Media Kit

Media Kit

OAKLAND MAGAZINE | ALAMEDA MAGAZINE | CUSTOM PUBLICATIONS | COMMUNITY TELEPHONE DIRECTORIES 

our editorial Mission 

We publish a premium magazine 7 times 

a year, filled with meaningful content that 

talks to the people you want to reach by 

discussing: 

• The exceptional beauty, history, quality 

of life and ethnic diversity of East Bay 

communities through its people, places 

and events. 

• The joy of East Bay communities where 

families choose to work, shop, dine and 

entertain, including Oakland, Alameda, 

Piedmont, Montclair, Rockridge and more. 

Our diverse and affluent readers receive: 

• Targeted information to make educated 

decisions about purchasing a wide 

range of high-quality products and 

services. 

• Current articles on vital issues such as 

health, home, recreation, events, food 

and dining and celebrations that 

complement their lifestyles and life stages. 

magazine coverage 

In the Mix Our front-of-the-book section 

highlights quick hits, fun facts and information 

about Oakland and environs while spotlighting 

Oakland-made products, trivia and newsmaking 

personalities. 

out on the town Learn what to do and 

when to do it in this comprehensive listing of 

East Bay activities, from the arts, classes and 

lectures to the latest sporting events. 

Snapshots Meet the East Bay’s movers 

and shakers and society denizens in our 

society pages. 

Departments Check out articles on East Bay 

culture, events, entertainment, people, places 

and things. 

taste of the town Our dining section 

delivers critical restaurant reviews and a dining 

guide boasting capsules of more than 50 mustvisit 

area restaurants. 

Features Our articles inform, entertain 

and inspire with coverage of general lifestyle 

issues—the arts, education, health, fitness, 

homes, architecture, families, recreation, 

dining and entertainment. 

Special Publications Both stand-alone and 

ride-a-long special publications offer easy-touse 

resource guides. 

Advertising That Hits Home 

OMMEDKIT010109 

7977 Capwell Drive, Suite 200 | Oakland, CA 94621 | (510) 553-0700 | Fax (510) 553-1697 

www.oaklandmagazine.com | www.alamedamagazine.com


why advertise in our Magazine? for RESULTS! 

• Our magazine provides information. 

While magazines are entertaining, the main 

product is most often in-depth information. 

They function as tangible, enduring friends 

and counselors. This very personal one-to-one 

relationship between the magazine and the 

reader enhances the receptivity to the 

advertiser’s message. 

• Our magazine is a credible 

advertising medium. 

Magazines are the most personal and relevant 

of mediums. Consumers are more likely to 

pay attention to an ad appearing in one of their 

favorite magazines than on their favorite TV 

shows or Web sites. More consumers report 

that they purchase products as a direct result 

of magazine advertising than any other medium 

measured.* 

• Our magazine enables advertisers 

to select target markets. 

There are publications targeted at brides, 

executives and sportsmen. These specialinterest 

magazines reach consumers with 

specific interests. Oakland Magazine and 

Alameda Magazine target a specific 

demographic in their markets. 

(See accompanying demographics page.) 

• Our magazine reaches the active, the 

involved, the opinion makers. 

These people are frequent readers of magazines 

and light viewers of television and are far more 

likely to attend events outside the home. They 

entertain friends and relatives more often and 

give more parties. They are educated and tend 

to be more involved in the community. Oakland 

Magazine and Alameda Magazine readers are 

corporate decision makers, with 75 percent in 

professional or managerial positions. 



• Magazines are tangible and 

provide vast exposure. 

Readers pick up a copy at their convenience 

and spend as long as they like with a story or an 

ad. Readers can turn back to reread something, 

clip a coupon or pass their copy along to a 

friend. Oakland Magazine and Alameda 

Magazine readers refer to the magazine an 

average of three times per month. 

• Our magazine provides a very attractive 

showcase for quality products and 

services. 

Excellent writing, photography and illustrations 

provide an attractive package in which to 

present a message. High-quality paper and 

eye-catching colors provide unparalleled 

advertising reproduction. 

• Our magazine ads are strong sales 

and merchandising tools. 

They can be used as dealer handouts, direct mail 

pieces or display cards at point of purchase. An 

ad can still be very useful long after it appears on 

the page of a magazine. 

• Magazines have shelf life. 

Whether gracing the coffee table, providing 

entertainment in waiting rooms or stacked on the 

shelf, magazines enjoy extended shelf life—even 

after the next issue arrives. 

* Media Choices 2000, Erdos & Morgan 



2010 

Editorial CalEndar 

ISSuE EDITOrIAL THEME SpECIAL AD SECTIONS MATErIALS DuE 

January/february Environment Education / Green profiles November 20 

March/April restaurants Senior Services / January 22 

and Dining 

real Estate 

May/June Education Education / March 19 

Home resource Guide 

Paul Skrentny 

July/August Best of Oakland East Bay Businesses May 21 

of Excellence 

September/October Great Kitchens Education / July 23 

Home resource Guide 

November restaurants restaurant profiles September 17 

and Dining 

December Top Doctors East Bay Medical Guide October 22 

East Bay Medical Guide 

IN EVErY ISSuE 

IN THE MIX Quick hits and fun facts about oakland and environs. 

OuT ON THE TOwN What to do and when to do it. 

SNApSHOTS the social scene. 

DEpArTMENTS Medium-length profiles on people, places and things, including arts, 

history and culture. 

TASTE Of THE TOwN a restaurant review plus the dining Guide. 

www.OaklandMagazine.com 

7977 Capwell Drive, Suite 200 • Oakland, CA 94621 

(510) 553-0700 

info@oaklandmagazine.com 

Content for oakland Magazine is subject to change.

May/JUNE 2009 

| SPECIAL ADVERTISING SECTION | 




East Bay Businesses 

David C. Bradshaw, M.D., Medical Director 

Hail CésaR: Finding spain on Piedmont avenue 

CELEBRATING THE EAST BAY 

 

 

www.oaklandmagazine.com 


CELEBRATING THE EAST BAY 

On the House 

50 Cool Things 

to Do for Free 

Blurring the Lines 

Montclair Builder Brings 

the Outside Indoors 

TOP 

DOCTORS 

66 Physicians Make the List 

Inside:2007 East Bay 

Medical Guide 

DECEMBER 2006 

november 2006 



Special Section Schedule 

Issue Special Section Deadline 

January/Febuary Education / Green Profiles November 20 

March/April Senior Services / Real Estate January 22 

May/June Education / Home Resource Guide March 19 

July/August East Bay Businesses of Excellence May 21 

September/October Education / Home Resource Guide July 23 

November Restaurant Profiles September 17 

December East Bay Medical Guide* October 22 

Specifications 

*Rates below don’t apply; see Medical Guide sell sheet. 

• All special sections are formatted and may 

not be changed. 

• All special sections may include the 

following: 

– Company name 

– Address, City, State 

– Phone / E-mail / Web site* 

– Photo caption 

* Where more than one phone and address apply, 

they must be built into ad copy. 

JULY 2008 

• Advertorial and photography may be provided 

by staff for a fee, or clients may provide the 

advertorial and photo. 

• Font size and style are preset and must 

conform to special formatted section. 

• Profile word count (approximately): 

Full Page: 300 

1 

/2 Page: 200 

1 

/3 Page: 100 

Photography and advertorial are provided for $175 per profile. 

PROFILES 

Sample Full Page Layout 

Alta Bates Summit Medical Center 

Carol Ann Read Breast Health Services 

lta Bates Summit Medical Center offers comprehensive 

Abreast health services through the Carol Ann Read Breast 

Health Center. Services are dedicated to expediting the 

delivery of test results and providing expert, comprehensive 

services for breast health and breast cancer. 

Alta Bates Summit offers a comprehensive array of breast 

health services including: 

• Clinical Breast Examination 

• Breast Imaging 

• High Risk & 

Prevention Program 

• Treatment Planning 

• Surgical Oncology 

• Medical Oncology 

• Radiation Oncology 

• Lymphedema Program 

• Research 

• Outreach and 

Support Groups 

• Peer Support 

When women come in for a breast exam, they receive 

a comprehensive check-up from trained health care 

professionals who evaluate the variations in breast tissue 

and show women the way healthy tissue feels. Women learn 

the MammaCare method as well as other techniques for 

breast self-exam. 

Expert mammographers who are accredited by 

the American College of Radiology and specialize in 

screening and diagnostic imaging, including stereotactic 

and ultrasound guided needle biopsy techniques, and 

Mammotome Breast Biopsy System. 

Through the Compassionate Peer Advocacy and Support 

Program (COMPASS), encouragement is always available. 

This program links women who are newly diagnosed with 

women who have experienced breast cancer. There are 

opportunities for volunteers to serve as COMPASS Guides as 

well as administrative volunteers. 

When women come in for a breast exam, they receive 

a comprehensive check-up from trained health care 

professionals who evaluate the variations in breast tissue 

and show women the way healthy tissue feels. Women learn 

the MammaCare method as well as other techniques for 

breast self-exam. 

Expert mammographers who are accredited by 

the American College of Radiology and specialize in 

screening and diagnostic imaging, including stereotactic 

and ultrasound guided needle biopsy techniques, and 

Mammotome Breast Biopsy System. 

To find out more about breast health services, please call 

(510) 869-8735 or visit www.altabatessummit.org. 

Sample Full Page Layout 

Eden/Laurel Grove Rehabilitation Hospital 

19830 Lake Chabot Rd. Ste. C | Castro Valley, CA 94546 

Office: (510) 537-7873 Laurel Grove: (510) 727-2755 

www.edenmedcenter.org 

aurel Grove Hospital is a comfortable, attractive rehabilitation hospital 

L specially designed for patients in need of rehabilitative services in an 

acute-care setting. Nestled in a small community, Laurel Grove combines 

an environment of warmth and compassion with modern technology to 

restore the health and independence of our patients. 

The people of Laurel Grove Hospital—physicians, nurses, therapists, 

social workers, dietitians, volunteers and everyone who is committed 

to the well-being of our patients—offer a team approach to care that 

comes not only from skill and experience, but also from the heart. 

Acute Rehabilitation 

Laurel Grove Hospital operates a 31-bed inpatient acute 

rehabilitation unit offering physical and cognitive rehabilitation 

programs dedicated exclusively to treating individuals who have 

experienced a disabling injury or illness. Rehabilitation services may 

relate to a medical diagnosis such as: 

Stroke (CVA) 

Orthopedic Dysfunction 

Major Multiple Trauma Traumatic Brain Injury 

Spinal Cord Injury Congenital Deformities 

Amputations 

Polyarthritis (inlcuding rheumatoid arthritis) 

Degenerative neurological disorders (Multiple sclerosis, 

Parkinson’s disease) 

Sun Light & Power 

un Light and Power has come a long way since its days as a fledgling 

Ssolar energy company in 1976, when it first began installing solar water 

heating systems. By 1999, it had expanded into the field of solar electricity, or 

photovoltaic energy. By 2007, it had grown to become the nation’s 12th largest 

solar integrator with hundreds of installations to its credit. Today, Sun Light 

and Power provides complete design, installation and consultation services 

for residential and commercial photovoltaic and solar thermal (hot water) 

systems. 

Sun Light and Power’s CEO and cofounder, Gary Gerber, is president of the 

California Solar Energy Industry Association (www.calseia.org). Recognized 

as a solar pioneer and industry leader, Gerber attributes much of his success 

to attracting the right people to his team. He maintains that an expert and 

dedicated staff of engineers, designers and permit and government rebate 

specialists have resulted in satisfied customers and healthy growth. 

Guided by environmental concerns, Sun Light and Power was the first 

solar company to obtain certification by the Bay Area Green Business Program 

that recognizes eco-friendly business practices. In addition, Sun Light and 

Power has garnered awards from such environmental organizations as 

ACTERRA of San Francisco and Sustainable Berkeley. 

For a physician referral, call (510) 869-6777 

www.altabatessummit.org 

Medical Profiles 

Program Goal 

Our goal is to ensure an optimum level of recovery while 

providing cost-effective outcomes for our patients. To reach our 

goal, the physiatrist (a physician specializing in physical medicine 

and rehabilitation) works with and coordinates the efforts of the 

rehabilitation team to help our patients reach their highest level of 

functional independence and return home. 

David C. Bradshaw, M.D., Medical Director 

David Bradshaw, M.D., is a board certified physical medicine and 

rehabilitation physician (28 years) and has been Medical Director 

of Laurel Grove Rehabilitation Hospital for 18 years. He has vast 

experience in the acute rehabilitation service in the San Francisco/Bay 

Area. He also holds a bachelor’s degree in Electrical Engineering and 

a master’s degree in Electrical Engineering from Rice University and a 

medical degree from the University of Texas Medical School. 

Sample 1 /2 Page Layout 

4315 Lincoln Ave. | Oakland, CA 94602 | (510) 531-1300 

www.headroyce.org 

Green Profiles 

Head-Royce School 

s part of its mission to prepare global citizens, Head-Royce School is 

Acommitted to being a green school. Aware of the significant environmental 

challenges we face in the 21st century, our school strives to be a leader in 

sustainable living. Our Green Mission focuses on four broad areas: sustainable 

resources, nutritional food, an ecological curriculum, and a healthy 

Environment.Testimonials: 

Approximately 25 percent of the school’s annual electricity needs are 

produced by more than 400 recently installed solar panels. Our new Upper 

School building was designed with LEED-program standards, and the school 

was certified as a green business in June 2007 by the Bay Area Green Business 

Program. Our programs in solid waste reduction, recycling, energy and water 

conservation, and pollution prevention are integrated into our K-12 classroom 

curriculum. Working with the Center for Ecoliteracy in Berkeley has promoted 

the development of an emerging ecological curriculum including an edible 

garden in the Lower School, an ecology unit in the Middle School, and Upper 

School electives such as Environmental History, Global Systems Science, and 

Astronomy. A new cafe opening in fall 2008 will feature healthy food with an 

emphasis on organic and locally grown fruits and vegetables. 

1035 Folger Ave. | Berkeley, CA 94710 | (510) 845-2997 

www.sunlightandpower.com 

CONTRACTED ADVERTISERS 

Profile Upgrade 

First Profile Add’l Profile 

7x No Charge $795 

4-6x $500 $995 

1-3x $895 $1,095 

SPECIAL SECTION 

Profile Only 

Full Page $2,395 

1 

/2 Page $1,775 

1 

/3 Page $1,265 

Special pricing 

is only valid if 

advertiser is running 

a minimum 1 /3 page 

ad in same issue. 

Profile size is as follows: 1 /3 ad = 1 /3 profile; 1 /2 or 2 /3 ad = 1 /2 profile; full page ad = full page profile 

Sample 1 /3 Page Layout 

Julia Morgan School 

ulia Morgan School for Girls, located on the beautiful Mills College campus, is 

Jdedicated to the intellectual, creative, social, and emotional growth of middle 

school girls. We foster academic excellence, critical thinking, positive risk-taking, 

and individual talents. The rigorous, integrated, project-based curriculum 

includes science, technology, performing and visual arts, Spanish language 

instruction, architecture, financial literacy, service learning, and sports. Students 

are inspired to be passionate, lifelong learners, while preparing to be confident, 

capable, creative, and compassionate women of tomorrow. The school’s 

community reflects the remarkable ethnic, cultural and socioeconomic diversity 

of the East Bay. 

4400 Keller Ave. Ste. 240 | Oakland, CA 94605 | (510) 914-2662 

www.richardsonres.com 

Education Profiles 

Beacon Day School 

eacon Day School is a nationally recognized school educating early 

Bchildhood, elementary and middle school students. It is the only truly year 

round/extended year school in Northern California. 

We are committed to providing the highest-quality, developmentally responsive 

private school education for children and young adolescents that promotes the 

growth of all students, and inspires, challenges and nurtures the achiever. 

We do this through an environment that supports a strong academically based 

arts-integrated curriculum, within a truly diverse community that enhances 

self-esteem and the development of leadership skills. 

2101 Livingston St. | Oakland, CA 94606 | (510) 437-2311 

www.beaconday.org 

Berkeley Montessori School 

n independent school serving students ages 3 to 14, Berkeley Montessori 

A School is not a place where students just “do” school. We are a community 

where students, parents, and teachers are engaged in meaningful learning. 

Students develop skills and knowledge needed through inquiry-based projects 

promoting critical thinking, creativity, collaboration, ethics, and habits of 

mind and heart with connections to the wider world. Teachers are supported 

to continue their learning so that they integrate the best available knowledge 

into their practice. Parents are supported in their parenting through workshops, 

parenting circles, and participation. BMS strives to ignite curious minds, awaken 

generous hearts, and engage in a changing world. 

1310 University Ave. | Berkeley, CA 94702 | ((510) 665-8800 x103 

Paula Farmer Director of Admission | admissions@bmsonline.org 

www.OaklandMagazine.com 

7977 Capwell Drive, Suite 200 • Oakland, CA 94621 • (510) 553-0700 • info@oaklandmagazine.com


Circulation 

our 

A Regional Buy to reach your market 

Alameda and 

Oakland Magazines 

are the only magazines 

reaching a premium 

audience by mail. 

Mailed Copies 

Oakland Hills........................5,550 

Oakland Waterfront 

and Downtown.................2,290 

Other...................................... 500 

total Mailed..................... 8,340 

CIRCULATION DETAIL 

Mailed Copies 

94501.................................. 4,650 

94502.................................. 3,450 

Other...................................... 500 

total Mailed..................... 8,600 

Drop off Distribution 

Oakland Hotels...................... 500 

Real Estate Companies.......... 400 

Retail Sales............................. 700 

Other.......................................200 

Charitable Events and 

Community Partnerships....... 300 

total Dropped................. 2,100 

TOTAL OAKLAND MAGAZINE 

DISTRIBUTION................... 10,440 

Drop off Distribution 

Alameda Hotels..................... 300 

Real Estate Companies.......... 300 

Retail Sales............................. 400 

Other.......................................200 

Charitable Events and 

Community Partnerships....... 200 

total Dropped................. 1,400 

TOTAL alameda MAGAZINE 

DISTRIBUTION................... 10,000 

“At The Waterfront Plaza 

Hotel we strive to provide 

excellence with each guest 

experience … Oakland 

Magazine produces a 

firstclass publication that 

represents The Waterfront 

Plaza Hotel in the manner 

that we expect.” 

– Sam W. Nassif 

President, Creative Hospitality Corporation 

OVER 20,000 

COPIES 

DELIVERED 

REGIONALLY 



7977 Capwell Drive, Suite 200 | Oakland, CA 94621 | 510.553.0700 | Fax 510.553.1697 


• Average readers per edition during the audit period: 3/10* 

*Readership estimates compiled from 2007 CVC circulation and readership study data. 

1. YES 100% indicated they received the Oakland Magazine 

2. The Oakland Magazine is distributed every month in your area. Do you regularly read or look through 

Oakland Magazine? 

YES 

NO 

396 Survey Respondents 

0 Survey Respondents 

3. Do you frequently purchase products or services from ads seen in the Oakland Magazine? 

YES 179 61% 

NO 117 40% 

4. Do you have a paid daily newspaper delivered to your home five, or more days a week? 

YES 35% 

NO 65% 

5. What category best describes your combined annual household income for last year? 

Reader 

Market 

Demographics Statistics 

04% 31% Under $25,000 

10% 27% $25,001 - $49,999 

15% 15% $50,000 - $74,999 

30% 11% $75,000 - $99,999 

15% 07% Over $150,000 

6. What is the highest level of education you have obtained? 

Reader 

Market 


00% 16% Some High School or Less 

08% 25% Graduated High School 

38% 27% Some College 

39% 22% Graduated College 

15% 10% Completed Post Graduate 

7. Please select the category that best describes your age. 

Reader 

Market 


01% 11% 18 - 24 

10% 19% 25 - 34 

32% 24% 35 - 44 

28% 18% 45 - 54 

29% 28% 55 years or older 

Our Readers Respond! 

circulation audit report 

8. Which of the following purchases are you planning during the next twelve months? (% = positive respondents) 

23% Automobiles 

75% Furniture / Home Furnishings 

22% Major Home Appliance 

10% Home Computers 

63% Home Improvement / Supplies 

35% Television / Electronics 

21% Carpet / Flooring 

34% Automobile Accessories (tires, brakes & service) 

80% Dining & Entertainment 

39% Jewelry 

50% Lawn & Garden 

57% Florist / Gift Shop 

80% Men's Apparel 

As of March 31, 2007 

96% Women's Apparel 

70% Tax Advisor / Services 

48% Athletic & Sports Equipment 

55% Vacations/Travel


submissionRequirements 

digital file 

Magazine 

Specifications 

Magazine trim size 

9” x 10.875” 

Printing 

Web offset, perfect binding 

Ad Sizes 

FP bleed: 9.5” x 11.375” 

(trim size: 9” x 10.875”) 

For safety, keep live matter .25” 

from trim edges. 

FP: 8.125” x 9.8611” 

2/3: 4.945” x 9.725” 

HPV: 4.945” x 7.275” 

HPH: 7.5” x 4.8” 

1/3SQ: 4.945” x 4.8 

1/3V: 2.39” x 9.725” 

1/6V: 2.39” x 4.8” 

1/6H: 4.945” x 2.35” 

RG/SG: 3.5” x 2.92” 

(photo: 1.87”x 2.92”) 

Camera Ready Art (CRA) Submissions 

• PDF* file at 300 dpi (see “Accepted CRA File Format” under Prepress Guidelines) 

• Color proofs must be provided. Only SWOP proofs will guarantee a color match. 

Laser or inkjet output is not acceptable for color-match guarantee. 

• Upload CRA files to our FTP site (see “FTP Site Instructions” below) 

*Native files accepted, but not preferred (see “Accepted Native File Formats” under Prepress Guidelines) 

Photo & Logo Submissions 

• Photos should be tiff* format at 300 dpi in cmyk or grayscale 

(72‐dpi is not acceptable for any artwork. Do not use a screen shot or 

low-resolution image downloaded from a web site.) 

• Logos should be in Illustator eps format 

• Microsoft Word format documents are not accepted 

• E-mail artwork to art@oaklandmagazine.com 

*jpeg format accepted, but not preferred 

FTP Site Instructions 

• Using FTP client software, log on to: ftp.siteground117.com 

Username: adservices@oaklandmagazine.com • Password: production 

• Place files in a folder with “Advertiser Name” and upload 

• Send e-mail to art@oaklandmagazine.com letting us know files 

have been uploaded to the FTP site 

Email/Mail Submissions 

• Files, not exceeding 5MB, may be sent via e-mail to: art@oaklandmagazine.com 

• Color proofs and files on CD may be delivered or mailed to: 

Alameda Publishing Group, 7977 Capwell Drive, Suite 200 • Oakland, CA 94621 

Prepress Guidelines 

Accepted Native 

File Formats 

InDesign (CS2) 

Illustrator (CS2) 

PhotoShop (CS2) 

• Mac platform only 

• Include all fonts & support files 

• CMYK or grayscale 

Accepted CRA 

File Format 

PDF 

• CMYK or grayscale (No spot or PMS colors) 

• Embed all fonts • Accurate bleed for Full Page bleed ads 

• 300 dpi resolution (see Ad Sizes) 


OMMEDKIT10/2009

Media Kit

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