Access
finalprogram
finalprogram
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Digital Health<br />
Tuesday, October 6<br />
11:45 am – 12:15 pm<br />
Digital Health covers a wide and growing area including, but not limited to Mobile, Wireless and eHealth,<br />
Health IT, Big Data, Cloud Computing, Gamification, Telehealth, Telemedicine, Wearables and much more.<br />
It’s a fast growing field and attracting a larger and growing percentage of investment and attention from<br />
both new digital health companies and from the traditional device and diagnostic makers. Join us for some<br />
lively dialogue with leaders from the digital health space.<br />
Moderator:<br />
Glenn H. Snyder, Principal, Life Sciences/Strategy, Med Tech Practice Leader, Deloitte Consulting LLP<br />
Sheri Dodd, Vice President & General Manager, Patient Management Services, Medtronic<br />
Deborah Kilpatrick, Chief Executive Officer, Evidation Health<br />
Raj Sodhi, President, Healthcare Informatics GBU, ResMed<br />
Rick Valencia, Senior Vice President and General Manager, Qualcomm Life<br />
Commercialization Outsourcing Options – What Are Investors and Top<br />
Management Looking For Today?<br />
Tuesday, October 6<br />
2:10 pm – 2:50 pm<br />
Outsourcing is extensively used in medical technology with widespread applications within R&D,<br />
Manufacturing, Regulatory and Clinical. Is outsourced commercialization next? Perfecting a sales process,<br />
brand positioning and value proposition development are major challenges for early companies with limited<br />
resources. Even global market leaders may ask themselves why not test the theories and processes before<br />
making a full-scale investment.<br />
This panel will discuss the pros, cons and trends of outsourcing sales and commercialization activities,<br />
including direct hiring, training and implementation of in-house sales forces, temporary and long-term<br />
uses of specialized sales personnel, broad-based 1099 sales representatives and small targeted outsource<br />
models. Furthermore, this panel will explore outsourcing for real-time, in-field testing, proof of concept,<br />
benchmarking and product and value positioning.<br />
Moderator:<br />
Kevin Schimelfenig, President, SalesForce4Hire<br />
Don Casey, CEO, Medical Segment, Cardinal Health<br />
Patrick Daly, President & CEO, Cohera Medical, Inc.<br />
Christopher Dunn, MD, Founding Member, Life Science Angels<br />
Doug Lawrence, Chief Executive Officer, CeQur<br />
FINAL PROGRAM | 65
Change language