AL Briefing POS Manual Give Aways
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Point of Sale Material<br />
for Montblanc Boutiques,<br />
Franchise and Shop-in-Shop<br />
2015 | 2016
Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016<br />
2<br />
Content<br />
Introduction 3<br />
Writing Instruments 4<br />
Platforms & Bases<br />
Product Stands<br />
Trays<br />
Signage<br />
Others<br />
Watches 17<br />
Platforms & Bases<br />
Product Stands<br />
Holders<br />
Trays<br />
Boxes<br />
Signage<br />
Ladies’ Jewellery 30<br />
Busts<br />
Product Stands<br />
Holders<br />
Trays<br />
Signage<br />
Others<br />
Men’s Accessories 41<br />
Platforms & Bases<br />
Trays<br />
Signage<br />
Others<br />
Leather Goods 48<br />
Highlighters & Presentation Elements<br />
Trays<br />
Signage<br />
Others<br />
Licencing 56<br />
Displays<br />
Miscellaneous 58<br />
Pricing Systems<br />
Gloves<br />
Staff Grooming<br />
Wrapping<br />
<strong>Give</strong>-<strong>Aways</strong><br />
Tablewear<br />
Signage<br />
Boutique Material<br />
Customer Service
Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016<br />
3<br />
Introduction<br />
The Point-of-Sale Material assortment provides all articles needed for the presentation of<br />
Montblanc collections at <strong>POS</strong>. Ensuring a qualitative presentation in-store, it enhances the<br />
perceived value of our products, and contributes to positive purchase decision. As such, <strong>POS</strong><br />
Material is a key asset to maximize the impact of your product presentation.<br />
This folder contains the full assortment of available articles for BY 2015/16. Items are<br />
clustered by product category with some articles available for more than one category.<br />
Guidelines on their usage can be found at the Visual Merchandising Online Tool. The folder<br />
serves as a daily tool for replacement, upgrades, refurbishing, new openings and relocations.<br />
It is also the basis for your annual order of <strong>POS</strong> materials. These articles remain permanently<br />
in use beyond one fiscal year; in contrast with temporary decoration and launch programs<br />
(window and in-store) with a limited timing of use.<br />
New Boutique Concept - <strong>POS</strong> material for the first boutiques opening in the new design<br />
during BY 15/16 will be supplied separately as part of the new opening procedures which will<br />
be coordinated directly with the concerned markets.<br />
What’s new for BY 2015/16? - The majority of the assortment remains unchanged with a<br />
further simplification in colors for ladies’ jewellery, following the focused assortment strategy.<br />
All elements of signage are updated with the new CI / CD. All flagship boutiques must be<br />
equipped with priority with the latest <strong>POS</strong> material and feature these updates; further retail<br />
<strong>POS</strong> and other distribution channels to follow according to the local strategic priorities and<br />
available budgets. Several minor changes with regards to our CI / CD have been executed on<br />
selected items.<br />
With any questions, please contact the VM team at headquarters.<br />
Your visual merchandising team<br />
Sebastian
Point of Sale Material for Montblanc Boutiques, Franchise and Shop-in-Shop, 2015 – 2016 70<br />
Miscellaneous / <strong>Give</strong>-<strong>Aways</strong><br />
Ink Cartridge Folder<br />
To be ordered by multiples of 10 only<br />
Ident No.: 4055365<br />
Dimensions: 100 x 65 x 10mm<br />
Quantity:<br />
Price:<br />
10 pcs<br />
approx. 7,00 Euro<br />
Polishing Cloth for Jewellery<br />
Ident No.: 4055363<br />
Dimensions:<br />
Quantity: 10 pcs<br />
Price: approx. 10,00 Euro<br />
Polishing Cloth for Silver<br />
Ident No.: 4055364<br />
Dimensions:<br />
Quantity: 10 pcs<br />
Price: approx. 12,00 Euro<br />
Leather Care Set<br />
20 ml<br />
Ident No.: 4047392<br />
Dimensions:<br />
Quantity: 1 pc<br />
Price: 1,45 Euro<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
Point of Sale Material for Montblanc Boutiques, Franchise and Shop-in-Shop, 2015 – 2016 71<br />
Miscellaneous / <strong>Give</strong>-<strong>Aways</strong><br />
Umbrella<br />
Black<br />
Ident No.: 4044655<br />
Dimensions: approx. 680mm in length<br />
Quantity:<br />
Price:<br />
1 pc<br />
5,40 Euro<br />
Foldable Umbrella<br />
Black<br />
Ident No.: 4053946<br />
Dimensions: approx. 260mm folded<br />
Quantity: 1 pc<br />
Price: 6,40 Euro<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
Point of Sale Material for Montblanc Boutiques, Franchise and Shop-in-Shop, 2015 – 2016 72<br />
Miscellaneous / <strong>Give</strong>-<strong>Aways</strong><br />
Anti-Tarnishing Bag<br />
For writing instruments<br />
Ident No.: 4051754<br />
Dimensions:<br />
Quantity:<br />
Price:<br />
1 pc<br />
4,25 Euro<br />
Anti-Tarnishing Bag<br />
For watches & jewellery<br />
Ident No.: 4051755<br />
Dimensions:<br />
Quantity: 1 pc<br />
Price: 4,50 Euro<br />
Watch Travel Pouch<br />
Ident No.: 4054185<br />
Dimensions:<br />
Quantity: 1 pc<br />
Price: 50,50 Euro<br />
Loupe Set Box<br />
Box with 1 pair of gloves and 1 loupe for watches<br />
Ident No.: 4055383<br />
Dimensions: 117 x 140 x 50mm<br />
Quantity: 1 pc<br />
Price: 65,50 Euro<br />
New<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
Point of Sale Material for Montblanc Boutiques, Franchise and Shop-in-Shop, 2015 – 2016 73<br />
Miscellaneous / <strong>Give</strong>-<strong>Aways</strong><br />
Montblanc Fragrance<br />
Legend Pour Femme Miniature, Eau de Parfum 4,5 ml<br />
Ident No.: 4055441<br />
Quantity:<br />
Price:<br />
1 pc<br />
Local<br />
To be ordered via local fragrance supplier<br />
Montblanc Fragrance<br />
Legend Pour Homme Miniature, Eau de Parfum 4,5 ml<br />
Ident No.: 4051459<br />
Quantity:<br />
Price:<br />
1 pc<br />
Local<br />
To be ordered via local fragrance supplier<br />
Montblanc Fragrance<br />
Legend Pour Homme Natural Spray, 1,2 ml<br />
No picture available<br />
Ident No.: 4053756<br />
Quantity: 1 pc<br />
Price: Local<br />
To be ordered via local fragrance supplier<br />
New<br />
Montblanc Fragrance<br />
Emblem Eeau de Toillette Miniature, 4,5 ml<br />
Ident No.: 4054593<br />
Quantity:<br />
Price:<br />
1 pc<br />
Local<br />
To be ordered via local fragrance supplier<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016<br />
74<br />
New<br />
Montblanc Fragrance<br />
Emblem Natural Spray, 1,2 ml<br />
Ident No.: 4054594<br />
Quantity: 1 pc<br />
Price: Local<br />
To be ordered via local fragrance supplier<br />
VM <strong>Give</strong>-Away<br />
Set of postcards<br />
Ident No.: 4053891<br />
Quantity: 5 pcs<br />
Price: 0,55 Euro<br />
New<br />
Thornwillow Cards and Envelopes<br />
Ident No.: 4052786<br />
Dimensions: Envelopes: 160 x 113mm / Cards: 154 x 108mm<br />
Quantity: 21 pcs, 3 x 7 colors<br />
Price: 30,70Euro<br />
Scented Candle<br />
Ident No.: 4053945<br />
Quantity: 1 pc<br />
Price: 4,10 Euro<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016<br />
75<br />
Miscellaneous / <strong>Give</strong>-<strong>Aways</strong><br />
New<br />
Pocket Photoframe<br />
Brown<br />
Ident No.: 4055278<br />
Dimensions: TBC<br />
Quantity:<br />
Price:<br />
1 pc<br />
13,97 Euro<br />
New<br />
Pocket Photoframe<br />
Blue<br />
Ident No.: 4055279<br />
Dimensions: TBC<br />
Quantity: 1 pc<br />
Price: 13,97 Euro<br />
New<br />
Businesscard Holder<br />
Brown<br />
Ident No.: 4055280<br />
Dimensions: 110 x 70mm<br />
Quantity: 1 pc<br />
Price: 9,40 Euro<br />
New<br />
Businesscard Holder<br />
Blue<br />
Ident No.: 4055341<br />
Dimensions: 110 x 70mm<br />
Quantity: 1 pc<br />
Price: 9,40 Euro<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
Point of Sale Material for Montblanc Boutiques / Franchise and Shop-in-Shop / 2015 – 2016<br />
84<br />
www.montblanc.com<br />
Dimensions: Width x Depth x Height<br />
Prices are estimates depending on final market orders
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