VIRTUAL MEDICAL CENTRE INC

Our business may suffer if we are unable to establish and expand our brand recognition.
The establishment and expansion of our brand in the U.S. is critical to building our customer base and successfully implementing our
business strategy. At present, our products and services focus primarily on Australia. While we are actively expanding our
site http://www.virtualmedicalcentre.com in the United States, there can be no assurance that the market will positively accept our services,
products, or brand. The success of our business will depend upon widespread market acceptance of our current and future products and services,
and there can be no assurance as to the overall acceptance by our targeted customers of such products and services. Further, there can be no
assurance that the market for these products and/or services will develop or be sustained.
The establishment and enhancement of our brand will also depend, in part, on our success in creating a user-friendly
experience. There can be no assurance that we will be successful in achieving this goal. If customers who use our products and services do not
perceive our existing products and services to be useful or high quality, or if we modify or alter our brand image, introduce new services or enter
into new business ventures that are not favorably received, the value of our brand could be significantly diminished, thereby decreasing the
attractiveness of the products and services that we offer.
We may issue additional equity shares to fund our Company’s operational requirements which would dilute our shareholder’s share
ownership.
The Company’s continued viability depends on its ability to raise capital. Changes in economic, regulatory or competitive conditions
may lead to cost increases. Our management may also determine that it is in the best interest of the Company to develop new services or
products. In any such case, additional financing will likely be required for the Company to meet its operational requirements. There can be no
assurances that the Company will be able to obtain such financing on terms acceptable to the Company and at times required by the Company, if
at all. In such event, the Company may be required to materially alter its business plan or curtail all or a part of its operational plans. The sale or
the proposed sale of substantial amounts of our common stock, preferred stock or other securities in the public markets or in private transactions
may adversely affect the market price of our common stock and dilute the share ownership of existing shareholders. Further, the issuance of
preferred stock or securities could be on terms superior to the terms of the existing common stock.
The price of our common stock may be volatile.
As of October 6, 2010, the last trade price of our common stock, as quoted on the OTCQB and Pink Sheets, was $0.285. The price
may fluctuate significantly in response to a number of factors, many of which are beyond our control. These factors include:
• announcements of technological innovations or new products or services by us or our competitors;
• government regulatory action affecting our products or our competitors' products in the U.S., Australia and other foreign countries;
• developments or disputes concerning copyright, trademark patent or proprietary rights;
• economic conditions in the U.S., Australia or elsewhere;
• actual or anticipated fluctuations in our operating results;
• broad market fluctuations;
• failure of the Company to earn revenues or profits;
• inadequate capital to continue or expand our business, and inability to raise additional capital or financing to implement our business
plans;
• failure to further commercialize our technology or to make sales;
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