Kuoni's Global Holiday Report (english) PDF • 3.15 MB

Happy
eaters
We asked holidaymakers what they like to eat
and drink on holiday, and how this differs from, and
influences, the way they eat at home.
Over half of holidaymakers (57%) choose to eat at
different places for most of their meals. Almost
a quarter (23%) eat out for one meal a day. Expensive
restaurants are popular with older holidaymakers:
13% of those aged 55-65 like to treat themselves
to fine dining experience.
And 18% of holidaymakers favour budget restaurants,
maybe to save money to allow themselves a different
“treat” abroad.
The dining experience obviously isn’t quite such a
priority for younger holidaymakers. More economical
restaurants are most popular with those aged 25-34,
and 12% of this group also admit to eating fast food on
holiday – presumably because they prefer to spend
their evenings and their money – in lively bars
and clubs.
Cost-conscious families are most likely to favour allinclusive
deals which take the stress out of feeding
children: 20% of parents book an all-inclusive holiday
but don’t restrict themselves to just eating the food
that is included, while a further 12% are happy to eat
what’s on offer.
The most popular culinary choices
by country are:
h Expensive restaurants are especially popular with
holidaymakers from India (17%), Norway (16%) and
Sweden (16%).
h Holidaymakers from the Netherlands (4%) and Italy
(5%) are least likely to patronise fine dining
establishments, which is somewhat surprising given
that Italians are famed for their love of good food.
h But eating out doesn't have to be expensive:
particularly those from France (26%) and Italy (25%)
favour budget restaurants. Those from India (6%) are
much less likely to choose this option.
“”
kuoni holiday report 2011
pages 24 25
Fine dining
experiences are
top for Indians,
Norwegians
& Swedes
h Almost a quarter (23%) of Indian
holidaymakers eat fast food during their
trip, rising to 32% of Indian women.
h Three in ten UK holidaymakers eat out
for one meal per day.
h Belgian holidaymakers are four times
more likely than average to eat at their
hotel: 12% do this during their trip.
h The all-inclusive holiday appeals most to
the Indian (19%) Belgian (18%) and
French holidaymakers (18%), but is least
likely to attract Norwegians (6%) and
Finns (9%).
It seems that very few want to be stuck in
their kitchen when they’re on holiday,
which is possibly why self-catering isn’t a
popular choice.
Only 9% of holidaymakers do most of their
own cooking: This appeals most to Belgian
(21%) and Dutch (20%) holidaymakers,
but only 5% of people from Hong Kong and
Finland are prepared to cook during their
holiday.
So what do we eat when we’re
away from home?
Almost three quarters of holidaymakers
(73%) eat a mixture of local foods and the
food that they eat at home. But a further
21% eat only local food, relishing the
opportunity to sample new flavours. Just
5% play it safe and stick with the food
they can buy at home. Local food appeals
least to Indian (8%) and Spanish (10%)
holidaymakers, while 36% of Finns and 30%
of Danish tourists eat only the local foods.
Older holidaymakers are most adventurous:
35% of those aged 55-65 eat only the local
cuisine, while 13% of parents eat only
food similar to what they can get at home,
presumably because they have to cater for
fussy eaters.