where the bra you buy is the bra that fits

where the bra you buy is the bra that fits.
®

A great fitting bra is
one of the best
fashion investments
you can make!
Most women are wearing the wrong size bra;
resulting in a bra that is uncomfortable,
non-supportive and unflattering.
Buying the right bra is not difficult, it just
requires a little time and some basic knowledge.
This booklet is designed to help you select,
fit and care for a great fitting bra.
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Measuring your bra size
A woman’s breast size will vary over time.
At Target, we recommend that you check
your measurements yearly to ensure
that you’re wearing the correct size bra.
At Target, we have developed our own special
BRA TAPE. ®
You can easily determine your body and cup size without
having to refer to size charts. The BRA TAPE ® is available at
Target stores for you to use either in store, or in the privacy of
your own home.
If you don’t have access to a Target BRA TAPE ® you can use a
regular tape measure and refer to the size charts to determine
your size.
Measure yourself accurately with Target’s BRA TAPE ®
to get the best fit possible.
Determine your bra size in two simple measurements:
Remember to measure yourself while wearing your best
fitting bra. Do not measure over the top of any clothes.
Body size
Measure your body size by placing the Target BRA TAPE ®
firmly under your bust. Note the body size indicated on the
BRA TAPE ® , or if using a regular tape measure, refer to the size
chart. This measurement should be similar to the blouse size
that you wear. At Target we have bras in body sizes 8-26.
Cup size
Measure your cup size by turning over the Target BRA TAPE ®
and placing it firmly (without squashing) around your chest at
the fullest part of your bust. Note the cup size indicated on the
BRA TAPE ® , or if using a regular tape measure, refer to the size
chart. At Target we have bras in cup sizes AA to E. Selected
stores also range F and G cups.
Measuring yourself is the starting point. Assess your correct fit
by using Your checklist for a great fit (see pg 7), and if
required, adjust your fit using Fixing ‘fit’ problems (see pg 8).
your
cup
size
AA
your
bo
A
size 10
The
Bra Tape ®
The
AA
A B C D DD E
size 12 AA A B C D DD E F G
size 14 A B C D DD E F G
size 16 A B C D DD E
size 18 B C D DD E F G
size 20 B C D DD E F G
size 22 B C D DD E F G
size 24 B C D DD E F G
size 26 B C D DD E F G
Step
Cup
size
Different bra styles and manufacturing patterns will suit a range
of body shapes. At Target we use a variety of manufacturers to
provide subtle differences in fit across the range.
Place The Bra Tape ®
firmly around the
fullest part of
the bust.
4 5
24 size 26
For more information on fitting &
selecting the bra to fit your shape visit
OK ® at www.target.com.au
D
your
DD E
B C D
size 16 AA
cup
Note the cup size indicated
by the a

Putting on a bra
Your checklist for a great fit
1 Lean forward so that your breasts fall
into the cups. Secure the bra on the
middle set of hooks. This allows you
to tighten the bra as it stretches with
wash and wear or loosen the bra
with hormonal changes.
Once you have determined your bra size,
you need to be prepared to move up or
down a size to get the perfect fit.
Follow the checklist below to determine if you are wearing the
right size. If any of these fit checks don’t look or feel quite right
then refer to the Fixing ‘fit’ problems section (see pg 8).
1 The band sits horizontally around the body.
2 Pull the band down at the back
so that it is level all the way around
your body.
3 Adjust the straps so that they
are firm, but not digging into your
shoulders, and your breasts are
supported.
2 The centre front panel sits flat against the chest.
3 The cups are smooth and wrinkle-free.
4 The breasts are fully contained within the cups - no bulging
or spilling out of the top or sides.
5 The underwires surround the breasts without
digging into the breast.
6 The straps are secure but not tight - the main support comes
from the body of the bra, not the straps.
6 7

Fixing ‘fit’ problems
The most common fit problems and
suggested solutions.
4 Cups are wrinkled
(but the band fits well).
The cups are probably too large.
Try a smaller cup size
(eg 12B becomes 12A).
1 Band pulls up at the back
(but the cups seem okay).
The body size is probably too large.
Try a smaller body size and possibly a
larger cup size (eg 12B becomes 10C).
5 Breasts are spilling out
of cups
(but the band fits well).
The cups are probably too small.
Try a larger cup size (eg 12B becomes 12C).
Try a style with more cup coverage.
2 Band is digging in
(but the cups seem okay).
The body size is probably too small.
Try a larger size band and possibly a
smaller cup size (eg 12B becomes 14A).
6 Underwires are poking the breast
(but the band fits well).
The cups are probably too small.
Try a larger cup size, or a minimiser style as
they are designed for a wider breast shape.
3 Straps slip off shoulders
(but the cups seem okay).
The body size is probably too large.
Try a smaller body size and possibly a
larger cup size (eg 12B becomes 10C).
Try racerback styles or styles with wider,
more substantial straps.
7 Underwires don’t sit flat on
the body
(but the band fits well).
The cups are probably too small.
Try a larger cup size
(eg 12B becomes 12C).
8 9

Bra sizing and
measurement chart
Understanding the way bra sizes work allows
you to manipulate sizes to get the best fit.
Cup sizes are related to body sizes - they are NOT constant across
body size. So a 12B and a 14B do not have the same size cup - the
14B cup is proportionally larger to suit the larger body size.
Swing chart
Use the Swing Size Chart below for a simple guide to moving
up and down sizes, to achieve that perfect fit.
If you measure as a 12B you will find that moving to a 10C bra
will give you a slightly firmer underbust fit. Moving from a 12B
to a 14A bra will give you a slightly looser underbust fit.
10 A 10 B 10 C
12 A 12 B 12 C
14 A 14 B 14 C
16 A 16 B 16 C
Underbust
Body
Overbust cup measurements in cm.
cm.
size
AA cup A cup B cup C cup D cup DD cup E cup F cup* G cup*
63-67 8
75-77
77-79
Underbust
68-72 10
80-82
82-84
84-86
86-88
88-90
90-92
73-77 12
85-87
87-89
89-91
91-93
93-95
95-97
97-99
99-101
101-103
78-82 14
92-94
94-96
96-98
98-100
100-102
102-104
104-106
106-108
83-87 16
97-99
99-101
101-103
103-105
105-107
107-109
109-111
111-113
88-92 18
104-106
106-108
108-110
110-112
112-114
114-116
116-118
93-97 20
111-113
113-115
115-117
117-119
119-121
121-123
98-102 22
116-118
118-120
120-122
122-124
124-126
126-128
Overbust
103-107 24
121-123
123-125
125-127
127-129
129-131
131-133
108-112 26 126-128 128-130 130-132 132-134 134-136 136-138
10 * NOTE: That cup * NOTE: sizes Cup F sizes and F G and are G only are only at selected in stores.
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Target’s bra department
At Target we realise that time is precious.
We have designed the layout of our bra
department to make it easy for you
to find the bra you want, quickly.
Bras are displayed in 8 simple categories that
are clearly marked in store to help you find your way.
First bras
This range of bras is specifically designed for
girls making the switch from kids’ underwear,
to their first real bra with cup sizes.
Push-up bras
Bras that deliver that little bit of OOMPH!
Available in everyday styles and deep plunge
styles for revealing necklines.
Strapless bras
Great for strapless, halter or off-the-shoulder
designs. A strapless bra can solve most fashion
dilemmas. Target’s strapless bras come with
a set of matching coloured straps and
a set of clear straps.
Underwire bras
Our collection of best sellers and the latest
trends in bra development from around
the world. Bras for work and play, in padded
and unpadded styles.
Wirefree bras
Our range of classic favourites and
everyday styles designed to be
supportive without underwires.
Maternity bras
Poorly fitted underwire bras that press
against the milk glands during pregnancy
and breast feeding should be avoided.
Wear a wirefree bra during pregnancy and
switch to a drop cup style close to birth.
Sports bras
Sports bras are specifically designed to
provide extra comfort and support during
physical activity by reducing breast
movement. Choose from low, medium
and high-impact styles.
Post-surgery bras
Target’s post-surgery styles are designed
to be flexible; to suit a range of needs.
Discreet internal pockets accommodate a range
of prosthetic options. Refer to our website for a
list of stores carrying this range.
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