.<br />

The California State Fire Marshal has created this frequently asked<br />

questions (FAQ) on carbon monoxide devices to provide the citizens <strong>of</strong><br />

California with information on this important matter.<br />

1. What is Senate Bill No. 183 (SB-183)?<br />

SB-183 is also known as the “Carbon Monoxide Poisoning Prevention Act”<br />

This senate bill requires that a carbon monoxide (CO) detector be<br />

installed in all dwelling units intended for human occupancy.<br />

2. What is Carbon Monoxide?<br />

Carbon Monoxide is a colorless, odorless gas that is produced from<br />

heaters, fireplaces, furnaces, and many types <strong>of</strong> appliances and cooking<br />

devices. It can also be produced by vehicles that are idling.<br />

3. What is the effective date for installing a CO device?<br />

For a single-family dwelling, the effective date is <strong>July</strong> 1, <strong>2011</strong>. For all<br />

other dwelling units, the effective date is January 1, 2013.<br />

4. Where can I find a list <strong>of</strong> all CSFM listed carbon monoxide devices?<br />

Click on the link titled “List <strong>of</strong> Approved Devices”.<br />

http://osfm.fire.ca.gov/strucfireengineer/strucfireengineer_bml.php<br />

5. What is the definition <strong>of</strong> a dwelling unit?<br />

A dwelling unit is defined as a single-family dwelling, duplex, lodging<br />

house, dormitory, hotel, motel, condominium, time-share project, or<br />

dwelling unit in a multiple-unit dwelling unit building.<br />

6. Where should CO devices be installed in homes?<br />

They should be installed outside each sleeping area and on every level <strong>of</strong><br />

the home including the basement. The manufacturer’s installation<br />

instruction should also be followed.<br />

FAQ CO Devices June 20, <strong>2011</strong> 1


7. How many types <strong>of</strong> CO devices are available?<br />

There are three types. 1) Carbon Monoxide alarms (CSFM category #<br />

5276), 2) Carbon Monoxide detectors (CSFM category # 5278), and 3)<br />

combination smoke/Carbon Monoxide detector (CSFM category # 7256 or<br />

7257).<br />

8. What is the difference between a carbon monoxide alarm and a carbon<br />

monoxide detector?<br />

A carbon monoxide alarm is a stand alone unit which is tested to<br />

Underwriters Laboratory (UL) Standard 2034 and has its own built-in<br />

power supply and audible device. These units are typically installed in<br />

your single family dwelling. A carbon monoxide detector is a system unit<br />

which is tested to UL Standard 2075 and is designed to be used with a<br />

fire alarm system and receives its power from the fire alarm panel.<br />

9. Are CO devices required to be approved by the State Fire Marshal?<br />

Yes. SB-183 prohibits the marketing, distribution, or sale <strong>of</strong> devices<br />

unless it is approved and listed by the State Fire Marshal.<br />

10. If someone has a CO device that is not listed by the State Fire Marshal<br />

prior to the law, can they maintain it or does it have to be replaced?<br />

The law required that CO devices to be approved and listed by the State<br />

Fire Marshal. It does not prohibit someone who already owns the device<br />

prior to the effective date <strong>of</strong> Senate Bill (SB) 183.<br />

11. Where does one obtain a copy <strong>of</strong> a California State Fire Marshal<br />

(CSFM) listing <strong>of</strong> CO device?<br />

Copies <strong>of</strong> CSFM listing <strong>of</strong> CO devices can be found on the State Fire<br />

Marshal website by logging on the following:<br />

http://osfm.fire.ca.gov/licensinglistings/licenselisting_bml_searchcotest.<br />

php<br />

Under “Category”, click on the sort by “Number” button, then go to the<br />

drop down menu (right down arrow) to select “5276-CARBON MONOXIDE<br />

ALARMS” or “5278-CARBON MONOXIDE DETECTORS”. Then Click on<br />

“Search” and it will list all CO alarms or detectors that are currently<br />

approved and listed by the OSFM.<br />

12. Where can I go to receive further information on Carbon Monoxide?<br />

You may go the California Department <strong>of</strong> Forestry and Fire Protection<br />

(CAL-FIRE) web site at http://www.fire.ca.gov and click on Carbon<br />

Monoxide under “Hot Topics”.<br />

FAQ CO Devices June 20, <strong>2011</strong> 2


13. Who can we contact at CAL-FIRE/CSFM for additional information?<br />

Questions regarding carbon monoxide devices may be addressed to<br />

Deputy Mike Tanaka at (916)445-8533 or mike.tanaka@fire.ca.gov<br />

FAQ CO Devices June 20, <strong>2011</strong> 3

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