AL Briefing POS Manual Give Aways

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Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016 2 Content Introduction 3 Writing Instruments 4 Platforms & Bases Product Stands Trays Signage Others Watches 17 Platforms & Bases Product Stands Holders Trays Boxes Signage Ladies’ Jewellery 30 Busts Product Stands Holders Trays Signage Others Men’s Accessories 41 Platforms & Bases Trays Signage Others Leather Goods 48 Highlighters & Presentation Elements Trays Signage Others Licencing 56 Displays Miscellaneous 58 Pricing Systems Gloves Staff Grooming Wrapping Give-Aways Tablewear Signage Boutique Material Customer Service
Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016 3 Introduction The Point-of-Sale Material assortment provides all articles needed for the presentation of Montblanc collections at POS. Ensuring a qualitative presentation in-store, it enhances the perceived value of our products, and contributes to positive purchase decision. As such, POS Material is a key asset to maximize the impact of your product presentation. This folder contains the full assortment of available articles for BY 2015/16. Items are clustered by product category with some articles available for more than one category. Guidelines on their usage can be found at the Visual Merchandising Online Tool. The folder serves as a daily tool for replacement, upgrades, refurbishing, new openings and relocations. It is also the basis for your annual order of POS materials. These articles remain permanently in use beyond one fiscal year; in contrast with temporary decoration and launch programs (window and in-store) with a limited timing of use. New Boutique Concept - POS material for the first boutiques opening in the new design during BY 15/16 will be supplied separately as part of the new opening procedures which will be coordinated directly with the concerned markets. What’s new for BY 2015/16? - The majority of the assortment remains unchanged with a further simplification in colors for ladies’ jewellery, following the focused assortment strategy. All elements of signage are updated with the new CI / CD. All flagship boutiques must be equipped with priority with the latest POS material and feature these updates; further retail POS and other distribution channels to follow according to the local strategic priorities and available budgets. Several minor changes with regards to our CI / CD have been executed on selected items. With any questions, please contact the VM team at headquarters. Your visual merchandising team Sebastian
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AL Briefing POS Manual Give Aways

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