World Wildlife Fund Canada

World Wildlife Fund Canada 

Annual Report 

2009

LETTER TO THE PUBLIC 1 

Climate, Water, People 1 

A FORCE FOR NATURE 2 

How We Work 3 

A Legitimate Voice 4 

Board of Directors 6 

Structure and Governance 7 

Committees 8 

Senior Staff 9 

President and CEO 9 

Senior Staff Reporting to the CEO 9 

Other Senior Staff 9 

Past Chairs 10 

HIGHLIGHTS OF 2008/09 11 

KEY ISSUES 13 

Arctic 14 

Our Ten-Point Plan to Save the Polar Bear 15 

Climate Change 16 

An Energy Model for North America 17 

Oceans 19 

Move Toward Sustainability: The Loblaw Seafood Commitment 21 

Freshwater 22 

Oil Sands and Water Don’t Mix 22 

Species 24 

Caught, Charged, and Convicted 26 

Public Mobilization 27 

Voting with Their Light Switch 28 

Business Mobilization 29 

Raising the Bar for the Hospitality Industry 30 

Our Footprint 32 

A New Lease on Sustainability 33 

KEY REGIONS 34 

Northwest Atlantic Ecoregion 35 

A Whale of an Achievement 36 

Northeast Pacific Ecoregion 37 

Your Coast, Your Values, Your Vision 38 

Mackenzie River Basin 39 

Undermining the Protected Areas Strategy 40 

Greater Antilles Marine Ecoregion 41 

Global Spotlight 42 

The Coral Triangle 42 

The Himalayas 42

OUR SUPPORTERS 43 

Spectacular Events 44 

Canada Life CN Tower Climb Tops $1.1 Million 44 

Earth Hour: A Global Call for Action 45 

Premiere Makes a Splash in Atlantic Canada 45 

Climate Change Conference a Hot Event for Corporate Canada 45 

Big Launch for a Breathtaking Book 45 

You Make It Possible 46 

Donor Profiles 56 

Mona Campbell 56 

Kathleen Crook 56 

The Lin Family 57 

Loblaw Companies Limited 57 

Seamus O’Regan 58 

John Turner 59 

Ruby West 59 

Contact Us 61 

FINANCIAL STEWARDSHIP FOR THE LONG TERM 62 

Report of the Vice President, Finance and Administration, and Chief Financial Officer 64 

Financial Statements 65 

Additional Financial Information 67

LETTER TO THE PUBLIC 

Climate, Water, People 

In a year of global change, we have celebrated some impressive conservation 

victories, and set the stage for more and bigger successes to come. 

The victories were widespread, from the protection of Isabella Bay as the 

Niginganiq National Wildlife Area, a sanctuary for threatened bowhead whales 

on Baffin Island, to the passage of Ontario’s Green Energy Act, which 

promises to serve as a model for jurisdictions across North America. 

Perhaps the biggest reason for celebration is the evidence that tough 

economic times seemed only to strengthen public and corporate 

commitments to conservation. Canadians are increasingly embracing the 

notion that, rather than being in opposition, it is by taking care of the 

environment that we will ensure our economic future. 

The evidence? Earth Hour 2009 was an even bigger global success than last 

year, proof of overwhelming public support for climate action. Meanwhile, 

Loblaw Companies Ltd. made a precedent-setting commitment to sustainable 

seafood and Fairmont Hotels & Resorts became the latest company to join 

the ranks of WWF’s global Climate Savers. 

To keep delivering this caliber of results, we’ve set our sights on three 

priority areas in the coming years: climate, water, and people. 

• Climate, because rising global temperatures is the single biggest threat to 

biodiversity facing the world, with impacts already evident in Canada’s 

Arctic. In 2009, the stakes are higher than ever, as global leaders 

hammer out a new climate deal to replace Kyoto. 

• Water, because life on Earth couldn’t survive without it. With the world’s 

longest coastline and more than our fair share of global freshwater 

resources, Canadians have a special duty to steward these resources 

responsibly. 

• People, because we won’t achieve sustainability without engaging the 

people who can make it happen: decision makers, industry leaders, and 

ordinary Canadians across the country. 

Not only do these priorities align WWF-Canada more closely than ever with 

WWF’s global priorities, these are the issues that make Canada globally 

significant. 

At WWF, we invest in science-based solutions to ensure a living planet. 

Thanks to supporters like you, the benefits will be enjoyed for generations. 

Patricia Koval 

Chairman 

Gerald Butts 

President and CEO 

WWF-Canada Annual Report 2009 

Page 1

A FORCE FOR NATURE 

Recognized. Respected. Effective. 

Around the globe, WWF has built an enviable reputation for conservation. 

Thanks to a combination of science, partnerships, and public mobilization, we 

achieve results that count — now, and for decades to come. 

From the Coral Triangle to the Chihuahuan desert, the high Arctic to the 

Amazon rainforest, we’re working to safeguard ecosystems, save species, 

and create a more sustainable future for all creatures. 

In particular, we focus on water and climate change: two of the most 

pressing environmental issues facing our planet. Here at home, that includes 

everything from helping Canadians shrink their carbon footprint to 

developing better ways to manage our oceans. 

Over the years, WWF-Canada has contributed to big wins like the creation of 

marine protected areas on all three coasts, more hectares of certified 

sustainable forest operations than any other country in the world, and the 

protection of tens of million of hectares of wilderness from industrial 

development. 

Today, with more than 4 decades of experience under our belt, 7 offices from 

B.C. to Newfoundland, and the support of 170,000 people like you, we’re 

poised to achieve even more. 

WWF: for a living planet. 


Page 2

How We Work 

At WWF-Canada, we’ve been in the business of conservation for more than 

40 years. We’ve learned how to work effectively, build support, and create 

lasting results. Today, we’ve distilled that knowledge into seven key 

principles that guide our day-to-day actions and our long-term vision. 

Strategic focus: We target our efforts where the stakes are highest and the 

payoffs are most significant. That means concentrating on the critical issues 

threatening our environment and on the country’s most ecologically 

significant areas. 

Global perspective: As part of an international organization that works in 

more than 100 countries around the globe, we understand the broader 

issues. We can draw on the successes, lessons, and expertise of our 

colleagues. And when conservation issues cross national boundaries, we’re 

ready to take concerted action. 

Good science: We base our advocacy on the best scientific advice available, 

and often on fieldwork conducted exclusively for WWF. 

Non-partisan partnerships: WWF can’t do it all alone. Big wins require 

cooperation. Thanks to our reputation for openness and fair-mindedness, 

we’re able to work with First Nations, industry, government, communities, 

and other conservation groups to make that happen. 

Integrated approach: Protecting nature doesn’t mean ignoring humans. 

Truly sustainable solutions must meet the social, economic, and cultural 

needs of local communities. That’s why we invest the time to build trust, 

develop relationships, and create strategies that work for everyone. 

Public mobilization: We know that Canadians care about the environment. 

And it’s by engaging all Canadians — urban and rural, young and old, First 

Nations and new immigrants — that we can make the fundamental changes 

required for a healthy planet. 

Sustainable solutions: We believe the way to achieve lasting results is by 

addressing the social, economic, and political drivers behind conservation 

issues. We measure our success in species saved, habitats protected, and 

communities maintained, now and for generations to come. 

Finally, there’s accountability. You’ll see it on every page of this report — 

and in every project we undertake. 


Page 3

A Legitimate Voice 

In order to do our work, WWF needs to have the ability – and the right – to 

speak on behalf of our supporters. This is what helps to make business, 

industry, and other groups that we work with take us seriously as a strong 

voice for conservation. We refer to our right to speak on behalf of our 

supporters as “social license” or “legitimacy,” and we take it very seriously. 

What We Think 

Increasingly, non-governmental organizations (NGOs) are being questioned 

about their right to have a voice and speak out. While environmental NGOs, 

like WWF, do not claim to represent the public, they do play an important 

role in civil society by ensuring that the public is well informed on 

conservation issues and that the environmental perspective is taken into 

account when relevant issues are being debated. We also actively promote a 

range of key conservation outcomes. 

We Are Non-Partisan 

While WWF has no political affiliation, nor do we align our organization with 

any government, we often advise governments on environmental policy 

issues and work in partnership with relevant government offices to carry out 

our conservation work. In addition, WWF works with local communities and 

other NGOs to develop, implement, and monitor our more than 1,100 

projects around the world. By employing local experts, WWF is able to draw 

on traditional knowledge and values, as well as foster long-term conservation 

capacity. 

Our Approach Is Grounded in Good Science 

Our opinion is sought by many for a variety of reasons, including the 

scientific rigour we apply to our conservation thinking and approach. In the 

same way that we do not carry political biases, we also do not carry specific 

biases when it comes to the approach to conservation. We rely on good 

science and good research to guide the positions that we take and the 

conservation actions we are advocating. Sometimes, this will mean that we 

take positions that are unpopular with the public or with specific interests. 

We are not afraid to take a stand. 

We Are Collaborative 

We try to avoid drawing a line in the sand on issues, and instead look to 

build on common interests and values. Since WWF cannot make conservation 

happen all on our own, we need to bring other parties like business, 

government, and local communities to the table to work together to seek out 

conservation solutions. We understand that good science is the starting 

point, and that good dialogue, negotiation, and a sensitivity to socioeconomic 

issues is how lasting conservation is ultimately achieved. 


Page 4

We Have a Lot of Support 

Given our global mission, solid reputation, and wide-ranging technical 

expertise, WWF believes we not only have a legitimate right to engage the 

public and decision-makers, but that we would be neglectful and 

irresponsible not to do so. Moreover, WWF has about five million supporters 

worldwide, most of whom are regular donors and whose contributions make 

up the majority of WWF’s overall budget. These voluntary supporters expect 

WWF to act on behalf of the environment, and WWF is committed to doing 

just that. 


Page 5

Board of Directors 

Honorary Chair 

Sonja Bata 

Honorary Directors 

The Rt. Hon. John Turner 

Partner, Miller Thomson LLP 

Brock Fenton, Chief Scientific Advisor 

Professor of Biology 

University of Western Ontario 

Chairman 

Patricia Koval 

Partner, Torys LLP 

Directors 

Name Occupation Region 

Daryl Aitken 

Mark Cohon 

President 

Dashboard Communications 

Commissioner 

Canadian Football League 

Toronto, ON 

Toronto, ON 

Kathleen Crook Volunteer Fundraiser Toronto, ON 

Gillian Deacon Broadcast Journalist, Author Toronto, ON 

Roger Dickhout 


Pineridge Foods Inc. 

Toronto, ON 

Mike Garvey Corporate Director Toronto, ON 

Blake Goldring 

Chairman and CEO 

AGF Management Limited 

Toronto, ON 

Scott Hand Corporate Director Toronto, ON 

J.G. (Jack) Keith 

Sonia Labatt 

Chair, Commerce Advisory Board 

Sobey School of Business, St. Mary’s 

University 

Associate 

Centre for Environment, University of 

Toronto 

Halifax, NS 

Toronto, ON 

Seamus O’Regan Broadcast Journalist and TV Host Toronto, ON 

Steven Page Musician Toronto, ON 

David Ross Corporate Director Toronto, ON 

Donald Sobey 

Chairman Emeritus 

Empire Company Limited 

Stellarton, 

NS 


Page 6

Directors 

Name Occupation Region 

Tim Stewart 

Tanny Wells 

Alexandra Weston 

President 

Stewart Investments Inc. 

Sales Representative 

Chestnut Park Real Estate Ltd. 

and Corporate Director 

Founder and President 

ASC Public Relations 

Toronto, ON 

Toronto, ON 

Toronto, ON 

Phyllis Yaffe Corporate Director Toronto, ON 

Structure and Governance 

WWF-Canada’s Board of Directors is made up of a committed group of 

volunteers who come from various walks of life. 

A director’s initial term is four years. A director may serve a second 

successive or non-successive four-year term. 

Role of the Board 

The role of WWF-Canada’s Board is to manage or oversee the management 

of the business and affairs of the organization, including strategic planning, 

policy formulation, risk management, organizational and management 

capacity, support to fundraising and communications, and accountability to 

stakeholders. 

Committees of the Board 

In order to fulfill its mandate, the Board has a number of committees 

dedicated to providing strategic leadership and advice in the following areas: 

• conservation science; 

• audit, finance, and investment; 

• governance; 

• fundraising; and, 

• human resources. 

In the case of our Conservation Science Committee, we have engaged 

subject matter experts who, while not on the full WWF-Canada Board, are 

active volunteer members of the committee. 

Meetings 

The full Board meets at least three times a year. Meeting schedules for 

committees of the Board vary, but the frequency is generally no less than 

twice per year. 

Declaration of Remuneration 

As per WWF-Canada’s annual financial statements, no board member 

receives remuneration in his or her role as a director. 


Page 7

Committees 

* Denotes non-Board members 

Executive Committee 

(Consists of Board and Committee Chairs) 

Pat Koval (Chair) 

Kathleen Crook 

*Brock Fenton 

Mike Garvey 

David Ross 

Audit, Finance and Investment Committee 

David Ross (Chair) 

Mike Garvey 

Scott Hand 

Pat Koval 

Tim Stewart 

Compensation, Governance and Nominating Committee 

Mike Garvey (Chair) 

Mark Cohon 

*Brock Fenton 

Jack Keith 

Pat Koval 

Phyllis Yaffe 

Fundraising Committee 

Kathleen Crook (Chair) 

*Michael de Pencier 

Blake Goldring 

Pat Koval 

Tim Stewart 

Conservation and Science Committee 

*Dr. Brock Fenton (Chair) 

*Dr. Andrew Derocher 

*Dr. Marco Festa-Bianchet 

Mike Garvey 

*Dr. Jeffrey Hutchings 

*Monte Hummel 

Dr. Sonia Labatt 

*Dr. Nancy Olewiler 

*Dr. David Schindler 

*Dr. Bridget Stutchbury 

Tanny Wells 

*Dr. Hal Whitehead 


Page 8

Senior Staff 

(as at September 14, 2009) 


Gerald Butts 

Senior Staff Reporting to the CEO 

Vice President, Advancement & Chief Development Officer 

Mary Deacon 

Vice President, Finance & Administration, and Chief Financial Officer 

Grahame Cliff 

Vice President, Marketing & Communications 

Christina Topp 

Vice President, Strategic Partnerships 

Hadley Archer 

Vice President, Atlantic Region 

Robert Rangeley 

Vice President, Conservation and Chief Conservation Officer 

Arlin Hackman 

Other Senior Staff 

President Emeritus 

Monte Hummel 

Senior Director, Conservation Science & Practice 

Steven Price 

Conservation Directors 

Anthony Maas, Freshwater Program 

Michele Patterson, Pacific Conservation 

Robert Powell, Mackenzie River Basin 

Bettina Saier, Oceans Program 

Craig Stewart, Arctic Program 

Keith Stewart, Climate Change Program 

Staff Directors 

Ruth Godinho, Donor Relations & Services 

Janice Lanigan, Annual Giving 

Joshua Laughren, Communications 

Rosemary Ludvik, Advancement Research 

Jeremy Marten, Marketing 

Udayan Purushothaman, Controller 

Carolyn Seabrook, Program Operations 

Mary Beth Taylor, Major Gift Operations 


Page 9

Past Chairs 

Senator Alan A. Macnaughton 

1967-1981 

John Devlin 

1970-1978 

William B. Harris 

President 1978-1981 

Chair 1981-1983 

Sonja I. Bata 


Chair 1983-1985 

Richard M. Ivey 


Douglas Bassett 

1985-1989 

James W. McCutcheon 

1989-1993 

Dr. Donald A. Chant 

1993-2000 

Michael de Pencier 

2000-2003 

R.B. (Biff) Matthews 

2003-2006 


Page 10

HIGHLIGHTS OF 2008/09 

Dear Supporter, 

Success in our line of work is hardly certain or predictable, especially in the 

face of global economic meltdown. 

Yet in 2008/09, WWF-Canada continued a remarkable winning streak thanks 

to our emphasis on knowledge, pragmatic research and analysis, persistent 

advocacy, and relationships built to achieve long-term success. 

For me, this year’s hallmark was celebrating Niginganiq National Wildlife 

Area, a sanctuary for threatened bowhead whales at Isabella Bay, Baffin 

Island created as a result of more than 25 years of local effort coupled with 

WWF advocacy. 

It’s the crowning achievement in a year that saw many significant 

conservation wins: 

• The Government of Ontario passed the Green Energy Act, a law designed 

to expand renewable energy generation and increase energy conservation 

that will serve as a model for other jurisdictions. 

• Canada joined an international commitment to implement a range-wide 

conservation plan for polar bears that recognizes climate change as a key 

threat. 

• On the west arm of Great Bear Lake, Saoyú–?ehdacho became the first 

protected area in the Northwest Territories designated through the multistakeholder 

NWT Protected Areas Strategy. 

• WWF’s global lights-out Earth Hour was an unprecedented success. 

According to a WWF-commissioned poll, 52 per cent of all adult Canadians 

— more than 10 million people — participated in Earth Hour 2009. 

• The federal government passed legislation to allow tighter regulation of 

standby power, the so-called “vampire load” that drains electricity while 

appliances are turned off. 

• Loblaw announced a world-leading policy committing to source 100% 

sustainable seafood by 2013. 

• The Grand Banks coral hotspot we identified in 2007 has been protected 

within Canadian waters. 

• Lobster fishermen in Nova Scotia signed on to a voluntary code of 

practices to help protect right whales. 

• A Memorandum of Understanding was signed between the federal 

government and coastal First Nations in B.C., a significant step toward an 

integrated oceans management plan for the Pacific North Coast. 


Page 11

Last, and certainly not least, we successfully wound up a 22-year history of 

supporting conservation in Cuba. In handing off our role to WWF- 

Netherlands, we also passed along a legacy of goodwill and accomplishment 

in species conservation (hawksbill turtles), protected areas (Zapata 

wetlands), and sustainable development (fisheries management). 

What lies ahead in 2010? 

While the recent economic shocks and uncertain outlook have been painful, 

they also opened the door to restructuring and investment in a greener, lowcarbon 

future in ways that were almost unthinkable a year ago. 

We’re seizing the opportunity, using our global focus on Water, Climate and 

People. 

WWF-Canada has already staked out a leadership role in our marine work, 

through spatial planning for habitat protection on all three coasts, promoting 

sustainable seafood markets, and reforming fisheries management. 

We must do the same for fresh water, a resource that is already scarce and 

or contaminated in several regions of the country. A key first step is to build 

public understanding of environmental flow, the water that nature needs to 

maintain healthy watersheds, wildlife, and the ecological services we depend 

on. 

Climate change poses the greatest threat to our living planet. We’re tackling 

the biggest culprits in Canada — tar sand development and petroleum-based 

transportation — by highlighting investment risk in the Tar Sands and 

partnering to demonstrate smarter ways to move people and goods. 

Our commitment to a resilient and protected Arctic is the other thrust of our 

climate work, in collaboration with WWF offices in all the circum-arctic 

countries. Here we face the challenge of developing a locally supported 

approach to stewardship in the face of a new rush for resources. 

Finally, because everyone has a role to play in creating a sustainable future, 

people must lie at the core of our conservation programs. Our model of 

engaging Canadians has two parts: “Do” and “Demand.” By helping you do 

your part and by giving voice to your actions, we create a demand for 

government and business to do their part as well. 

If you already know and support our work, thank you! If you’re new to WWF, 

please join us in this most important year ever. 

Arlin Hackman, 

Chief Conservation Officer 

September 2009 


Page 12

KEY ISSUES 

Many conservation issues can seem dauntingly large. But by focussing 

strategically, developing key partnerships, and setting achievable targets, 

WWF-Canada is proving that solutions really are within our grasp. 

Take climate change. We’re working to dramatically curb greenhouse gas 

emissions and safeguard Arctic ecosystems that are feeling the biggest 

impact of planet-wide warming. 

We’re also tackling pressing water issues, both in our oceans and inland, and 

we continue to save endangered species by fighting unsustainable trade and 

funding important research. 

Perhaps most importantly, we’re mobilizing both people and businesses. 

Issues like these can’t be solved without big shifts in behaviour, attitudes, 

and daily actions. By building a broad-based constituency for conservation, 

we’re laying the groundwork for long-term change. 


Page 13

Arctic 

At the top of the world, the heat is on. Since the 1980s, the minimum annual 

levels of Arctic sea ice have shrunk more than 40 per cent, and scientists 

predict that the Arctic Ocean could see ice-free summers as early as 2013. 

That’s bad news for beluga, narwhal, and walrus, along with the communities 

that depend upon them. It’s also bad news for the planet as a whole. As 

polar ice melts, it leaves large areas of open water that absorb the sun’s 

heat, speeding up the process of global warming. 

For decades, WWF has been active in the north. Now, we’re cranking up our 

efforts even further, making this region a global priority. For WWF-Canada, 

that means working harder than ever to protect polar bears and other Arctic 

species — and, of course, pushing governments, businesses, and ordinary 

Canadians to turn down the heat. 

2008/09 Targets & Achievements 

1. Complete a WWF-led range-wide conservation action plan for polar bears. 

Achieved. At meeting of Arctic nations in March 2009, we released our draft 

report outlining an ambitious action plan for the long-term conservation of 

polar bears and their habitats. 

2. Develop, publish, and distribute a report on the combined impact of 

climate change and trade on the global conservation of walrus, narwhal, and 

polar bears. 

Excellent progress. We have now decided to publish three separate reports: 

one on each species. Scheduled for release in fall 2009, they will be widely 

distributed to government and scientific decision makers. 

Other Wins 

This spring, we successfully advocated for action on polar bears at the 

International Meeting of the Parties to the International Polar Bear 

Agreement in Norway. After intense lobbying, Canada followed the lead of 

other Arctic nations in acknowledging that climate change is affecting this 

iconic species and agreeing to create an action plan for polar bear 

management. 

We were also delighted to see Isabella Bay become the Niginganiq National 

Wildlife Area, a sanctuary for threatened bowhead whales. For more than 25 

years, we have collaborated with local Inuit here on Baffin Island and 

conducted scientific studies to build the case for protecting this crucial 

bowhead feeding ground. Thanks to the patience and persistence of the 

Clyde River community, a long-held vision became reality in August 2008. 

Take Action 

Make sure Arctic species like polar bears, narwhals, and walruses have the 

ice they need to survive. Tell the federal government that Canada must 

commit to substantial greenhouse gas reduction targets at the Copenhagen 

climate change negotiations in December 2009. 


Page 14

Coming Next 

Knowledge is a powerful tool in species conservation. Over the next couple of 

years, we’ll be mapping critical habitat where Arctic species might continue 

to survive despite climate change, as well as identifying areas that could 

provide a refuge for more southerly species migrating northwards. 

Our Ten-Point Plan to Save the Polar Bear 

We have a narrow window of opportunity to protect polar bears. While global 

warming is melting the ice they call home, the right action, now, could save 

the world’s largest terrestrial carnivore. 

Nothing symbolizes the Arctic more than the polar bear. Over the course of 

millennia, these top predators have adapted superbly to life in the harsh 

conditions here. 

But if this habitat disappears, thanks to global warming, polar bears will too. 

According to recent studies, two-thirds of the world’s polar bear population 

could vanish as rising temperatures melt the sea ice they depend on for 

survival. 

In Canada more than half the current populations are already in decline or 

showing significant signs of stress. The right actions now, however, could 

make all the difference. 

WWF has set an ambitious conservation goal: to ensure polar bear numbers 

stabilize or increase throughout their range by 2020. To achieve that, we’ve 

created a ten-point action plan. 

Top of the list is pushing for strong legislation and policies to protect polar 

bears in all Arctic nations, as well as identifying and protecting key habitat. 

Polar bears are an essential part of the economy of many Arctic communities, 

so we’ve committed to improving the livelihoods of local people through 

economic development linked to wildlife conservation. 

Most importantly, we’ll be pulling out all the stops to convince key nations to 

sign aggressive, binding greenhouse gas reduction targets at the UN climate 

change summit in Copenhagen in December 2009. 

Easy, no. Essential, yes — if we want this iconic Arctic creature to continue 

thriving in the wild. 


Page 15

Climate Change 

From melting glaciers to devastating droughts to rising sea levels, climate 

change is putting the heat on our planet. 

At WWF-Canada we’re taking action, working to dramatically increase energy 

efficiency and shrink greenhouse gas emissions by encouraging action on 

Parliament Hill, in Bay Street boardrooms, and at the kitchen tables of 

Canadians across the country. 

And while we’re acting locally, we’re also lobbying globally. With the 

December 2009 climate negotiations in Copenhagen fast approaching, we’re 

doing everything we can to seize this last, best chance to turn down the 

thermostat. 

This is decision time for our planet. If we can keep the temperature rise 

below 2°C, we can prevent climate change from spiralling out of control. It 

will take collective will and action, but together, we can make sure that 

cooler heads prevail. 


1. See two emblematic and precedent-setting energy-efficient regulations 

adopted by the federal government and/or key provincial jurisdictions. 

Excellent progress. The federal government has passed legislation to amend 

the Energy Efficiency Act to allow tighter regulation of standby power — the 

so-called “vampire load” that drains electricity while appliances are turned 

off. Meanwhile, Ontario’s Minister of Energy has publicly committed to 

making Energy Star the new minimum standard for equipment with big 

energy demands, although the regulations have not yet been introduced. 

2. Convince the Ontario Energy Board to entrench co-generation in Ontario’s 

electricity plan as a major supply option. 

Little progress. While Ontario’s new Green Energy Act was a landmark 

achievement, promoting energy efficiency and renewable energy, it made 

only modest progress on co-generation. The Ontario Energy Board hearings 

have been on hold while the province’s electricity planners prepare a new 

plan that aligns with the Green Energy Act. 

3. Sign Climate Savers Memorandums of Understanding with two companies, 

incorporating commitments to best-in-class greenhouse gas reductions. 

Excellent progress. In March 2009 Fairmont Hotels & Resorts joined the 

ranks of WWF Climate Savers, an international group of companies 

demonstrating leadership in carbon reductions. Memorandums with three 

other high-profile companies are currently being negotiated. 

4. Build an active and visible constituency of at least 100,000 Canadians 

taking practical actions to reduce their greenhouse gas emissions via The 

Good Life. 

Good progress. Our Good Life program continues to attract thousands of 

Canadians who want to make sustainable choices in their day-to-day lives. 


Page 16

Now re-named “the Living Planet Community,” its new scope includes water 

and other footprint issues, as well as climate change. 

5. Persuade 10 million Canadians to participate in Earth Hour. 

Achieved. Our global lights-out hour was an unprecedented success. 

According to a poll commissioned by WWF-Canada, 52 per cent of all adult 

Canadians — more than 10 million people — participated in Earth Hour 2009, 

sending a resounding message on the urgent need for climate action. 

Other Wins 

Our most significant win in 2008/09 was the passing of Ontario’s Green 

Energy Act, a highly progressive piece of legislation that will serve as a 

model for other jurisdictions across the continent. 

We also sponsored McKinsey and Co.’s Pathways to a Low Carbon Economy 

report, which lists more than 200 opportunities that could slash global 

greenhouse emissions significantly over the next 20 years. 

Finally, we promoted public policies that address climate change, including a 

submission to the Ontario government on greenhouse gas cap-and-trade 

systems that drew on lessons learned from the European experience. 

Sidebar: Internationally Speaking 

There’s no conservation issue more global than climate change. And as an 

international organization, active in more than a hundred countries, WWF is 

speaking up for a cooler planet. 

In preparation for the Copenhagen climate negotiations, we’ve put forward a 

draft treaty setting out our vision for a fair, effective, and science-based 

global deal to fight climate change. 

We’ve also collaborated with global insurance company Allianz SE to produce 

the annual G8 Climate Scorecard, an assessment of the climate change 

policies of leading nations that attracted considerable media attention. 

Take Action 

Join the Living Planet Community at http://community.wwf.ca and let other 

Canadians know what you’re doing to shrink your carbon footprint. 

Coming Next 

In December 2009, all eyes will be focussed on Copenhagen as decision 

makers negotiate a successor to the Kyoto climate treaty. You can bet that 

WWF will be there, pushing hard for a fair deal for people and the planet 

before global warming becomes irreversible. 

An Energy Model for North America 

Ontario goes green! Three years of hard work promoting conservation and 

renewable energy paid off with the creation of the landmark 2009 Green 

Energy Act. 


Page 17

Ontario’s Green Energy Act, passed in May 2009, sets a new bar for North 

American climate action. 

The Act’s two-pronged approach focuses on expanding renewable energy 

generation and strengthening the province’s commitment to energy 

conservation. 

A new feed-in tariff, modelled on successful European policies, will boost 

investment in wind, solar, hydro, and bio-based energy by offering producers 

attractive pricing and 20-year standing offers. 

“Ontario’s Green Energy Act could propel the province past California as the 

most innovative North American leader in the renewable energy field,” says 

Denis Hayes, former director of the U.S. National Renewable Energy 

Laboratory. 

On the conservation front, the Act beefs up energy efficiency standards for 

buildings and appliances and sets conservation targets for local utilities. It 

also requires residential energy audits when homes are bought or sold. 

WWF-Canada was a core part of the Green Energy Act Alliance, which 

brought together environmental groups, farmers, unions, and industry 

groups to push for this landmark piece of legislation. 

“Our work over the past three years to promote conservation, renewable 

energy, and co-generation has succeeded in a big way,” says Keith Stewart, 

director of WWF-Canada’s climate change program. “This new act makes 

Ontario a model for other provinces to follow.” 


Page 18

Oceans 

From space, Earth is the blue planet, dominated by ocean. A closer look, 

however, reveals that our most distinctive feature is in frighteningly poor 

shape. 

According to the UN Food and Agriculture Organization, more than 70 per 

cent of the world’s fish stocks are either depleted or fully exploited — a 

symptom of mismanagement and neglect that can no longer be ignored — 

while pollution and habitat destruction have also taken a toll on marine 

health. 

Canadians don’t have to look far to see examples. Despite some positive 

signs, cod stocks still haven’t recovered since the federal government’s 1992 

moratorium. Meanwhile, energy projects and aquaculture are creating new 

challenges for Canada’s oceans. 

Clearly, we need to rethink how we treat our seas. That’s why WWF-Canada 

is advocating for fisheries reform and networks of marine protected areas on 

all three coasts, working with government and fishermen to develop an 

integrated approach to ocean management, and championing sustainable 

seafood. 

We’ve set our sights on recovering the famous cod stocks on the Grand 

Banks of Newfoundland, as a major signal that, with determination, stocks 

can recover and once again support vibrant coastal communities. 


1. Convince a major Canadian retailer to publicly commit to a sustainable 

seafood procurement policy that includes goals for MSC-certified seafood and 

refers to Marine Protected Areas. 

Achieved. On May 20, 2009 Loblaw Companies Ltd. announced that by 2013, 

100 per cent of the seafood it sells will come from sustainable sources. 

2. Convince at least one political party to include oceans protection, including 

WWF priorities, in their federal election platform for the first time. 

Achieved. In the last federal election, both the Liberals and the NDP 

incorporated progressive oceans agendas into their party platforms, while the 

Greens adopted several key points — an unprecedented level of political 

attention for this issue. 

3. Reduce cod bycatch on the southern Grand Bank to no more than 420 

tonnes in 2008. 

Some progress. Canada adopted a suite of measures to reduce the amount of 

cod caught by lines and nets set for other species. While this was an 

important step forward, the 2008 bycatch totalled a whopping 900 tonnes — 

more than double our 420-tonne target. 


Page 19

4. Ensure priority coldwater coral hotspots are no longer exposed to direct 

human disturbance. 

Good progress. Thanks to our advocacy, the Grand Banks coral hotspot we 

identified in 2007 has been protected within Canadian waters. 

5. Develop a suite of measures that could be implemented by the fishing 

sector to reduce the risk of entangling right whales. 

Excellent progress. Lobster fishermen in southwestern Nova Scotia have 

signed on to a voluntary code of practices to help protect these endangered 

whales, and we expect other sectors to follow suit shortly. 

6. See an MPA network plan announced for the Scotian Shelf and Bay of 

Fundy that includes a map of candidate areas and an implementation plan. 

Some progress. Although we saw a draft network design presented to the 

public at a forum in November 2008, we’re still waiting for a formalized plan 

to be released. In 2009 we released a study that helped build support for a 

network of MPAs here, revealing that only 0.56 per cent of this marine region 

is currently protected. 

7. See Fisheries and Oceans Canada complete and release a draft 

management plan for Bowie Seamount MPA. 

Some progress. While the 2008 Bowie Memorandum of Understanding paved 

the way for a management plan, the Government of Canada and the Haida 

Nation are still negotiating the details. 

8. See Fisheries and Oceans Canada, First Nations, and the province of 

British Columbia design a sound Pacific North Coast Integrated Management 

Area and officially launch a broadly supported planning process for it. 

Good progress. A memorandum of understanding between the Government 

of Canada and Coastal First Nations was signed — a significant step toward 

developing an integrated oceans management plan for the Pacific North 

Coast. The official launch in Vancouver attracted more than 300 people from 

communities along the B.C. coast. 

Other Wins 

We were delighted to see Isabella Bay become the Niginganiq National 

Wildlife Area, a sanctuary for threatened bowhead whales. For more than 25 

years, we have collaborated with local Inuit here on Baffin Island and 

conducted scientific studies to build the case for protecting this crucial 

bowhead feeding ground. Thanks to the patience and persistence of the 

Clyde River community, a long-held vision became reality in August 2008. 

Take Action 

Our oceans need holistic thinking. Tell your federal and provincial 

representatives to support an integrated approach to managing marine 

resources and ecosystems — one that puts conservation at the same table as 

industry. 


Page 20

Coming Next 

In the next federal election, we’ll be pushing to make ocean health a ballotbox 

issue for all parties and voters. 

Move Toward Sustainability: The Loblaw Seafood Commitment 

One hundred per cent sustainable seafood by 2013. That’s the remarkable 

commitment from Loblaw Companies Ltd. 

Loblaw Companies Limited’s goal is that by the end of 2013, every seafood 

product customers see in its stores — canned, frozen, or fresh; wild-caught 

or farmed — will come from sustainable sources. 

It’s one of the most ambitious and comprehensive commitments from a 

grocery retailer in Canada, or indeed in the world, says WWF-Canada 

President and CEO Gerald Butts. 

The goal, announced in May 2009, promises greater protection for aquatic 

habitats and more attention to careful harvesting. 

Already, Loblaw’s stores offer 10 sustainable seafood products certified by 

the Marine Stewardship Council. In the next year customers can expect to 

see a lot of activity from Loblaw with regard to seafood. On the agenda: 

assessing all sources of wild and farmed seafood in partnership with WWF- 

Canada and other industry experts, preparing for Marine Stewardship Council 

audits of its supply chain, and the beginning of the phase-out of seafood 

from sources that are not sustainable. 

It’s all part of the Company’s commitment to healthy oceans, stable 

communities, and sustainable business. 

“The world’s oceans are in crisis,” says Paul Uys, vice president, Fresh Foods, 

Loblaw Companies Limited. “Loblaw is determined to think differently about 

how it sources seafood and to work in collaboration with the fishing industry 

and environmentalists to seek sustainable seafood alternatives for our 

customers.” 


Page 21

Freshwater 

Millions of species couldn’t survive without fresh water. Too often, however, 

human wastefulness and mismanagement is leaving them shortchanged. It’s 

time to create a little more space at the communal watering hole. 

That’s the focus of WWF-Canada’s freshwater work. Canadians are fortunate 

to be stewards of 20 per cent of the planet’s freshwater capital, including 

some of last large, free-flowing rivers on Earth. 

By focussing on key watersheds across the country, we’re working to protect, 

manage, and restore those vital assets for people and nature. 


1. Commission a study on the ecological status of 10 Canadian rivers and 

publish a popular report based on the findings to raise public awareness of 

freshwater issues. 

Excellent progress. The technical report is complete, and preliminary results 

were presented at the Canadian Heritage Rivers Conference in June 2009. 

The popular report was released in October 2009, calling on the federal 

government to take a much stronger role in freshwater management. 

2. Ensure that five essential design principles to protect environmental flows 

are included in the Phase II Framework Committee for the Lower Athabasca 

River recommendations. 

Some progress. This year, we joined the Athabasca Phase II Framework 

Committee. Together with government, industry, First Nations and Métis, and 

other stakeholders, we’re developing water management recommendations 

for the lower Athabasca, stretching from Fort McMurray to Lake Athabasca. 

Other Wins 

In October 2008, WWF-Canada and Coca-Cola Ltd. announced a three-tiered 

partnership to conserve fresh water and fight climate change. It included a 

$1 million commitment to WWF-Canada’s freshwater work and targets for 

water conservation across Coca-Cola’s manufacturing facilities in Canada. 

Take Action 

What are the key water issues for your community? From volunteer 

monitoring programs to stream clean-ups and restoration projects, there are 

many opportunities to become a local water steward. 

Coming Next 

Which way does the water flow? Our upcoming report will examine the water 

footprints of Canada and the US and analyze the balance of virtual water 

trade between the two countries. 

Oil Sands and Water Don’t Mix 

On the lower Athabasca, downstream health is taking a back seat to 

upstream wealth. 


Page 22

The Athabasca River is the third-largest undammed river in North America. 

From its birthplace in the glaciers of the Columbia Icefield, it snakes north to 

Lake Athabasca in Wood Buffalo National Park, which ultimately drains into 

the Mackenzie River. 

But as it crosses northern Alberta, millions of litres a day are legally siphoned 

off to satisfy thirsty tar sand operations, despite the fact we don’t know how 

much water is required to sustain downstream life. 

We do know that the Athabasca supports 31 species of fish, provides key 

habitat for migrating waterfowl, and feeds the globally significant wetlands of 

the Peace-Athabasca Delta. 

We also know that natural peaks and troughs in flow are critical to most river 

systems. Even small changes in water levels can have a big ecological impact 

downstream. 

Finally, we know that the Athabasca is drying up, thanks to global warming. 

According to our 2006 report, the river’s flow has already shrunk 20 per cent 

between 1958 and 2003 as a result of rising temperatures. 

Ironically, the tar sand operations that suck up so much fresh water are 

major contributors to the process of climate change that threatens the 

Athabasca. 

In his testimony to the federal committee on oil sands and water issues in 

May, WWF-Canada freshwater program director Tony Maas called for a halt 

to new water withdrawals until proper planning mechanisms are in place to 

protect the Athabasca River. 

“Downstream human and ecosystem health is taking a back seat to upstream 

economic wealth,” he said. Until we better understand the risks of large-scale 

water withdrawals, we need to take more caution at the wheel. 


Page 23

Species 

For far too many of the world’s species, the future doesn’t look good. One in 

four mammals are threatened with extinction. So are one in eight birds, one 

in five sharks, one in four coniferous trees, and one in three amphibians. 

WWF-Canada is helping to lengthen those odds. Much of our work tackles the 

root causes behind the statistics: things like habitat loss, pollution, overharvesting, 

and climate change. However, two key programs focus directly 

on protecting species at risk. 

Through our TRAFFIC program, we’re helping to halt trade in threatened and 

endangered species in Canada and around the globe. It’s an initiative that’s 

more vital than ever as tough economic times increase the incentive for 

illegal wildlife trade. 

This year we also funded research into species at risk through a partnership 

with the Ontario Ministry of Natural Resources that supported 19 applied 

conservation projects across the province. 


1. Develop and sign a Memorandum of Understanding with Environment 

Canada’s Wildlife Enforcement Directorate to work together to improve CITES 

implementation in Canada. 

Achieved. The landmark agreement — the first signed between the Wildlife 

Enforcement Directorate and a non-governmental organization — will let us 

pool resources and create collaborative structures. The result: more effective 

implementation of CITES, the Convention on International Trade in 

Endangered Species. 

2. Chair a working group on coral taxonomy and identification at an 

international workshop on Corallium science, management, trade, and 

enforcement. 

Achieved. As part of an effort to protect precious corals, TRAFFIC Canada 

participated in an international workshop in Hong Kong in February that 

helped build the case for including Corallium in CITES. 

3. Develop and distribute an identification guide to traditional Chinese 

medicine to combat illegal and unsustainable wildlife trade. 

Excellent progress. This new guide will build global capacity to identify and 

halt the trade in medicines containing endangered plant and animal 

ingredients. 

4. Convince boreal jurisdictions to adopt the National Recovery Strategy for 

Woodland Caribou. 

Little progress. Despite a world-class scientific review of the critical habitat 

needs of woodland caribou, governments continue to delay completion of the 

recovery strategy for this threatened species. 


Page 24

5. Complete a WWF-led range-wide conservation action plan for polar bears. 

Achieved. At meeting of Arctic nations in March 2009, we released our draft 

report outlining an ambitious action plan for the long-term conservation of 

polar bears and their habitats. 

6. Develop, publish, and distribute a report on the combined impact of 

climate change and trade on the global conservation of walrus, narwhal, and 

polar bears. 

Excellent progress. We have now decided to publish three separate reports: 

one on each species. Scheduled for release in late 2009, they will be widely 

distributed to government and scientific decision makers. 

Other Wins 

After 20 highly successful years, we wrapped up our Endangered Species 

Recovery Fund (ESRF), run in partnership with Environment Canada. Over 

that time, we awarded $10.2 million to more than 770 species recovery 

projects. 

In its place, we’ve launched a new Species at Risk Research Fund for Ontario 

in collaboration with the province’s Ministry of Natural Resources. The pilot 

project kicked off in 2009 with $415,000 awarded to 19 species recovery 

projects. The research targets a variety of endangered species in Ontario, 

from Fowler’s toads and freshwater mussels to monarch butterflies and 

American badgers. 

Take Action 

The surest way to end illegal and unsustainable wildlife trade is by 

eliminating the market for these goods. Be certain that the products you buy 

come from legal, sustainable sources. 

Coming Next 

The 15 th meeting on the Convention on International Trade in Endangered 

Species — one of the biggest events in international conservation — takes 

place in March 2010. We’ll be pushing for stricter measures to protect wildlife 

from unsustainable and illegal trade. 

Update: Newt News Worth Celebrating 

In our 2006 Annual Report, we reported on our efforts to stop the illegal 

international trade in the Kaiser’s spotted newt, a very special and very 

endangered species of salamander found only in two particular streams in 

western Iran. Now that work is bearing even more fruit. 

Thanks in part to our recommendations, in March 2010 Iran will be proposing 

that the species be listed in Appendix I of CITES, the international agreement 

governing international wildlife trade. If the move is successful — and we’re 

very optimistic it will be — this will prohibit international trade and shut down 

the trafficking that has driven the Kaiser’s spotted newt to the brink of 

extinction. 


Page 25

“We’re delighted to have played a role in helping to conserve this little known 

and highly endangered species,” says Ernie Cooper, Director of WWF- 

Canada’s TRAFFIC & Wildlife Trade program. 

Caught, Charged, and Convicted 

Serious crime. Serious penalty. A recent conviction for illegal trade in tiger 

bone products a strong message to would-be traffickers. 

In February 2009, Wing Quon Enterprises Ltd. pled guilty to illegally 

possessing medicines containing tiger bone for the purpose of selling them or 

offering them for sale. 

The conviction was the culmination of a three-year investigation by 

Environment Canada that saw wildlife enforcement officers seize products 

made from some of the rarest species on the planet, including tiger, bear, 

pangolin, musk deer, and rhinoceros. 

It was a precedent-setting case: the first such conviction under WAPPRIITA, 

the Canadian law governing trade in endangered species, as well as an 

impressively hefty punishment for a first offence. 

The Richmond, B.C. company was fined $45,000, just short of the maximum 

possible penalty of $50,000. 

“This shows how seriously both the courts and Environment Canada take the 

issue of illegal wildlife trafficking,” says Ernie Cooper, who heads up WWF’s 

TRAFFIC program in Canada. “Hopefully this conviction will help deter those 

who are involved in similar illegal activities.” 

WWF-Canada worked with Environment Canada to make it happen, helping 

the investigators build the case by providing information about the trade in 

endangered species for traditional medicine. In acknowledgment of our 

ongoing efforts to combat illegal wildlife trade, the court awarded $40,000 of 

the fine to our TRAFFIC program. 

Cooper expects to work even more closely with wildlife enforcement officers 

in the coming years, thanks to a Memorandum of Understanding recently 

signed between TRAFFIC Canada and Environment Canada’s Wildlife 

Enforcement Directorate. 

And thanks to the dozens of new officers hired by Environment Canada in 

2008, we should be seeing more investigation and convictions of trafficking 

cases in the years to come. 


Page 26

Public Mobilization 

When it comes to creating a greener future, we’ve all got a role to play. 

Every step we take to use less energy, create less pollution, and generate 

less waste collectively adds up to a planet-sized impact. 

It’s easy to think that one person can’t make a difference. The size of the 

environmental problems we face often feels overwhelming, and the habits of 

a lifetime can be difficult to break. 

Through programs like the Living Planet Community and Earth Hour, WWF- 

Canada is breaking down those barriers, helping Canadians adopt behaviours 

that are healthy for us, healthy for the planet, and healthy for future 

generations. 

Our message: Change is possible. And by convincing individual Canadians to 

make changes — some small, some more profound — we’re bringing 

pressure on governments and businesses to follow suit. 


1. Engage 10 million Canadians in Earth Hour. 

Achieved. Our global lights-out hour was a tremendous success. According to 

a poll commissioned by WWF-Canada, 52 per cent of all adult Canadians — 

more than 10 million people — participated in Earth Hour 2009 as part of 

their own commitment to action. The result was a resounding message on 

the urgent need for climate action. 

2. Build an active and visible constituency of at least 100,000 Canadians 

taking practical actions to reduce their greenhouse gas emissions via The 

Good Life. 

Good progress. Our Good Life program continues to attract thousands of 

Canadians who want to make sustainable choices in their day-to-day lives. 

Now re-named “the Living Planet Community,” its new scope includes water 

and other footprint issues, as well as climate change. 

Other Wins 

We put out the call, and the postcards poured in. Our “My Future, My 

Climate” Postcard Contest generated 800 entries from students across the 

country illustrating their solutions to a warming planet. More than 12,000 

voters helped us to pick our grand prize winners. Kudos to Marissa Medema, 

Shajitha Rasiah, and Shashan Yun, and a big thank you to everyone who 

made it a success. 

Take Action 

Join our Living Planet Community at http://community.wwf.ca/Home.cfm and 

join others learning, sharing and taking steps to live more sustainably! 

Together, we’re making a measurable difference. 

Coming Next 

With the Kyoto Treaty due to expire soon, our planet needs a new climate 

deal. In concert with our global WWF network, we’ll be mobilizing public 


Page 27

support for climate change action in Copenhagen in December. Follow our 

progress online at 

http://www.wwf.ca/conservation/global_warming/copenhagen/. 

Voting with Their Light Switch 

It was the largest environmental demonstration in history. On March 28, 

2009, hundreds of millions of people around the globe voted with their light 

switch for climate change action. 

According to the UN Secretary General, Earth Hour was the largest 

demonstration of public concern about climate change ever attempted. 

And as the lights went out around the world, from the Sydney Opera House 

to the Eiffel Tower to the MGM Grand Casino in Las Vegas, the attempt 

proved a resounding success. 

On March 28, almost 4,000 cities in 88 countries signed up and switched off. 

Here at home, more than half of all adult Canadians participated, from the 

western-most edge of Vancouver Island to Newfoundland and as far north as 

Yellowknife. 

Across the country there were acoustic concerts and stargazing parties, 

campfires and candlelit dinners. Toronto, Halifax, Montreal, Edmonton, and 

Vancouver all held official events. 

Celebrities like Alanis Morissette and José Calderón joined in, as did ordinary 

Canadians by the millions — more then 10 million, according to polls after 

the big night. 

Earth Hour 2009 was the biggest global media story in WWF’s history. More 

importantly, it sent a clear, resounding message to political leaders around 

the world: the time for climate change action is now. 


Page 28

Business Mobilization 

At WWF-Canada, we focus on solutions. And when it comes to finding 

solutions to many pressing environmental challenges, from climate change to 

resource depletion, corporate Canada has a big role to play. 

That’s where WWF-Canada’s business mobilization programs come in. By 

partnering with best-in-class companies, we’re changing how industries 

operate. Through our Climate Savers program, we’re helping leading-edge 

companies to cut greenhouse gas emissions and challenge their sector to do 

the same. 

Through eco-labelling programs like the Marine Stewardship Council (MSC) 

and the Forest Stewardship Council (FSC), we help to set sustainable 

industry standards and encourage demand for greener products. And through 

our marketing alliances, we raise funds while helping companies reduce their 

ecological footprint. 

Because when businesses put conservation on the agenda, we all win. 


1. Sign Climate Savers Memorandums of Understanding with two companies, 

incorporating commitments to best-in-class greenhouse gas reductions. 

Excellent progress. In March 2009 Fairmont Hotels & Resorts joined the 

ranks of WWF Climate Savers, an international group of companies 

demonstrating leadership in carbon reduction. Memorandums with three 

other high-profile companies are currently being negotiated. 

2. Convince a major Canadian retailer to publicly commit to a sustainable 

seafood procurement policy. 

Achieved. On May 20, 2009 Loblaw Companies Ltd. announced that by 2013, 

100 percent of the seafood it sells will come from sustainable sources. 

Other Wins 

It was the largest pledge in WWF-Canada’s history. In April 2009, Loblaw 

Companies Ltd. announced it would begin charging customers five cents for 

every plastic bag and donate $3 million of the proceeds to WWF-Canada. It’s 

a win/win arrangement: studies have proven that charging for plastic bags is 

the most effective way to reduce their use, while the money we receive from 

this initiative will fund our efforts to help Canadians make planet-friendly 

choices. 

Earlier in the fiscal year, WWF-Canada and Coca-Cola Ltd. announced a 

three-tiered partnership to conserve fresh water and fight climate change. It 

included a $1 million commitment to WWF-Canada’s freshwater work and 

targets for water conservation and greenhouse gas reduction across Coca- 

Cola’s manufacturing facilities in Canada. 

In July 2008, Canada Post’s carbon-friendly online bill delivery service 

announced it would donate $1 from each new epost customer to our Good 


Page 29

Life program (now called the Living Planet Community), up to a total of 

$150,000. 

Finally, our third annual Business of Climate Change conference last fall was 

another sold-out success, attracting senior corporate managers, policy 

makers, and academics from across the country and garnering national 

media attention. 

Take Action 

Support sustainable resource use. Look for the MSC label when you’re 

shopping for seafood. In the market for paper or lumber products? The FSC 

label is your guarantee that what you buy comes from responsibly managed 

forests. 

Coming Next 

Watch out for more announcements of Canadian-based companies joining 

our Climate Savers program in the coming year. 

Raising the Bar for the Hospitality Industry 

World-class hotels, world-class climate commitment. In March, Fairmont 

Hotels & Resorts joined the ranks of WWF Climate Savers companies. 

Fairmont hotels include some of the most recognized properties in the 

business: Fairmont Le Château Frontenac, The Fairmont Banff Springs, and 

The Savoy, London. But while Fairmont’s reputation shows no sign of 

shrinking in the coming years, its carbon footprint will, as every hotel in the 

global chain clamps down on CO 2 emissions. 

In March 2009, the Toronto-based company became the most recent to join 

WWF’s international Climate Savers program, pledging to reduce carbon 

dioxide emissions from its existing portfolio of hotels by 20 per cent by 2013 

and ensure its new hotels meet demanding environmental standards. 

Among other things, Fairmont will update its existing Design and 

Construction standards, finalize a Green Procurement Policy and Supplier 

Code of Conduct, educate and encourage its top suppliers to provide 

products in accordance with that Code, and relocate its corporate offices in 

Toronto to a building that meets LEED NC Gold targets. 

The commitment builds on Fairmont’s tradition of eco-practices encompassed 

within their Green Partnership program, which focuses on improvements in 

the areas of waste management, energy and water conservation, and 

innovative community outreach programs involving local groups and 

partnerships. 

And while cutting the chain’s carbon emissions is clearly good for the planet, 

Fairmont Hotels & Resorts president Thomas W. Storey believes it’s also good 

for business. 


Page 30

“We see our Climate Savers partnership with WWF as a sound strategic 

decision,” he says. “We look forward to achieving significant CO 2 reductions 

from our operations worldwide. Reducing our carbon footprint is not only 

achievable, it’s inspiring.” 

Fairmont joins IBM, Johnson & Johnson, Nike, and a host of other elite 

companies that make up our Climate Savers program. Together, they 

eliminate roughly 14 million tonnes of CO 2 emissions every year — the 

equivalent of taking more than 3 million cars off the road. 


Page 31

Our Footprint 

The world is heading for an ecological credit crunch, as human demands on 

our natural capital reach nearly a third more than Earth can sustain. This is 

the stark warning in the latest edition of WWF’s Living Planet Report, a 

biannual assessment of the world’s health. 

We’ve seen shrinking natural resources, a drop in biodiversity, and more and 

more countries facing permanent or seasonal water stress. Unfortunately, 

Canada is one of the biggest ecological debtors, with a per capita footprint 

3.5 times bigger than the planet can support. 

The most important take-home message, however, is a positive one. By the 

middle of the century we could be back in the black, ecologically speaking — 

but only if we begin budgeting more wisely today. 

At WWF-Canada, change starts at home. By using One Planet Living 

principles like zero carbon, zero waste, and sustainable transport, our 

Sustainability@Work Committee has been working to shrink our 

organizational footprint and ensure we are “walking the talk.” In doing so, 

we’re setting an example for other NGOs, businesses, and individuals across 

the country. 


1. Reduce waste at WWF-Canada’s public events. 

Achieved. At our flagship fundraising event, the Canada Life CN Tower Climb 

for WWF, we established a waste diversion team that increased signage at 

the event, educated volunteers and suppliers, and secured enough bins to 

sort the different streams of recyclables from 6,200 climbers and more than 

400 volunteers. The payoff: 800 kg of material diverted from landfill. 

2. Decrease air travel carbon emissions to 378 tonnes. 

Achieved. In fact, we reduced our air travel carbon emissions to 307 tonnes, 

an 18 per cent reduction compared to 2007/08. We’ll be building on this 

success in the coming year by exploring other ways to reduce travel. 

3. Reduce electricity use in our Toronto office by 15 per cent. 

Good progress. The new energy-efficient lighting we installed in 2009 is 

expected to slash our electricity use substantially. Now with separate 

electricity meters newly installed, we’ll be able to start tracking our usage — 

and our savings. 

4. Develop and implement a sustainable procurement policy for the products 

we sell. 

Good progress. We’ve been working closely with suppliers to shrink the 

footprint of our branded products. Our wildlife adoption kits now come in 

reusable gift bags instead of cardboard packaging, for instance, and we’ve 

made big strides in sourcing more sustainable materials like organic cotton 

and bamboo fibre for our Panda clothing. We also introduced e-certificates — 

virtual gifts with virtually no environmental impact! 


Page 32

Other Wins 

Our Alberta office is now Bullfrog Powered, expanding our sourcing of green 

electricity. 

A New Lease on Sustainability 

Honey, we shrunk our footprint. WWF-Canada is practising what we preach 

more than ever, thanks to an eco-overhaul of our head office. 

When the lease on our Toronto office expired in 2008, it gave us an 

opportunity to shrink our ecological footprint. But what made more sense? 

Move to more eco-friendly digs or give our current workspace an 

environmental makeover? 

After exploring different options, we decided to negotiate a new lease that 

included extensive green provisions for our current location at Eglinton and 

Mount Pleasant. Our landlord, Crestview Investment Corp., proved very 

receptive. 

One of the keys was replacing our lighting — a major electricity hog. 

Goodbye T12 fluorescent lighting, hello T8 lamps that maximize light while 

minimizing wattage. 

We also added occupancy sensors and reduced the height of cubicle walls to 

take advantage of natural light as much as possible. As a result, our 

fluorescent lighting is adjusted according to the amount of light required. 

Thanks to these changes, we expect to cut our electricity use for lighting by 

approximately 30 per cent. And since the new lights generate less heat, we’ll 

be able to trim our air conditioning use as well. 

Because we’re not the only tenants in the building, we’re not the only ones to 

benefit from some of the improvements. Crestview also installed new lights 

in common areas, for example, while a revamped waste management system 

diverts more material from landfill. 

In addition to the landlord’s changes, we undertook our own eco-renovations, 

such as installing video conferencing systems in our boardrooms to reduce 

the need for business travel. 

Of course, the entire process was carried out with as much recycling of waste 

as possible. We also went to great lengths to ensure the new furniture and 

carpeting we used was manufactured to high energy and water efficiency 

standards. Wherever possible, we incorporated recyclable materials. 

The end result: a bright, healthy, and energy-efficient workplace, and a 

model for other eco-conscious organizations. 


Page 33

KEY REGIONS 

In specific, key areas of the country, you’ll find rolling up our sleeves and 

tackling our key issues on the ground. 

We focus on B.C.’s North Coast, the Mackenzie River Basin, and the coast off 

Atlantic Canada, in addition to our work in the Arctic. 

Some of these regions remain largely untouched by development. Some 

boast a particularly rich diversity of species. Some were incredibly productive 

ecosystems — and could be again, with the right intervention. All promise to 

reward conservation efforts with significant paybacks. 

And after 22 successful years protecting the mangroves, reefs, and 

rainforests in Cuba, we’ve passed the responsibility for WWF’s work in this 

Caribbean bastion of biodiversity to our global network. 


Page 34

Northwest Atlantic Ecoregion 

It’s not just waves crashing on the rugged coastline of Atlantic Canada. Over 

the past two decades, this region has also seen devastating crashes in 

commercial fish stocks and a corresponding decimation of coastal economies. 

Turning the situation around is no small task. By collaborating with 

fishermen, researchers, and policy makers, however, we’ve helped achieve 

tangible progress, from the creation of Atlantic Canada’s first marine 

protected area (MPA) to tough legislation on bilge oil dumping. 

It’s proof of what can be accomplished through persistence, vision, and 

strategic partnerships. 

Today, we continue to build on that success. By advocating for networks of 

MPAs, more selective fishing practices, and stronger protection for 

endangered species, we’re helping to restore the once-vibrant ecosystems 

and economies of the northwest Atlantic. 

Above all, we’re focussing on restoring the iconic cod stocks that once 

defined the region. 


1. Reduce cod bycatch on the southern Grand Bank to no more than 420 

tonnes in 2008. 

Some progress. Canada adopted a suite of measures to reduce the amount of 

cod caught by lines and nets set for other species. While this was an 

important step forward, the 2008 bycatch totalled a whopping 900 tonnes — 

more than double our 420-tonne target. 

2. Ensure priority coldwater coral hotspots are no longer exposed to direct 

human disturbance. 

Good progress. Thanks to our advocacy, the Grand Banks coral hotspot we 

identified in 2007 has been protected within Canadian waters. 

3. Develop a suite of measures that could be implemented by the fishing 

sector to reduce the risk of entangling right whales. 

Excellent progress. Lobster fishermen in southwestern Nova Scotia have 

signed on to a voluntary code of practices to help protect these endangered 

whales, and we expect other sectors to follow suit shortly. 

4. See an MPA network plan announced for the Scotian Shelf and Bay of 

Fundy that includes a map of candidate areas and an implementation plan. 

Some progress. Although we saw a draft network design presented to the 

public at a forum in November 2008, we’re still waiting for a formalized plan 

to be released. In 2009 we released a study that helped build support for a 

network of MPAs here, revealing that only 0.56 per cent of this marine region 

is currently protected. 


Page 35

5. See the creation of at least one new MPA in the Scotian Shelf and Bay of 

Fundy region. 

Little progress. The government has yet to announce any new MPAs here. In 

the meantime, we’re stepping up pressure on this key issue. 

Take Action 

Only one half of one percent of the Scotian Shelf and the Bay of Fundy is 

currently protected. That’s not enough! Go to wwf.ca/oceansaction and 

speak up for ocean conservation. 

Coming Next 

High levels of cod bycatch can’t continue. In the coming year, we’ll be calling 

for strict enforcement of measures to protect cod from lines and nets aimed 

at other species. 

A Whale of an Achievement 

A new lobster-fishing code keeps excess line out of the water — and out of 

the way of endangered whales. 

Once every year or two, a right whale gets lethally entangled in fishing gear 

in the northwest Atlantic. While that number may seem small, every 

premature death is a step closer to extinction when only a few hundred of 

these creatures exist in the wild. 

A recent commitment from the lobster fishery in southwestern Nova Scotia 

spells a significant step forward for right whale recovery. 

In June 2009, representatives for 1,600 fishermen in two key lobster-fishing 

areas adopted a voluntary code for right whale protection crafted in 

collaboration with WWF-Canada. 

Essentially, the code focuses on keeping excess line out of the water, where 

it can’t hurt the majestic mammals, and encourages fishermen to share 

information on whale locations and movements. 

“We are committed to do our part to ensure that the risk posed by our 

fishery is minimized,” say industry co-chairs Patrick Gray and Ashton 

Spinney. “No fisherman wants to see whales harmed.” 

Look for the rest of the lobster-fishing sector in southern Nova Scotia and 

New Brunswick to adopt the code this year, and crab, gillnet, and longline 

fishermen to also follow suit. 


Page 36

Northeast Pacific Ecoregion 

The rich web of life on B.C.’s North Coast encompasses everything from 

microscopic sea star larvae to Sitka spruce more than 50 m tall. But without 

strategic planning, the growing pressure from fishing, aquaculture, tourism, 

and shipping could start to fray the delicately woven strands. 

At WWF-Canada, we’re working with the region’s many stakeholders to 

create a common vision: one that recognizes the connections between 

species, between land and sea, and between communities and the resources 

they depend on. 

It won’t happen overnight. But by building the foundation for thoughtful 

oceans management, we’re helping to preserve the things that make this 

such a special place to live. 


1. See Fisheries and Oceans Canada complete and release a draft 

management plan for Bowie Seamount MPA. 

Some progress. While the 2008 Bowie Memorandum of Understanding paved 

the way for a management plan, the Government of Canada and the Haida 

Nation are still negotiating the details. 

2. See Fisheries and Oceans Canada, First Nations, and the province of 

British Columbia design a sound Pacific North Coast Integrated Management 

Area and officially launch a broadly supported planning process for it. 

Good progress. A memorandum of understanding between the Government 

of Canada and Coastal First Nations was signed — a significant step toward 

developing an integrated oceans management plan for the Pacific North 

Coast. The official launch in Vancouver attracted more than 300 people from 

communities along the B.C. coast. 

Other Wins 

We partnered with other organizations in the region to put on two multi-day 

community forums on oceans planning and sustainability. Both were a 

success, attracting a total of more than 400 participants from a range of 

sectors and backgrounds. 

We also organized a host of other community engagement events up and 

down the coast, ranging from films and guest speakers to hands-on 

stewardship activities. 

To judge how prepared communities are to participate in marine planning, 

we conducted surveys along the North Coast. Based on the results, we’ll 

design programs to help residents engage as effectively as possible in the 

planning process for the Pacific North Coast Integrated Management Area. 

And together with the Canadian Parks and Wilderness Society, we launched 

Marine Mysteries ( www.marinemysteries.ca), a website designed to 

celebrate our remarkable marine world and inspire site visitors to get 

involved in conservation efforts. 


Page 37

Take Action 

Add your story to our map! If you live on B.C.’s North Coast, we want to hear 

your vision for this region. 

Coming Next 

Look for the release of a draft management plan for Bowie Marine Protected 

Area. 

Your Coast, Your Values, Your Vision 

In their own words: North Coast residents speak up on their priorities, 

visions, and concerns for the region they call home. 

What do you love about living here? What are your concerns about the 

region? What is one thing you’d like to communicate to decision makers? 

Equipped with these questions, a video camera, and an itinerary that took us 

from Stewart down to Campbell River and as far inland as Kispiox Valley, we 

set off to capture the voices of North Coast residents. 

Our goal: to help people in the region communicate their vision for 

sustainable marine management through a project we’ve christened “Your 

Coast, Your Values, Your Vision.” 

What emerged was a call for greater local input into decisions about the 

environment and development. 

“Every decision affects everybody in one way or another. You might not be 

involved with fishing or you might not be involved with forestry, but it will 

affect your lifestyle,” says Sean Brennan of Old Massett, Haida Gwaii. 

Residents spoke about the need to balance different values and the 

importance of recognizing the gaps in our knowledge. 

“My biggest concern for this area is the gold-rush mentality,” says Jackie 

Hildering from Port McNeill, Vancouver Island. “We’re looking at the next 

resource that could be used without understanding just how exceptional this 

area is.” 

Above all, we heard how strong a connection people feel to the region they 

call home — to the salmon, the cedars, the oceans, and the communities — 

and how that’s worth protecting. 

“I hope that this way of life is still around for my grandchildren and my 

grandchildren’s children,” says Brennan. 


Page 38

Mackenzie River Basin 

For millennia Canada’s north has been defined by boreal forest, muskeg, vast 

herds of caribou, and a way of life intimately connected with the land. Now, 

the Mackenzie River Basin is poised on the brink of transformation as 

industry moves in, lured by the potential of diamonds, oil, natural gas, and 

other resources. 

But Northerners emphatically believe that development must not come at the 

expense of environment. That’s why we’ve been working with local 

communities and First Nations here to make sure that ecosystems, species, 

and traditional ways of life are protected before development goes ahead. 

WWF-Canada played an important role in creating the Northwest Territories 

Protected Areas Strategy a decade ago, and we’ve been deeply involved in 

putting it into action ever since. 

Now with many areas slated for protection under the Strategy, we’re shifting 

our attention to protecting the world-class Mackenzie River as part of our 

growing focus on freshwater issues. 


1. Convince the federal government to designate Edéhzhíe (the Horn Plateau) 

as a National Wildlife Area. 

Good progress. The proposed new boundaries protect 89 per cent of the 

conservation values identified in this area. Now we’re working to make sure 

that a National Wildlife Area designation will protect more than just the 

surface from development. 

2. Convince the Canadian Wildlife Service to sponsor Shútagot'ine Néné (the 

Tulita Mountain Area) as a candidate National Wildlife Area. 

Achieved. Although progress was slow in 2008/09, the breakthrough came in 

August 2009, when the Canadian Wildlife Service announced it would sponsor 

this area and work towards designating it as a National Wildlife Area. 

3. Ensure that five essential design principles to protect environmental flows 

are included in the Phase II Framework Committee for the Lower Athabasca 

River recommendations. 

Some progress. This year, we joined the Athabasca Phase II Framework 

Committee. Together with government, industry, First Nations and Métis, and 

other stakeholders, we’re developing water management recommendations 

for the lower Athabasca, stretching from Fort McMurray to Lake Athabasca. 

Take Action 

Protect Edéhzhíe from mining and energy exploration! Ask Environment 

Canada’s Canadian Wildlife Service to seek the permanent withdrawal of 

subsurface rights through the Territorial Lands Act. 


Page 39

Coming Next 

Watch for the release of the Athabasca Phase II Framework Committee 

report in December, followed by public consultations on water management 

in the lower Athabasca River. 

Undermining the Protected Areas Strategy 

On the surface, the proposed Edéhzhíe National Wildlife Area looks good. But 

dig a little deeper and the picture changes. 

Just how much protection does a protected area offer? When it comes to 

National Wildlife Areas, the answer may be only a few metres deep. 

As a deal nears completion on the proposed Edéhzhíe National Wildlife Area, 

a region of pristine headwaters northeast of Fort Simpson, the burning 

question is whether it will include subsurface rights. 

After extensive discussion and negotiation, stakeholders arrived at a solution 

that protects 89 per cent of important cultural and ecological areas while 

leaving 78 per cent of oil and gas potential outside the proposed boundaries 

where it’s fair game for industry. 

It’s a compromise that allows economic development and still creates 

permanent protection that meets the needs of First Nations, local 

communities, and the broad range of wildlife here. 

However, Indian and Northern Affairs Canada has not committed to withdraw 

subsurface rights for any future National Wildlife Areas in the Northwest 

Territories, which could leave areas like Edéhzhíe perennially vulnerable to 

applications for mineral and petroleum exploration. 

We’re not alone in believing that anything less than full protection of the core 

conservation area would undermine the effectiveness of the Northwest 

Territories Protected Areas Strategy, along with the years of work that went 

into negotiating this agreement. Local First Nations and the territorial 

government have all passed resolutions supporting the withdrawal of 

subsurface rights. 

Now it’s up to the federal government. If they’re serious about conservation, 

they need to provide wildlife protection that’s more than skin deep. 


Page 40

Greater Antilles Marine Ecoregion 

No, Canada’s national borders don’t extend to the Caribbean. But over a 

period of 22 years, we spearheaded WWF’s efforts in Cuba, creating a long, 

successful track record of conservation here. 

Indeed, we were the first international non-governmental organization to 

support conservation projects in Cuba and the only environmental NGO with 

a field office in Havana staffed by Cuban citizens. 

Over the past two decades, we developed the know-how to collaborate with 

government, earn the trust of local communities, and move projects forward. 

The payoff has been an impressive string of achievements. 

We were instrumental in persuading Cuba to sign on to the RAMSAR 

convention (the international treaty protecting important wetlands), and 

followed up that accomplishment with the conservation of the globally 

significant Zapata wetlands. 

We also played a role in the creation of a long list of protected areas and 

helped to ensure Humboldt National Park was designated a World Heritage 

Site. 

More recently, we celebrated the culmination of many years of hard work 

when Cuba enacted a complete ban on harvesting sea turtles in its waters. 

Less visible, perhaps, but equally important, was our success in building 

capacity among a number of local conservation agencies and in working with 

coastal communities to promote sustainable tourism. This is more critical 

than ever in view of the massive influx of tourists that will inevitably follow 

an end to the American embargo. 

After more than two decades leading WWF’s Cuban program, we’re passing 

the baton to our colleagues in WWF-Netherlands and others in the WWF 

network. We’re proud that WWF-Canada’s legacy will endure and serve as a 

foundation for future successes in the region. 


Page 41

Global Spotlight 

WWF’s conservation success in Canada is just one small part of our planetwide 

impact. Here’s a glimpse into two of our global achievements over the 

past year. 

The Coral Triangle 

Around the world, WWF is protecting oceans and the creatures they contain. 

Perhaps the most impressive example lies in the Coral Triangle. This sixmillion-square-kilometre 

area in southeast Asia boasts 76 per cent of the 

world’s coral species, along with vast stretches of mangroves, seagrass beds, 

marine turtles, and spawning tuna. 

In May 2009, the leaders of Indonesia, Malaysia, Papua New Guinea, the 

Philippines, Solomon Islands, and Timor Leste adopted a comprehensive plan 

to safeguard this marine richness, along with the livelihoods and food 

security of the millions of people who depend on it. 

It’s a precedent-setting example of what can be achieved when countries 

work together in the name of conservation. 

As a key partner in the Coral Triangle Initiative, WWF helped to bring this 

agreement to fruition. In the coming years, we’ll be working closely with local 

organizations, communities, and governments to put it into action. 

The Himalayas 

They call it the roof of the world, and few places on Earth can match the 

breathtaking splendour you’ll find here. 

The Himalayas are home to snow leopards, Bengal tigers, and one-horned 

rhinos, as well as more than 350 new species discovered here in the past 

decade alone. 

But this is also the site of some serious conservation challenges. Climate 

change is melting the vast mountain glaciers, wildlife poaching is rampant, 

and forests are rapidly being converted to agriculture. 

Our projects include big-cat conservation in Bhutan, where we’re addressing 

human/wildlife conflict by creating compensation funds for farmers whose 

livestock is killed by tigers and leopards. 

In Nepal, we’re monitoring melting in the glaciers that feed seven of Asia’s 

biggest rivers, and we’re helping communities to manage the stunning 

Kangchenjunga Conservation Area, which covers more than 2,000 square 

kilometres of alpine meadows, glaciers, wetlands, and peaks. 

Our overall goals: develop a shared strategy between Bhutan, India, and 

Nepal for sustainable development in the Eastern Himalayas and secure five 

million hectares of forest, grasslands, and wetlands in the region. 


Page 42

OUR SUPPORTERS 

Every WWF-Canada supporter has an impact. The volunteers in our office 

and at our events. Our board members. The “Community Pandas” raising 

funds and taking action at the local level. Donors large and small. Our 

business partners in sustainability. Everyone who signed a petition, switched 

off the lights during Earth Hour, or signed up to join The Good Life. 

And that’s why we want to thank each and every one of you. 

It’s because of your support that we’ve been able to do things like advocate 

effectively for new protected areas, put sustainable seafood on grocery store 

shelves, convince major companies to commit to greenhouse gas reductions, 

and achieve all of the other successes showcased in this report. 

Together, we’re making conservation happen. 


Page 43

Spectacular Events 

Canada Life CN Tower Climb Tops $1.1 Million 

The line-up for the Canada Life CN Tower Climb for WWF began at 4:30 on a 

crisp April morning. By the time our signature fundraising event was over, 

more than 6,200 supporters sweated their way to the top of Toronto’s CN 

Tower, raising an impressive $1.1 million to fight climate change. 

A big thank you to all the individual climbers and teams who came out to 

tackle the Tower, to the 400-plus volunteers who made sure it all ran 

smoothly, and to dozens of generous sponsors and donors who contributed 

to our highly successful 19 th annual climb. 

Cash Sponsors 

Canada Life 

Coca-Cola Canada 

Lafarge North America 

Mobile Business Communications 

Ltd. 

Media Sponsors 

97.3 EZ Rock 

99.9 Virgin Radio 

CTV Toronto 

Captivate Network 

CBS Outdoor 

Exclusive Advertising Inc. 

Fourth Wall 

Grassroots Advertising Inc. 

Mediacity 

Newstalk 1010 CFRB 

NOW Magazine 

One Stop Media Group 

Zoom Media 

Gift in Kind Sponsors 

360 The Restaurant at the CN 

Tower 

Canon Canada Inc. 

CN Tower 

Domtar Inc. 

Duke's Cycle 

Fairmont Hotels & Resorts 

GoodLife Fitness 

grano 

HTO TO GO 

Indigo Books and Music Inc. 

Joe Badali's Ristorante 

Kiehl's 

Liberté 

The Mobile Spa 

Mountain Equipment Co-op 

Northam Realty Advisors Limited 

Pita Break 

Pizza Pizza 

Pumped Inc. 

Swarmisz 

Transat 

Via Rail Canada 

Warren's Waterless Printing Inc. 

Wasteco 


Page 44

Earth Hour: A Global Call for Action 

According to the UN Secretary General, Earth Hour was the largest 

demonstration of public concern about climate change ever attempted. And 

as the lights went out around the world, it proved a resounding success. 

Read the full story at “Voting with Their Light Switch.” 

Premiere Makes a Splash in Atlantic Canada 

In Halifax, we marked World Oceans Day 2009 in the dark — with a free 

public screening of The End of the Line. 

Together with the Ecology Action Centre and CPAWS Nova Scotia, we hosted 

the Atlantic Canada premiere of this feature-length documentary on the 

devastation created by overfishing around the globe. 

More than 450 people crammed into Ondaatje Hall for the screening, which 

was followed by a Q&A with Dalhousie fish biology expert Jeffrey Hutchings, 

who appeared in the film. 

Climate Change Conference a Hot Event for Corporate Canada 

Savvy CEOs understand that a changing climate means a changing business 

landscape, bringing both challenges and opportunities. 

So while the global economic crisis was grabbing headlines last fall, hundreds 

of business leaders and policy makers converged on Bay Street for the third 

annual Business of Climate Change conference. 

Once again, WWF-Canada teamed up with the Canadian Centre for Policy 

Ingenuity to present a day and a half of sessions, ranging from the world 

energy outlook to leadership case studies in carbon reduction. 

As the packed venue testified, climate change remains a hot issue in the 

corporate world, despite economic upheaval. No surprise, then, that the 

Business of Climate Change conference is fast becoming a don’t-miss event. 

Big Launch for a Breathtaking Book 

More than 200 guests were on hand to celebrate the launch of Caribou and 

the North — A Shared Future. Co-authored by WWF-Canada’s Monte 

Hummel, the book offers a fascinating exploration of Canada’s great caribou 

herds and the conservation challenges facing the northern landscapes they 

depend on. 

Toronto’s NOW Magazine describes it as a “gorgeous, thoroughly researched 

and, most important, passionate book.” 

The Royal Ontario Museum hosted the October 2008 event, which featured 

Stephen Kakfwi, former premier of the Northwest Territories, as well as a 

silent auction of original Robert Bateman art that raised more than $15,000. 


Page 45

You Make It Possible 

Our work relies on the generosity of many individuals, foundations, corporate 

partners, governments, and organizations. Support over $1,000 in the form 

of donations, sponsorship, and gifts in kind received between July 1, 2008 

and June 30, 2009 is recognized in the following list. Gifts received after that 

date will be gratefully acknowledged in the 2010 Annual Report. 

To all those who give to WWF-Canada, thank you. 

Note: A plus sign following a name recognizes 20 years or more of loyal 

support. 

$1,000,000+ 

Gordon and Betty Moore Foundation 

$500,00–$999,999 

Estate of Mona Louise Campbell 

Estate of Christian Roddier 

$100,000–$499,999 

AGF Management Limited 

Francine and Robert K. Barrett 

The British Columbia Marine Planning 

Fund of Tides Canada Foundation 

Canada Post Corporation 

Canon Canada Inc. 

Coca-Cola Canada 

Domtar Inc. 

Forest Products Association of 

Canada (FPAC) 

Government of Canada — 

Environment Canada — Canadian 

Wildlife Service+ 

Government of Canada — Fisheries 

and Oceans Canada+ 

Ivey Foundation 

The John D. and Catherine T. 

MacArthur Foundation 

Loblaw Companies Ltd. 

The McLean Foundation+ 

Natural Resources 

Canada/GeoConnections 

Northwest Territories Resources 

Oak Foundation 

Ontario Power Authority 

R. Howard Webster Foundation 

RBC Foundation 

T-GEAR Charitable Trust 

Tides Foundation (US) 

Vale Inco Limited+ 

WWF-Netherlands 

Estate of Peter and Constance Hanna 

Estate of Lenore Valborg Hetherington 

Estate of Jack Brooks Lee 

Estate of Diane McCarroll 

$50,000–$99,999 

BC Market Outreach Network, a 

program of Forestry Innovation 

Investment 

Bell Canada+ 

BOMA Toronto 

Build-A-Bear Workshop® 

The Canada Life Assurance 

Company+ 

Canadian International Development 

Agency (CIDA) of the Government 

of Canada+ 

The Co-operative Financial Services 


Page 46

CSL Group Inc. 

The Donald R. Sobey Foundation 

Goldcorp Inc. 

Government of Ontario — Ministry of 

the Environment 

Hewlett-Packard (Canada) Co. 

Scotiabank+ 

Sherritt International Corporation 

Tim and Nalini Stewart 

Walter & Duncan Gordon Foundation 

Washington Marine Group 

WWF-UK 

WWF-US 

Estate of Sharon Elizabeth Bethune 

Estate of Enid Mary Harris 

Estate of Daphne Maureen Thomas 

Estate of Elizabeth Todd 

$25,000–$49,999 

Bosch Home Appliances 

The Canadian Institute 

Davis & Henderson Ltd. 

Fairmont Hotels and Resorts 

William Goff 

Insurance Bureau of Canada 

Rosamond Ivey+ 

Kiessling/Isaak Family 

Martin Krippl 

Liberté 

McGregor Socks 

NOAA 

The Ontario Trillium Foundation 

Rio Tinto Alcan 

The Salamander Foundation 

Fred Smithers, O.C. 

Stephen Eby Memorial Fund at the 

Toronto Community Foundation+ 

United Way of Greater Toronto+ 

The W. Garfield Weston Foundation+ 

Yellow Pages Group 

1 Anonymous Donor 

Estate of John William Baker 

Estate of John Wycliffe Hamilton Bell 

Estate of Marjorie Ethel Churchill 

Estate of William Ward Greensides 

Estate of Elise Rosemary Meehan 

Estate of Dorothy Robinson 

Estate of Clara Tabraham 

Estate of George Alfred Winchcombe 

$10,000–$24,999 

BC Hydro+ 

In Memory of Mary A. Brien+ 

Joan Carlisle-Irving 

City Of Toronto 

Kathleen Crook and James Penturn 

Michael and Honor de Pencier+ 

Ecorite 

Fred and Elizabeth Fountain 

The George Cedric Metcalf Charitable 

Foundation 

The George Kostiuk Family Private 

Foundation 

The Gerald Schwartz and Heather 

Reisman Foundation 

Margaret Atwood and Graeme 

Gibson+ 

Chris and Dawn Gordaneer 

Government of Canada — 

Environment Canada 

Government of Canada — Indian and 

Northern Affairs Canada 

Ellen Hand 

Scott M. Hand 

Janet Harkness 

Edward Hogarth 


Page 47

Jack Holway 

IBM Employees' Charitable Fund 

Suzanne Ivey Cook 

John Turner Tribute Dinner 

The K.M. Hunter Charitable 

Foundation 

The Kingfisher Foundation 

Arthur and Sonia Labatt 

MBNA Canada 

William McKeown 

Dieter (Bill) W. Menzel 

Micrylium Laboratories Inc. 

Robert and Robin Ogilvie 

Onebottle Inc. 

The Pat and John McCutcheon 

Charitable Foundation 

Patrick and Barbara Keenan 

Foundation 

Plasco Energy Group 

Pro-Tam Inc. 

Jason and Cheryl Roth+ 

The Schad Foundation 

Sears Canada Inc. 

Shaw Communications Inc. 

Toronto Hydro 

Torys LLP+ 

University of Waterloo 

WWF International 

3 Anonymous Donors 

Estate of Effie Constance Astbury 

Estate of Doris E.R. MacKay 

Estate of Barbara Ann McGill 

Estate of Margaret Anna Hall 

Estate of Elizabeth Ann McTavish 

Estate of Elizabeth Mary Murphy 

Estate of Mary M. Elizabeth Lindsay 

Estate of James Lawler Loudon 

Estate of Dorothy Anne Comerford Walter 

$5,000–$9,999 

Allen and Marion Lambert Fund 

Christopher Baldock 

Ralph Barford 

Barnes & Noble 

Karen and Bill Barnett+ 

Dr. Ola H. Dunin-Bell and Allen W. 

Bell 

Best Buy Canada Ltd. 

Gerald and Jodi Butts 

Michael Cruickshank and Linda 

Campbell 

Colliers International 

Barbara and Edward Crawford+ 

Bob Cronin 

Marna Disbrow 

EnCana Cares Foundation 

John and Gay Evans 

Thomas Fath 

Fednav Limited 

Geoff Fridd 

Michael Fullan 

Tony Gagliano 

Claude Giffin 

Blake C. Goldring 

Dr. Lucie Tuch Homburger 

Ernest Howard 

Don McMurtry and Gloria Howe 

Richard M. Ivey 

Jackman Foundation 

Alan Kapler 

Joannah and Brian Lawson 

Sharon Layne 

LGL Limited Environmental 

Research Associates+ 

LoyaltyOne Inc. 

Guy Burry and Liz Lundell 

The Midloch Foundation 

Multisportcanada 

Power Corporation of Canada+ 

Peter and Barbara Quinn 

Audrey Loeb Ross and David P. 

Ross 


Page 48

Marianne S. Shannon 

Garnet and Evan Siddall 

Gregory and Keith Sorbara 

Ann Southam+ 

Mary Thomson 

Tolkien Trust 

TSX Group 

 

Estate of Bella Jacques Borker 

Estate of Yvonne Ligus 

Estate of Elaine Manoff 

Estate of Lucy May Robertson 

$1,000–$4,999 

Peter Droppo and Patricia Aben 

Adam 

Daryl Aitken+ 

Sally Smallwood and Cameron 

Algie 

James Allan 

Teressa Allison 

Evelyn and Douglas Anderson 

Andora Graphics Inc. 

Ms. Mary Andrews+ 

Evelyn Andrews 

Janet L. Arnold+ 

E. Augusteijn 

Paul Azeff 

Karen I. Backmann 

Mr. and Mrs. D. L. Bacon+ 

Diana Bainbridge 

Lillian Ruth Ball 

Evelyn Ballard+ 

Barry Baptie 

The Bargain! Shop Holdings Inc. 

Mrs. N. Marina Barnstijn 

Sue and Warren Barr 

Robin and Patricia Barstow 

Sonja I. Bata+ 

Ron Baxter 

The BC Hydro Employees 

Community Services Fund 

(HYDRECS) 

BC Plant Health Care Inc. 

Chris Beaudry 

Dr. Cynthia Beck 

Nancy Belanger 

Bell Canada 

United Way Centraide of Ottawa 

United Way of Lower Mainland+ 

Warren’s Imaging & Dryography 

Inc. 

Audrey E. Wilson 


Geoff Bennetts 

Berkshire Park Elementary School 

Berliam Resources Inc. 

Frank Bilotta 

C. Kim Bilous 

Birch Island Foundation at the 

Toronto Community Foundation 

Colin Bisset 

Blake Cassels & Graydon LLP 

Simon Blake-Wilson 

BMO Fountain of Hope — Ontario 

Region 

David Boothroyd 

Francis Bowers 

Dr. Brad Bowins 

Janet Bradshaw 

Jane Brasher 

Carol Briggs 

Dr. James H. Day and Dr. Maureen 

Briscoe 

Michael Brisseau 

Leanne Brothers 

Barry Brown 

Connie Brown+ 

N. Fred Brown 

Tristan Brown 

Timothy J. Burgess 

Burgess Veterinary Mobile Services 

Ms. Moira Burke+ 

Mandi Buswell 

Jason Fiorotto and Tory Butler 

George and Martha Butterfield 

Byron & Company Barristers & 

Solicitors 


Page 49

CAA South Central Ontario 

Call Me Vac Inc. 

George Caesar 

Maxwell Cameron 

Robin Cameron 

Laurie Campbell 

William L. and Dorothy Campbell+ 

Canaccord Capital 

Canada Pawn 

Liliana Cardenas 

Jessica Carn 

Geoff and Joyce Carnegie 

Kathleen Carrick 

The Carter Foundation 

David and Erika Chamberlain 

Jim Chandler 

Rachelle Chevalier 

Dr. Lesya Chlystra-Adehlph 

Doris Christenson 

Cinders Fund at The Edmonton 

Community Foundation 

Mr. Robert Clark 

Claude Watson School for the Arts 

I. and J. Clement 

Grahame Cliff 

Coca-Cola Bottling Company — 

Brampton 

Margaret J. Collins 

Irene and Raymond Collins 

Mark Collins 

Marilyn Cook 

Dorothy A. Cook Joplin 

Dwight Cooney 

Rick Cordeiro 

Katherine Corkery 

Mike Couvrette 

Frances Cowan 

Peter Crampton 

Robert Crockford 

Mr. Jacob Dare 

Eileen Day 

Leona De Boer 

Sergio de Sousa+ 

Cameron Decker 

Dawne Deeley 

Michael Detlefsen 

Roger and Janet Dickhout 

Guy Dine 

Direct Energy 

Alexandra Donkin 

Christopher Dovey 

N. L. Louise Dryver 

DundeeWealth 

Marilyn Dunk 

David W. S. Dunlop 

Chris Cathcart and Kelly Durant 

Cynthia Dwyer 

Steve Dyck 

Karl Dykhuis 

Eagle-Com Inc 

Eaglemont Press 

EasyDNS Technology 

Donna Edwards 

Dr. Martin H. Edwards 

Ann and David Einstein 

Elisabeth Fulda Orsten Family Fund 

at the Strategic Charitable Giving 

Foundation+ 

Chris Elliott 

En Tour Artist Products 

Incorporated 

EnCana Corporation 

Sandra Knight and Georges 

Erasmus+ 

Environics Communcations Inc. 

Escapes.ca 

Philip Evans+ 

Eldon Farrell 

Lindsay Fehr 

Otto Felber 

Mr. John Fincham+ 

Wendy Findlay 

Jourdaine Finlay 

First National Financial Corp. 

Celina Fischer 

Ronda Fisher 

David and Yvonne Fleck 

Fondation de la faune du Quebec 

Dr. Ron Ford 

Joyce Ford-Watmore 

Forest Hill Collegiate Institute 

Alain Forget 

Grade 2, Foundations for the 

Future Charter Academy, 

Southeast Campus 

Marjorie Fountain 


Page 50

Basil and Margaret Franey 

Paul and Caroline Frazer 

Dr. Constance Friedman 

John Friendly+ 

Pamela Fry 

Andrew Fung 

M. J. Furness+ 

Helen Gadbois 

Cindy Gahunia 

Natalie Galazka 

TJ Galda 

Penelope Gane 

Garnies Holdings Ltd. 

Judy Garrison 

Mike Garvey 

Dr. Rosanne Gasse 

Janine Geddes 

Karen Genge 

David George 

Jean Giesbrecht 

Trevor Giles 

Melissa Gilliam 

William Todd Gillick 

Jack Gingrich+ 

Ms. Dorothea Godt 

Elspeth Gonzales-Moser 

Greg Moran and Mindy Gordon+ 

Grail Family 

Grand Centre Middle School 

Cordell Grant 

Heather Grant 

Laurel Gray 

Greater Toronto Airports Authority 

Harold P. Greenlaw 

Greentec International 

Regine Gries 

Tracey Griffin 

Peter Grundmann 

Tom and Betty Guinan 

Liz Haan+ 

Herb and Marion Hallatt 

Judith Hanebury 

Bruce Hanna 

Warren Harding 

Gary and Myrna Haug 

Gordon Hay 

Maria Hayes 

HB Group Insurance Management 

Ltd. 

Dr. Donald Hedges 

Heather Henson 

Jane Hess+ 

June Hewson 

Graeme Hirst 

April and Norbert Hoeller 

Tracy Logan and John Hogg 

Donna Holton 

Hot, Cold and Freezing 

Howick Foundation 

Judy Howsam 

Tim Huang 

Maureen Huber 

Suzanne Huett 

Monte Hummel+ 

Mr. and Mrs. William Humphries 

Kevin Hutchings 

Don and Karen Hutchison 

Hydro One — Employees’ and 

Pensioners Charity Trust Fund 

Charles Kade and Richard and Edna 

Iacuelli 

IBM International Foundation Fund 

Matching Grant Program of Tides 

Canada Foundation 

Infogest Direct Marketing 

Inner Quest Foundation 

Interprovincial Corrosion Control 

Co. Ltd. 

Investeco Capital Corp. 

Ipsos Reid LP 

Dr. Nancy Ironside+ 

Alice Irwin 

James Irwin 

Garry Ismond 

Laura and Colin Jackson 

Paul Jackson 

James N. Allan Family Foundation+ 

The Jewish Community Foundation 

of Montreal 

JI Properties 

The Jill Higgins Legacy Fund at The 

Calgary Foundation 

Beryl Johansen 

Michael and Ruth John 


Page 51

Craig Johnston and Lois Currie 

Johnston 

J. Derek Johnson+ 

Annelise Jorgensen 

J. P. Bickell Foundation 

Gunter Kahlen 

Stephen Kane 

Kapoor Investments Ltd. 

Kevin and Heather Kavanagh 

Dr. Jack Keith 

Maie Kellerman 

Terry Kelly 

Kenneth J. Hoyle Strategic 

Planning & Management+ 

Carolyn Kiddle 

James Kielstra+ 

Dr. R. William and Diane Knight 

Carol Miller and Graham Knope+ 

Sonia Koller 

KPMG 

Lori Labatt 

Roxane Lacouture 

Elisabeth Laett 

William Lambert and Jan Seger 

Lambert 

Jennifer Lea+ 

Leaside High School 

Robert J. Leask 

Avis Lee 

Esther Lee 

Michael and Ann Lees 

Robert Nadeau and Marie Leonard 

Murray Paton and June Leong+ 

Samantha Leung 

Grant Linney+ 

Tina Listigovers 

Debra Little 

Lobban Stroud Ltd. 

Priscilla Lockwood 

Dr. W. Paul Loofs+ 

Mike and Leah Lord 

Dr. Edward and Sharon Lowe 

Sue Lowe 

David H. Lumley 

David Lumsden 

Lush Handmade Cosmetics Ltd. 

Rod Lutz 

Barbara and Dougal Macdonald 

Karyn MacDonald 

Oscar MacDonald 

Hartland M. and Eve G. 

MacDougall+ 

Lori MacEwen 

Tristanne MacFarlane 

Mrs. Heather Singer MacKay 

Andrew MacMillan 

Mr. Terry Malden 

Jane W. Manchee+ 

Mary Manocchio 

Manulife Financial 

Bruno Marceau 

Therese Marion 

Julian Marlowe 

B. Mary Martin+ 

Brock Martin 

Sue and Biff Matthews+ 

Ms. Jennifer McAleer 

Mr. Kevin and Ms. Cathy McAllister 

Tom H. McAthey+ 

Robert J. McCready 

Heather McCrory 

Sean McDonald 

Heidi McElvaine 

Mary Beth Taylor and Scott 

McFadyen 

Nancy and John McFadyen 

Karen McGeean 

Jan McGregor+ 

Gloria McIntyre 

Graeme McIntyre 

Kelsie McKay 

Anne McKenzie 

Duncan McLean 

June McLean+ 

Patricia McMaster 

Jay McMurray 

Joyce and Gary McMurray 

Maarten Bokhout and Helena 

McShane+ 

Lorna Medd 

Mr. and Mrs. Subhash Mehta 

David Melone 

Christine Meyer+ 

Cornelia F. Meyer 

Elizabeth Miller 

Shawn Mitchell 


Page 52

Dr. Wallace Mitchell 

Graeme Lance Mitson 

Kelly Moffatt 

Gavin Moore 

Helen and Stewart Moore 

Dave and Marianne Morgan 

Margaret Morison 

Iain and Alicia Morrish 

Christine Mortveit 

Jane A. Mottershead+ 

Dr. Richard Moulton and Mrs. 

Sheila Moulton 

Mountain Equipment Co-op 

Mouse Mountain Elementary School 

Ami Muranetz 

D. Fran Murphy Heath+ 

The N.A. Taylor Foundation 

N.M. Davis Corporation+ 

Joanne M. Neil 

Nellis Roy Moyer & Mary Elizabeth 

Moyer Memorial Trust through 

the Victoria Foundation 

Brad Nelson 

Tracy Newsome 

NFO CF Group 

Michael Norgrove+ 

Virginia Notley+ 

Joan Nuffield 

Gayle Nummelin 

David Oberg 

Shelley Odishaw 

Marion O’Donnell 

Mike Olizarevitch 

Ontario Power Generation+ 

Ontario Power Generation 

Employees’ and Pensioners’ Trust 

Nir Orbach 

Dr. Elizabeth Osuch 

Ralph Overend 

Timur Ozelsel 

Cyril Paciullo 

Mai Pandolfi 

Peter Panopoulos 

Igor Pashutinski+ 

Mike Pederson 

Vincenza Pellegrini 

Wayne Matthews and Maureen 

Pennington 

Perennial Asset Management 

M. Jane Phillips+ 

Pili Pala Press 

Pilkington-Henniger Charitable 

Trust 

Plantbest Inc. 

Nicholas J. Poppenk 

Mrs. Madolyn Potvin 

Dawn Tinling and David Poulton 

David Powell+ 

Courtney and Alexa Pratt 

Kevin Pretty 

Dr. Donald Price 

George Prieksaitis 

Sandra Priest 

Valerie Pringnitz 

Provincial Employees Community 

Services Fund 

Sivaprakash Rajoo 

Shannon Rancourt 

Ms. Andrea J. Raper 

Dino Valentino Raponi Memorial 

Troy Rathbone 

Phil Regier 

Stacey Reid 

Steve Legate and Monika Rempel 

William Toole and Pamela Rhodes 

Keith Beckley and Martha 

Richardson 

Lorraine Richardson 

Ralph F. D. Richardson 

Thomas Richter 

Richard W. Rinn 

Lola Robb 

Gerry Rocchi 

Brian Roche 

Michael Roellinghoff 

Debbie Romanko 

Matthew Ross 

Dr. Robert Russell 

Doreen E. Rutherford+ 

Elizabeth Ryan 

Dorota Rydzygowska 

Loriann Rzepka 

Dean W. Salsman 

Evelyn Salsman 

Philip Rosso and Marilyn Sanders 

Andrew Sass 


Page 53

Andrea Sazwan 

Ed Scherer 

Scholastic Book Clubs 

Dr. Robin Scholz 

David Schenck and Deborah 

Schulte+ 

The Scotlyn Foundation 

Ms. Jacqueline Scott 

Scott Family 

James and Colleen Seidel 

Priscilla Seltenrich 

Tara Seshadri 

SGNC Charitable Trust 

R. Shannon 

Alexandra Shaw 

Wai Shing 

Ed and Georgina Shpur 

Dr. Sarjit Siddoo 

Dr. Dusan Sijan 

Camillo Silvestri 

Robert and Valerie Simons 

Tracy Simpson 

S. J. Skinner 

Janine Smith 

Joseph and Miranda Snyder 

The Somerset Foundation 

Olivier Sorin 

Jennifer Sparkes 

Carl and Jennifer Spiess 

Jack and Akke Spruyt 

Campbell and Joanna Stacey 

Margaret L. Steckley+ 

Wesley Stevens 

Dr. Andrew Stewart 

Patricia Stoddard 

Sun Life Financial+ 

James Sutherland 

Eleanor Swainson 

Swift Creek Oil Corporation 

Eveliene Symonds 

Dr. Jonathan Taylor 

S. Taylor 

Jon Temme 

John and Mary Theberge+ 

Graham Thoms 

S. Thomson 

Tim Trant 

Paul Treiber 

Yvan Tremblay 

Dr. Colin Ucar 

United Way of Calgary, Donor 

Choice program 

United Way of Winnipeg 

United Way of York Region 

Rob Unruh 

Sandra Usik 

Richard Vaillancourt 

Laurie Van Horne 

Lisa Vanderlinde 

The Varshney Family 

Janet Verge 

Abraham P. Vermeulen 

Sharolyn Vettese 

Joe Vipond 

Lynn Voortman 

Jennifer Walker 

Tony Walker 

Kelly Walker Temme 

Sonya Wall+ 

Leo Walsh 

Shelly Walsh 

Wolfgang Walz 

Bruce Wareham 

Way Key International Inc. 

Ms. Karen Webb+ 

Deb Weiers 

Ingo Weigele 

Richard Weingardt 

Karen Westcott 

H. Whibbs 

Violet White 

Wildlife Stamp Program 

Janice Willson 

Lynton Wilson 

Phillip and Norma Wilson+ 

Dr. V. Wilson 

Patrick Winder 

Dianne Vincent and Rick Woelinga 

Anthony Woods 

Joyce Woolridge 

Joanne Wright 

Randy Wyness 

Phyllis Yaffe 

Dr. Tsai Hsing Yu 

Mrs. Natallia Zharykava 



Page 54

Estate of John G. Carroll 

Estate of Sylvia Johnston 

Estate of Anna V. O. Lamboov 

Estate of Marian E. Leach 

Estate of Norma Nadolny 

Estate of Gordon Douglas Phillips 

Estate of Isabella Rayworth 


Page 55

Donor Profiles 

Mona Campbell 

Mona Campbell began her relationship with WWF-Canada in 1987 when she 

answered the call to become part of a campaign called “The 200 Canadians.” 

In an effort to raise $1 million for an endowment fund to conserve Canada’s 

natural heritage, 200 Canadians were asked to donate $5,000 each toward 

this worthy cause. Mona enthusiastically agreed, and went on to support our 

work for many years. 

Mona was a very accomplished businesswoman. She was chair and CEO of 

Dover Industries, one of the largest Canadian-owned flour-milling companies 

in operation. She was also the first female director of the Toronto-Dominion 

Bank. Mona had a strong philanthropic nature, and throughout her life she 

generously donated to many causes. 

Mona was passionate about wildlife. She loved all animals and had a real 

desire to protect them. She travelled extensively throughout her life and 

always enjoyed discovering wildlife and their natural habitats. In 1959 she 

bought a farm where she spent many hours with her horses, raising cattle, 

tending her rose garden, and feeding and watching the birds on her property. 

In May 2008, Mona passed away at the age of 89. She very generously 

remembered many of her favourite charities in her estate plans, including 

WWF-Canada. WWF is extremely grateful to Mona for her compassion and 

commitment to nature. Her generosity will leave an extraordinary legacy for 

nature, helping to protect the habitat of species she loved so much and to 

ensure that future generations will be able to enjoy nature the way she did. 

Kathleen Crook 

Kathleen Crook has always had a strong commitment to protecting the 

environment, particularly oceans and marine life. So when friend Biff 

Matthews (then our Chairman of the Board) approached her about supporting 

WWF, she welcomed the opportunity. 

One of the attractions was our impressive record as a partnership 

organization, working behind the scenes with government, business, and 

local communities to achieve conservation success. 

Kathleen began as a member of our Living Planet Circle and is now one of 

our dedicated Major Donors. She proudly took on the role of chair of our 

Living Planet Circle, the extraordinary group of supporters who each donate 

between $1,000 and $9,999 a year. This year she has also just ended a very 

active and involved term on our Board of Directors. 

Kathleen feels strongly that WWF-Canada has a vital role to play in laying the 

groundwork for long-term conservation successes. In particular, she is proud 

our achievements on Canada’s east coast, where we’re working with 


Page 56

fishermen to reduce bycatch — the hundreds of tonnes of marine life such as 

sea turtles and right whales that are caught unintentionally in fishing gear. 

Thanks to her extensive background in the volunteer sector, which includes 

serving on several Boards and a number of fundraising campaigns, Kathleen 

has been a huge asset to the WWF team. 

Kathleen and her family have just moved overseas, and she has therefore 

stepped down from her positions at WWF-Canada. We thank her for all her 

hard work and dedication and wish her well in the future. We know her 

passion for conservation is as strong as ever, and we’re looking forward to 

the time when our paths cross again. 

The Lin Family 

For the Lins, volunteering for WWF-Canada is a family affair. From helping 

out at events to cleaning up Canada’s shorelines, they lend a hand whenever 

they can. 

David Lin first got involved in April 2005 at the 15th annual Canada Life CN 

Tower Climb. David was so impressed with the event and the organization 

that he asked his wife and three children (now aged 11, 10, and 8) if they 

too wanted to get involved. The family agreed, and they have now 

volunteered for WWF-Canada’s annual fundraiser each year for the past five 

years! 

Their commitment doesn’t end there, however. The Lins have participated in 

the annual TD Great Canadian Shoreline Cleanup and been emissaries at the 

Royal Agricultural Winter Fair and the Green Living Show, as well as various 

fundraising initiatives. “My role at each event has varied,” says David Lin, 

“but my most memorable experience was wearing the WWF panda costume 

to promote WWF-Canada.” 

Helping WWF allows the family to contribute to a very relevant cause while 

enjoying some fantastic family time together. 

According to David, “We see WWF-Canada as a catalyst, leading the push to 

make Canada the world leader with respect to addressing critical 

conservation issues and the concept of collectively reducing our carbon 

footprint.” 

The Lins now give a lot more thought to their daily actions, trying their best 

to reduce global warming by reducing, reusing, recycling and even re-gifting. 

“No action is too small, as we believe that the culmination of everyone’s 

efforts can make a huge impact on our Earth,” David says. 

Thank you to the entire Lin family for your excellent volunteer work! 

Loblaw Companies Limited 

In 2009, Loblaw Companies Limited became WWF-Canada's largest corporate 

donor with a commitment of $3 million in funding over the next three years. 


Page 57

As part of its national plastic shopping bag reduction initiative, on April 22, 

2009, Loblaw stopped providing complimentary shopping bags to customers 

and began charging five cents for plastic shopping bags, across Canada, in 

an effort to encourage the use of reusable shopping bags. For the next three 

years, Loblaw will provide a corporate donation and partial proceeds from the 

charge for plastic shopping bags from corporate stores totalling $3 million to 

WWF-Canada. 

The Loblaw donation will support WWF’s efforts to help Canadians reduce 

their daily environmental footprint through simple planet-friendly actions. 

Our program includes a series of campaigns aimed at inspiring at least one 

million Canadians to make changes to their behaviour, such as the use of 

reusable bags, as first steps toward sustainable living. 

Loblaw is also leading the way toward sustainable living by greening its own 

footprint. In 2009 the company pledged that every seafood product sold in 

its stores — canned, frozen, or fresh; wild-caught or farmed — will come 

from sustainable sources by the end of 2013. 

Thank you, Loblaw, for your generosity and for helping to transform the 

ecological footprint of millions of Canadians from coast to coast. 

Seamus O’Regan 

You may wake up to Seamus O’Regan each morning as he co-hosts Canada 

AM, but do you also know he is a proud supporter of WWF-Canada? 

Seamus O’Regan began his relationship with WWF as a monthly supporter. 

He soon became a member of our Living Planet Circle, a group of dedicated 

supporters who each donate between $1,000 and $9,999 a year. His next 

step was to donate his time as a valuable member of our board of directors, 

shaping the strategic vision of WWF-Canada. 

Seamus was born and raised in both Newfoundland and Labrador, where he 

developed a true passion for conservation, particularly ocean conservation. 

He was drawn to WWF because as a Newfoundlander he was “impressed with 

WWF’s focus on the bigger picture of ocean conservation — using facts and 

science, not emotion.” He believes WWF is effective because we do a great 

job of holding governments accountable for their actions and we develop 

sound, science-based policy alternatives. 

Seamus also believes we have a strong role to play in the fight against 

climate change. While on a recent trip to the Antarctica with the group 

Students on Ice, he witnessed the effects of climate change firsthand. “I was 

distressed by the obvious deterioration, but Antarctica’s pristine condition is 

a testament to consistent international cooperation, so I left more hopeful 

than I’d expected,” he says. 


Page 58

Thank you, Seamus, for your generous support of WWF both as a donor and 

as a board member. Your input is invaluable to our conservation mission in 

Canada. 

John Turner 

The Right Honourable John N. Turner, 17th Prime Minister of Canada, has 

provided enthusiastic support for conservation in Canada as a long-time 

Board member of WWF-Canada. He has worked tirelessly to champion 

conservation issues across the country, especially issues related to water and 

the Far North. 

Mr. Turner played a role in creating the largest freshwater reserve in the 

world, persuading the premier of Ontario at the time to cede the lakebed for 

the Lake Superior National Marine Conservation Area. He stood with the 

Gwichin people at a press conference in Whitehorse, successfully calling for 

protection of the calving area of the Porcupine Caribou Herd in Alaska. 

He gave an inspirational address to WWF leaders from Arctic nations when 

they met in Toronto to tackle global warming and oil and gas issues. And in 

Ottawa he and Stephen Kakfwi, former premier of the Northwest Territories, 

spoke up publicly to obtain funding for the NWT Protected Areas Strategy 

that is now being used to preserve thousands of hectares of first-class 

wilderness. 

Mr. Turner has also contributed significantly to our fundraising efforts. A 

dinner hosted by Ontario Premier Dalton McGuinty in his honour this past 

year raised $15,000 for our cause. 

WWF-Canada is proud and grateful to have a former Prime Minister on our 

side — and on the side of Canadian wildlife. Thank you Mr. Turner! 

Ruby West 

Last July, Ruby West decided that in lieu of presents for her 10 th birthday she 

wanted to help save the planet by asking her friends to donate to WWF- 

Canada. Her friends were thrilled to help make a difference for the planet. 

Ruby thought of WWF because she “cares about Mother Earth and all 

creatures” and she knows that “WWF does a lot to fight global warming and 

protect habitats.” 

And it’s not just on her birthday that Ruby thinks about the planet … she 

helps the planet all year long. She bikes to school once a week (12 

kilometres each way!); she limits what she buys by knitting and sewing 

presents for her friends; she recycles and composts; and she and her family 

eat organic by growing their own vegetables, making their own maple syrup, 

and having free-range hens. 


Page 59

Ruby always makes sure to turn out the lights whenever she leaves a room. 

She especially likes to turn out the lights for Earth Hour, reminding people 

about how important it is to conserve energy. 

When it came time to organize her birthday party, Ruby wanted to help 

“Mother Earth” too. Ruby made the invitations herself. When the big day 

arrived, she and her guests had a great time outdoors enjoying nature, 

including an endangered-species-themed scavenger hunt. 

At the end of the day everyone let out a big cheer when they heard that they 

had donated $295 to help fight global warming. Thanks to Ruby and her 

friends for helping to make our planet greener! 


Page 60

Contact Us 

WWF is committed to keeping our members, donors, partners, and the 

general public informed about the work we do, how we do it, and what we 

think about issues that have a direct link to our work. 

At WWF-Canada, that means communicating in a number of ways, including: 

• Our regularly updated website (www.wwf.ca) 

• Twitter (http://twitter.com/WWFcanada) 

• Our Facebook page 

• Media releases 

• Our Living Planet Quarterly member newsletter, available in print or 

electronic form 

• Monthly PandaMail e-mails to keep members up to date on the progress 

of our work, as well as special ad hoc e-mails about significant events 

We’d love to hear from you! If you'd like more information, or have 

questions, concerns or feedback, please contact us at: 

WWF-Canada 

245 Eglinton Avenue East, Suite 410 

Toronto, ON M4P 3J1 

1-800-26-PANDA 

ca-panda@wwfcanada.org 

Please note that we take your privacy very seriously. Under the federal 

government's privacy legislation (Personal Information Protection and 

Electronic Documents Act), WWF-Canada has a senior staff member 

responsible for overseeing our compliance with the laws associated with 

privacy and confidentiality that affect staff, donors, and the general public. 


Page 61

FINANCIAL STEWARDSHIP FOR THE LONG TERM 

Financial stewardship is key to achieving our conservation and fundraising 

goals. We therefore ensure we have: 

• a strong internal control environment; 

• effective governance over all operations; and 

• an annual independent audit of our financial records. 

In addition to producing our annual report, we provide detailed reports to all 

our major donors that describe how their money was spent and the 

conservation gains that were achieved with these funds. 

In Fiscal 2009 (year ended June 30, 2009), we raised $22.7 million. We 

invested $18 million (an increase of $1.8 million over the prior year) in our 

conservation work. 

We maintained our previous level of investment in our fundraising capacity. 

However, because our revenue was $4.1 million below the prior year, our 

fundraising and administrative (FR&A) costs rose to 25.2% of revenue. Over 

the past five years this percentage has ranged from 20.5% to 25.2%, with 

an average of 21.7%. Each year the percentage is affected by revenue 

variation and/or changes in our fundraising strategy as we adjust to new 

marketing conditions. While variations are unavoidable, we are committed to 

ensuring that, over the long haul, the maximum amounts of dollars are used 

for conservation goals. We relentlessly focus on being productive in our 

fundraising and administration and strive for conservation wins. 


Page 62

Our sources of donations and other revenues 

How we applied our funds 

* 23.7% represents the percentage of total expenditures that went to Fundraising and 

Administration 


Page 63

Report of the Vice President, Finance and 

Administration, and Chief Financial Officer 

It is important to us that our members and donors are well informed about 

the financial results of the organization. To that end, we include the following 

comments on the financial statements. 

1. The economic downturn had an impact on us, as it did on many 

organizations: 

• Overall revenue in Fiscal 2009 was $4 million below the prior year, a 

dip of 15%. Revenue from major gifts, as well as broad-based 

support, remained similar to the prior year, although lower than we 

had forecast. We had already anticipated the drop in planned giving 

revenue because Fiscal 2008 had been an exceptional year for such 

revenue. 

• In May of this year, we refocused on our conservation priorities and 

restructured the organization, which led to a reduction in staff and an 

ongoing reduction in costs. 

• Our fundraising and administration ratio has gone up simply because 

our revenue has dropped $4 million. Our fundraising and 

administration expenses remained virtually the same as the prior year. 

2. WWF-Canada’s policy is to have funds on hand before we make 

commitments of resources. Thus, we were able to spend $18 million on 

conservation in Fiscal 2009, an increase of 11% compared to 2008, 

because we were spending funds that had been raised in the prior year. 

The expenditure increases were reflected in most programs. 

3. As part of our restructuring, we carefully reviewed our fundraising 

structure and processes to ensure we will be able to bring in the revenue 

that we need for Arctic, freshwater, marine, climate change, and 

public/business engagement programs, reflecting WWF’s organizationwide 

focus on climate, water, and people. To do this, we must maintain 

our infrastructure. We are confident that, over the long haul, this will pay 

dividends in the shape of important and enduring conservation results. 

Over our 42-year history, WWF-Canada has weathered many national and 

global economic storms. With our continued strong base of support and our 

newly restructured organization, we are well positioned to ride out the 

current financial doldrums and continue delivering world-class conservation 

wins. 

Grahame J. Cliff, CA 

October 14, 2009 


Page 64

Financial Statements 

For copies of the combined financial statements and the auditors’ report, 

please go to wwf.ca/auditorsreport, or contact our Finance Department at 

ca-panda@wwfcanada.org. 

World Wildlife Fund Canada and World Wildlife Fund Canada 

Foundation 

Summarized Combined Statement of Financial Position 

As at June 30, 2009 

(in thousands of dollars) 

ASSETS 

2009 2008 2007 

Current Assets 10,451 13,577 9,536 

Investments at fair value 9,013 9,356 7,207 

(at cost in 2007) 

Property and Equipment 1,219 580 595 

LIABILITIES 

20,683 23,513 17,338 

Current Liabilities 1,242 1,775 1,193 

TOTAL ASSETS & 

LIABILITIES $19,441 $21,738 $16,145 

FUND BALANCES 

Operating Funds 

Unrestricted 2,136 2,536 1,415 

Restricted 5,336 5,616 5,540 

$7,472 $8,152 $6,955 

In Trust and Other Capital Funds 9,331 10,320 7,515 

Planned Giving Fund 1,419 2,686 1,080 

Property and Equipment Fund 1,219 580 595 

TOTAL $19,441 $21,738 $16,145 


Page 65

World Wildlife Fund Canada and World Wildlife Fund Canada 

Foundation 

Summarized Combined Statement of Operations and Changes in Fund 

Balances 

For the year ended June 30, 2009 

(in thousands of dollars) 

2009 2008 2007 

REVENUE 

Donations and Grants 20,119 24,360 19,817 

Sponsorship, Marketing 

2,108 1,488 1,312 

Events, Fees and Sales 

Investment Earnings 448 897 1,018 

TOTAL REVENUE 22,675 26,745 22,147 

EXPENSES 

Program implementation 10,298 8,339 6,705 

Research and grants 2,173 2,514 2,775 

Conservation awareness 5,513 5,337 4,649 

Lobbying 65 54 127 

Total Conservation 

18,049 16,244 14,256 

expenditure 

Fundraising and administration 5,714 5,655 4,209 

Amortization 333 335 336 

TOTAL EXPENSES 24,096 22,234 18,801 

Excess of revenue over 

(1,421) 4,511 3,346 

expenses 

Fund balances - Beginning 

21,738 16,145 12,799 

of year 

Adjustment to investment 

- 1,758 

values - 

Current year realized losses on 

(98) - 

investments 

Current year un-realized 

(778) -676 

losses on investments 

Fund balances - End of year 19,441 21,738 16,145 


Page 66

Additional Financial Information 

WWF-Canada Revenue and Expenses Over Five Years 

Fundraising and Administration Cost as a Percentage of Revenue 

Over Five Years 


Page 67

Staff and Salary Expenditure for 2008 and 2009 

F2008 

F2009 

Headcount Salaries Headcount Salaries 

CEO and Vice- 

Presidents 

reporting to the 

CEO 8 1,140,180 7 1,171,151 

All staff 

members, 

including the 

CEO and Vice 

Presidents 

above 114 7,630,106 126 8,875,417 


Page 68

WWF-Canada is a federally registered charity (no. 11930 4954 RR0001), and 

an official national organization of World Wide Fund For Nature, 

headquartered in Gland, Switzerland. WWF is known as World Wildlife Fund 

in Canada and the US. 

© 2009 WWF-Canada; © 1986 Panda symbol WWF; ® "WWF" and "living 

planet" are WWF Registered Trademarks

World Wildlife Fund Canada

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