WHAT’S MISSING IN THE SDGS AND WHAT CAN YOU DO ABOUT IT?

WHAT’S
MISSING IN
THE SDGS AND
WHAT CAN YOU
DO ABOUT IT?
A young person's guide to
sexual and reproductive health
and rights in the 2030 agenda
Campaign Toolkit
Developed by
Have You Seen My Rights?
August 2015

3
INTRODUCTION
5
BACKGROUND ON SDGS
10
HAVE YOU SEEN MY RIGHTS?
CAMPAIGN:
TO FIND OUT MORE VISIT
HAVEYOUSEENMYRIGHTS.ORG
TWEET US @HYSMRIGHTS
OR CHECK OUT #5PLEDGES
LIKE US FB.COM/HYSMRIGHTS
8 The #5pledges
12 Taking action: How do
I make a difference?
25
CAMPAIGN RESOURCES
1
Declaration point 53 of the Agenda for Sustainable Development, August 2015
2

This toolkit will equip us with the knowledge, skills and
inspiration to demand stronger commitment to sexual
and reproductive health and rights in the Sustainable
Development Goals (SDGs). It will help us act as advocates
for the 1.8 billion young people in the world. By using it we
can become an active part of national planning to ensure
the SDGs delivers better protection of our rights.
THIS TOOLKIT IS FOR YOU IF
YOU ARE ANY OF THE BELOW:
• passionate about the rights of every
individual to access comprehensive
youth-friendly health services
• keen to raise awareness of important
issues with your national government
and connect with other young people
promoting the same causes.
• a young advocate or member
of a youth-led or youth-serving
organisation involved in women’s
rights, SRHR, LGBTI, HIV and/or
the 2030 agenda
Have You Seen My Rights? is a coalition of
40+ youth organisations, committed to
ensuring our sexual health, rights and
access to health services are effectively
represented, supported and monitored
in the SDGs.
Our work started and continues with
ACT!2015 (youthpact.org), and we aim to
establish a broader youth movement of
civil society organisations. Our campaign
follows the announcement of the Sustainable
Development Goals (SDGs) are announced
at The United Nations Summit in New York,
September 2015.
Have You Seen My Rights? is convened by
the International Women’s Health Coalition
(IWHC), UNAIDS, UNFPA, The PACT 2 , ACT!2015
and Restless Development. Its founding
meeting was held in Oslo in January 2015.
We are grateful for the support from
the Norwegian Agency for Development
Cooperation (Norad).
“THE FUTURE OF HUMANITY AND OF
OUR PLANET LIES... IN THE HANDS OF
TODAY’S YOUNGER GENERATION WHO
WILL PASS THE TORCH TO FUTURE
GENERATIONS. WE HAVE MAPPED THE
ROAD TO SUSTAINABLE DEVELOPMENT;
IT WILL BE FOR ALL OF US TO ENSURE
THAT THE JOURNEY IS SUCCESSFUL
AND ITS GAINS IRREVERSIBLE.” 1
2
The PACT is a coalition of 25 youth organizations, with a vision to create solidarity across youth organizations to work strategically
and collaboratively in the HIV response towards ensuring the health, wellbeing and human rights of all young people
haveyouseenmyrights.org 3

JARGON BUSTER
CSE
COMPREHENSIVE
SEXUALITY EDUCATION
Going beyond just biology to educate
every young person on all aspects
of their sexual health and rights.
FINANCING FOR DEVELOPMENT
An important conference to discuss the
plans, financing, platforms and means of
implementation for a broad spectrum of
development including the 2030 agenda
FfD
HIV
HUMAN IMMUNODEFICIENCY VIRUS
A virus that attacks the immune system
and weakens ability to fight infections.
Can cause AIDs
LESBIAN, GAY, BISEXUAL,
TRANSGENDER AND INTERSEX
An acronym widely used
to describe the community with
one or more of these statuses
LGBTI
MDGs
MILLENNIUM DEVELOPMENT GOALS:
The first set of global development goals,
2000-2015
SUSTAINABLE DEVELOPMENT GOALS
(also known as the 2030 agenda)
The second set of goals, being
discussed in 2015 for 2016-2030
SDGs
SRHR
SEXUAL AND REPRODUCTIVE
HEALTH AND RIGHTS
An acronym to describe the broad
policy area of which the majority of
this toolkit pays attention to
UNITED NATIONS
United Nations, the body that sets
and monitors the development goals
UN
4

BACKGROUND ON SDGs
These will replace the Millennium
Development Goals (MDGs), which
come to an end at the close of 2015.
The MDGs were agreed in 2000 and
played an important role in focusing
attention, resources and money on
global development.
However, we learned a lot about how to do the
next set of goals better, particularly when it comes
to implementing what has been agreed. There
is a lot of unfinished business from the MDGs,
particularly in relation to youth sexual health and
rights: comprehensive sexuality and youth friendly
health services were not included at all.
The SDGs will shape efforts to ensure sustainable
development over the next 15 years and beyond.
The UN Secretary General wants to ensure that noone
is left behind in this agenda. Now is the time
to use our skills, energy and ideas to make sure
that this is realized. Governments will form national
level plans for the implementation of the goals,
targets and indicators. We want these plans to
be much more progressive about young people’s
sexual health, rights and services.
QUICK GUIDE TO THE SDGS,
2015-2030
There are 17 Sustainable Development
Goals and 169 targets.
We are particularly focusing on:
GOAL 3
Ensure healthy lives and promote well-being
for all at all ages
GOAL 4
Ensure inclusive and equitable quality
education and promote life-long learning
opportunities for all
GOAL 5
Achieve gender equality and empower all
women and girls
Governments, the international development
community and the United Nations have
negotiated a new set of Sustainable
Development Goals (SDGs) also known as the
2030 agenda. The final text of the SDGs to be
adopted in September is at bit.ly/undoc15
WHAT HAPPENED AT FfD?
The third Financing for Development (FfD)
conference took place in July 2015, resulting
in the Addis Ababa Action Agenda.
This conference influences many issues relating
to development, and significant partnerships
were launched at the event such as: the Global
Financing Facility in support of the Every Woman
Every Child strategy, which brings together
countries, donors and the private sector; the Addis
Tax Initiative, which will support strengthening
domestic tax systems; and the Commission on
Financing Global Education. However the Action
Agenda doesn’t say where the money will come
from to pay for this bold new agenda.
There were hardly any new pledges made other
than the launch of Global Financing Facility by
the World Bank. The agreement also fails to
recognize women and girls’ entitlement to human
rights.Finally, there is no strong commitment to
member countries’ obligations to transparency
and accountability. Youth advocates will need
to pose important questions at national level
to make sure there are sufficient funds for the
SDGs to really happen.
haveyouseenmyrights.org 5

THE KEY MOMENTS
AND HOW YOUNG PEOPLE HAVE
RAISED THEIR VOICES SO FAR.
2012
In 2012, a UN High-Level Panel on Post-2015 was established to
guide the first stage of the process of developing the new framework.
The three co-chairs were the Presidents of Liberia, Indonesia and
the UK Prime Minister.
2013
At the UN General Assembly in 2013, it was decided that the Post-2015
framework will be a universal agenda, combining the SDGs with poverty
eradication, and will be applicable to all countries.
A working group was created, called the UN Open Working Group
on SDGs. It was a group of 70+ Member States who met several times
in the course of 2013 and 2014 to share their views on the SDGs.
An unprecedented level of consultation took place, including with
children and youth, to gather their views on the SDGs.
2014
In July 2014 the Open Working Group concluded their work with an
outcome document, The Future We Want, which proposed 17 goals
and 169 targets. This document became the basis of intergovernmental
negotiations.
In December 2014 the UN Secretary General’s Synthesis Report
brought together the results of the different work streams on the SDGs.
Young people were highlighted throughout, referred to as ‘the torch
bearers of the next sustainable development agenda.’
2015
Throughout 2015, UN Member states met frequently in New York
to debate what the final SDGs should include
The negotiations concluded in July 2015, and the final 2030 agenda
will be announced at the Summit in New York in September 2015.
2016
Beyond 2015, big decisions are still to be made such as choosing
which indicators will be used to measure the goals. Governments
will be interpreting the goals in national level implementation plans,
including national level targets.
6

Our campaign tackles the unfinished agenda for young people’s
sexual and reproductive health and rights.
THE CAMPAIGN
We have a global sexual and reproductive health
and rights crisis.
• Millions of young people have unwanted
pregnancies, contract sexually transmitted
infections and face discrimination because of
their sexuality.
• 30% of all new HIV infections occur among
young people aged 15-24.
• In 2013, 2.1 million adolescents were living
with HIV and 56% of these were female.
This is because too many of us grow up without
the knowledge and services we are entitled to –
knowledge and services that would help us make
the best decisions for our bodies and wellbeing.
WHAT’S MY ROLE?
We as young people are facilitators of change.
We can give the real perspective of how things
are at a grassroots level.
We all have the right to safer sexual experiences,
healthier relationships and the freedom to
express our sexuality. This means ensuring
that our sexual reproductive health needs are
met and our rights are respected. It means
comprehensive sexuality education, youth
friendly health services and the removal of
all legal barriers to access the help we need.
We have devised five pledges that we can
all use to demand our needs are addressed,
protected and served.
While governments made some important
commitments in the SDGs, national
implementation plans for the agenda must go
much further, be more progressive and more
comprehensive.
They must help young people claim their sexual
and reproductive health and rights, and leave
no young person behind. For example, the
international community did not complete its
MDG commitment on HIV and young people, but
the SDG targets still do not address this fully.
It’s time for young people to push for change.
3
UNAIDS, 2014
haveyouseenmyrights.org 7

THE #5PLEDGES
1
BE A GLOBAL LEADER IN YOUTH AND ADOLESCENT
HEALTH AND RIGHTS
We pledge to recognise, promote and provide for the full spectrum of youth
and adolescent sexual and reproductive health and rights in the national
implementation of the SDGs. This means guaranteeing every young person’s
right to live free from coercion, fear, violence and discrimination in a healthy,
safe and informed manner, particularly in regards to their sexual lives.
2
COMMIT TO COMPREHENSIVE SEXUALITY EDUCATION (CSE)
We pledge to explicitly refer to CSE in the national implementation of the SDGs.
This means governments should provide CSE to all in and out of school youth,
free of prejudices, based in scientific evidence, addressing all issues of sexuality
beyond simply the biological aspects. This includes family expectations, consent,
gender, sexually transmitted infections, relationships, prevention of unplanned
pregnancies, peer pressure and violence.
3
4
PROVIDE EQUAL ACCESS TO YOUTH AND ADOLESCENT
FRIENDLY HEALTH-CARE SERVICES
We pledge to include specific reference to youth and adolescent services in the
national implementation plan of the SDGs. We will ensure equal access for all
adolescents and young people to appropriate, comprehensive health-care services.
This means the inclusion of prevention, promotion, treatment, rehabilitation and
palliation in the plan itself, so that young people can be assured that they will get
the help they need, in the way they need it.
SUPPORT LIFE SAVING DRUG RELATED HARM
REDUCTION SERVICES
We pledge to explicitly mention drug related harm reduction services in the
national implementation of the SDGs. This means going further than the language
in Sustainable Development Goal 3 and improving the target for 3.5 relating to
the burden of health harm and premature death associated with unhealthy
foods and alcohol, tobacco and other drugs.
5
EFFECTIVELY FAST TRACK THE AIDS RESPONSE
TO END THE EPIDEMIC
We pledge to put young people at the heart of the 2030 national strategy
for the prevention and treatment of HIV and sexually transmitted infections.
This means leaving no one behind, particularly youth from key affected
populations, in the national implementation of Sustainable Development
Goal 3, target 3.3, as well as other goals that refer to the global HIV response
and sexually transmitted infections.
8

QUICK GUIDE TO WHAT’S
THERE AND WHAT’S MISSING
IN THE SDGS
OUR 5 PRIORITIES THE OUTCOME DOCUMENT WHAT IS MISSING?
BE A GLOBAL LEADER
IN SEXUAL AND
REPRODUCTIVE
HEALTH AND RIGHTS
The Declaration (point 16)
recognises the need to
remedy off-track MDGs in
relation to reproductive
health. The Declaration
(points 3, 8, 20, 27) refers
to gender equality and the
empowerment of women
and girls.
Goal 5 (target 5.6) refers to
SRHR in the context of IPCD
and Beijing. Target 5.2 refers
to ending violence against
women and 5.3 to ending
female genital mutilation.
Gender based violence
is replaced by violence
against women, and
the empowerment of
women is not linked
to violence.
COMMIT TO
COMPREHENSIVE
SEXUALITY
EDUCATION
The Declaration (point 26)
refers to education in the
context of sexual health
services.
Goal 3 (target 3.7) does
the same. Goal 4 (target
4.7) refers to the need for
education on human rights
and gender equality.
No specific reference
to comprehensive
or sexuality.
EQUAL ACCESS
FOR ALL TO
COMPREHENSIVE
YOUTH AND
ADOLESCENT
HEALTH-CARE
SERVICES
The Declaration (point 26)
commits to universal
access to sexual and
reproductive health-care
services, including for family
planning, and information.
Goal 3, target 3.8 speaks
of access to universal
health-care.
No specific reference
to adolescent and youth
focused care.
Services for young
people (including
contraceptives) are
under ‘family planning’,
which could exclude
young people who do
not (yet) have families.
haveyouseenmyrights.org 9

OUR 5 PRIORITIES THE OUTCOME DOCUMENT WHAT IS MISSING?
SUPPORT LIFE SAVING
DRUG RELATED HARM
REDUCTION SERVICES
Goal 3 (target 3.5)
refers to prevention and
treatment for substance
abuse, including narcotics.
We want to see
indicators which
include coverage of
opioid substitution
therapy among opioiddependent
drug users;
interventions which
prevent substance
abuse among people
under 25; statistics
on alcohol per
capita consumption
(prevalence of heavy
episodic drinking);
and coverage of
needle and syringe
programmes among
injecting drug users.
EFFECTIVELY FAST
TRACK THE AIDS
RESPONSE TO END
THE EPIDEMIC
Declaration (point 26)
refers to accelerating
the response to AIDS.
Empowerment of key
populations, including
those affected by HIV,
is in point 23.
Goal 3 (target 3.3) is to
end AIDS by 2030.
Care and treatment
for those living with
HIV/AIDS is missing.
COULD YOU ORGANISE A NATIONAL-LEVEL CONSULTATION?
Have You Seen My Rights? has already supported 21 organisations to host national level
consultations on their response to the SDGs.
For example, Restless Development Zambia, an ACT!2015 national partner, hosted
their consultation with government ministries, civil society and UNICEF in August 2015.
During the event, the deputy director for maternal and child health confirmed that the
Zambian government “attaches great importance to the health of adolescent and young
people in the country, and is actively engaging with various stakeholders to ensure that
the plight of the youth regarding reproductive health is well taken care of.”
For more information, email: info@haveyouseenmyrights.org
10

YOUNG
ADVOCATES’
VIEWS OF
THE SDG
NEGOTIATIONS
Have You Seen My Rights? supported
16 youth advocates to attend the
intergovernmental negotiations in
New York and Addis Ababa, during the
historic formation of the 2030 agenda.
Highlights included our member Espolea
influencing the Mexican mission to speak
up for youth and comprehensive sexuality
education (CSE), and all our advocates
drafting and delivering statements with
the UN Major Group for Children and
Youth to emphasise key SRHR messages
to member states.
Many of our members, such as Levi from
Hope2Educate in South Africa, found
the gap between progressive CSE at
grassroots level, and the conservative
position taken by (in this case) the
Africa group of country missions at the
negotiations very frustrating. It underlines
how much work there still is to do to help
our governments understand what SRHR
support young people really need.

From October 2015 it’s down to
national implementation plans
to close the gap between what
we as young people need and
what the SDGs promise.
TAKING ACTION:
HOW DO I MAKE
A DIFFERENCE?
A guide to how you can
influence this process
12

STEP 1:
EXPLORE THE PLEDGES
1
15 min
Use a ‘problem tree’ to better understand why these pledges are needed
in your country, and how you can push for them. How will you involve young
people in this research – particularly the more vulnerable groups?
LEAVES: SOLUTIONS
Who, what, where, when
and HOW?
What would address the root
causes and/or remove the
barriers? Be as specific as
possible. Should a new policy
be created? Should a harmful
policy be removed? Does an
existing policy need to be
better implemented?
THIS WILL BE
YOUR ADVOCACY
ISSUE
EXAMPLE SOLUTION: To end
AIDS by 2030, governments
must ensure that public health
is prioritized over profit so that
medicines are not too expensive
and that HIV treatment is
accessible for everyone living with
HIV, particularly key populations.
STARTING
POINT
TREE TRUNK: PROBLEM
Who, What, Where, When?
BRANCHES: BARRIERS
There could be several
barriers – are they cultural,
social, political or economic?
EXAMPLE PROBLEM: access
to essential medicines (such as
ART for HIV treatment) is limited
in my country, because the cost
is far too high.
EXAMPLE BARRIER:
pharmaceutical companies
influence government legislation
on patenting (copyright), often
winning patents that prevent
essential medicines from being
made into generic (and therefore
affordable) drugs.
ROOTS: ROOT CAUSES
Ask yourself why ... why ... and
why again?
EXAMPLE ROOT CAUSE: demand
for profit from private health-care
and pharmaceutical companies,
who have a lot of resources they can
use to influence the government.
haveyouseenmyrights.org 13

1
WHAT ARE THE MOST URGENT OF THE #5PLEDGES IN YOUR COUNTRY?
WHAT IS THE ROOT CAUSE? WHY DO THESE PROBLEMS EXIST?
14

1
WHAT ARE THE BARRIERS TO SOLVING THE PROBLEM
AND WHAT ARE THE SOLUTIONS?
What is your country’s current position on the #5pledges and where are
the gaps? Use this table to help you identify them. Then consider the most
important things you want to see changed.
#5PLEDGES
Existing policy in
your country
What did your
country achieve
on this pledge
through the
MDGs?
What could you
now ask them
to do in the next
15 years?
Be a global leader
in sexual and
reproductive
health and rights
Commit to
comprehensive
sexuality
education
Equal access for all
to comprehensive
youth and
adolescent
health-care
services
Support life saving
drug related harm
reduction services
Effectively fast
track the aids
response to end
the epidemic
haveyouseenmyrights.org 15

STEP 2:
MAP YOUR NETWORK
2
10 min
Brainstorm who you could partner with in your network to help
develop your idea, access knowledge and experience and build your
power base. Link up with other youth organisations in your country
(include organisations with different expertise to yours)
Young
people
Young
groups &
organisations
Local
government
YOUR
STAKEHOLDERS
People who have an
interest in the issues
CSO working
on governance &
accountability
National
government
National CSO
networks
focussing on
post-2015
16

STEP 3:
FIND OUT WHO IS
RESPONSIBLE FOR NATIONAL
LEVEL IMPLEMENTATION PLANS
IN YOUR COUNTRY
3
15 min or with research, 60 min
Together with other youth organisations, research the people
or institutions who will be involved in deciding how your country
responds to the SDGs. Split them into:
Primary person or institution: the policy
makers and influencers who have the power
to set the national level implementation plan.
Ask: who is your country’s representative
or the leading department in the SDGs?
This varies country to country, e.g. Planning
Department, Office of Foreign Affairs, etc.
Secondary person or institution: the
person or group you can influence who
in-turn can influence your primary focus.
This could be the UN resident coordinator,
chairs of the National Youth Council, or a
civil society representative.
Next, organise and prioritise your targets,
identifying who you can most easily influence
that will have the highest impact.
Consider:
How could you educate them about the
SDGs? Be positive, celebrate what they have
already done in the MDGs, and highlight
the widespread advantages that securing
the #5pledges would bring for everyone
What political gain will they achieve
by getting involved? Election times
are particularly useful!
What cross-ministerial committees
are there on the SDGs?
Is there a civil society platform already
influencing the government who you
could work with?
What’s the best way to get their
attention?
Grab some colourful pens and paper and think
of all the ways to influence decision-making on
your issue. Get creative!
haveyouseenmyrights.org 17

STEP 4:
CHOOSE YOUR ACTIVITIES
IN YOUR COUNTRY
4
60 min for planning
With your identified #5pledges you have a campaign goal. You have
mapped your networks and targets. You are ready to move on to
choosing your activities for a national consultation event!
Effective actions are ones that are innovative
and make people stop and think. You could
hold a public panel discussion, get on your
local or national radio, organize a media stunt
or write a press release. The possibilities are
endless. Remember, the aim of your activities
is to secure commitment to your #5pledges:
how will you represent this in an interesting
way?
Think about these questions while
choosing your activities:
What is possible? Consider your capacity
– who should do what? Assign each
individual roles based on their expertise
and experience. And consider the laws of
your country as well as the socio-cultural
context.
What is available? Are there resources,
such as materials or a venue, accessible
through your network?
How much will it cost? Think through
the resources you need for your
activities and make a budget for your
action. You might consider costs like
travel, accommodation and food
allowances for volunteers and partners,
as well as the cost of hiring a venue or
using other resources.
Who should you be aligning with
or challenging?
What kind of activities will work in your
country and what sort of messaging and
language will decision-makers respond
to? Tailor your message to the person
that you are speaking to and always be
friendly.
18

STEP 5:
PLAN YOUR MESSAGING
5
Use this template to help you to identify who you want to make your case to,
the key messages you want them to hear, and how you will make your point
Audience (e.g.
decision-makers,
young people,
the media)
What do you
want them to
do?
Key messages:
(see our
#5pledges for
guidance!)
How will
you present
your case?
(e.g. a report,
statistics, a
case study)
Communication
channel – where
will you make
your case? (e.g.
newspaper,
social media, the
radio, meeting
with your target
audience
haveyouseenmyrights.org 19

WHAT KIND OF RISKS ARE THERE? YOU WILL NEED TO ASSESS
WHETHER A PARTICULAR ACTION IS SAFE TO CARRY OUT.
5
Identify the risks and level of danger in advance. Consider how to avoid them if possible,
and how you will deal with them if the risks run into realities.
The following table could assist you to conduct a scenario planning exercise that
can guide your reaction towards risk:
RISK LIKELIHOOD MITIGATION
e.g. my family will
disapprove if i partake
in a public stunt.
Medium risk.
I will try to prevent this
by explaining beforehand
how this will benefit my
skills and our community.
20

STEP 6:
MONITOR AND EVALUATE
6
15 min planning
To determine whether your action has been successful
and to learn from the process, think about how you
will monitor and evaluate your activities.
Who needs to know whether it was
a success? Do you need an internal
and an external report?
Consider the following:
Who the report is for? This sets the
tone and requirements of the content
What information will show you whether
you’ve had an impact, or not? For
example, a commitment from your
national working group on the SDGs
to prioritise at least one of our five
campaign areas
What things do you need to collect to
prove this? For example, a number of
young people supporting your ideas,
quotes from your advocacy target or
partners, evidence that your action
has taken place
How will you get this information?
For example, taking photos at events,
interviewing your partners or targets
after you have organised a public event,
counting your support on social media.
as well as the cost of hiring a venue or
using other resources.
haveyouseenmyrights.org 21

STEP 7:
SHARE YOUR COMMUNICATIONS
7
Share your action on social media using the #5Pledges hashtag, or send
us an email at info@haveyouseenmyrights.org. You can also post on our
Facebook wall (fb.com/HYSMRights) or tweet us at @HYSMRights
We will share your blogs, photos, quotes and videos with other youth advocates,
so we can all see the passion and momentum behind the campaign.
HAVE WE SEEN
YOUR TWEETS?
Here are some sample
messages to use on Twitter:
We have a global sexual and
reproductive health and rights
crisis. Get your leader to make
the #5Pledges
World leaders must be more
progressive in their commitments
to sexual and reproductive health
and rights. #5Pledges
We are part of the @HYSMRights
coalition for better commitment
to sexual and reproductive health
and rights #5Pledges
Proud of @HYSMRights for
standing up for young people’s
sexual and reproductive health
and rights #5Pledges
22

HAVE WE SEEN YOUR PICTURES?
7
Take as many pictures as you can and try to choose
at least two of your best ones to use in your blog post.
Use this guide to help choose better photos:
CLEARLY SHOWS WHAT
PEOPLE ARE DOING
HAS A PROMINENT
MAIN CHARACTER
IT’S NOT CLEAR WHAT PEOPLE
ARE DOING
SHOWS PEOPLE SMILING
DOES NOT FOCUS ON ANYONE
IN PARTICULAR
SHOWS PEOPLE LOOKING
BORED OR DISINTERESTED
Remember to keep @HYSMRights
updated now and again and
always use #5Pledges when
talking about the campaign!
haveyouseenmyrights.org 23

HAVE WE SEEN YOUR BLOG?
7
Please submit your blog by emailing info@haveyouseenmyrights.org
Producing a blog is easy and here are the basic guidelines that you can use:
Attention-grabbing headline –
make sure your title encourages
people to read on.
Keep it well under 140
characters so that you can
easily share it on Twitter and
add the #5Pledges hashtag
Avoid jargon – try to avoid
complex or technical terms,
explain acronyms the first
time and keep thoughts to
one per sentence.
Remember! We are pushing
for a transformative agenda
that promises to leave no-one
behind. Talking about why you
think this is important and your
personal campaigning and
advocacy experience on this
would be great!
Hyperlinking to external pages
are a good way of giving readers
context without taking up your
own word count or distracting
from your story.
Every submission must have
at least one strong, high-res
image to accompany it.
More information on good
pictures below.
Get creative – blog posts don’t
always have to be written. Use
short videos, funny graphics,
infographics, Twitter highlights,
Vines, photo galleries and so on.
Sharing – Once you’ve written
your blog, share widely within
your networks, on your
organization’s website, etc.
24

CAMPAIGN RESOURCES
You can download the campaign poster, flyer
and this toolkit from haveyouseenmyrights.org
Further Resources:
The PACT has developed a series of
briefs including specific papers on
HIV, CSE, SRHR, youth friendly health
services, harm reduction and more:
youthpact.org/advocacy-tools
OUR MEMBERS
Project Everyone (project-everyone.org)
is a global media project highlighting
what the SDGs are all about, including
lesson plans to explain each goal
From Policy to Action Toolkit
(http://bit.ly/fptat) by Beyond 2015.
Excellent technical advice on how to
lobby governments about the 2030
agenda, particularly if you are
connected to a civil society organisation
ACT!2015 Advocacy Strategy toolkit
(http://bit.ly/act15ast) practical advice
on how to lobby your government
You Act’s European Youth Advocacy
Handbook (bit.ly/ACTeya)
haveyouseenmyrights.org 25

NOTES
26

TO FIND OUT MORE VISIT
HAVEYOUSEENMYRIGHTS.ORG
TWEET US @HYSMRIGHTS
OR CHECK OUT #5PLEDGES
LIKE US FB.COM/HYSMRIGHTS

IS IT OK
THAT MILLIONS
OF YOUNG
PEOPLE
DIE FROM
PREVENTABLE
DISEASES
LIKE AIDS?